## I﻿ntroduction

Welcome to a special edition of The Cymes Media, where we delve into the world of innovative startups that are reshaping industries. In this edition, we shine a spotlight on Adminix, an extraordinary AI-powered startup that is revolutionizing the landscape of business automation. Join us as we explore the inception of their game-changing idea, the key stages of their startup journey, the remarkable team behind it all, and the exceptional advantages they offer to small and medium-sized companies. Get ready to witness the power of Adminix as they pave the way for a new era of streamlined workflows and cost-effective solutions.

## The idea of creating a startup

The idea of creating a startup arose from our own experience working with companies that had a demand for developing custom solutions to automate their often non-typical business processes because existing solutions on the market were either limited in functionality or too expensive for small and medium-sized companies.

## What are the main stages of creating your startup?

The initial thoughts about creating a product for business process automation emerged in 2018, but at that time we didn't have sufficient experience, so we decided to revisit the idea with a completely different understanding and implementation in 2021.

## Tell me about your team

![](img/christian.jpg)

Adminix has two founders - Oksana (CEO) and Christian (CTO). Oksana has 7 years of experience in marketing and sales, while Christian is a serial technical entrepreneur who co-founded two outsourcing companies in Ukraine that are successfully growing and developing. He has over 10 years of experience in developing custom SaaS products and other software solutions.
We have known each other for 10 years. We met in the double degree program for Ukrainian-French master's diplomas at the Kharkiv National Economic University. During our studies and work in various startups in France, each of us gained certain experience. In 2016, we founded our first B2C startup in Paris. Unfortunately, that startup didn't take off, but during the two years of working on it, we gained valuable experience in entrepreneurship abroad and building a startup targeting not only the local market but the global market as well. In 2021, we started working full-time on Adminix, and although the full-scale invasion slightly slowed down our progress, in the summer of 2022, we made a public product release and started acquiring our first clients. That same year, we participated in the StartupWiseGuys accelerator and the GIST program in Chicago, USA. We also took part in the Ukrainian startup delegation at various conferences (WebSummit, StartupGrind, SelectUSA, VivaTech Conference). All of this helped us build a foundation for the further development of the startup.

## What are the main advantages of this startup?

![](img/oksana.jpg)

Adminix is an AI-enabled solution for workflow automation. We offer companies the ability to automate their workflow using text or our low-code visual editor, which allows employees without programming knowledge to use our product. This approach increases companies' productivity by 3 times and enables them to save up to $250,000 per year on custom software development for automating their business processes. We offer an enterprise-grade solution at a price accessible to small and medium-sized companies.

## Conclusion

Adminix stands as a beacon of innovation in the realm of business automation. With their AI-enabled solutions and commitment to affordability, they have successfully addressed the pain points of companies seeking to automate their processes without breaking the bank. The journey of Adminix, marked by the passion and expertise of its founders, Oksana and Christian, showcases the power of perseverance and the ability to learn from past experiences. As Adminix continues to grow and evolve, their enterprise-grade solution will undoubtedly empower countless businesses, boosting productivity and driving cost savings. It is clear that Adminix has not only embraced the future of automation but is actively shaping it. Keep an eye on this remarkable startup as they pave the way for a more efficient and streamlined business landscape.

Discover how Adminix, a groundbreaking AI-enabled startup, is transforming business automation with its affordable and user-friendly solutions. Learn about their journey, team, and the advantages they offer to small and medium-sized companies.

Revolutionizing Business Automation: Meet Adminix, the AI-Powered Startup

## Introduction

OpenAI, the renowned research-focused organization, has recently undergone a transformative shift towards a for-profit model. For this transition, OpenAI partnered with the esteemed design agency, Area 17, to create a new visual identity and website. The objective was to enhance OpenAI's public presence while emphasizing the organization's commitment to safety, precision, and the responsible development of artificial intelligence (AI). The result is a captivating new brand identity that seamlessly combines humanist design elements with a touch of magic. In November 2023, OpenAI proudly unveiled its new identity and website, marking an important milestone in its evolution.

## A Public-Facing Approach

![Image from ts2.space](img/open-ai-to-offer-copyright.jpg "Image from ts2.space")

Image from [ts2.space](https://ts2.space/en/open-ai-to-offer-copyright-shield-and-app-store-for-chatgpt/#gsc.tab=0)\
\
Recognizing the need to engage with a broader audience, OpenAI decided to adopt a more public-facing approach. The collaboration with Area 17 aimed to develop a fresh identity that would resonate with both experts in the AI field and the general public. By leveraging the expertise of the design agency, OpenAI sought to create an inclusive brand that would effectively communicate its mission and values to a wider audience.

One of the key aspects of OpenAI's new identity is the integration of "humanist" design references. This approach aims to infuse warmth, empathy, and a sense of connection into the organization's visual representation. By incorporating elements that evoke the essence of humanity, OpenAI aims to bridge the gap between advanced technology and human society. The humanist design references serve as a reminder that AI development should always prioritize human well-being and ethical considerations.

## A Touch of Magic

In addition to the humanist design references, OpenAI's new identity also features touches of "magic". This creative element adds a sense of wonder and excitement to the brand, capturing the imagination of the audience. The inclusion of magical elements symbolizes the transformative power of AI and its potential to shape the future positively. By combining the concepts of humanism and magic, OpenAI aims to inspire trust, curiosity, and a belief in the limitless possibilities of AI technology.

## Tech Nostalgia for Safety

![Image from area17.com](img/tech-safety.png "Image from area17.com")

Image from [area17.com](https://area17.com/work/openai-brand-and-website)\
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The design team at Area 17 cleverly utilized tech nostalgia as a means of instilling a sense of safety in OpenAI's brand identity. By incorporating design elements reminiscent of past technological eras, OpenAI seeks to cultivate a feeling of familiarity and comfort. This approach acts as a counterbalance to the potential apprehensions associated with cutting-edge AI technologies. The nostalgic elements create an environment where users can feel at ease, fostering trust in OpenAI's commitment to responsible and secure AI development.

## Emphasizing Safety and Precision

OpenAI's new identity and website strongly emphasize the organization's dedication to the safe and precise development of AI. The design elements chosen are intended to communicate OpenAI's commitment to transparency, accountability, and ethical practices. The precision-focused design elements reflect OpenAI's meticulous approach to AI research and development, ensuring that every step is taken to minimize risks and ensure the technology's positive impact on society.

## Conclusion

OpenAI's transition to a for-profit model has spurred a remarkable evolution in the organization's visual identity. Collaborating with design agency Area 17, OpenAI has successfully crafted a new brand identity and website that effectively communicates its commitment to safety, precision, and the responsible development of AI. By integrating humanist design references, touches of magic, and elements of tech nostalgia, OpenAI has created a captivating identity that appeals to a diverse audience. The launch of the new identity and website in November 2023 represents an important milestone for OpenAI as it continues to lead the way in AI research and innovation while prioritizing the well-being of humanity.

OpenAI unveils its new identity and website, focusing on safety and innovation. Discover how the organization incorporates humanist design, touches of magic, and tech nostalgia to communicate its commitment to responsible AI development.

Cultivate a feeling of familiarity and comfort: OpenAI Unveils New Identity and Website, Emphasizing Safety and Innovation

## Introducing Movadex

![Image from Movadex](img/dsc_2737.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)

\
Hey there! I'm Nor, the CEO & co-founder of Movadex, a company specializing in software design and development.

After earning numerous awards for building an innovative fintech product Uprice, we made the leap to become Movadex. Our expertise has influenced over 200 projects across various sectors like sustainability, fintech, travel, KYC, healthcare, and more. We're transforming digital products and services, making a mark in the industry.

**What sets us apart?** We blend the art and business of innovation. Whether it's an AI powered art platform or an eCommerce solution integrated with real estate, our team is not only technically savvy but also creatively inclined. So, our mission is to enrich the startup ecosystem by providing transparent solutions and innovative ideas from our team of professionals.

## The Importance of Staying Ahead in the Tech Industry

With the spread of AI, especially ChatGPT, [35% of global companies report using AI in their business](https://explodingtopics.com/blog/companies-using-ai). Notably, 42% of companies have reported exploring AI use within their company.

To address the question of "Why bother keeping up with current trends?" in brief, the answer lies in the optimization of time, gaining access to novel technologies, and enhancing overall business performance, thereby boosting revenue.

For example, a [survey of 7,700 sales professionals from Salesforce](https://www.salesforce.com/news/stories/sales-research-2023/) found that sales representatives spend an average of less than 30% of their week on actual selling. A significant chunk of their time goes into manual duties like entering data and updating details on their ongoing deals. AI tools come in handy here, automating these time-consuming tasks and allowing sales reps to focus more on selling.

Hence, it's crucial to adopt different software trends, as I'll discuss shortly. Don't hesitate to try new things.

## Movadex's Approach to Embracing Emerging Software Technologies

When clients come to us, we help them come up with ideas to improve their business, like adding new features or using the latest tech. Most of our clients are startups and small businesses that like to try new things, so our team is always learning to give them the best results.

For example, we worked with [Artsted](https://movadex.com/portfolio/artsted), a platform that's unique because it offers affordable investment-grade artwork with clear pricing and artist career info. The project used NFT and blockchain technologies, so our main job was making sure everything was super secure. First off, we use really good security and encryption to protect user data and transactions. We use SSL tech to encrypt data when it goes between users and the platform. We also have strong checks to make sure only the right people can access things.

On top of these techie steps, we have strict rules about how we handle and store data, and we regularly check to make sure we're following all the important rules. Lastly, we work closely with our clients to teach them the best ways to keep their users' data safe, like using strong passwords and being careful with links and emails that seem suspicious.

## Insights from Nor on Emerging Software Technologies

![Image from Movadex](img/dsc_2790.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)

### Artificial Intelligence and Machine Learning

Startups should dive into AI without hesitation. It's a fast and budget-friendly method to incorporate AI and ML into your project. For instance, AI-driven analytics for customer behavior can significantly enhance user experience and business strategies.

While some are concerned about shelling out hundreds of dollars for deploying AI models, the truth is that up to **95% of companies don't**. In fact, the vast majority of companies are finding ways to integrate AI into their projects without incurring exorbitant costs. This aligns with the idea that advancements in AI tools, frameworks, and cloud services have made these technologies more accessible to businesses of all sizes.

### Internet of Things (IoT)

IoT might not be as trendy lately, but it's **making a comeback**.

The Internet of Things (IoT) refers to a network of physical objects, commonly known as "things," which are equipped with sensors, software, and various technologies. The functionality of IoT devices revolves around the collection and transmission of data to a central server or cloud. This data becomes instrumental in monitoring, analyzing, and optimizing the performance of the connected device. To illustrate, consider an IoT-enabled thermostat that gathers data on the temperature and humidity within a room, utilizing this information to make adjustments to the temperature settings accordingly.

IoT is revolutionizing how we interact with our devices. Businesses should look into how they can integrate IoT to improve operational efficiency or create new customer experiences. *For example, smart home technology is rapidly growing, offering numerous possibilities for innovative applications.*

### Blockchain Beyond Cryptocurrency

Blockchain is a type of technology that acts like a digital notebook. It keeps getting bigger as it records new information in blocks. These blocks are connected and kept safe using special codes. Each block has a time stamp and a link to the one before it, creating a chain of blocks.

You don't have to use it everywhere, but blockchain works really well in certain situations.

*For example, when you want to make sure data won't change, won't be tracked, and needs to be anonymous, decentralization is a great choice.* Think about signing documents. With decentralization, anyone can check that all parties actually signed the document.

### Edge Computing

With the explosion of data, edge computing is becoming important. It involves processing data closer to where it’s being generated, which can lead to faster and more efficient systems – a crucial aspect for businesses dealing with large volumes of data.

For example, edge computing can be used to analyze network traffic and identify potential threats in real time. This can help to prevent cyberattacks and keep networks secure. Or the smart grid is a network of electricity distribution that uses communication and information technologies to optimize the delivery of electricity. Edge computing can be used to collect and analyze data from smart meters and other devices, enabling the grid to respond to demand more efficiently and prevent blackouts.

### Cybersecurity

We all have to invest in good cybersecurity—it's a must, not a choice. Staying ahead in technology and strategy is key to protecting your digital stuff.
Take, for instance, the [Free Vestia](https://movadex.com/portfolio/free-vestia) platform—a hub for startups and investors to connect and collaborate seamlessly.
Our first step was to closely examine Free Vestia's existing security measures, searching for any potential weak spots. We conducted a thorough security audit, identifying vulnerabilities and potential risks. Once we had a clear picture of their data security status, we partnered with Free Vestia to devise and implement a comprehensive security plan. This involved enhancing encryption techniques, fortifying access controls, and regularly conducting security audits and tests to ensure the system's resilience.

### Sustainable and Ethical Tech

Businesses need to consider the environmental impact of their tech solutions and strive for sustainable practices. Additionally, ethical AI is a topic gaining traction, focusing on transparency, fairness, and accountability in AI systems.
For example, consider a tech company that specializes in manufacturing smartphones. To embrace sustainability, the company commits to reducing electronic waste by implementing a robust recycling program. Instead of discarding old devices, they encourage customers to return their outdated smartphones for proper recycling and refurbishment.

### Remote Work Technologies

The shift to remote work has accelerated the development of tools and platforms that facilitate collaboration and productivity in a distributed work environment. This trend is likely to continue, with more innovative solutions emerging in this space.
For example, I recently wrote a post about [BYOD (Bring Your Own Device)](https://movadex.com/blog/article/understanding-byod-definition-and-meaning): exploring the policies, factors to consider when working remotely with your own devices, and questioning its overall profitability.

## Recommendations for Businesses

![Image from Movadex](img/dsc_2797.jpg "Image from Movadex")

I﻿mage from [Movadex](https://movadex.com/)\
\
It’s important to keep a close eye on these trends and continuously evaluate how they can be integrated into your business strategy. Encourage your team to engage in ongoing education and training in these areas. Moreover, adopting a flexible business model that can quickly adapt to new technologies is crucial. Always be ready to pivot and embrace change – it’s the key to success in the ever-evolving world of software technology.

Discover Movadex, a software design and development company revolutionizing the industry with innovative and transparent solutions. Explore the importance of staying ahead in the tech industry, Movadex's approach to embracing emerging software technologies, and valuable insights on AI, IoT, blockchain, edge computing, cybersecurity, sustainable and ethical tech, and remote work technologies. Stay informed and adapt your business strategy to thrive in the ever-evolving world of software technology.

Tech Talk: CEO of Movadex Shares Insights on Emerging Software Technologies

## Introduction

In today's challenging business landscape, young entrepreneurs encounter obstacles such as soaring costs, discriminatory practices, and a dearth of quality business education. However, three Ukrainians, namely Maksym Nagara, Sergei Yezdin, and Sergei Paschenko, have developed a solution aimed at addressing these issues. Thus, the highly promising AI-powered startup HotBall was conceived, serving as a complimentary mentorship platform that empowers aspiring entrepreneurs from around the globe to obtain invaluable feedback on their business ideas.

In this interview, Maksym delves into the project's origins, provides  details on the initial investment required to acquire the first 1000 users, and unveils the future plans and aspirations of the company.

## What’s the backstory of the project?

![](img/hotball-team-1-.jpg)

As for myself, I have spent numerous years as a strategy consultant, providing guidance to Ukrainian startups in devising their go-to-market strategies and achieving scalable growth in diverse industries.

One of co-founders, Sergii Yezdin, assumes the role of Chief Marketing Officer. We have been close friends for over five years, and Sergii's previous venture, Pix, flourished in 80 countries under his astute leadership. Together, we have collaborated on various startup endeavors, leveraging Sergii's expertise in product development and marketing.

Our other co-founder, Serhii Pashenko, serves as the Chief Technology Officer, bringing eight years of invaluable experience in SaaS and blockchain startups. Serhii's notable accomplishment includes the creation of TempleWallet, which has garnered immense popularity within the Tezos ecosystem, boasting over 200,000 users.

Throughout our collective journey, we have observed a recurring challenge faced by aspiring entrepreneurs—many individuals struggle to articulate their business concepts succinctly and lack the analytical acumen to identify potential weaknesses. It was during this period that we witnessed the growth of OpenAi. This inspired the conception of HotBall.ai—an AI-powered assistant capable of instantaneously comprehending and analyzing any business insight. We have already launched the MVP, which has garnered significant traction, attracting over 3000 registered users.

## Why HotBall and what’s its mission?

![](img/maksym-nagara_hotball-ceo-and-founder-3-.jpg)

We wanted a name that reflected the dynamic collaboration and energy of modern entrepreneurs. Our aim is to empower individuals with valuable insights and guidance. By harnessing the power of AI technology, we mitigate financial risks and save time and money.

Our mission goes beyond just providing business planning services. We are determined to democratize expertise and create equal opportunities for entrepreneurs worldwide. Imagine having an assistant that operates like a committee of seasoned executives, offering a wealth of experience and insights for every business decision you make.

Moreover, at HotBall, our goal is to be the go-to platform for generating robust strategies and creating tailored content. Whether a user needs assistance developing product models, financial forecasts, or conducting comprehensive market research, our comprehensive support ensures you have all the tools you need to thrive.

## What’s the potential of HotBall?

![](img/hotball-team.jpg)

The market potential for HotBall.ai is immense. In the EU and USA combined, there are [over 70 million individuals](https://www.gemconsortium.org/reports/latest-global-report) engaged in early-stage entrepreneurial activity.  

One of the prevailing challenges they face is the overwhelming fear of failure, which significantly hampers the progress of business startups, particularly those founded by young entrepreneurs. This apprehension stems from limited access to educational programs, qualified guidance, and a lack of practical experience. 

Thus, this expansive market presents an abundance of potential users for our project, and we are thrilled to serve as a valuable resource for each and every one of them.

## What differs HotBall from its competitors?

![](img/hotball-team-2-.jpg)

In the competitive business planning services market, we see companies like IdeaBuddy, Strategyzer, and Bizplan. These platforms typically charge users between $250 and $330 to help compile their business plans. They do this by using Typeform to ask questions and create presentations.

However, there's a catch with these services—they primarily focus on storing and presenting the business plan instead of actively assisting with the planning process. That's where HotBall.ai sets itself apart. Our approach is to provide valuable guidance to users, helping them find the answers they need. We guide them through decision points and present alternative options using our optimized LLM. Moreover, our AI technology takes care of organizing and recording the business plan, streamlining the entire process for users.

## How does HotBall work?

![](img/hotball.jpg)

For now HotBall.ai offers a working MVP that can generate a name, mission, value proposition, and business model from the idea. Users will receive a workspace for multiple projects and can download results in PDF. The library provides startup ideation frameworks with examples from successful companies.

We have over 1000 users that we’ve got without any penny spent on marketing. Also, we offer a free plan with limitations, as well as a pro plan for $2.99/month with unlimited projects, export options, AI suggestions, and premium support. To dive into HotBall, simply create an account, outline your business purpose and process, and let our AI provide expert feedback and recommendations. 

## What are your plans for the future?

![](img/maksym-nagara_hotball-ceo-and-founder-1-.jpg)

I’m happy to announce that we have some exciting new features in the pipeline. Our upcoming updates will include conducting in-depth interviews, performing thorough cause-effect analyses, conducting comprehensive online marketing research, and generating real-time clarifying questions specific to your business.

In addition, you can find us participating in various industry events in Portugal such as WebSummit, Nova, and IAPMEI. These gatherings allow us to stay on top of the latest trends, innovative strategies, and emerging technologies. We want HotBall.ai to remain at the forefront, providing you with the most advanced AI-powered business consulting tool available. 

Lastly, we're raising a pre-seed round for $200 000 to fund product development and promotion.

## Advices to young IT entrepreneurs

![](img/maksym-nagara_hotball-ceo-and-founder-2-.jpg)

No secrets or life hacks here, just a few simple rules that really work:

* Educate yourself. Keep learning and stay updated with the latest trends in the IT industry. This will give you an edge and help you make informed decisions.
* Build a strong network. Attend industry events, join communities, and connect with like-minded individuals, mentors, and potential collaborators.
* Find a mentor. Seek experienced professionals who can guide you through challenges and provide valuable insights to avoid common pitfalls.
* Start small. Focus on a well-defined niche or target market to better understand customer needs and provide tailored solutions.
* Embrace failure. Taking risks is part of entrepreneurship, and failure is inevitable. Learn from mistakes, adapt, and persist to achieve success.

Discover HotBall.ai, the AI-powered startup revolutionizing business planning. Get valuable insights, guidance, and expert feedback on your business ideas. Empower yourself with the tools to thrive in today's challenging business landscape.

How HotBall.ai empowers entrepreneurs with AI: an interview with CEO Maksym Nagara

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