## Introduction:

Growing field of social media and music streaming services creating a mark and staying organic is an intense affair. As of late, a string of concerns have arisen for the possible TikTok shutdown in key markets like the USA and Ukraine, which have underlined the paramount of creative solutions in a greater degree. Introducing [GROMUS. AI](https://gromus.ai/auth), which is a novel system that uses artificial intelligence to perform tasks that would otherwise require human intelligence, will be one of the cutting-edge tools employed to revolutionize the organic growth strategies used on these platforms. We will examine in this article how [GROMUS](https://gromus.ai/auth) acts to meet this goal. 

## Tapping into the Power of TikTok:

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## The Power of Self-Learning:

<iframe width="560" height="315" src="https://www.youtube.com/embed/_u4WZWamhRM?si=0X7-h9Crm10ffNK3" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

[GROMUS](https://gromus.ai/auth) is also expected to follow the trend among the competitors. AI thanks to the fact that it can self-teach and apply what it knows on the evolving basis. Every day, the system processes excess data with the primary goal of enhancing its algorithms and the underlying techniques. This approach of constantly keeps the creators themselves in mind in order to provide them with timely and useful tips that will help to not only inform the content, but also boost their organic growth.

## Personalized Recommendations for Success:

By looking at the individual and crafting a tailored model developed specifically for them, AI has set itself apart from the others in the dedication section. After gathering the necessary information from the makers' accounts, marketers could choose to focus on their target and fashion a space perfect for them. AI beats analoging and creates new recommendations that are both good for people and analytics. Despite these influences, the contextual approach helps creators and writers to adopt a sober and sensible approach when you choose a topic and to select a material that is surreal, thus, resonating with the existing audience and inspiring the audience organic growth.

## Predicting Potentially Trending Content:

![](img/gromus-ai.png)

Obeying the trends, being on top of the facts and keeping in mind that recent social media and music streaming landscape change lickety-split is obligatory. [GROMUS](https://gromus.ai/auth). AI technology takes into consideration trending topic that will be most popular always to be spread around. Calling up new trends in the market and welcoming all the opportunities that they give birth to creators of [GROMUS](https://gromus.ai/auth) can be widely benefitted as this is a win-win situation. It is the AI that gains the advantage of knowing the exact pulses of the industry when they use the AI marketing platforms. Considering that AI is at the forefront of the industry, it has the potential to harness the growth of the nascent industry.

## Conclusion:

[GROMUS. AI](https://gromus.ai/auth) plays an important role which helps a lot of the internet professions as well like the social media workers and builders of thousands of music streaming sites to make a considerable growth. Considering that TikTok and own features of AI technologies will be a part of [GROMUS](https://gromus.ai/auth), it will for sure reinforce its chances to occupy a significant niche in the educational technology market. AI tools enable artists to break the low attention threshold on their content in a digital space being heavily saturated with products. As a result of it being able to provide customized content as well as foresee what might gather interest, [GROMUS](https://gromus.ai/auth) can greatly help in curtailing the amount of time needed for the development of true content distribution networks. AI has tools that are the most important assets that the creators can exponentially capitalize on their career growth. The [GROMUS](https://gromus.ai/auth) will not push you down. AI and crowd haters must stay away from the trend as it lets you explore your full potential of rational thought and the musical world at the same time.


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Gromus.AI: Don't Just Post, Grow Smart - AI-Driven Content Strategy for TikTok Success

## Introduction

Mash, & TFTC, announce their long-term partnership and the launch of a new suite of monetization, growth and engagement tools for publishers powered by Bitcoin & the Lightning Network – along with the re-launch of the TFTC publishing platform, which now has curated content from many prolific authors including Parker Lewis, Jordan Schachtel and Whitney Webb.

## Solving the publishing monetization problem

Mash & TFTC’s launch showcases new solutions to online media monetization, and on-site engagement. Historically, these experiences relied only on advertising and subscriptions – with the only multi-user engagement experience being legacy comment sections. These have proven unsustainable, inflexible, and are declining in value to users and businesses. These new solutions are the first of many upcoming re-imagination of tools for online content platforms.

## Reactions: Bringing sentiment, opinions and conversation back to the site.

Mash’s new reactions product brings traffic & engagement back to the site and is the first step in taking the power back from platforms. The product enables users to add their reactions directly onto content on the page – with emotion inducing imagery and animations. Reactions are both free and paid-for with micro-payments, enabled by the bitcoin lightning network. It’s designed to drive more user joy, time-on-site and a new core revenue source to support quality content.
“Publishers and creator experiences have been trapped in single-player mode, causing the community to bifurcate elsewhere, including sites like Reddit. Our new Reactions product is the first step to bring the entire user experience and multiplayer mode back to the site, where all stakeholders including the creators benefit and earn for the value they provide” said Jared Nusinoff, CEO Mash. 
“This is the first of its kind way for users to participate and share their thoughts in an integrated way, directly with the community, rather than elsewhere. And it’s a great way for us to interact directly with our users” said Marty Bent, CEO of TFTC.

## A new Mash site engagement hub for voting, donations and more.

![](img/donations.png)

As part of the rollout with TFTC, Mash has re-designed a completely new on-page engagement hub for users to participate on the site – from reactions, voting with money, and donating to the site with a slew of provocative approaches, leveraging the power of memes. To enable value to all users, including article contributors, they’re shortly launching a trusted, transparent and automated revenue sharing model – where funds immediately get split into the lightning wallets of all stakeholders including the site owner, creators, contributors, and other staff.

## A proper destination for bitcoin, privacy, economics and freedom.

TFTC, a top global podcast and media platform, owned and operated by Marty Bent – has undergone a full redesign and expansion to become the premier media destination for topics well beyond what they are best known for, bitcoin. Top prolific authors are being added to the roster, both with curated syndication and exclusive content – including Robert Bryce, Parker Lewis, Jordan Schachtel and Whitney Webb. 
“Our audience has been craving  curated, quality content beyond bitcoin. The partnership with Mash allows us to be able to provide these experiences because of the new ways you can monetize and share revenue with contributors fairly and easily. We’re ecstatic to partner with Mash and showcase a new approach to make content broadly available and properly monetized” said Marty Bent.

## Bitcoin & Lightning Network are at the forefront.

![](img/mash_x_tftc-1.png)

The Mash technology is built on a foundation of Bitcoin and Lightning Network, which together bring the power of open, digitally native money to global markets, enabling interoperable payments & rewards to anyone, anywhere around the world, at immaterial cost, programmatically, and for any amount – even a fraction of a penny. 
“The interoperability provided by the lightning network and the benefits from corresponding network effects are a large unlocking factor. And the more publishers that sign-on, the more we all win. And it’s something that’s only possible with bitcoin, digitally native money” said Jared Nusinoff.
Users can use any lightning wallet that they want including CashApp, Strike, Kraken and a host of 30+ others that are rapidly gaining adoption globally – without prejudice. They aren’t trapped into one platform or even creating an account with Mash, like they are with products like PayPal & Venmo.

## Limited beta is going live with select publishing partners and platforms.

Mash is expanding their beta launch to a few more publishers that are looking to partner closely with the team before a broader launch. Interested parties can join the waitlist. 

## About TFTC

TFTC  is a media company focused on bringing Truth to the Commoner. They focus on bitcoin and freedom tech in the digital age. They’ve been at the forefront of enabling bitcoin monetization natively into their media experiences. For additional information, and to try the experience visit  tftc.io. 

## About Mash

Mash is the transformative Bitcoin Lightning Network payments platform enabling publishers, online media companies, developers, and creators to monetize & grow their business. The company is on a mission to fix the fundamental flaw of the internet, an integrated monetary system. The remote-first company was founded in 2021. For additional information, visit [mash.com.](https://mash.com/)

Mash and TFTC have announced their long-term partnership, introducing a suite of monetization, growth, and engagement tools powered by Bitcoin and the Lightning Network. The partnership also includes the re-launch of the TFTC publishing platform, featuring curated content from renowned authors such as Parker Lewis, Jordan Schachtel, and Whitney Webb. Discover how these innovative solutions solve the publishing monetization problem and bring back user engagement through reactions, voting, donations, and revenue sharing. Join the limited beta and experience the transformative power of Bitcoin and Lightning Network in monetizing and growing your business.

Mash and TFTC & partner to launch new publisher monetization products including on-page user reactions – powered with Bitcoin & the Lightning Network.

# Gaming as new start-up platforms: How Roblox, Fortnite, and UEFN's in-game economy works

Today, gaming platforms are no longer just entertainment. These are full-fledged ecosystems where products are created, business models are built, and new entrepreneurs appear.

Startups that launch inside these worlds no longer look like toys. These are businesses with a team, investments, an understandable audience, and even marketing strategies. Generation Z and Alpha don't just spend time in virtual worlds - they live there. And they pay. This means the business has a new market that cannot be ignored.

In this article, we will analyze how the in-game economy works and what makes it attractive to startups, developers, and investors. Let's see how monetization works at Roblox, why Epic Games is developing UEFN, and how Fortnite is becoming a platform for brands and creators. We will answer the main question: is it possible to build a sustainable business in the game, and if so, how?

## Why have gaming ecosystems become interesting to entrepreneurs and investors?

Traditionally, entrepreneurs have been looking for customers offline or on classic digital platforms - sites, marketplaces, and social networks. But in the past few years, the trajectory has changed: increasingly, the entry point is the playing environment. Not because it is fashionable, but because it is effective.

Gaming ecosystems have one obvious advantage: they gather a gigantic audience. Roblox has over 70 million daily active users. Fortnite - about 250 million players per month. These users are not just playing. They're involved, they're spending, they're creating the content themselves. It's the audience that keeps the laptop on after purchase - it comes back again and again.

Investors are watching, too. Roblox entered the IPO with an estimated $41 billion, even though many of its creators are teenagers. For foundations and business angels, this is a signal: if there is a market and it is growing, it is worth going there. Especially when the entry threshold is lower than that of classic startups.

Games offer a unique business environment: fast start-up, real-time user feedback, flexible monetization tools, and ready-made infrastructure. Everything a funder needs to test an idea at no extra cost.

### Roblox: how teenagers create businesses on their platform

In Roblox, entrepreneurs often do not look the way it is customary to represent funders. These are not graduates of business schools and not former CEOs of corporations. These are schoolchildren and students who have learned to create worlds inside Roblox Studio and turned their games into a sustainable source of income.

Roblox is not just a game - it is a constructor of ecosystems. On its basis, you can create your product, build monetization, establish analytics, and scale. Successful developers get millions of views, make money on in-game purchases, and get a cut from a Roblox Premium subscription.

According to the reports of the company itself, in 2023, more than 2,000 creators on the platform earned over $30 thousand per year. Some are hundreds of thousands. They launch studios, hire teams, communicate with investors, and develop their projects as a full-fledged business. All this is inside the game, which was originally considered by many to be "just a game".

Why does it work? Roblox relied on user-generated content. This means that every user is a potential developer. And if the game goes to the audience, it takes off organically. No investment in marketing, no complex CRM, no long customer acquisition cycle.

In addition, Roblox supports developers through foundations, guides, events, and access to analytics. This is no longer a platform - it is a full-fledged business environment. Only focused on the new generation: those who grew up with a tablet in their hands and learn to build businesses from the age of 12.

### Fortnite and UEFN: When AAA tools fall into the hands of founders

If Roblox is a constructor with simple visual code and cartoonish aesthetics, then Fortnite and UEFN (Unreal Editor for Fortnite) are already about adult graphics, advanced tools, and those who are ready to treat in-game creation as a full-fledged development on Unreal Engine.

What is UEFN? This is an editor with which you can create your games right inside Fortnite. At the same time, developers use the same engine as in large AAA projects. The difference is the speed of entry and access to the huge Fortnite audience.

Epic Games has created a unique environment: a platform where you get both tools and market at the same time. UEFN allows you to publish your games (or "experiences") directly to Fortnite, and if they become popular, you make money. And not only on donations. Epic shares revenue with authors based on user engagement.

Why is this important? Developers who used to look for an investor for the first prototype can now assemble a team, make an MVP, launch a game, and test hypotheses right inside Fortnite. This makes it cheaper and faster to launch. At the same time, the creators receive feedback from the audience, analytics, and the opportunity to profit without external funding.

For entrepreneurs, this is a game-changer. Now, a studio with 2-3 people can compete for attention with large players. And if experience shows, not only does the audience come in, but also the interest of investors.

UEFN is a bridge between game production and the startup approach. Where quick launch, hypothesis testing, scaling - all this is possible in a familiar environment where users are already ready to spend money.

## Why should startups pay attention to gaming platforms?

Gaming platforms are no longer just a place for entertainment. Today, these are full-fledged digital ecosystems with millions of active users who are ready not only to play, but also to interact, create content, buy, and sell within the platform.

Audience scale. For example, Roblox, Fortnite, and other platforms collect several tens of millions of active users per month. This is a huge market where you can immediately test your ideas on a live audience without high marketing costs.

Economics within games. Inside these platforms are full-fledged economies with virtual goods, services, and currencies. Startups can offer solutions related to the sale of digital goods, subscriptions, advertising, and even financial services.

Low entry. Creating projects within game ecosystems has become easier with convenient tools and SDKs. This allows you to quickly launch a prototype and test the concept at no cost.

Monetization opportunities. In-game purchases, subscriptions, advertising, sponsorship - all this already works and brings real money. For startups, this is a chance to start making money from the very beginning.

Investor interest. Venture funds are already paying attention to gaming projects and metaverse. Startups that know how to work in these environments are given additional opportunities to attract funding.

Thus, gaming platforms today are a new space for business, where creativity and technical skills are transformed into real products and revenues.

### Examples of businesses and economics within Roblox, Fortnite and UEFN

For many entrepreneurs, this has become a launching pad for business. The creators receive income from the Roblox in-game currency, which players buy for real money. Developers earn a percentage of each transaction, and the most successful projects bring in hundreds of thousands and even millions of dollars.

Fortnite was originally just a battle royal, but now it is a platform with its own item store, events and opportunities for creators. Epic Games allows third-party developers to create content through Unreal Editor for Fortnite (UEFN), which opens up new horizons for startups. You can create your own game modes, branding collaborations and even virtual concerts, attracting millions of users.

In such ecosystems, the economic model includes the sale of skins, items, combat season passes, and monetization through advertising and partnerships. For entrepreneurs, this is not only an opportunity to create entertainment, but also to build a full-fledged business with sustainable income.

The main thing is to understand that this is not just the development of games, but the construction of an entire ecosystem with an active audience and its own market rules. It is important for startups to study the features of platforms, use the tools provided, and create products that will be in demand in specific gaming communities.

### Tips for startups starting out in gaming ecosystems

The first steps in the world of gaming platforms require understanding and adaptation to the specifics of the market. First of all, it is important to study the audience of a particular platform - who these players are, what formats and topics they are interested in, how they interact with content. The gaming ecosystem is not just code and graphics, it is a living community with its own rules.

Startups should start small: create prototypes, test ideas on a narrow audience, quickly respond to feedback. Flexibility and speed are key success factors. Don't be afraid to experiment with monetization formats and models.

The technical part also requires attention. Platforms such as Roblox and UEFN provide tools for product development and integration, but mastering these tools takes time. It is important to have a team of specialists who understand how games are built within these systems and how to better integrate the business model.

Finally, partnerships and collaborations are worth paying attention to. Joint projects with already known developers or brands help to quickly gain trust and expand the audience. Gaming ecosystems actively support such initiatives, which creates additional opportunities for growth.

As a result, success depends on the ability to combine player understanding, technological knowledge and entrepreneurial approach. Gaming platforms today are a new territory for business, where startups can not only survive, but build scalable companies.

## Successful startup cases inside gaming ecosystems

One notable example is Adopt Me! - a game inside Roblox that has grown into a business with millions of users. The creators initially focused on simple, intuitive mechanics and constant content updates. Through community engagement and regular events, the game has become a platform for monetization through virtual goods and premium access.

Another example is FNCS (Fortnite Competitive Series), where entrepreneurs and organizations build businesses around esports, tournaments, and content making. The Fortnite platform provided opportunities for large-scale competitions with a large prize pool, which attracted the attention of sponsors and advertisers.

Also worth noting are projects using UEFN (Unreal Editor for Fortnite). Startups create unique game worlds and social spaces that offer users new formats of interaction and entertainment. Such projects become a kind of metaverse, where you can simultaneously play, communicate and make purchases.

These examples show that gaming ecosystems are not just entertainment, but full-fledged business platforms with a variety of opportunities for earning and development.

## Final thoughts

Gaming platforms today open up new horizons for entrepreneurs. They combine technology, community, and economy in a single space where you can create unique products and build a business from scratch. For startups ready to adapt and learn, these ecosystems provide ample opportunities.

The main thing is to understand the specifics of each platform, work with the audience, and use the tools they offer. Then, business within games will cease to be a niche direction and will become a full-fledged part of the modern economy.

Gaming ecosystems are the next step in the development of digital entrepreneurship, and today, it is here that the trends of tomorrow are formed.

What's behind the popular gaming platforms?

Games as next-gen platforms for startups: economy inside Roblox, Fortnite, UEFN

*Startup is using the Bitcoin Lightning Network to enable publishers, brands, and creators to run bitcoin giveaway growth campaigns on social media.*

TORONTO – January 9, 2023– Mash, the engagement and monetization platform for online media, today announced the launch of Rewards Pages – enabling publishers and creators to easily create branded webpages to give away any amount of Bitcoin to audience winners of marketing campaigns, globally. The announcement is being made in conjunction with giveaway campaigns being launched by partners CryptoSlate, TFTC, The Cymes, Nic Carter, and Lord Miles on X (formerly Twitter). With the power of the Bitcoin Lightning Network, Mash provides an easy and economical solution for running giveaways, driving audience engagement, and generating marketing content. Learn how Mash's innovative technology is revolutionizing social media growth and monetization.

## Making giveaways to large number of users easy and economical

![](img/reward-pages-3.png)

Running standard giveaway campaigns has had limitations including being isolated to specific geographies, requiring large monetary reward amounts so that there could only be a few “grand” prizes, and being operationally challenging to execute with back and forth coordination with winners. These characteristics dampened participation, effectiveness and applicability.

“For years we’ve been searching for an easy way to run giveaways across web3, crypto and traditional rails – but they’ve all been limited and cumbersome. Mash’s solution ticks all the boxes and we love the fact that it’s an open, interoperable system with Bitcoin” said [Nate Whitehill](https://www.linkedin.com/in/natewhitehill/), CEO Cryptoslate.

Mash’s Reward Pages flip the equation unlocking more use cases and broad usage –

* Rewards can be any amount of Bitcoin, even $0.01 so that you can have lots of winners, driving more user participation and results – because they believe that they have a chance at winning.
* Creating one giveaway page is the same effort as creating a thousand and takes a few minutes with no coding required – so it is easy to reward lots of users.
* Distributing rewards is easily accomplished by sending a winner a link or having them discover it online – and winners can collect it at their leisure with any compatible wallet.

“It has never before been possible to give out rewards with this level of flexibility, scale, and ease. We’re enthusiastic about all the creative campaigns that growth marketers are going to be launching” said [Jared Nusinoff](https://www.linkedin.com/in/jarednusinoff/?originalSubdomain=ca), CEO of Mash.

## Hacking social media growth and generating marketing content

![](img/reward-pages-2.png)

Reward Pages are being used in conjunction with marketing campaigns that target social media algorithms – boosting post visibility, growing followers, and incentivizing the creation of user generated social proof content.

Some campaigns ask users to turn on tweet notifications so that they can easily “treasure hunt” for first-come-first-serve reward page links embedded in tweets, threads and articles – leveraging Reward Pages unique capability to have multiple winners per link.

Other campaigns focus on getting users to participate in competitions by replying to a post, retweeting or liking it, and following the poster – driving both long-term and short-term visibility.

## More giveaway winners, globally, because of Bitcoin & the Lightning Network

Mash’s technology platform is enabled by Bitcoin and the Lightning Network – which together bring the power of open, digitally native money to global markets, enabling interoperable payments and rewards to anyone, anywhere around the world, at immaterial cost, programmatically, and for any amount – even a fraction of a penny.

Users aren’t trapped into any one platform or even creating an account with Mash to claim their reward, like they are with products like PayPal and Venmo. They can instantly claim their Bitcoin reward from anywhere in the world using their Mash wallet, or any lightning-enabled wallet of their choice such as Cash App, Strike or Kraken.

## Variety of launch partners on Twitter highlight different use cases

![](img/reward-pages-4.png)

Some of Mash’s early launch partners include [Cryptoslate](https://twitter.com/CryptoSlate), [TFTC](https://twitter.com/TFTC21), [Nic Carter,](https://twitter.com/nic__carter) and [Lord Miles](https://twitter.com/real_lord_miles) where you can see campaigns go live starting today. Mash is expanding their beta launch partners – interested parties can [join the waitlist](https://tally.so/r/wbjvLZ).

## About Mash

Mash is the engagement and Bitcoin Lightning Network monetization platform for online media publishers, and creators. The company is on a mission to fix the fundamental flaw of the internet, an integrated monetary system. The remote-first company was founded in 2021. For additional information, visit [mash.com](https://www.getmash.com/).

**\
Media Contacts**

Jared Nusinoff

Mash, CEO

jared@mash.com

Mash announces the launch of Rewards Pages, a platform that enables publishers and creators to run Bitcoin giveaway growth campaigns on social media. 

Mash makes it easy to give away any amount of bitcoin to hack growth on social media

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