Ultimate Game Marketing Tactics in a Multi-Platform World: Ensuring Success

Introduction

In the modern era of the gaming universe, where games abound and are available to play on numerous platforms and devices, game developers have to put effort into advertising their games and attracting players to their platform.

This article will help you with it, looking into how games are essentially marketed in this multi-platform modern age. It explores different perspectives along with stats to back up suggestions and to help you understand how you can implement these strategies. So, without further ado, let's begin!

Grasping the World of Many Platforms

As we already know, nowadays, games are available on endless devices like consoles, computers, phones, and cloud gaming platforms.

A report from Newzoo suggests that the global games market might soon hit $159.3 billion in 2020. People around the world love to play games across different platforms. So, now is the chance for every developer to start with the development because, nevertheless, the demand for high class will never get old.

Finding Your Ideal Audience

To achieve success in marketing games across a diverse range of platforms, it is most important for developers to know who they are targeting.

Knowing the different platforms and the kinds of players using them requires a significant amount of research work.

Suggested tools such as Steam Spy, App Annie, or platform-provided player data will provide you with the required stats and give you important info on what your audience likes and who they are, basically helping developers shape their marketing strategies to fit these preferences and provide what is in demand for their target audience.

Utilising Influencer Marketing to Its Full Potential

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Utilizing the influence of popular gamers on platforms such as YouTube and Twitch to reach the audience through games is the best idea I would recommend to any marketer.

These popular gaming influencers can bring in excitement and get more and more audiences for you, who are interested in playing. Research has found that 40% of gamers watch popular gaming videos on YouTube, making it nevertheless one of the best places for this type of promotion.

Developing Content That Captivates and Holds the Audience's Interest

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In the modern and dynamic age of gaming on diversified platforms, game developers have to create interesting yet unique content that players like to play on different devices.

This means making badass trailers, fun and adventurous gameplay videos, and sharing behind-the-scenes content that works best. Nevertheless, also by letting players create their own desired content and being part of the community is turning out to be a powerful way to promote games.

A survey has indicated that 47% of gamers follow game developers on their social media handles, showcasing how much players get involved with the community.

Applying Specific Plans for Each Type of Platform

Every gaming platform is way different than you expect, so we need to have interesting ways to promote our games on each of them.

Console games should show off their greatness through graphics, while mobile games mostly use social features or are connected with one of the popular messaging apps. By tailoring messages to fit each platform and discussing which one is better, more people can notice and want to play your game.

Making the Most of Information and Insights Gathered Through Data Analysis

In the era of big data, game creators can take the help of tools such as Google Analytics, Mixpanel, or Unity Analytics to get a better understanding of player behavior.

By keeping a keen eye on things like how much players are getting involved, how many are added after seeing an ad, and what your users say, developers can make their promotion plans much better through this analysis. This definitely helps you get more players and keep them interested in your newly created game.

Conclusion

Finally, we conclude that in today's era of gaming with a diverse range of platforms, game promotion has to be changed to reach players all over the world.

By analyzing how different platforms work, aiming at certain groups of players, using top-tier gamers, curating interesting content, employing different types of strategies for each platform, and using information from data, creators can make more people aware of their games and get them interested in their newly enhanced version of games.

Lastly, thanks for reading, and happy gaming!