Salespersons are critical in representing the company, and even if the service provided is of high quality and your marketing strategy is decent, it may not matter if the salesperson is unable to effectively sell themselves to the prospective client.  The ideal outcome is that the client thinks "This manager will help to cover my needs, I trust him/her" after the initial call. Technical skills, general erudition, and understanding of the field are still the base, but emotional intelligence is the missing link that can make the difference between a mediocre salesperson and a great one. 

Emotions drive buying decisions.

For example, in the IT outsourcing business, there are hundreds of almost similar companies - the range of services,  technology stacks, pricing, and expertise. Of course, there are companies deeply focused on one domain or technology and they are standing out of the trend, but you hardly find differences within the majority. So when clients search for a vendor they shortlist 3 to 10 companies for some objective reasons like location, referrals on aggregators, and information they have got on the website, and then reach out to them. And when they face similar offers and conditions, emotions drive buying decisions because people tend to make decisions based on how they feel, rather than purely on logic or rational thinking. Many factors can trigger emotions during the buying process, such as smooth communication, perception of proficiency, cultural fit, or feeling of confidence in the future success of their common project.

Emotions can also influence how people perceive the value of a product or service. Additionally, people often make impulse buying decisions based on their emotions, even when it is not the most practical or rational choice. Marketers and salespeople who understand the emotional drivers of their customers can use this knowledge to influence their buying decisions and improve their sales effectiveness.

Here are a couple of examples of how emotions can influence buying decisions:

* Brand loyalty: Consumers may feel a strong emotional attachment to a particular brand, which can influence their decisions. For example, someone who has always used Apple products may continue to purchase Apple products even if a cheaper alternative with similar features is available. But it must be emphasized that brand loyalty globally tends to decrease.
* Social influence: Emotions such as the desire to fit in or impress others can influence purchasing decisions, like purchasing a luxury brand handbag to fit in with a certain group of people.
* Fear of missing out (FOMO): Emotions such as anxiety and fear of missing out on a limited-time offer or a scarcity tactic ("only 2 left in stock!") can create a sense of urgency and push consumers to make a purchase.
* Personal values: Emotions tied to personal values is the most powerful trend nowadays. People who place a high value on sustainability may choose to purchase eco-friendly products, even if they are far more expensive.
* Impulse buying: Emotions such as excitement or happiness can lead to impulse buying decisions even if goods are not necessarily needed. Intentional speculation on impulse buying is regarded as toxic, non-sustainable in the long run, and harmful to brands.

Successful sales people manage their own emotions and understand the emotions of the clients

Salespeople must be able to handle emotions during the selling process because emotions are contagious and can easily influence their customers. If a salesperson feels anxious, stressed, or desperate, this can create a negative font in the negotiation process and make customers less likely to make a purchase. On the other hand, if a salesperson maintains a positive and confident behavior and manner, this can create positivity and trust in the customer and increase the probability of a successful sale. Additionally, managing own emotions can help the salesperson stay focused on the customer's needs and concerns, rather than becoming too focused on their own desires for a sale. This can ultimately lead to better communication, a stronger relationship with the customer, and increased sales success.

Emotional intelligence is a skill that could be developed, so here are some tips to help:

* Practice self-awareness:  pay attention to your own emotions, and learn how to recognize and label them. This can help you better understand your own behavior and how it affects others.
* Practice active listening: be fully focused on what the other person is saying, ask clarifying questions, and repeat back what you heard. This can help you better understand and connect with others.
* Learn to manage your stress and emotions so that you can stay calm and focused in challenging situations. Techniques such as deep breathing, visualization, and positive self-talk can be helpful.
* Practice empathy: try to understand your counterpart’s thoughts and feelings; show admiration for the path the person has taken or the project they are undertaking. That will help you to build stronger relationships.

By understanding the emotions behind a customer's purchasing decisions and the challenges they are facing, salespeople can tailor their approach, proposal, and communication style to build trust and rapport. That can lead to a deeper understanding of the customer's needs and desires, allowing the salesperson to provide personalized solutions that resonate with the customer's emotions. Active listening, empathizing, paying attention to the tone of voice and mimicking, an active curiosity, and reading the body language are the tools that will help to understand a customer's emotions. That will help a salesperson anticipate objections, prepare beforehand, and respond to them in a way that addresses the underlying challenges behind them. 

Human to Human

A lot of sales professionals tell us that there is no such a sales model as B2B or B2C. Now it is an era of H2H, a human buy from humans. In a modern way of life and with the global problem of loneliness, simple open trustful relations are the new gold. And don't take the selling process too seriously, it’s still a mindful game, and I’ll suggest you some hints to be more successful in it:

* Sell yourself first, and then your service - build trust, rapport, and closure of a deal will be a matter of time.
* Clients speak only about what is important to them, and they don’t care about your product or service characteristics, he cares about how it will cover their needs. Listen to the client.
* Be optimistic even if there are no signs of optimism. No one likes to cooperate with grumpy people.
* Price without Value is nothing. Show the Value, create the Value.
* Don’t lie. The Fake it till you make it concept failed massively. Transparency and openness will give you more credit at a distance.

  ![* www.linkedin.com/in/malashevskyi](img/dima-malashevskyi-photo.jpeg "* www.linkedin.com/in/malashevskyi")

  www.linkedin.com/in/malashevskyi

 Today's business world is highly competitive across all industries. While there may be some objective reasoning behind purchasing physical products, the selling process for services is distinct in that emotions play a major role in the decision-making process. Emotional intelligence is the ability to recognize, understand and manage our own emotions, as well as the emotions of others. As sales are fundamentally about emotions, salespeople who are skilled in emotional intelligence are better able to build rapport with customers, handle objections, and close deals.

The role of emotions in the selling process



Magento is an open-source platform that is highly customizable and can be used to create large, complex e-commerce sites. It is best suited for larger businesses or businesses with high traffic. Please feel free to check our [Magento dedicated page](https://skynix.co/technologies/lampstack/magento) to learn more about it right away.

Pros:

* Highly customizable, allowing for a wide range of features and functionality.
* Open-source, giving users access to a large community of developers and users.
* Can handle high traffic and large catalogs of products.
* Has a wide range of add-ons and plugins available.

Cons:

* Can be difficult to set up and configure, particularly for non-technical users.
* Requires a significant investment in terms of time and resources.
* May require a dedicated hosting solution to handle the demands of a large e-commerce site.

WooCommerce is a free, open-source plugin for the WordPress platform. It is a simple and lightweight option that is easy to set up and customize. It is best suited for small to medium-sized businesses.

Pros:

* Easy to set up and customize.
* Lightweight and fast.
* Can be integrated with a wide range of payment gateways and shipping providers.
* Has a large community of developers and users.

Cons:

* Not as customizable as Magento.
* Can be limited in terms of scalability and performance.
* May require additional plugins and add-ons to achieve certain functionality.

Shopify is a proprietary platform that is easy to use and requires no technical knowledge to set up. It is a good option for small to medium-sized businesses and beginners. It is less customizable than Magento or WooCommerce but it offers a wide range of apps and plugins.

Pros:

* Easy to use and requires no technical knowledge to set up.
* Has a wide range of apps and plugins available.
* Offers a variety of templates and themes to choose from.
* Has a good security and support system.

Cons:

* Limited in terms of customization compared to Magento or WooCommerce.
* Some features and functionality may require additional apps or plugins, which can increase the cost.
* Has a Transaction fee for some payment gateways.

**A LITTLE BIT ABOUT SERVER SETUP**

Magento typically requires a more sophisticated server architecture compared to WooCommerce and Shopify. Because of its complex functionality and the ability to handle high traffic and large catalogs of products, Magento requires a dedicated hosting solution or a robust shared hosting plan to ensure optimal performance.

WooCommerce and Shopify, on the other hand, are more lightweight and do not require as many server resources. They can be run on a standard shared hosting plan or even a managed hosting plan which can handle the load and traffic. However, as the traffic and complexity of the store increases, the hosting requirements will also increase, so it’s important to monitor the performance and adjust the hosting accordingly.

That being said, the actual server architecture required will depend on the specific use case and implementation. Factors such as the number of products and categories, the number of visitors and orders, the number of extensions and plugins used, and the overall complexity of the site will all impact the server architecture needed.

**RUNNING A BUSINESS EXPECTATIONS**

In terms of running costs, WooCommerce is generally considered to have the lowest running costs as it is a free, open-source plugin for the WordPress platform. You will need to pay for the hosting and domain, but the plugin itself is free, and you have the flexibility to choose your own hosting provider, which can help keep costs low.

Shopify also has a relatively low cost of ownership. Shopify offers a basic plan that is affordable for small businesses, and the platform offers a variety of templates and themes to choose from, which can help keep design costs low. However, there are additional costs such as transaction fees and app and plugin costs that could add up and make it more expensive than WooCommerce.

Magento, on the other hand, typically has higher running costs. The platform is open-source, but it requires a significant investment in terms of time and resources to set up and configure. Additionally, it may require a dedicated hosting solution to handle the demands of a large e-commerce site, which can add to the overall cost of ownership.

In terms of sustainability, all three platforms can be used to create sustainable e-commerce stores. However, the ability to customize and control the various aspects of the store, such as reducing carbon footprint, using sustainable products, and implementing eco-friendly shipping methods, is more flexible in Magento and WooCommerce than in Shopify. As both Magento and WooCommerce are open-source, it’s easier to find and install sustainable plugins and add-ons.

It’s important to note that the sustainability of the e-commerce platform is only one aspect of creating a sustainable business. The entire process, such as the sourcing of products, packaging, and shipping, also needs to be considered.

**GET YOURSELF SETUP RIGHT**

In summary, Magento is best for large, complex e-commerce sites, WooCommerce is best for small to medium-sized businesses and Shopify is best for small to medium-sized businesses and beginners.\
Please note that these are general characteristics and may vary based on the specific use case and implementation. It’s also good to research further and evaluate the best fit for your business needs.\
We at Skynix can help you with any system, however, we have way more expertise with Woocommerce and Magento. Drop us a line – we will help you with picking up the best system for your needs and we will set you up in your new eCommerce business.

https://skynix.co/

Magento, WooCommerce, and Shopify are all popular e-commerce platforms that can be used to create an online store. Magento is best for large, complex e-commerce sites, WooCommerce is best for small to medium-sized businesses and Shopify is best for small to

How to select an ecommerce platform to be used for your webshop?

From digital assets to the burgeoning Web3 ecosystem, EBC10 will cover a wide range of topics. Attendees can expect deep dives into areas such as tokenization, DeFi, institutional crypto, gaming, NFTs, AI, privacy, security, regulations, and much more.
This year, attendees can expect more than just an event but rather a whole experience. Highlights include a sunset beach party, beach running, and a wine tasting experience that showcases the vibrant atmosphere of Barcelona. Additionally, the convention coincides with the highly anticipated Louis Vuitton America's Cup, offering attendees a unique opportunity to experience both events. EBC10 will feature a distinguished lineup of speakers for its 10th edition, including:

* Nicolas Cary, Co-Founder and Vice Chairman at Blockchain.com
* Gilles BianRosa, COO & CPO at Kraken
* Sebastien Borget, Co-Founder & COO at The Sandbox
* Jordi Baylina, Co-Founder at Polygon
* Duncan Moir, Senior Investment Manager at abrdn
* Coty de Monteverde, Head of Crypto & Blockchain Center of Excellence at Banco Santander
* Sergej Kunz, Co-Founder at 1inch Network
* Robby Yung, CEO at Animoca Brands
* Michael Ashby, CEO at Algoquant
* Barnali Biswal, Chief Investment Officer at Hilbert Capital
* Matthew Hougan, Chief Investment Officer at Bitwise Asset Management
* Stijn Vander Straeten, CEO at Crypto Finance | Deutsche Börse
* Richard Muirhead, Managing Partner at Fabric Ventures
* Jean-Marc Stenger, CEO at Societe Generale-FORGE
* Nadia Filali, Head of Innovation & Development at Groupe Caisse des Dépôts
* Andrés Fondevila Marón, Head of Digital Assets at BBVA AM&GW
* Max Boonen, Founder of B2C2

"The 10th edition is more than just a conference; it's a crypto celebration", says Daniel, co-founder of the event. 

"We're here to celebrate the achievements of the industry so far and to pave the way for what's next."
With three stages hosting over 100 sessions, an expansive exhibition area, thousands of tech-enabled 1:1 meetings, a startup battle, a hackathon, and various networking opportunities, EBC10 promises an immersive and enriching experience for all attendees.

"We are thrilled to see such a diverse mix of voices represented at this year's convention," says Victoria, co-founder of EBC. "From Web3 innovators to representatives of traditional banks, our mission has always been to create a platform that bridges gaps and fosters meaningful dialogue. The industry moves forward when we engage in hard conversations and challenge our own beliefs”.
For more information and to register for EBC10, visit the official website at [www.eblockchainconvention.com](https://eblockchainconvention.com/)

### **About European Blockchain Convention**

Launched in 2018, European Blockchain Convention has quickly become the premier blockchain event in Europe. It connects industry professionals, innovative startups, and leading technology experts.
The event provides a platform for sharing insights, fostering collaborations, and exploring the immense potential of blockchain, crypto, and digital assets.

**Media Contact:**

Email: media@eblockchainconvention.com

Website: www.eblockchainconvention.com

BARCELONA, SPAIN - June 24, 2024 - The European Blockchain Convention (EBC) announces its landmark 10th edition, scheduled to take place on September 25th and 26th, 2024, in the vibrant city of Barcelona, Spain. This two-day event promises to be one of the most influential gatherings in Europe, bringing together visionaries, industry leaders, policymakers, developers, and CEOs of fast- growing startups to collectively shape the future of the industry.

10th Edition of the European Blockchain Convention: Celebrating Industry Achievements

BARCELONA, SPAIN - June 24, 2024 - The European Blockchain Convention (EBC) announces its landmark 10th edition, scheduled to take place on September 25th and 26th, 2024, in the vibrant city of Barcelona, Spain.This two-day event promises to be one of the most influential gatherings in Europe, bringing together visionaries, industry leaders, policymakers, developers, and CEOs of fast- growing startups to collectively shape the future of the industry.

Starting a crypto startup is like starting any other kind of business, but it's all about using a special kind of money called cryptocurrency. Here are some steps to follow if you want to start a crypto startup

![](img/how-to-start-a-crypto-startup_-a-simple-guide-for-beginners-1.png "How to Start a Crypto Startup: A Simple Guide for Beginners")

## **Do some research**

Before you start your business, you should learn about the different kinds of cryptocurrency and what other people are doing in the industry.

![Do some research](img/do-some-research.png "Do some research")

## **Make a plan**

Just like any other business, you need to have a plan for what your crypto startup will do and how you're going to make it happen.

## **Understand the rules**

There are certain rules and regulations that apply to businesses that use cryptocurrency, so it's important to make sure you know what they are.

## **Get a team**

Starting a crypto startup can be tough, so it's important to have a team of people who can help you out.

![Get a team](img/get-a-team.png "Get a team")

## **Get some money**

Just like any other business, you'll need some money to get your crypto startup off the ground. There are two ways to solve this issue:

*Self-investment.* Self-investing This gives you freedom from investment influence, but also requires a lot more time and money to get started.

*Attracting investments.* To attract investment, you need a clear vision for your project and a strong pitch. Some investors are not ready to start working with you and give you their money if you do not have the first investment, so a good pitch and preparation are necessary.

## **Build a strong foundation** 

Depending on what your business does, you might need to build some special technology to make it work.

## **Talk to other people**

There are lots of other people who are interested in crypto, so it's a good idea to talk to them and learn from them.

## **Stay up-to-date**

The crypto world is always changing, so it's important to keep learning and staying up-to-date on the latest trends and developments. You can also have a mentor or be a member of business chats where many entrepreneurs can share their cases from their practice
Starting a crypto startup can be a lot of work, but it can also be a lot of fun. By following these steps and learning as much as you can, you can set your business up for success and help make the world of cryptocurrency a better place!

Starting a crypto startup is like starting any other kind of business, but it's all about using special kind of money called cryptocurrency. Here are some steps to follow if you want to start a crypto startup

How to Start a Crypto Startup: A Simple Guide for Beginners

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