Mash makes it easy to give away any amount of bitcoin to hack growth on social media

Startup is using the Bitcoin Lightning Network to enable publishers, brands, and creators to run bitcoin giveaway growth campaigns on social media.

TORONTO – January 9, 2023– Mash, the engagement and monetization platform for online media, today announced the launch of Rewards Pages – enabling publishers and creators to easily create branded webpages to give away any amount of Bitcoin to audience winners of marketing campaigns, globally. The announcement is being made in conjunction with giveaway campaigns being launched by partners CryptoSlate, TFTC, The Cymes, Nic Carter, and Lord Miles on X (formerly Twitter). With the power of the Bitcoin Lightning Network, Mash provides an easy and economical solution for running giveaways, driving audience engagement, and generating marketing content. Learn how Mash's innovative technology is revolutionizing social media growth and monetization.

Making giveaways to large number of users easy and economical

Running standard giveaway campaigns has had limitations including being isolated to specific geographies, requiring large monetary reward amounts so that there could only be a few “grand” prizes, and being operationally challenging to execute with back and forth coordination with winners. These characteristics dampened participation, effectiveness and applicability.

“For years we’ve been searching for an easy way to run giveaways across web3, crypto and traditional rails – but they’ve all been limited and cumbersome. Mash’s solution ticks all the boxes and we love the fact that it’s an open, interoperable system with Bitcoin” said Nate Whitehill, CEO Cryptoslate.

Mash’s Reward Pages flip the equation unlocking more use cases and broad usage –

• Rewards can be any amount of Bitcoin, even $0.01 so that you can have lots of winners, driving more user participation and results – because they believe that they have a chance at winning.
• Creating one giveaway page is the same effort as creating a thousand and takes a few minutes with no coding required – so it is easy to reward lots of users.
• Distributing rewards is easily accomplished by sending a winner a link or having them discover it online – and winners can collect it at their leisure with any compatible wallet.

“It has never before been possible to give out rewards with this level of flexibility, scale, and ease. We’re enthusiastic about all the creative campaigns that growth marketers are going to be launching” said Jared Nusinoff, CEO of Mash.

Hacking social media growth and generating marketing content

Reward Pages are being used in conjunction with marketing campaigns that target social media algorithms – boosting post visibility, growing followers, and incentivizing the creation of user generated social proof content.

Some campaigns ask users to turn on tweet notifications so that they can easily “treasure hunt” for first-come-first-serve reward page links embedded in tweets, threads and articles – leveraging Reward Pages unique capability to have multiple winners per link.

Other campaigns focus on getting users to participate in competitions by replying to a post, retweeting or liking it, and following the poster – driving both long-term and short-term visibility.

More giveaway winners, globally, because of Bitcoin & the Lightning Network

Mash’s technology platform is enabled by Bitcoin and the Lightning Network – which together bring the power of open, digitally native money to global markets, enabling interoperable payments and rewards to anyone, anywhere around the world, at immaterial cost, programmatically, and for any amount – even a fraction of a penny.

Users aren’t trapped into any one platform or even creating an account with Mash to claim their reward, like they are with products like PayPal and Venmo. They can instantly claim their Bitcoin reward from anywhere in the world using their Mash wallet, or any lightning-enabled wallet of their choice such as Cash App, Strike or Kraken.

Variety of launch partners on Twitter highlight different use cases

Some of Mash’s early launch partners include Cryptoslate, TFTC, Nic Carter, and Lord Miles where you can see campaigns go live starting today. Mash is expanding their beta launch partners – interested parties can join the waitlist.

About Mash

Mash is the engagement and Bitcoin Lightning Network monetization platform for online media publishers, and creators. The company is on a mission to fix the fundamental flaw of the internet, an integrated monetary system. The remote-first company was founded in 2021. For additional information, visit mash.com.

Media Contacts

Jared Nusinoff

Mash, CEO

jared@mash.com