Loopo: Streamline Workflow and Boost Efficiency for Creative Teams

Introduction

In today's fast-paced digital landscape, creative teams face numerous challenges when it comes to organizing their work and maximizing productivity. From juggling multiple tasks and deadlines to coordinating with team members and maintaining content quality, the complexities can be overwhelming. However, there is a solution on the horizon. In an exciting development, Loopo, the innovative platform designed to streamline workflow and boost efficiency for creative teams, has caught the attention of The Cymes Media. In our special edition we want to show you the significance of Loopo's impact in revolutionizing the way creative teams work, ensuring smoother operations and improved outcomes.

The idea of creating a startup

In Vlad's environment, there were always many people in creative professions, and he constantly observed the difficulties they faced in organizing their work every day. According to statistics, a creative team needs about 5 different services: for planning, automatic publishing, design work, file storage, pre-posting discussions, and more. This increases the risk of losing or outdated materials. And if the team consists of more than 2 people, this risk grows exponentially. That's why Vlad came up with the idea of creating a product at the intersection of task managers and content planners because there is no single solution in the martech market that solves the problem of organizing creative teams.

What are the main stages of creating your startup?

For about a year, Vlad and Volodymyr developed the platform in passive mode, but after the start of full-scale invasion, the decision was made to fully focus on promoting the system and parallel development of the necessary features for users. Our mistakes are very typical for all founders who are building a technical startup for the first time. However, we would like to share this experience in the form of recommendations and lessons learned: The first thing you must do is conduct user interviews. We didn't do it right away, and as a result, we slightly delayed our cooperation with major market players. So, start with "The Mom Test" book, then make a list of key questions and ask what exactly bothers your target audience. When you're building a startup, speed and sales skills are often more important than founder perfectionism, so you can also test a raw product. However, it's important to consider all the users you interact with. In our case, the product has two types of stakeholders: Executors who will use the platform daily. Managers who will control task execution and overall department efficiency. Testing the application only with copywriters or SMM specialists was not quite correct from a testing strategy point of view.

Who are your team members?How did you find each other and how do you work together?

Vlad, CEO. His software development experience has been quite diverse, primarily working in international fintech and health-care startups. Volodymyr, CTO, with extensive development experience in American product IT companies. He had the opportunity to collaborate with e-commerce giants, which is why he has experience in building efficient architectures for high-load systems. Maria, CMO. In the past, she was responsible for social media and digital advertising in the Nova Poshta group of companies and created a marketing department from scratch for a large Ukrainian IT company. Volodymyr and Vlad studied together and then started working on a joint startup. Maria joined the team at the final stage when there was a need for marketing and public relations. We also have several part-time employees: a copywriter and a project manager. Additionally, we have freelance contractors: a link builder and an SEO advisor.

What are the main advantages of this startup?

Loopo is a platform that optimizes workflow and helps efficiently manage creative teams. First of all, our turnkey solution ensures a quick start to effective marketing. Our little secret is that you can set up our system for yourself and all members of your team in less than 10 minutes. But this integration will save you up to 30% of working time. It is also important to emphasize the reduction of company operating costs through better content quality and increased team efficiency with lower burnout levels. The core of the system is publication, within which you can have a dialogue with all team members, assign them tasks with deadlines. The platform also allows for segmenting publications according to channels, delegating tasks, using task templates, and keeping track of the budget. And with a modern text editor, it will optimize the copywriting process and help generate content. So, Loopo will help avoid common problems such as missed edits or deadlines due to content plans in Google Sheets or messengers.

Conclusion

Loopo offers a game-changing solution for creative teams seeking to optimize their workflow and enhance productivity. With its user-friendly interface, seamless integration, and powerful features, Loopo empowers teams to effectively plan, execute, and collaborate on their projects. By eliminating common pain points such as missed deadlines, scattered communication, and inefficient content planning, Loopo paves the way for smoother operations and increased team efficiency. Say goodbye to fragmented workflows and hello to a streamlined creative process with Loopo. Experience the transformation for your team and unlock their full potential today.