Mash and TFTC & partner to launch new publisher monetization products including on-page user reactions – powered with Bitcoin & the Lightning Network.

Introduction

Mash, & TFTC, announce their long-term partnership and the launch of a new suite of monetization, growth and engagement tools for publishers powered by Bitcoin & the Lightning Network – along with the re-launch of the TFTC publishing platform, which now has curated content from many prolific authors including Parker Lewis, Jordan Schachtel and Whitney Webb.

Solving the publishing monetization problem

Mash & TFTC’s launch showcases new solutions to online media monetization, and on-site engagement. Historically, these experiences relied only on advertising and subscriptions – with the only multi-user engagement experience being legacy comment sections. These have proven unsustainable, inflexible, and are declining in value to users and businesses. These new solutions are the first of many upcoming re-imagination of tools for online content platforms.

Reactions: Bringing sentiment, opinions and conversation back to the site.

Mash’s new reactions product brings traffic & engagement back to the site and is the first step in taking the power back from platforms. The product enables users to add their reactions directly onto content on the page – with emotion inducing imagery and animations. Reactions are both free and paid-for with micro-payments, enabled by the bitcoin lightning network. It’s designed to drive more user joy, time-on-site and a new core revenue source to support quality content. “Publishers and creator experiences have been trapped in single-player mode, causing the community to bifurcate elsewhere, including sites like Reddit. Our new Reactions product is the first step to bring the entire user experience and multiplayer mode back to the site, where all stakeholders including the creators benefit and earn for the value they provide” said Jared Nusinoff, CEO Mash. “This is the first of its kind way for users to participate and share their thoughts in an integrated way, directly with the community, rather than elsewhere. And it’s a great way for us to interact directly with our users” said Marty Bent, CEO of TFTC.

A new Mash site engagement hub for voting, donations and more.

As part of the rollout with TFTC, Mash has re-designed a completely new on-page engagement hub for users to participate on the site – from reactions, voting with money, and donating to the site with a slew of provocative approaches, leveraging the power of memes. To enable value to all users, including article contributors, they’re shortly launching a trusted, transparent and automated revenue sharing model – where funds immediately get split into the lightning wallets of all stakeholders including the site owner, creators, contributors, and other staff.

A proper destination for bitcoin, privacy, economics and freedom.

TFTC, a top global podcast and media platform, owned and operated by Marty Bent – has undergone a full redesign and expansion to become the premier media destination for topics well beyond what they are best known for, bitcoin. Top prolific authors are being added to the roster, both with curated syndication and exclusive content – including Robert Bryce, Parker Lewis, Jordan Schachtel and Whitney Webb. “Our audience has been craving curated, quality content beyond bitcoin. The partnership with Mash allows us to be able to provide these experiences because of the new ways you can monetize and share revenue with contributors fairly and easily. We’re ecstatic to partner with Mash and showcase a new approach to make content broadly available and properly monetized” said Marty Bent.

Bitcoin & Lightning Network are at the forefront.

The Mash technology is built on a foundation of Bitcoin and Lightning Network, which together bring the power of open, digitally native money to global markets, enabling interoperable payments & rewards to anyone, anywhere around the world, at immaterial cost, programmatically, and for any amount – even a fraction of a penny. “The interoperability provided by the lightning network and the benefits from corresponding network effects are a large unlocking factor. And the more publishers that sign-on, the more we all win. And it’s something that’s only possible with bitcoin, digitally native money” said Jared Nusinoff. Users can use any lightning wallet that they want including CashApp, Strike, Kraken and a host of 30+ others that are rapidly gaining adoption globally – without prejudice. They aren’t trapped into one platform or even creating an account with Mash, like they are with products like PayPal & Venmo.

Limited beta is going live with select publishing partners and platforms.

Mash is expanding their beta launch to a few more publishers that are looking to partner closely with the team before a broader launch. Interested parties can join the waitlist.

About TFTC

TFTC is a media company focused on bringing Truth to the Commoner. They focus on bitcoin and freedom tech in the digital age. They’ve been at the forefront of enabling bitcoin monetization natively into their media experiences. For additional information, and to try the experience visit tftc.io.

About Mash

Mash is the transformative Bitcoin Lightning Network payments platform enabling publishers, online media companies, developers, and creators to monetize & grow their business. The company is on a mission to fix the fundamental flaw of the internet, an integrated monetary system. The remote-first company was founded in 2021. For additional information, visit mash.com.