## Introduction

In today's fast-paced digital landscape, creative teams face numerous challenges when it comes to organizing their work and maximizing productivity. From juggling multiple tasks and deadlines to coordinating with team members and maintaining content quality, the complexities can be overwhelming. However, there is a solution on the horizon. In an exciting development, [Loopo](https://loopo.org/ua), the innovative platform designed to streamline workflow and boost efficiency for creative teams, has caught the attention of The Cymes Media. In our special edition we want to show you the significance of Loopo's impact in revolutionizing the way creative teams work, ensuring smoother operations and improved outcomes.

## The idea of creating a startup

![](img/calendar.jpg)

In Vlad's environment, there were always many people in creative professions, and he constantly observed the difficulties they faced in organizing their work every day.
According to statistics, a creative team needs about 5 different services: for planning, automatic publishing, design work, file storage, pre-posting discussions, and more. This increases the risk of losing or outdated materials. And if the team consists of more than 2 people, this risk grows exponentially.
That's why Vlad came up with the idea of creating a product at the intersection of task managers and content planners because there is no single solution in the martech market that solves the problem of organizing creative teams.

## What are the main stages of creating your startup?

For about a year, Vlad and Volodymyr developed the platform in passive mode, but after the start of full-scale invasion, the decision was made to fully focus on promoting the system and parallel development of the necessary features for users.
Our mistakes are very typical for all founders who are building a technical startup for the first time. However, we would like to share this experience in the form of recommendations and lessons learned:
The first thing you must do is conduct user interviews. We didn't do it right away, and as a result, we slightly delayed our cooperation with major market players. So, start with "The Mom Test" book, then make a list of key questions and ask what exactly bothers your target audience.
When you're building a startup, speed and sales skills are often more important than founder perfectionism, so you can also test a raw product. However, it's important to consider all the users you interact with. In our case, the product has two types of stakeholders:
Executors who will use the platform daily.
Managers who will control task execution and overall department efficiency.
Testing the application only with copywriters or SMM specialists was not quite correct from a testing strategy point of view.

## Who are your team members?How did you find each other and how do you work together?

![](img/team-2.jpg)

Vlad, CEO. His software development experience has been quite diverse, primarily working in international fintech and health-care startups.
Volodymyr, CTO, with extensive development experience in American product IT companies. He had the opportunity to collaborate with e-commerce giants, which is why he has experience in building efficient architectures for high-load systems.
Maria, CMO. In the past, she was responsible for social media and digital advertising in the Nova Poshta group of companies and created a marketing department from scratch for a large Ukrainian IT company.
Volodymyr and Vlad studied together and then started working on a joint startup. Maria joined the team at the final stage when there was a need for marketing and public relations.
We also have several part-time employees: a copywriter and a project manager. Additionally, we have freelance contractors: a link builder and an SEO advisor.

## What are the main advantages of this startup?

![](img/publication-tasks.png)

[Loopo](https://loopo.org/ua) is a platform that optimizes workflow and helps efficiently manage creative teams.
First of all, our turnkey solution ensures a quick start to effective marketing.
Our little secret is that you can set up our system for yourself and all members of your team in less than 10 minutes. But this integration will save you up to 30% of working time.
It is also important to emphasize the reduction of company operating costs through better content quality and increased team efficiency with lower burnout levels.
The core of the system is publication, within which you can have a dialogue with all team members, assign them tasks with deadlines. The platform also allows for segmenting publications according to channels, delegating tasks, using task templates, and keeping track of the budget. And with a modern text editor, it will optimize the copywriting process and help generate content.
So, Loopo will help avoid common problems such as missed edits or deadlines due to content plans in Google Sheets or messengers.

## Conclusion

Loopo offers a game-changing solution for creative teams seeking to optimize their workflow and enhance productivity. With its user-friendly interface, seamless integration, and powerful features, Loopo empowers teams to effectively plan, execute, and collaborate on their projects. By eliminating common pain points such as missed deadlines, scattered communication, and inefficient content planning, Loopo paves the way for smoother operations and increased team efficiency. Say goodbye to fragmented workflows and hello to a streamlined creative process with Loopo. Experience the transformation for your team and unlock their full potential today.


Loopo is a comprehensive platform designed to optimize workflow and enhance productivity for creative teams. It combines task management, content planning, and collaboration tools to streamline the entire creative process. Start maximizing your team's efficiency with Loopo today.

Loopo: Streamline Workflow and Boost Efficiency for Creative Teams

# Gaming as new start-up platforms: How Roblox, Fortnite, and UEFN's in-game economy works

Today, gaming platforms are no longer just entertainment. These are full-fledged ecosystems where products are created, business models are built, and new entrepreneurs appear.

Startups that launch inside these worlds no longer look like toys. These are businesses with a team, investments, an understandable audience, and even marketing strategies. Generation Z and Alpha don't just spend time in virtual worlds - they live there. And they pay. This means the business has a new market that cannot be ignored.

In this article, we will analyze how the in-game economy works and what makes it attractive to startups, developers, and investors. Let's see how monetization works at Roblox, why Epic Games is developing UEFN, and how Fortnite is becoming a platform for brands and creators. We will answer the main question: is it possible to build a sustainable business in the game, and if so, how?

## Why have gaming ecosystems become interesting to entrepreneurs and investors?

Traditionally, entrepreneurs have been looking for customers offline or on classic digital platforms - sites, marketplaces, and social networks. But in the past few years, the trajectory has changed: increasingly, the entry point is the playing environment. Not because it is fashionable, but because it is effective.

Gaming ecosystems have one obvious advantage: they gather a gigantic audience. Roblox has over 70 million daily active users. Fortnite - about 250 million players per month. These users are not just playing. They're involved, they're spending, they're creating the content themselves. It's the audience that keeps the laptop on after purchase - it comes back again and again.

Investors are watching, too. Roblox entered the IPO with an estimated $41 billion, even though many of its creators are teenagers. For foundations and business angels, this is a signal: if there is a market and it is growing, it is worth going there. Especially when the entry threshold is lower than that of classic startups.

Games offer a unique business environment: fast start-up, real-time user feedback, flexible monetization tools, and ready-made infrastructure. Everything a funder needs to test an idea at no extra cost.

### Roblox: how teenagers create businesses on their platform

In Roblox, entrepreneurs often do not look the way it is customary to represent funders. These are not graduates of business schools and not former CEOs of corporations. These are schoolchildren and students who have learned to create worlds inside Roblox Studio and turned their games into a sustainable source of income.

Roblox is not just a game - it is a constructor of ecosystems. On its basis, you can create your product, build monetization, establish analytics, and scale. Successful developers get millions of views, make money on in-game purchases, and get a cut from a Roblox Premium subscription.

According to the reports of the company itself, in 2023, more than 2,000 creators on the platform earned over $30 thousand per year. Some are hundreds of thousands. They launch studios, hire teams, communicate with investors, and develop their projects as a full-fledged business. All this is inside the game, which was originally considered by many to be "just a game".

Why does it work? Roblox relied on user-generated content. This means that every user is a potential developer. And if the game goes to the audience, it takes off organically. No investment in marketing, no complex CRM, no long customer acquisition cycle.

In addition, Roblox supports developers through foundations, guides, events, and access to analytics. This is no longer a platform - it is a full-fledged business environment. Only focused on the new generation: those who grew up with a tablet in their hands and learn to build businesses from the age of 12.

### Fortnite and UEFN: When AAA tools fall into the hands of founders

If Roblox is a constructor with simple visual code and cartoonish aesthetics, then Fortnite and UEFN (Unreal Editor for Fortnite) are already about adult graphics, advanced tools, and those who are ready to treat in-game creation as a full-fledged development on Unreal Engine.

What is UEFN? This is an editor with which you can create your games right inside Fortnite. At the same time, developers use the same engine as in large AAA projects. The difference is the speed of entry and access to the huge Fortnite audience.

Epic Games has created a unique environment: a platform where you get both tools and market at the same time. UEFN allows you to publish your games (or "experiences") directly to Fortnite, and if they become popular, you make money. And not only on donations. Epic shares revenue with authors based on user engagement.

Why is this important? Developers who used to look for an investor for the first prototype can now assemble a team, make an MVP, launch a game, and test hypotheses right inside Fortnite. This makes it cheaper and faster to launch. At the same time, the creators receive feedback from the audience, analytics, and the opportunity to profit without external funding.

For entrepreneurs, this is a game-changer. Now, a studio with 2-3 people can compete for attention with large players. And if experience shows, not only does the audience come in, but also the interest of investors.

UEFN is a bridge between game production and the startup approach. Where quick launch, hypothesis testing, scaling - all this is possible in a familiar environment where users are already ready to spend money.

## Why should startups pay attention to gaming platforms?

Gaming platforms are no longer just a place for entertainment. Today, these are full-fledged digital ecosystems with millions of active users who are ready not only to play, but also to interact, create content, buy, and sell within the platform.

Audience scale. For example, Roblox, Fortnite, and other platforms collect several tens of millions of active users per month. This is a huge market where you can immediately test your ideas on a live audience without high marketing costs.

Economics within games. Inside these platforms are full-fledged economies with virtual goods, services, and currencies. Startups can offer solutions related to the sale of digital goods, subscriptions, advertising, and even financial services.

Low entry. Creating projects within game ecosystems has become easier with convenient tools and SDKs. This allows you to quickly launch a prototype and test the concept at no cost.

Monetization opportunities. In-game purchases, subscriptions, advertising, sponsorship - all this already works and brings real money. For startups, this is a chance to start making money from the very beginning.

Investor interest. Venture funds are already paying attention to gaming projects and metaverse. Startups that know how to work in these environments are given additional opportunities to attract funding.

Thus, gaming platforms today are a new space for business, where creativity and technical skills are transformed into real products and revenues.

### Examples of businesses and economics within Roblox, Fortnite and UEFN

For many entrepreneurs, this has become a launching pad for business. The creators receive income from the Roblox in-game currency, which players buy for real money. Developers earn a percentage of each transaction, and the most successful projects bring in hundreds of thousands and even millions of dollars.

Fortnite was originally just a battle royal, but now it is a platform with its own item store, events and opportunities for creators. Epic Games allows third-party developers to create content through Unreal Editor for Fortnite (UEFN), which opens up new horizons for startups. You can create your own game modes, branding collaborations and even virtual concerts, attracting millions of users.

In such ecosystems, the economic model includes the sale of skins, items, combat season passes, and monetization through advertising and partnerships. For entrepreneurs, this is not only an opportunity to create entertainment, but also to build a full-fledged business with sustainable income.

The main thing is to understand that this is not just the development of games, but the construction of an entire ecosystem with an active audience and its own market rules. It is important for startups to study the features of platforms, use the tools provided, and create products that will be in demand in specific gaming communities.

### Tips for startups starting out in gaming ecosystems

The first steps in the world of gaming platforms require understanding and adaptation to the specifics of the market. First of all, it is important to study the audience of a particular platform - who these players are, what formats and topics they are interested in, how they interact with content. The gaming ecosystem is not just code and graphics, it is a living community with its own rules.

Startups should start small: create prototypes, test ideas on a narrow audience, quickly respond to feedback. Flexibility and speed are key success factors. Don't be afraid to experiment with monetization formats and models.

The technical part also requires attention. Platforms such as Roblox and UEFN provide tools for product development and integration, but mastering these tools takes time. It is important to have a team of specialists who understand how games are built within these systems and how to better integrate the business model.

Finally, partnerships and collaborations are worth paying attention to. Joint projects with already known developers or brands help to quickly gain trust and expand the audience. Gaming ecosystems actively support such initiatives, which creates additional opportunities for growth.

As a result, success depends on the ability to combine player understanding, technological knowledge and entrepreneurial approach. Gaming platforms today are a new territory for business, where startups can not only survive, but build scalable companies.

## Successful startup cases inside gaming ecosystems

One notable example is Adopt Me! - a game inside Roblox that has grown into a business with millions of users. The creators initially focused on simple, intuitive mechanics and constant content updates. Through community engagement and regular events, the game has become a platform for monetization through virtual goods and premium access.

Another example is FNCS (Fortnite Competitive Series), where entrepreneurs and organizations build businesses around esports, tournaments, and content making. The Fortnite platform provided opportunities for large-scale competitions with a large prize pool, which attracted the attention of sponsors and advertisers.

Also worth noting are projects using UEFN (Unreal Editor for Fortnite). Startups create unique game worlds and social spaces that offer users new formats of interaction and entertainment. Such projects become a kind of metaverse, where you can simultaneously play, communicate and make purchases.

These examples show that gaming ecosystems are not just entertainment, but full-fledged business platforms with a variety of opportunities for earning and development.

## Final thoughts

Gaming platforms today open up new horizons for entrepreneurs. They combine technology, community, and economy in a single space where you can create unique products and build a business from scratch. For startups ready to adapt and learn, these ecosystems provide ample opportunities.

The main thing is to understand the specifics of each platform, work with the audience, and use the tools they offer. Then, business within games will cease to be a niche direction and will become a full-fledged part of the modern economy.

Gaming ecosystems are the next step in the development of digital entrepreneurship, and today, it is here that the trends of tomorrow are formed.

What's behind the popular gaming platforms?

Games as next-gen platforms for startups: economy inside Roblox, Fortnite, UEFN

# What venture funds are looking for in Gen Z startups - and what they are afraid of

One of the notable changes in the venture industry over the past five years has been the emergence of a new generation of founders. Young Gen Z entrepreneurs aren't just young faces on pitches. These are teams with new priorities, communication style, and attitude to business as a social, not just economic structure. They're already in the game - and it's a new reality.

But foundations are scared. How do you interact with someone who doesn't read the business press but instantly launches a TikTok campaign and gathers thousands of leads a night?

In this article, we take a real look at why some startups are exciting for funds and others are alarming. How pitching changes, what investors should retrain. We'll figure out exactly what they bring to the market - and what to do about it.

<iframe width="560" height="315" src="https://www.youtube.com/embed/JCvs5_TJSXM?si=2JFZVGFIxPKxOtVf" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

## New optics: how Gen Z perceives business

Generation Z is those born after 1997. Today they are from 20 to 28. They haven't found a life without the internet, don't believe in the career ladder, don't expect stability, and have never seen it. According to the research platform [Morning Consult](https://pro.morningconsult.com/analysis/how-is-gen-z-doing-really), 53% of Gen Z are already freelancing or running their projects. More than a third of those surveyed (36%) say they would rather start their own business than work for hire.

This generation doesn't do "startup for startup". For them, business is a space for practical action. Create a project because nobody solves the problem in their neighborhood.

The [EY Future Consumer Index](https://www.ey.com/en_gl/newsroom/2025/03/ey-future-consumer-index-brands-fall-out-of-favor-as-pressure-mounts-to-win-back-faltering-customer-loyalty) study shows that 63% of Gen Z expect social position and transparency from brands. This is directly reflected in their business: they build companies that not only sell, but also talk with the market, users, and society.

### Real case: Glisten AI

The [Glisten AI](https://glisten-ai.vercel.app/) startup - an AI-based learning tool generation service - was founded by Yale student Lucas Lane in 2023. He was 21 and had already completed two accelerators (Antler and TinySeed). The Glisten team collected 2,000 active users in 4 months, without a marketing budget. Their presentation to investors consisted of Loom videos and screencasts in Notion.

They got $500k pre-seed from Lower Hippeau and Hustle Fund, and by summer 2024 they were out on MRR at $30k. Investors noted: the founders did not try to "sell" through the numbers - they simply showed how they simplified the routine for real teams. It worked.

## How pitching has changed: Now it's a story, not a model

A typical Gen Z pitch isn't 15 PowerPoint slides with linear logic. It's a set of tools, memes, community links, and real-time indicators. Instead of long introductions, API documentation. Instead of postponed forecasts, there is a Discord server with 5,000 subscribers who help set off the product.

They don't focus on turnover because they know how to organically get to early traction. Investors see it. According to Julia Howson, Lightspeed Venture Partners:

"We don't need a perfect business plan - we need a team that has the nerve and a real response from the market. Gen Z has it more often than not."

## What funds see in Gen Z startups

![](img/снимок-экрана-2025-05-20-153836.png)

[Moonhub](https://www.moonhub.ai/), a startup for AI recruiting, was founded in 2022 by Stanford graduate Nishita Shetty. She was 24. In its first year, the team conducted more than 10,000 AI interviews, received feedback from HR departments at Amazon, Netflix, and Stripe, and closed a seed round of $10 million from Khosla Ventures.

Shetty did not build a "loud brand",  but she made each demo session as product-centric as possible. Investors noted: she did not have a "background in business", but there was a lively response from clients. It's more fun than cases from previous jobs.

One of Gen Z's most valuable skills is the ability to quickly change strategy. They don't hold onto the hypothesis unless it works. They don't have long to explain why pivot. They read metrics, do AMA sessions with users, and test new features over the weekend.

But if the fund will require 40-strange presentations and quarterly reporting, the team can just go to another investor. Or even choose a bootstrap and no-code, so as not to be rejected by anyone.

The good funds understand that. They change the format of communication, shorten the cycle of making decisions, go to the pre-seed stage, and build trust not through the boards of directors, but through Telegram chats and quick calls.

## What does it mean for the market?

New teams create products faster. They don't ask for permission - they test. They don't copy Western models, they do theirs. They make business out of the pain they experienced.

And they have something that doesn't measure up to the table: Passion and energy. They believe in what they do. That belief is the fuel that can turn the market around.

Gen Z looks at the market as a flexible system, not a pyramid scheme. They're not about hierarchy - they're about ecosystems. Not about control - about joint creation.

If they don't need a fund tomorrow, they'll go the other way. But if the fund gives not only money, but also the opportunity to develop, it will be a partnership.

What ventures are looking for in Gen Z startups

How is pitching changing in 2025?

The Ukrainian-American startup team recently introduced a groundbreaking product concept that has quickly captured the attention of the Product Hunt community, earning titles such as "Product of the Day" and "Product of the Week." Meanwhile, FuseBase continues to make waves on Product Hunt, with its next target being "[Product of the Month](https://www.producthunt.com/posts/fusebase)". The project enhances the interaction between service businesses and their clients.

[FuseBase](https://thefusebase.com) is designed to optimize the internal processes of service businesses and enhance the customer experience of their clients. While working on the product, the team drew inspiration from the concept of a Michelin-starred restaurant, where the team's working area and the client's area are separate but share a single goal – to satisfy the user's needs at the highest level.

![](img/slide_2.png)

Inside FuseBase, there is a 'kitchen' with all the elements for knowledge and project management. In this 'kitchen,' the team can interact with each other and prepare client orders.

This approach allows service businesses to structure their teamwork, improve client user experience, and deliver services with the same quality as found in Michelin-starred restaurants. 

As a result, companies can increase customer satisfaction by an average of 25-35% and work efficiency by 45%. More than 2,000 agencies are already using FuseBase as their primary project and knowledge management tool, replacing a number of specialized products.

"FuseBase is about improving interaction on both sides: for those who provide services and those who use them. Currently, the team is working on visualizing the status of client projects and simplifying the interaction between clients and businesses. The biggest ambitions are related to the use of AI for the needs of service businesses. We already have several hypotheses and prototypes that will soon be presented to the public", – says [Oleksiy Balykov](https://www.linkedin.com/in/oleksii-balykov/), Director of Product and Operations.


Discover FuseBase, the groundbreaking product that optimizes internal processes for service businesses and enhances customer experiences. Inspired by Michelin-starred restaurants, FuseBase aims to satisfy user needs at the highest level. Increase customer satisfaction and work efficiency with this innovative project and knowledge management tool.

Making Waves on Product Hunt, FuseBase Eyes "Product of the Month" with Its Michelin-Star Approach

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