How AI will transform the sales process - and here's the solution that will boost your sales quickly!

Through data and AI, the methods of a skilled salesperson can be quantified and become the basis for how an entire sales organization works. "With AI, insights become data-driven and shared with everyone. I am convinced that it will radically change the sales industry because it creates a completely new opportunity for collaboration at the team level," says Kevin Östlin, CTO of AI-based sales tool Zaplify.

Selling has traditionally been about people and relationships - building trust between the salesperson and the buyer. This has made the profession complex, as it has been difficult to understand why one salesperson successfully closes a deal while others do not. The knowledge, experience, and intuition of a skilled salesperson have been challenging to pass on. This becomes especially evident when such a person leaves the organization.

The development of AI has changed the rules of the game by opening up a whole palette of new possibilities. "Applying machine learning and natural language processing on top of automated processes takes the sales team to the next level. With that toolbox, every salesperson can handle larger volumes of prospects without sacrificing their personal approach. At the same time, the process generates data-driven insights for the rest of the team about which approach actually works best. The conversion rate improves while the salespeople learn more from each other and can grow in their roles," says Kevin Östlin.

Zaplify finds the right customer at the right time At Zaplify, several areas within sales have been identified where AI will radically transform the sales process: how to find potential customers and optimize how to reach out to them, how forecasting can be automated, and how to achieve incredibly efficient administration. "It's about identifying the right customer for the right moment, personalizing communication, and automating processes to eliminate mundane tasks and avoid duplicative work," says Kevin Östlin.

In Zaplify's platform, there are access to just over 600 million leads across 147 different industries that can be reached through a search engine that Zaplify has made self-learning with the help of AI. "In a very simple and time-efficient way, the salesperson gets their leads. These leads can then be connected with insights on how to best reach out to them. It's very powerful to have both lead generation and outreach in the same system. This allows for a highly efficient approach to driving new customer engagement," says Kevin Östlin.

Zaplify can increase sales by 30 percent Zaplify's platform is a subscription-based service primarily targeting small and medium-sized businesses in the B2B segment. Joshua Ellis, CMO of Zaplify, explains that the company, founded in 2020, already has hundreds of customers. On average, customers have seen a 30 percent improvement in sales after using the product. "We have taken a unique position in the market compared to our competitors. We have built a product that, thanks to a user-friendly interface, makes powerful technology accessible even to the smaller companies out there. We know that the majority of management teams understand that automated sales is the future," he says, concluding: "If small and medium-sized companies that start using our tool scale up their operations, we will grow with them. Two licenses become four, four become eight, and so on. We believe in a strategy where we grow together with our customers."

The material was translated from the di.se website