# How to design in 2023? Check out UX/UI Trends for the new year!

Hey there! Get ready to dive into the exciting world of UX/UI design as we take a look at the top trends for 2023. From new technologies to changing user expectations, the future of design is constantly evolving and adapting. Here's what we can expect to see in the coming year:

## Increased use of virtual and augmented reality

Have you heard about the exciting world of virtual reality (VR) and augmented reality (AR)? As these technologies continue to advance, more and more companies are using them to make our experiences even better. Think virtual product demonstrations, immersive online shopping, and virtual office tours!

There are so many tools out there to help you create your own VR and AR experiences. Some of our favorites include Unity, Blender, Autodesk Maya, Unreal Engine, and A-Frame. Each of these has its own unique features and capabilities, like visual scripting systems, physics engines, and animation tools. Plus, A-Frame is super user-friendly, making it a great choice for those just starting out in the world of VR and AR.

#### **Some tools to use:**

1. **Unity** - A super cool game engine that lets you create amazing VR and AR experiences. It's packed with tons of features like a visual scripting system, physics engine, and animation tools.
2. **Blender** - An open-source 3D content creation suite that's perfect for creating 3D models, animations, and other assets for VR and AR experiences. It's totally free and super easy to use!
3. **Autodesk Maya** - A professional 3D animation and modeling software that can help you create all sorts of cool 3D models, animations, and other assets for VR and AR experiences. It's a bit more advanced, but totally worth it if you're a pro!
4. **Unreal Engine** - Another awesome game engine that lets you create incredible VR and AR experiences. It comes with a range of features and tools, including a visual scripting system, physics engine, and animation tools.
5. **A-Frame** - A super cool open-source web framework that lets you create VR and AR experiences using HTML, CSS, and JavaScript. It's super easy to learn and use, making it a great choice for beginners!

![Increased use of virtual and augmented reality](img/1a53d434aafc692315d56788d2d88d3d.gif "dribbble @movadex")

## Personalization and customization

**As a user, you want to feel like a brand is really understanding and catering to your unique needs and preferences, right?** Well, get ready because in 2023 AI and machine learning are going to be even more prevalent in creating personalized experiences for you. Think tailored product recommendations, customized content and messaging - all based on data specific to you. It's super cool, right? And if you're a designer, you can even get in on the action by designing personalized UI elements like theme and font choices for users. 

**By giving your users the ability to customize their experience and providing the best solutions for them to interact, you can really make their experience feel like it was created just for them.** Just check out how TikTok uses personalization to make their content feel extra special for each user.

![Eco habit tracker mobile app onboarding ](img/7ff4769f92688f7f6ecebd5108f6c8ba.gif "dribbble @Boldare")



## More emphasis on accessibility

**Did you know that accessibility is becoming a hot topic for both moral and legal reasons?** By 2023, we predict that more companies will be prioritizing accessibility in their design process. This includes using alternative text for images, making their sites keyboard accessible, and using clear and concise language. Want to learn more about this exciting trend? **Check out the course from [uxcel.com](https://uxcel.com) and dive deep into the world of accessibility.**

![More emphasis on accessibility](img/e2caa0cf7bd48b8203bf8018129e91b1.png "dribbble @movadex")

## The rise of conversational interfaces

**If you're into technology and cool gadgets, you're going to love this! Have you heard about voice-activated assistants and chatbots?** They're super popular right now, but get ready for an even bigger shift towards using conversational interfaces in 2023. These interfaces make it so easy for you to get the info you need and complete tasks. Plus, they're super helpful for people with disabilities or those always on the go. **So, be sure to keep an eye out for these awesome interfaces in the future!**

![ AI Personal Assistant App called [ai]de by Vectora](img/original-ac82cc92a097a57d2863dd03f1e2b8f8.png.webp "dribbble @vektora")

## Increased use of motion design

**Get ready to be wowed by the world of motion design!** It's all about using cool animations and transitions to guide you through an interface, and it's becoming more and more popular. By 2023, you can expect to see tons of companies using motion design to make their products more fun to use and super visually appealing.

#### Some tools to use:

1. **Adobe After Effects:** This is a go-to tool for many motion designers, with a wide range of features and capabilities for creating professional-grade animations and visual effects.
2. **Cinema 4D:** This 3D animation software is perfect for creating complex, dynamic motion graphics and visual effects.
3. **Blender:** A free, open-source 3D modeling and animation software that is popular among motion designers for its powerful tools and flexibility.
4. **Toon Boom Harmony:** A professional-grade animation software used in the production of many popular animated TV shows and movies.
5. **Autodesk Maya:** Another industry-standard 3D animation software, Maya is known for its robust toolset and ability to create highly realistic animations.
6. **Moho (formerly Anime Studio):** This 2D animation software is a favorite among motion designers for its intuitive interface and powerful rigging and animation tools.
7. **Houdini:** A powerful 3D animation and VFX software used by many professional studios for its ability to create complex simulations and effects.
8. **MotionBuilder:** This real-time character animation software is popular among motion designers for its ability to capture and import motion capture data.



![This is the animation header of Gintera website](img/original-21c4dfc1e797678bc1f15b898dbb1bf6.gif "dribbble @gintera")

Are you excited to see what the future of UX/UI design holds? Well, get ready because 2023 is going to be all about giving users a super personalized, ultra seamless, and totally accessible experience. And with technology always evolving, we can bet there will be some super cool new tools and techniques to check out. **So don't be shy - go out and show off your design skills to the world!**

As we move further into the future, UX/UI design continues to evolve and adapt to new technologies and changing user expectations. Here are some of the top trends we can expect to see in 2023:

How to design in 2023? UX/UI Design Trends!

## Introduction

OpenAI, the renowned research-focused organization, has recently undergone a transformative shift towards a for-profit model. For this transition, OpenAI partnered with the esteemed design agency, Area 17, to create a new visual identity and website. The objective was to enhance OpenAI's public presence while emphasizing the organization's commitment to safety, precision, and the responsible development of artificial intelligence (AI). The result is a captivating new brand identity that seamlessly combines humanist design elements with a touch of magic. In November 2023, OpenAI proudly unveiled its new identity and website, marking an important milestone in its evolution.

## A Public-Facing Approach

![Image from ts2.space](img/open-ai-to-offer-copyright.jpg "Image from ts2.space")

Image from [ts2.space](https://ts2.space/en/open-ai-to-offer-copyright-shield-and-app-store-for-chatgpt/#gsc.tab=0)\
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Recognizing the need to engage with a broader audience, OpenAI decided to adopt a more public-facing approach. The collaboration with Area 17 aimed to develop a fresh identity that would resonate with both experts in the AI field and the general public. By leveraging the expertise of the design agency, OpenAI sought to create an inclusive brand that would effectively communicate its mission and values to a wider audience.

One of the key aspects of OpenAI's new identity is the integration of "humanist" design references. This approach aims to infuse warmth, empathy, and a sense of connection into the organization's visual representation. By incorporating elements that evoke the essence of humanity, OpenAI aims to bridge the gap between advanced technology and human society. The humanist design references serve as a reminder that AI development should always prioritize human well-being and ethical considerations.

## A Touch of Magic

In addition to the humanist design references, OpenAI's new identity also features touches of "magic". This creative element adds a sense of wonder and excitement to the brand, capturing the imagination of the audience. The inclusion of magical elements symbolizes the transformative power of AI and its potential to shape the future positively. By combining the concepts of humanism and magic, OpenAI aims to inspire trust, curiosity, and a belief in the limitless possibilities of AI technology.

## Tech Nostalgia for Safety

![Image from area17.com](img/tech-safety.png "Image from area17.com")

Image from [area17.com](https://area17.com/work/openai-brand-and-website)\
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The design team at Area 17 cleverly utilized tech nostalgia as a means of instilling a sense of safety in OpenAI's brand identity. By incorporating design elements reminiscent of past technological eras, OpenAI seeks to cultivate a feeling of familiarity and comfort. This approach acts as a counterbalance to the potential apprehensions associated with cutting-edge AI technologies. The nostalgic elements create an environment where users can feel at ease, fostering trust in OpenAI's commitment to responsible and secure AI development.

## Emphasizing Safety and Precision

OpenAI's new identity and website strongly emphasize the organization's dedication to the safe and precise development of AI. The design elements chosen are intended to communicate OpenAI's commitment to transparency, accountability, and ethical practices. The precision-focused design elements reflect OpenAI's meticulous approach to AI research and development, ensuring that every step is taken to minimize risks and ensure the technology's positive impact on society.

## Conclusion

OpenAI's transition to a for-profit model has spurred a remarkable evolution in the organization's visual identity. Collaborating with design agency Area 17, OpenAI has successfully crafted a new brand identity and website that effectively communicates its commitment to safety, precision, and the responsible development of AI. By integrating humanist design references, touches of magic, and elements of tech nostalgia, OpenAI has created a captivating identity that appeals to a diverse audience. The launch of the new identity and website in November 2023 represents an important milestone for OpenAI as it continues to lead the way in AI research and innovation while prioritizing the well-being of humanity.

OpenAI unveils its new identity and website, focusing on safety and innovation. Discover how the organization incorporates humanist design, touches of magic, and tech nostalgia to communicate its commitment to responsible AI development.

Cultivate a feeling of familiarity and comfort: OpenAI Unveils New Identity and Website, Emphasizing Safety and Innovation

## Introducing Movadex

![Image from Movadex](img/dsc_2737.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)

\
Hey there! I'm Nor, the CEO & co-founder of Movadex, a company specializing in software design and development.

After earning numerous awards for building an innovative fintech product Uprice, we made the leap to become Movadex. Our expertise has influenced over 200 projects across various sectors like sustainability, fintech, travel, KYC, healthcare, and more. We're transforming digital products and services, making a mark in the industry.

**What sets us apart?** We blend the art and business of innovation. Whether it's an AI powered art platform or an eCommerce solution integrated with real estate, our team is not only technically savvy but also creatively inclined. So, our mission is to enrich the startup ecosystem by providing transparent solutions and innovative ideas from our team of professionals.

## The Importance of Staying Ahead in the Tech Industry

With the spread of AI, especially ChatGPT, [35% of global companies report using AI in their business](https://explodingtopics.com/blog/companies-using-ai). Notably, 42% of companies have reported exploring AI use within their company.

To address the question of "Why bother keeping up with current trends?" in brief, the answer lies in the optimization of time, gaining access to novel technologies, and enhancing overall business performance, thereby boosting revenue.

For example, a [survey of 7,700 sales professionals from Salesforce](https://www.salesforce.com/news/stories/sales-research-2023/) found that sales representatives spend an average of less than 30% of their week on actual selling. A significant chunk of their time goes into manual duties like entering data and updating details on their ongoing deals. AI tools come in handy here, automating these time-consuming tasks and allowing sales reps to focus more on selling.

Hence, it's crucial to adopt different software trends, as I'll discuss shortly. Don't hesitate to try new things.

## Movadex's Approach to Embracing Emerging Software Technologies

When clients come to us, we help them come up with ideas to improve their business, like adding new features or using the latest tech. Most of our clients are startups and small businesses that like to try new things, so our team is always learning to give them the best results.

For example, we worked with [Artsted](https://movadex.com/portfolio/artsted), a platform that's unique because it offers affordable investment-grade artwork with clear pricing and artist career info. The project used NFT and blockchain technologies, so our main job was making sure everything was super secure. First off, we use really good security and encryption to protect user data and transactions. We use SSL tech to encrypt data when it goes between users and the platform. We also have strong checks to make sure only the right people can access things.

On top of these techie steps, we have strict rules about how we handle and store data, and we regularly check to make sure we're following all the important rules. Lastly, we work closely with our clients to teach them the best ways to keep their users' data safe, like using strong passwords and being careful with links and emails that seem suspicious.

## Insights from Nor on Emerging Software Technologies

![Image from Movadex](img/dsc_2790.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)

### Artificial Intelligence and Machine Learning

Startups should dive into AI without hesitation. It's a fast and budget-friendly method to incorporate AI and ML into your project. For instance, AI-driven analytics for customer behavior can significantly enhance user experience and business strategies.

While some are concerned about shelling out hundreds of dollars for deploying AI models, the truth is that up to **95% of companies don't**. In fact, the vast majority of companies are finding ways to integrate AI into their projects without incurring exorbitant costs. This aligns with the idea that advancements in AI tools, frameworks, and cloud services have made these technologies more accessible to businesses of all sizes.

### Internet of Things (IoT)

IoT might not be as trendy lately, but it's **making a comeback**.

The Internet of Things (IoT) refers to a network of physical objects, commonly known as "things," which are equipped with sensors, software, and various technologies. The functionality of IoT devices revolves around the collection and transmission of data to a central server or cloud. This data becomes instrumental in monitoring, analyzing, and optimizing the performance of the connected device. To illustrate, consider an IoT-enabled thermostat that gathers data on the temperature and humidity within a room, utilizing this information to make adjustments to the temperature settings accordingly.

IoT is revolutionizing how we interact with our devices. Businesses should look into how they can integrate IoT to improve operational efficiency or create new customer experiences. *For example, smart home technology is rapidly growing, offering numerous possibilities for innovative applications.*

### Blockchain Beyond Cryptocurrency

Blockchain is a type of technology that acts like a digital notebook. It keeps getting bigger as it records new information in blocks. These blocks are connected and kept safe using special codes. Each block has a time stamp and a link to the one before it, creating a chain of blocks.

You don't have to use it everywhere, but blockchain works really well in certain situations.

*For example, when you want to make sure data won't change, won't be tracked, and needs to be anonymous, decentralization is a great choice.* Think about signing documents. With decentralization, anyone can check that all parties actually signed the document.

### Edge Computing

With the explosion of data, edge computing is becoming important. It involves processing data closer to where it’s being generated, which can lead to faster and more efficient systems – a crucial aspect for businesses dealing with large volumes of data.

For example, edge computing can be used to analyze network traffic and identify potential threats in real time. This can help to prevent cyberattacks and keep networks secure. Or the smart grid is a network of electricity distribution that uses communication and information technologies to optimize the delivery of electricity. Edge computing can be used to collect and analyze data from smart meters and other devices, enabling the grid to respond to demand more efficiently and prevent blackouts.

### Cybersecurity

We all have to invest in good cybersecurity—it's a must, not a choice. Staying ahead in technology and strategy is key to protecting your digital stuff.
Take, for instance, the [Free Vestia](https://movadex.com/portfolio/free-vestia) platform—a hub for startups and investors to connect and collaborate seamlessly.
Our first step was to closely examine Free Vestia's existing security measures, searching for any potential weak spots. We conducted a thorough security audit, identifying vulnerabilities and potential risks. Once we had a clear picture of their data security status, we partnered with Free Vestia to devise and implement a comprehensive security plan. This involved enhancing encryption techniques, fortifying access controls, and regularly conducting security audits and tests to ensure the system's resilience.

### Sustainable and Ethical Tech

Businesses need to consider the environmental impact of their tech solutions and strive for sustainable practices. Additionally, ethical AI is a topic gaining traction, focusing on transparency, fairness, and accountability in AI systems.
For example, consider a tech company that specializes in manufacturing smartphones. To embrace sustainability, the company commits to reducing electronic waste by implementing a robust recycling program. Instead of discarding old devices, they encourage customers to return their outdated smartphones for proper recycling and refurbishment.

### Remote Work Technologies

The shift to remote work has accelerated the development of tools and platforms that facilitate collaboration and productivity in a distributed work environment. This trend is likely to continue, with more innovative solutions emerging in this space.
For example, I recently wrote a post about [BYOD (Bring Your Own Device)](https://movadex.com/blog/article/understanding-byod-definition-and-meaning): exploring the policies, factors to consider when working remotely with your own devices, and questioning its overall profitability.

## Recommendations for Businesses

![Image from Movadex](img/dsc_2797.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)\
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It’s important to keep a close eye on these trends and continuously evaluate how they can be integrated into your business strategy. Encourage your team to engage in ongoing education and training in these areas. Moreover, adopting a flexible business model that can quickly adapt to new technologies is crucial. Always be ready to pivot and embrace change – it’s the key to success in the ever-evolving world of software technology.

Discover Movadex, a software design and development company revolutionizing the industry with innovative and transparent solutions. Explore the importance of staying ahead in the tech industry, Movadex's approach to embracing emerging software technologies, and valuable insights on AI, IoT, blockchain, edge computing, cybersecurity, sustainable and ethical tech, and remote work technologies. Stay informed and adapt your business strategy to thrive in the ever-evolving world of software technology.

Tech Talk: CEO of Movadex Shares Insights on Emerging Software Technologies

## Introduction

Hatch Conference, one of the most highly anticipated UX and Product Design events, is making a grand return in 2023. With an impressive lineup of renowned speakers and facilitators from around the world, Hatch Conference promises to be an unparalleled experience for design professionals. This year's headliners include Brad Frost, the creator of "Atomic Design," and Jaime Levy, a celebrated UX Strategist and best-selling author. Let's delve into the exciting details of this global gathering and how you can still be a part of it, even if tickets are sold out.

## Brad Frost and "Atomic Design"

![](img/photo_2023-09-25_16-50-56.jpg)

One of the highlights of Hatch Conference 2023 is the presence of Brad Frost, a prominent figure in the design community. Frost is widely recognized as the creator of "Atomic Design," a groundbreaking methodology that emphasizes the importance of designing systems rather than individual components. His expertise and insights into modular design and design systems have revolutionized the field of UX and Product Design.

## Jaime Levy and UX Strategy

Another notable speaker at Hatch Conference is Jaime Levy, a renowned UX Strategist and author of a best-selling book on UX Strategy. Levy's expertise lies in helping businesses align their user experience goals with their overall business strategies. Her insights into UX Strategy and her practical approach to design problem-solving have made her a sought-after expert in the industry.

## 30+ Speakers and Facilitators

![](img/img_3342.jpg)

Hatch Conference 2023 boasts a lineup of over 30 speakers and facilitators, all of whom are accomplished professionals in the field of UX and Product Design. These experts will share their knowledge, experiences, and insights through captivating keynotes, interactive sessions, and workshops. Attendees can expect to learn from a diverse range of perspectives and gain valuable industry insights.

## Networking and Community

At Hatch Conference, networking and fostering a strong community are key priorities. The conference provides ample opportunities for participants to connect with like-minded professionals, share ideas, and build lasting relationships. Roundtable discussions, live podcast recordings, and dedicated chill rooms are just a few of the interactive spaces designed to facilitate meaningful interactions among attendees.

## Unparalleled Experience

![](img/img_3383.jpg)

Hatch Conference goes above and beyond to create an unforgettable experience for its participants. In addition to outstanding content, attendees can enjoy complimentary drinks, coffee, tea, breakfast, and snacks throughout the day. A sumptuous lunch and a closing event with free drinks further enhance the vibrant atmosphere. The organizers also take special care to accommodate food allergies and dietary restrictions, ensuring that everyone feels included and valued.

## Tickets Sold Out, but Remote Attendance Option Available

While tickets for the in-person event may be sold out, Hatch Conference understands the demand from design enthusiasts around the world. To cater to a wider audience, they are offering a remote attendance option. By purchasing a remote attendance ticket, participants can join the conference online and gain access to live sessions, interactive workshops, and recordings of the event for a duration of six months. This allows individuals who couldn't secure a physical ticket to still benefit from the knowledge and expertise shared at Hatch Conference 2023.

## Conclusion

Hatch Conference 2023 is set to be an unparalleled event for UX and Product Design professionals. With its exceptional lineup of speakers, diverse program offerings, and commitment to fostering a vibrant community, the conference promises to deliver valuable insights and networking opportunities. Don't miss out on this premier event – mark your calendars and get ready to elevate your design career at Hatch Conference 2023!

Discover the excitement surrounding Hatch Conference 2023, a premier UX and Product Design event. With headliners like Brad Frost and Jaime Levy, this global gathering offers valuable insights and inspiration. Explore the possibility of remote attendance and access to recordings for six months.

Hatch Conference 2023: The Ultimate Event for UX and Product Design Professionals

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