Why shouldn’t you rely on ChatGPT or other AI tools? What’s the best way to effectively use AI in business without stunting your own creativity? And how can you distinguish high-quality AI outputs from nonsense? Leaders from various industries around the world will answer these questions and more at the technology conference WebExpo, taking place on May 29-31, 2024. The best tech event of the year will welcome 1,600 visitors, 91 speakers and mentors at the Lucerna Palace in Prague. The event features a rich two-day program, concluding with its popular all-day hands-on workshops on the third day. 

Even in the era of AI, creativity, expert knowledge and original thinking will always remain the most critical foundation across every discipline. Experts from online marketing, business, UX design, web development, and other specialisations will gather in Prague for the 16th edition of the technology conference WebExpo to discuss the opportunities and potential pitfalls they see emerging in their respective fields. 

## Improving creativity with AI

Creative developer [Cassie Evans](https://webexpo.net/sessions/animating-the-impossible/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release) will be in Prague to teach you how to create entertaining websites and interactive animations. During her session, she’ll discuss common animation problems you may face — and reveal one magical technique that can help you solve them in no time. Cassie skillfully blends her graphics and development backgrounds, and like millions of other people is a huge fan of WebExpo’s keynote speaker: American comic book star, [Nathan W. Pyle](https://webexpo.net/sessions/how-to-form-a-habit-of-universe-construction/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release), the creator of the popular series “Strange Planet”. 

Nathan thinks like a developer and is a true geek at heart. However, he shines more than anything as a creative on the digital scene. In his talk, he will give you a behind-the-scenes look at his work and reveal the four methods he uses to create his world-famous projects, including his successful TV series. Nathan will give you the courage to pursue the programming aspirations you haven’t yet dared to tackle. 

Worried about AI taking your job? You haven’t to be, says [Edoardo Binda Zane](https://webexpo.net/sessions/21st-century-skills-leveraging-creativity/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release), a mentor in human management and leadership. At the conference, he’ll explain what our competitiveness will depend on in the world of AI and which skills AI can’t replace. You’re right if you guessed that creativity is among the most important ones. During his talk, Edoardo will show you how creativity works, how it can be trained, and how to incorporate it into your work. He will be followed by [Philip Bonhard](https://webexpo.net/sessions/robots-vs-designers-do-we-even-need-designers-in-the-age-of-ai/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release), who will discuss what designers should know about AI beyond the general hype and how they can use it to increase their productivity 10x. In his eyes, AI should mainly be seen as an opportunity for growth.  

[Anna Bohoněk](https://webexpo.net/sessions/a-practical-guide-to-work-smarter-with-ai/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release), for example, has spent the last five years working in fast-growing technology startups and exploring the practical applications of artificial intelligence in the business world. What are her top tips and recommendations? At WebExpo, she’ll share her most interesting insights and use real-life examples from her company Workplace Design Institute to show you what role AI can play in creating effective and successful organisations.

## AI as an opportunity and a threat

At the same time, it’s good to remember that one of the biggest challenges posed by AI is its ability to deliver highly credible false information. Come learn how to distinguish quality AI outputs from nonsense. Leading UX expert, [Nick Fine](https://webexpo.net/sessions/signal-to-noise-in-the-age-of-misinformation/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release), with more than 20 years of digital design experience and a PhD in Human-Computer Interaction (HCI) is coming to Prague to teach UX professionals how to use research and scientific methods to recognize misinformation. Moreover, even cybercrime has taken on a whole new dimension due to the power of AI, both in terms of threats and opportunities to detect them. Scientist and cybersecurity expert [Jindřich Karásek](https://webexpo.net/sessions/astounding-web-of-the-cognitive-warfare/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release) will discuss how to use AI methods to identify attacks and protect your online space.

## New possibilities and trends

Looking beyond the next quarter is crucial if you want to go from vision to reality. With the help of data, we can accurately determine (not just randomly guess) the trends for the upcoming year. Be sure to come learn how to predict trends in the digital landscape with developer and strategist [Jan Pivovarník](https://webexpo.net/sessions/decoding-tomorrows-trends-with-todays-data/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release). During his talk, he’ll delve into data mining and processing, data analytics, and applied AI. This talk is highly recommended for anyone looking to stay ahead of the competition — and their boss. 

For those of you who aren’t impressed yet by the results of generative AI tools like ChatGPT, make sure to sign up for [Vladana Bačová](https://webexpo.net/sessions/free-workshop-message-over-mass-strategic-content-creation-with-chatgpt/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release)’s free workshop. The first Czech-certified UX writer will take you to the realm of prompt engineering and teach you how to combine copywriting with AI to create top-notch texts. Get ready for a hands-on session packed with concise tips and practical insights that will completely transform your content writing.

## The AI tool output motto: Trust, but verify

This year’s WebExpo Conference will focus on the development of AI. Even as artificial intelligence is quickly becoming essential in our professional and personal lives, we are still uncertain about all the potential opportunities and risks it presents.

“The hotly-discussed topic of AI deserves a critical look. It’s key to be able to use AI tools to support our own creativity, ideas, and skills,” says WebExpo director, Šárka Štrossová. “All technology professionals, from developers to marketers, need to learn how to distinguish when AI generates truly useful results and when it does not. That’s why we believe that education in this exciting area is absolutely essential.”

## WebExpo will take place from Wednesday, 29 May to Friday, 31 May 2024 in Prague

The technology conference WebExpo has been a constant in the industry, educating and connecting professionals of different specialisations for the last 16 years. On Wednesday 29 May, and Thursday 30 May, the three halls of Lucerna Palace in Prague will play host once again to world experts across the technology industry. Basic conference ticket holders will also enjoy entrance to three practical workshops. 

The third conference day, Friday, 31 May, is dedicated to practical all-day workshops led by international specialists. Tickets for the conference talks and Premium Workshops can be purchased together or separately. 

The conference program also includes mentoring sessions with industry specialists and the popular (and always completely full) Discomfort Zone discussions with Riki Fridrich. Throughout the conference, visitors will have many networking opportunities, either during the conference program or at three evening parties. 

Children of attendees will appreciate the [WebExpo Kids](https://webexpo.net/blog/webexpo-kids-sparking-tech-passion-for-the-future-innovators/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release) program, where they can learn the basics of Scratch programming, 3D printing, and LEGO robots building under the guidance of experienced tutors. For younger children from the age of two, daycare services with professional au pairs will be provided in the Kids’ Corner.

Tickets for the conference are on sale at [www.webexpo.net](http://www.webexpo.net/?utm_source=website&utm_medium=The%20Cymes%20Media&utm_campaign=press%20release).

Learn from top technology leaders and explore the best ways to effectively use AI in business without compromising your own creativity. Join the 16th edition of the conference in Prague from May 29-31, 2024.

Kickstart your creativity with AI: Learn from the world’s top technology leaders this May at WebExpo 2024

## Introduction

In today's fast-paced and technology-driven world, businesses must adapt and embrace digital transformation to stay competitive. In line with this imperative, TRANSFORM 2024, the B2B lead event organized by Bitkom, is set to take place on March 6th and 7th, 2024, at STATION Berlin. This highly anticipated event will bring together industry leaders, decision-makers, digital experts, and professionals from various sectors to explore the latest technologies and solutions driving the digitalization of business processes and models. TRANSFORM 2024 is the platform for unlocking the power of digital transformation for companies.

## Unrivaled Speakers

![Image from https://transform.show/](img/speakers-2.0.png "Image from https://transform.show/")

Image from [https://transform.show](https://transform.show/)/\
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TRANSFORM 2024 boasts an impressive lineup of top speakers who are thought leaders in their respective fields. These speakers will provide invaluable insights and perspectives on the digital transformation journey. Among the esteemed speakers are Jonas Andrulis (Aleph Alpha), Dr. Tanja Rückert (Bosch), Markus Haas (Telefónica Deutschland), Claudia Plattner (BSI), Dr. Ralf Wintergerst (Bitkom), Hanna Hennig (Siemens), Prof. Dr. Helmut Schönenberger (UnternehmerTUM), Melanie Kehr (KfW Bankengruppe), Fabian Wesemann (wefox), and Mei Dent (TeamViewer). Their expertise and experiences will shed light on the challenges and opportunities presented by digitalization.

## Thematic Focus

TRANSFORM 2024 will cover a wide range of topics that are crucial to successful digital transformation:

Technology & Trends: Explore the latest technologies and trends shaping the digital landscape.

Digital Process: Gain insights into digital processes and solutions that streamline and optimize business operations.

Marketing: Discover innovative strategies for digital marketing and sales to reach and engage customers effectively.

Innovation & Strategy: Learn about the role of innovation and strategic thinking in driving digital transformation.

## Expo: Unveiling Innovative Solutions

The heart of TRANSFORM 2024 lies in Expo, a dynamic platform that brings together companies, their services, success stories, and innovations. Attendees will have the opportunity to explore a curated exhibition area and lounge, where they can engage with different solutions through live demos and product presentations. Startups and technology pioneers will also showcase their groundbreaking ideas and advancements in the Get Started Area. The Expo is a melting pot of creativity and collaboration, fostering new partnerships and driving innovation.

## Stages: Insights and Inspirations

![Image from https://transform.show/](img/speakers.png "Image from https://transform.show/")

Image from <https://transform.show/>\
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TRANSFORM 2024 offers a diverse program across three stages. Attendees will have access to inspiring keynotes, best practices, and a glimpse into the control centers of digital transformation. Experts from various fields will present real-world applications and success stories related to digitalization. Additionally, high-profile political representatives will contribute to the depth and diversity of discussions, providing a holistic view of the economic transformation driven by digitalization.

## Learning: Empowering Organizations

Beyond traditional masterclasses, TRANSFORM 2024 offers innovative learning formats designed to empower organizations in their digital transformation journey. These formats provide companies with in-depth knowledge and skills across various aspects of digital transformation. Special emphasis is placed on management briefings tailored for executives and top-level management, ensuring they have the necessary insights to lead their organizations through the digital era successfully.

## Networking: Building Connections

Networking plays a pivotal role in any industry event, and TRANSFORM 2024 recognizes its significance. The event offers curated exchange and dialogue formats that facilitate networking, idea sharing, and partnership building. Innovative approaches, dedicated networking areas, and exclusive events within the event foster the development and expansion of personal and professional networks. The event's dedicated app further enhances efficient business matching, ensuring attendees make meaningful connections.

## Conclusion

Digital transformation is no longer an option but a necessity for businesses to thrive in the modern era. TRANSFORM 2024 provides a unique platform for industry leaders, decision-makers, and digital experts to come together and explore the latest technologies, trends, and strategies driving digital transformation. With an array of insightful speakers, an engaging expo, thought-provoking stages, empowering learning formats, and ample networking opportunities, TRANSFORM 2024 promises to unlock the power of digital transformation and pave the way for a successful digital future.

Discover TRANSFORM 2024, the B2B lead event focused on digital transformation. Join industry leaders, decision-makers, and digital experts to explore the latest technologies, trends, and solutions. Unlock the power of digital transformation for your business.

TRANSFORM 2024: Unlocking the Power of Digital Transformation

## Introduction

Hatch Conference, one of the most highly anticipated UX and Product Design events, is making a grand return in 2023. With an impressive lineup of renowned speakers and facilitators from around the world, Hatch Conference promises to be an unparalleled experience for design professionals. This year's headliners include Brad Frost, the creator of "Atomic Design," and Jaime Levy, a celebrated UX Strategist and best-selling author. Let's delve into the exciting details of this global gathering and how you can still be a part of it, even if tickets are sold out.

## Brad Frost and "Atomic Design"

![](img/photo_2023-09-25_16-50-56.jpg)

One of the highlights of Hatch Conference 2023 is the presence of Brad Frost, a prominent figure in the design community. Frost is widely recognized as the creator of "Atomic Design," a groundbreaking methodology that emphasizes the importance of designing systems rather than individual components. His expertise and insights into modular design and design systems have revolutionized the field of UX and Product Design.

## Jaime Levy and UX Strategy

Another notable speaker at Hatch Conference is Jaime Levy, a renowned UX Strategist and author of a best-selling book on UX Strategy. Levy's expertise lies in helping businesses align their user experience goals with their overall business strategies. Her insights into UX Strategy and her practical approach to design problem-solving have made her a sought-after expert in the industry.

## 30+ Speakers and Facilitators

![](img/img_3342.jpg)

Hatch Conference 2023 boasts a lineup of over 30 speakers and facilitators, all of whom are accomplished professionals in the field of UX and Product Design. These experts will share their knowledge, experiences, and insights through captivating keynotes, interactive sessions, and workshops. Attendees can expect to learn from a diverse range of perspectives and gain valuable industry insights.

## Networking and Community

At Hatch Conference, networking and fostering a strong community are key priorities. The conference provides ample opportunities for participants to connect with like-minded professionals, share ideas, and build lasting relationships. Roundtable discussions, live podcast recordings, and dedicated chill rooms are just a few of the interactive spaces designed to facilitate meaningful interactions among attendees.

## Unparalleled Experience

![](img/img_3383.jpg)

Hatch Conference goes above and beyond to create an unforgettable experience for its participants. In addition to outstanding content, attendees can enjoy complimentary drinks, coffee, tea, breakfast, and snacks throughout the day. A sumptuous lunch and a closing event with free drinks further enhance the vibrant atmosphere. The organizers also take special care to accommodate food allergies and dietary restrictions, ensuring that everyone feels included and valued.

## Tickets Sold Out, but Remote Attendance Option Available

While tickets for the in-person event may be sold out, Hatch Conference understands the demand from design enthusiasts around the world. To cater to a wider audience, they are offering a remote attendance option. By purchasing a remote attendance ticket, participants can join the conference online and gain access to live sessions, interactive workshops, and recordings of the event for a duration of six months. This allows individuals who couldn't secure a physical ticket to still benefit from the knowledge and expertise shared at Hatch Conference 2023.

## Conclusion

Hatch Conference 2023 is set to be an unparalleled event for UX and Product Design professionals. With its exceptional lineup of speakers, diverse program offerings, and commitment to fostering a vibrant community, the conference promises to deliver valuable insights and networking opportunities. Don't miss out on this premier event – mark your calendars and get ready to elevate your design career at Hatch Conference 2023!

Discover the excitement surrounding Hatch Conference 2023, a premier UX and Product Design event. With headliners like Brad Frost and Jaime Levy, this global gathering offers valuable insights and inspiration. Explore the possibility of remote attendance and access to recordings for six months.

Hatch Conference 2023: The Ultimate Event for UX and Product Design Professionals

# How to design in 2023? Check out UX/UI Trends for the new year!

Hey there! Get ready to dive into the exciting world of UX/UI design as we take a look at the top trends for 2023. From new technologies to changing user expectations, the future of design is constantly evolving and adapting. Here's what we can expect to see in the coming year:

## Increased use of virtual and augmented reality

Have you heard about the exciting world of virtual reality (VR) and augmented reality (AR)? As these technologies continue to advance, more and more companies are using them to make our experiences even better. Think virtual product demonstrations, immersive online shopping, and virtual office tours!

There are so many tools out there to help you create your own VR and AR experiences. Some of our favorites include Unity, Blender, Autodesk Maya, Unreal Engine, and A-Frame. Each of these has its own unique features and capabilities, like visual scripting systems, physics engines, and animation tools. Plus, A-Frame is super user-friendly, making it a great choice for those just starting out in the world of VR and AR.

#### **Some tools to use:**

1. **Unity** - A super cool game engine that lets you create amazing VR and AR experiences. It's packed with tons of features like a visual scripting system, physics engine, and animation tools.
2. **Blender** - An open-source 3D content creation suite that's perfect for creating 3D models, animations, and other assets for VR and AR experiences. It's totally free and super easy to use!
3. **Autodesk Maya** - A professional 3D animation and modeling software that can help you create all sorts of cool 3D models, animations, and other assets for VR and AR experiences. It's a bit more advanced, but totally worth it if you're a pro!
4. **Unreal Engine** - Another awesome game engine that lets you create incredible VR and AR experiences. It comes with a range of features and tools, including a visual scripting system, physics engine, and animation tools.
5. **A-Frame** - A super cool open-source web framework that lets you create VR and AR experiences using HTML, CSS, and JavaScript. It's super easy to learn and use, making it a great choice for beginners!

![Increased use of virtual and augmented reality](img/1a53d434aafc692315d56788d2d88d3d.gif "dribbble @movadex")

## Personalization and customization

**As a user, you want to feel like a brand is really understanding and catering to your unique needs and preferences, right?** Well, get ready because in 2023 AI and machine learning are going to be even more prevalent in creating personalized experiences for you. Think tailored product recommendations, customized content and messaging - all based on data specific to you. It's super cool, right? And if you're a designer, you can even get in on the action by designing personalized UI elements like theme and font choices for users. 

**By giving your users the ability to customize their experience and providing the best solutions for them to interact, you can really make their experience feel like it was created just for them.** Just check out how TikTok uses personalization to make their content feel extra special for each user.

![Eco habit tracker mobile app onboarding ](img/7ff4769f92688f7f6ecebd5108f6c8ba.gif "dribbble @Boldare")



## More emphasis on accessibility

**Did you know that accessibility is becoming a hot topic for both moral and legal reasons?** By 2023, we predict that more companies will be prioritizing accessibility in their design process. This includes using alternative text for images, making their sites keyboard accessible, and using clear and concise language. Want to learn more about this exciting trend? **Check out the course from [uxcel.com](https://uxcel.com) and dive deep into the world of accessibility.**

![More emphasis on accessibility](img/e2caa0cf7bd48b8203bf8018129e91b1.png "dribbble @movadex")

## The rise of conversational interfaces

**If you're into technology and cool gadgets, you're going to love this! Have you heard about voice-activated assistants and chatbots?** They're super popular right now, but get ready for an even bigger shift towards using conversational interfaces in 2023. These interfaces make it so easy for you to get the info you need and complete tasks. Plus, they're super helpful for people with disabilities or those always on the go. **So, be sure to keep an eye out for these awesome interfaces in the future!**

![ AI Personal Assistant App called [ai]de by Vectora](img/original-ac82cc92a097a57d2863dd03f1e2b8f8.png.webp "dribbble @vektora")

## Increased use of motion design

**Get ready to be wowed by the world of motion design!** It's all about using cool animations and transitions to guide you through an interface, and it's becoming more and more popular. By 2023, you can expect to see tons of companies using motion design to make their products more fun to use and super visually appealing.

#### Some tools to use:

1. **Adobe After Effects:** This is a go-to tool for many motion designers, with a wide range of features and capabilities for creating professional-grade animations and visual effects.
2. **Cinema 4D:** This 3D animation software is perfect for creating complex, dynamic motion graphics and visual effects.
3. **Blender:** A free, open-source 3D modeling and animation software that is popular among motion designers for its powerful tools and flexibility.
4. **Toon Boom Harmony:** A professional-grade animation software used in the production of many popular animated TV shows and movies.
5. **Autodesk Maya:** Another industry-standard 3D animation software, Maya is known for its robust toolset and ability to create highly realistic animations.
6. **Moho (formerly Anime Studio):** This 2D animation software is a favorite among motion designers for its intuitive interface and powerful rigging and animation tools.
7. **Houdini:** A powerful 3D animation and VFX software used by many professional studios for its ability to create complex simulations and effects.
8. **MotionBuilder:** This real-time character animation software is popular among motion designers for its ability to capture and import motion capture data.



![This is the animation header of Gintera website](img/original-21c4dfc1e797678bc1f15b898dbb1bf6.gif "dribbble @gintera")

Are you excited to see what the future of UX/UI design holds? Well, get ready because 2023 is going to be all about giving users a super personalized, ultra seamless, and totally accessible experience. And with technology always evolving, we can bet there will be some super cool new tools and techniques to check out. **So don't be shy - go out and show off your design skills to the world!**

As we move further into the future, UX/UI design continues to evolve and adapt to new technologies and changing user expectations. Here are some of the top trends we can expect to see in 2023:

How to design in 2023? UX/UI Design Trends!

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