## Introduction

Mash, & TFTC, announce their long-term partnership and the launch of a new suite of monetization, growth and engagement tools for publishers powered by Bitcoin & the Lightning Network – along with the re-launch of the TFTC publishing platform, which now has curated content from many prolific authors including Parker Lewis, Jordan Schachtel and Whitney Webb.

## Solving the publishing monetization problem

Mash & TFTC’s launch showcases new solutions to online media monetization, and on-site engagement. Historically, these experiences relied only on advertising and subscriptions – with the only multi-user engagement experience being legacy comment sections. These have proven unsustainable, inflexible, and are declining in value to users and businesses. These new solutions are the first of many upcoming re-imagination of tools for online content platforms.

## Reactions: Bringing sentiment, opinions and conversation back to the site.

Mash’s new reactions product brings traffic & engagement back to the site and is the first step in taking the power back from platforms. The product enables users to add their reactions directly onto content on the page – with emotion inducing imagery and animations. Reactions are both free and paid-for with micro-payments, enabled by the bitcoin lightning network. It’s designed to drive more user joy, time-on-site and a new core revenue source to support quality content.
“Publishers and creator experiences have been trapped in single-player mode, causing the community to bifurcate elsewhere, including sites like Reddit. Our new Reactions product is the first step to bring the entire user experience and multiplayer mode back to the site, where all stakeholders including the creators benefit and earn for the value they provide” said Jared Nusinoff, CEO Mash. 
“This is the first of its kind way for users to participate and share their thoughts in an integrated way, directly with the community, rather than elsewhere. And it’s a great way for us to interact directly with our users” said Marty Bent, CEO of TFTC.

## A new Mash site engagement hub for voting, donations and more.

![](img/donations.png)

As part of the rollout with TFTC, Mash has re-designed a completely new on-page engagement hub for users to participate on the site – from reactions, voting with money, and donating to the site with a slew of provocative approaches, leveraging the power of memes. To enable value to all users, including article contributors, they’re shortly launching a trusted, transparent and automated revenue sharing model – where funds immediately get split into the lightning wallets of all stakeholders including the site owner, creators, contributors, and other staff.

## A proper destination for bitcoin, privacy, economics and freedom.

TFTC, a top global podcast and media platform, owned and operated by Marty Bent – has undergone a full redesign and expansion to become the premier media destination for topics well beyond what they are best known for, bitcoin. Top prolific authors are being added to the roster, both with curated syndication and exclusive content – including Robert Bryce, Parker Lewis, Jordan Schachtel and Whitney Webb. 
“Our audience has been craving  curated, quality content beyond bitcoin. The partnership with Mash allows us to be able to provide these experiences because of the new ways you can monetize and share revenue with contributors fairly and easily. We’re ecstatic to partner with Mash and showcase a new approach to make content broadly available and properly monetized” said Marty Bent.

## Bitcoin & Lightning Network are at the forefront.

![](img/mash_x_tftc-1.png)

The Mash technology is built on a foundation of Bitcoin and Lightning Network, which together bring the power of open, digitally native money to global markets, enabling interoperable payments & rewards to anyone, anywhere around the world, at immaterial cost, programmatically, and for any amount – even a fraction of a penny. 
“The interoperability provided by the lightning network and the benefits from corresponding network effects are a large unlocking factor. And the more publishers that sign-on, the more we all win. And it’s something that’s only possible with bitcoin, digitally native money” said Jared Nusinoff.
Users can use any lightning wallet that they want including CashApp, Strike, Kraken and a host of 30+ others that are rapidly gaining adoption globally – without prejudice. They aren’t trapped into one platform or even creating an account with Mash, like they are with products like PayPal & Venmo.

## Limited beta is going live with select publishing partners and platforms.

Mash is expanding their beta launch to a few more publishers that are looking to partner closely with the team before a broader launch. Interested parties can join the waitlist. 

## About TFTC

TFTC  is a media company focused on bringing Truth to the Commoner. They focus on bitcoin and freedom tech in the digital age. They’ve been at the forefront of enabling bitcoin monetization natively into their media experiences. For additional information, and to try the experience visit  tftc.io. 

## About Mash

Mash is the transformative Bitcoin Lightning Network payments platform enabling publishers, online media companies, developers, and creators to monetize & grow their business. The company is on a mission to fix the fundamental flaw of the internet, an integrated monetary system. The remote-first company was founded in 2021. For additional information, visit [mash.com.](https://mash.com/)

Mash and TFTC have announced their long-term partnership, introducing a suite of monetization, growth, and engagement tools powered by Bitcoin and the Lightning Network. The partnership also includes the re-launch of the TFTC publishing platform, featuring curated content from renowned authors such as Parker Lewis, Jordan Schachtel, and Whitney Webb. Discover how these innovative solutions solve the publishing monetization problem and bring back user engagement through reactions, voting, donations, and revenue sharing. Join the limited beta and experience the transformative power of Bitcoin and Lightning Network in monetizing and growing your business.

Mash and TFTC & partner to launch new publisher monetization products including on-page user reactions – powered with Bitcoin & the Lightning Network.

## Introduction

OpenAI, the renowned research-focused organization, has recently undergone a transformative shift towards a for-profit model. For this transition, OpenAI partnered with the esteemed design agency, Area 17, to create a new visual identity and website. The objective was to enhance OpenAI's public presence while emphasizing the organization's commitment to safety, precision, and the responsible development of artificial intelligence (AI). The result is a captivating new brand identity that seamlessly combines humanist design elements with a touch of magic. In November 2023, OpenAI proudly unveiled its new identity and website, marking an important milestone in its evolution.

## A Public-Facing Approach

![Image from ts2.space](img/open-ai-to-offer-copyright.jpg "Image from ts2.space")

Image from [ts2.space](https://ts2.space/en/open-ai-to-offer-copyright-shield-and-app-store-for-chatgpt/#gsc.tab=0)\
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Recognizing the need to engage with a broader audience, OpenAI decided to adopt a more public-facing approach. The collaboration with Area 17 aimed to develop a fresh identity that would resonate with both experts in the AI field and the general public. By leveraging the expertise of the design agency, OpenAI sought to create an inclusive brand that would effectively communicate its mission and values to a wider audience.

One of the key aspects of OpenAI's new identity is the integration of "humanist" design references. This approach aims to infuse warmth, empathy, and a sense of connection into the organization's visual representation. By incorporating elements that evoke the essence of humanity, OpenAI aims to bridge the gap between advanced technology and human society. The humanist design references serve as a reminder that AI development should always prioritize human well-being and ethical considerations.

## A Touch of Magic

In addition to the humanist design references, OpenAI's new identity also features touches of "magic". This creative element adds a sense of wonder and excitement to the brand, capturing the imagination of the audience. The inclusion of magical elements symbolizes the transformative power of AI and its potential to shape the future positively. By combining the concepts of humanism and magic, OpenAI aims to inspire trust, curiosity, and a belief in the limitless possibilities of AI technology.

## Tech Nostalgia for Safety

![Image from area17.com](img/tech-safety.png "Image from area17.com")

Image from [area17.com](https://area17.com/work/openai-brand-and-website)\
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The design team at Area 17 cleverly utilized tech nostalgia as a means of instilling a sense of safety in OpenAI's brand identity. By incorporating design elements reminiscent of past technological eras, OpenAI seeks to cultivate a feeling of familiarity and comfort. This approach acts as a counterbalance to the potential apprehensions associated with cutting-edge AI technologies. The nostalgic elements create an environment where users can feel at ease, fostering trust in OpenAI's commitment to responsible and secure AI development.

## Emphasizing Safety and Precision

OpenAI's new identity and website strongly emphasize the organization's dedication to the safe and precise development of AI. The design elements chosen are intended to communicate OpenAI's commitment to transparency, accountability, and ethical practices. The precision-focused design elements reflect OpenAI's meticulous approach to AI research and development, ensuring that every step is taken to minimize risks and ensure the technology's positive impact on society.

## Conclusion

OpenAI's transition to a for-profit model has spurred a remarkable evolution in the organization's visual identity. Collaborating with design agency Area 17, OpenAI has successfully crafted a new brand identity and website that effectively communicates its commitment to safety, precision, and the responsible development of AI. By integrating humanist design references, touches of magic, and elements of tech nostalgia, OpenAI has created a captivating identity that appeals to a diverse audience. The launch of the new identity and website in November 2023 represents an important milestone for OpenAI as it continues to lead the way in AI research and innovation while prioritizing the well-being of humanity.

OpenAI unveils its new identity and website, focusing on safety and innovation. Discover how the organization incorporates humanist design, touches of magic, and tech nostalgia to communicate its commitment to responsible AI development.

Cultivate a feeling of familiarity and comfort: OpenAI Unveils New Identity and Website, Emphasizing Safety and Innovation

## Introducing Movadex

![Image from Movadex](img/dsc_2737.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)

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Hey there! I'm Nor, the CEO & co-founder of Movadex, a company specializing in software design and development.

After earning numerous awards for building an innovative fintech product Uprice, we made the leap to become Movadex. Our expertise has influenced over 200 projects across various sectors like sustainability, fintech, travel, KYC, healthcare, and more. We're transforming digital products and services, making a mark in the industry.

**What sets us apart?** We blend the art and business of innovation. Whether it's an AI powered art platform or an eCommerce solution integrated with real estate, our team is not only technically savvy but also creatively inclined. So, our mission is to enrich the startup ecosystem by providing transparent solutions and innovative ideas from our team of professionals.

## The Importance of Staying Ahead in the Tech Industry

With the spread of AI, especially ChatGPT, [35% of global companies report using AI in their business](https://explodingtopics.com/blog/companies-using-ai). Notably, 42% of companies have reported exploring AI use within their company.

To address the question of "Why bother keeping up with current trends?" in brief, the answer lies in the optimization of time, gaining access to novel technologies, and enhancing overall business performance, thereby boosting revenue.

For example, a [survey of 7,700 sales professionals from Salesforce](https://www.salesforce.com/news/stories/sales-research-2023/) found that sales representatives spend an average of less than 30% of their week on actual selling. A significant chunk of their time goes into manual duties like entering data and updating details on their ongoing deals. AI tools come in handy here, automating these time-consuming tasks and allowing sales reps to focus more on selling.

Hence, it's crucial to adopt different software trends, as I'll discuss shortly. Don't hesitate to try new things.

## Movadex's Approach to Embracing Emerging Software Technologies

When clients come to us, we help them come up with ideas to improve their business, like adding new features or using the latest tech. Most of our clients are startups and small businesses that like to try new things, so our team is always learning to give them the best results.

For example, we worked with [Artsted](https://movadex.com/portfolio/artsted), a platform that's unique because it offers affordable investment-grade artwork with clear pricing and artist career info. The project used NFT and blockchain technologies, so our main job was making sure everything was super secure. First off, we use really good security and encryption to protect user data and transactions. We use SSL tech to encrypt data when it goes between users and the platform. We also have strong checks to make sure only the right people can access things.

On top of these techie steps, we have strict rules about how we handle and store data, and we regularly check to make sure we're following all the important rules. Lastly, we work closely with our clients to teach them the best ways to keep their users' data safe, like using strong passwords and being careful with links and emails that seem suspicious.

## Insights from Nor on Emerging Software Technologies

![Image from Movadex](img/dsc_2790.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)

### Artificial Intelligence and Machine Learning

Startups should dive into AI without hesitation. It's a fast and budget-friendly method to incorporate AI and ML into your project. For instance, AI-driven analytics for customer behavior can significantly enhance user experience and business strategies.

While some are concerned about shelling out hundreds of dollars for deploying AI models, the truth is that up to **95% of companies don't**. In fact, the vast majority of companies are finding ways to integrate AI into their projects without incurring exorbitant costs. This aligns with the idea that advancements in AI tools, frameworks, and cloud services have made these technologies more accessible to businesses of all sizes.

### Internet of Things (IoT)

IoT might not be as trendy lately, but it's **making a comeback**.

The Internet of Things (IoT) refers to a network of physical objects, commonly known as "things," which are equipped with sensors, software, and various technologies. The functionality of IoT devices revolves around the collection and transmission of data to a central server or cloud. This data becomes instrumental in monitoring, analyzing, and optimizing the performance of the connected device. To illustrate, consider an IoT-enabled thermostat that gathers data on the temperature and humidity within a room, utilizing this information to make adjustments to the temperature settings accordingly.

IoT is revolutionizing how we interact with our devices. Businesses should look into how they can integrate IoT to improve operational efficiency or create new customer experiences. *For example, smart home technology is rapidly growing, offering numerous possibilities for innovative applications.*

### Blockchain Beyond Cryptocurrency

Blockchain is a type of technology that acts like a digital notebook. It keeps getting bigger as it records new information in blocks. These blocks are connected and kept safe using special codes. Each block has a time stamp and a link to the one before it, creating a chain of blocks.

You don't have to use it everywhere, but blockchain works really well in certain situations.

*For example, when you want to make sure data won't change, won't be tracked, and needs to be anonymous, decentralization is a great choice.* Think about signing documents. With decentralization, anyone can check that all parties actually signed the document.

### Edge Computing

With the explosion of data, edge computing is becoming important. It involves processing data closer to where it’s being generated, which can lead to faster and more efficient systems – a crucial aspect for businesses dealing with large volumes of data.

For example, edge computing can be used to analyze network traffic and identify potential threats in real time. This can help to prevent cyberattacks and keep networks secure. Or the smart grid is a network of electricity distribution that uses communication and information technologies to optimize the delivery of electricity. Edge computing can be used to collect and analyze data from smart meters and other devices, enabling the grid to respond to demand more efficiently and prevent blackouts.

### Cybersecurity

We all have to invest in good cybersecurity—it's a must, not a choice. Staying ahead in technology and strategy is key to protecting your digital stuff.
Take, for instance, the [Free Vestia](https://movadex.com/portfolio/free-vestia) platform—a hub for startups and investors to connect and collaborate seamlessly.
Our first step was to closely examine Free Vestia's existing security measures, searching for any potential weak spots. We conducted a thorough security audit, identifying vulnerabilities and potential risks. Once we had a clear picture of their data security status, we partnered with Free Vestia to devise and implement a comprehensive security plan. This involved enhancing encryption techniques, fortifying access controls, and regularly conducting security audits and tests to ensure the system's resilience.

### Sustainable and Ethical Tech

Businesses need to consider the environmental impact of their tech solutions and strive for sustainable practices. Additionally, ethical AI is a topic gaining traction, focusing on transparency, fairness, and accountability in AI systems.
For example, consider a tech company that specializes in manufacturing smartphones. To embrace sustainability, the company commits to reducing electronic waste by implementing a robust recycling program. Instead of discarding old devices, they encourage customers to return their outdated smartphones for proper recycling and refurbishment.

### Remote Work Technologies

The shift to remote work has accelerated the development of tools and platforms that facilitate collaboration and productivity in a distributed work environment. This trend is likely to continue, with more innovative solutions emerging in this space.
For example, I recently wrote a post about [BYOD (Bring Your Own Device)](https://movadex.com/blog/article/understanding-byod-definition-and-meaning): exploring the policies, factors to consider when working remotely with your own devices, and questioning its overall profitability.

## Recommendations for Businesses

![Image from Movadex](img/dsc_2797.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)\
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It’s important to keep a close eye on these trends and continuously evaluate how they can be integrated into your business strategy. Encourage your team to engage in ongoing education and training in these areas. Moreover, adopting a flexible business model that can quickly adapt to new technologies is crucial. Always be ready to pivot and embrace change – it’s the key to success in the ever-evolving world of software technology.

Discover Movadex, a software design and development company revolutionizing the industry with innovative and transparent solutions. Explore the importance of staying ahead in the tech industry, Movadex's approach to embracing emerging software technologies, and valuable insights on AI, IoT, blockchain, edge computing, cybersecurity, sustainable and ethical tech, and remote work technologies. Stay informed and adapt your business strategy to thrive in the ever-evolving world of software technology.

Tech Talk: CEO of Movadex Shares Insights on Emerging Software Technologies

## Introduction

In today's digital landscape, content creators and website owners are constantly seeking innovative ways to monetize their platforms. With the rise of cryptocurrencies, particularly Bitcoin and the Lightning Network, a new avenue for monetization has emerged. Mash, a leading platform, offers better ways to monetize with Bitcoin and Lightning Network, providing content creators with seamless and efficient options to engage their audience and generate revenue. In this article, we will explore how Mash empowers content creators by enabling instant payments, donations, content monetization, and pay-per-use models.

## Instant Payments

One of the key features provided by Mash is the ability to receive instant Bitcoin payments with a single click. Regardless of the amount, content creators can effortlessly accept Bitcoin donations from their audience. This instant payment capability eliminates the need for lengthy payment processes, allowing users to contribute quickly and conveniently. With Mash, content creators can unlock the potential of microtransactions and engage their audience in a more direct and meaningful way.

## Donations

![](img/donations.png)

Mash understands the importance of fostering a supportive community around content creators. Through their platform, content creators can receive Bitcoin donations from their audience members who appreciate their work. Whether it's a small contribution or a larger donation, Mash enables content creators to receive instant donations, empowering them to continue producing high-quality content without relying solely on traditional monetization methods.

## Content Monetization

Traditional content monetization models often require users to make a significant commitment by subscribing to access premium content. However, Mash offers a more flexible approach. Content creators can offer their audience the option to purchase individual pieces of content without the need for a subscription. By leveraging micropayments, content creators can set the right price for their content, making it more accessible and enticing for users to engage and support their work.

## Pay-per-Use Web Apps

For content creators who offer web applications, games, or tools, Mash provides the option to implement usage and time-based pricing models. This means that users can pay for the specific period of time or the extent to which they utilize the application, eliminating the need for long-term subscriptions. This pay-per-use model allows content creators to cater to a broader audience and generate revenue from users who prefer a more flexible approach to accessing their offerings.

## Conclusion

Mash revolutionizes the way content creators monetize their platforms by harnessing the power of Bitcoin and the Lightning Network. With instant payments, donation capabilities, content monetization options, and pay-per-use web apps, Mash provides content creators with the tools they need to build better relationships with their audience and generate revenue in a seamless and user-friendly manner. By embracing these innovative monetization methods, content creators can unlock new opportunities and thrive in the ever-evolving digital landscape.

Discover how Mash, a leading platform, empowers content creators to monetize their platforms using Bitcoin and the Lightning Network. Explore instant payments, donations, content monetization, and pay-per-use models to engage your audience and generate revenue seamlessly. Remonetize the internet, earn more and take back power from big-tech platforms with Mash's innovative solutions.

Monetize Your Content Seamlessly with Bitcoin and Lightning Network

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