**Dubai, October 10, 2024:** Web3 and AI consulting giant [VAP Group](https://www.vapgroup.co/) is pleased to announce thesecond edition of the [Global AI Show](https://www.globalaishow.com/), taking place on December 12 and 13, 2024 at the Grand Hyatt Exhibition Centre, Dubai. The event will be held under the official support of the United Arab Emirates Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications Office.\
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With its theme of ‘AI 2057: Accelerating Intelligent Futures’, the Global AI Show is set to host C-suite executives, ministry officials and leaders from the world’s top companies who will explore the cutting edge technological developments across the UAE and the globe.

![](img/gais.png)

The Cyber Security Council is the strategic partner of the two-day event organized by VAP Group and powered by a leading media network Times of AI. It will be led by a multidisciplinary advisory board - the Global AI Advisory Board - composed of industry experts such as Jamie Metzl, Healthcare Futurist, Geopolitical Expert and Author of Hacking Darwin; Alaa Moussawi, Chief Data Scientist at the New York City Council, among others, who will regularly meet to discuss key industry developments through the year as well as be the committee steering conversations that happen live on stage.

“The Global AI Show is more than just a one-time event. With over 100 C-suite speakers and a community of over 110,000 people, it will bring the whole AI ecosystem under one roof”, said Vishal Parmar, Founder and Chief Executive Officer of VAP Group.

H.E. Dr. Mohammed Al Kuwaiti, Head of Cyber Security Council, UAE Government; Lt. Col. Dr. Essa Al Mutawa, Chief AI Officer, Dubai Civil Defence H.Q.; Dr. Marwan Alzarouni, CEO - AI, Dubai Economy and Tourism; Georges De Moura, Group CISO & Vice President, EDGE; Dr. Dirk Jungnickel, SVP Enterprise & Analytics & Intelligence, Emirates Group; Alexis Jean-Baptise, Chief Data & Analytics Officer, LÓreal, and many more will be present to lead discussions around the application and future of AI in various industries.

While the world is gearing towards an AI-driven future, where technological evolution has unveiled a transformed tomorrow full of possibilities, significant risks, concerns and questions continue to persist. How effective are the emerging strategies for governing AI? How is AI already making groundbreaking progress that may alter the course of humanity? Where do the major opportunities lie between the potential benefits and fear surrounding these monumental changes?

“The Global AI Show is committed to steer these crucial conversations, unravel answers, navigate groundbreaking developments and explore strategies that balance the transformative potential of AI in a multitude of sectors including healthcare, cybersecurity, governance, fintech, data and analytics,” said Vishal Parmar.

Do not miss this opportunity to connect with visionaries in the AI industry. Secure your tickets by visiting: [https://www.globalaishow.com/tickets/](https://www.globalaishow.com/tickets) and be a part of the experience.

**About VAP Group:**

VAP Group, established in 2013, is a leading force in Web3 and AI solutions, offering services in PR, advertising, recruitment, content development, and events and media management. Led by CEO Vishal Parmar, VAP Group continues to drive innovation through strategic PR and influencer marketing, bounty campaigns, and global conferences. Their flagship events, the Global Blockchain Show and Global AI Show, showcase the brightest minds in these transformative fields. Known for its creativity and forward-thinking approach, VAP Group remains at the forefront of blockchain and AI consultancy.

For media inquiries, exclusive interviews, or press passes, please reach out to: [media@globalaishow.com](mailto:media@globalaishow.com).

Join Us at the Global AI Show 2024 in Dubai! 

VAP Group Set to Host Second Edition of Global AI Show in Dubai

## The Benefits of Launching a Company with a Strong Social Mission 

Within the fast-changing business environment right now, entrepreneurs are seeing the value of integrating their projects with social missions. This trend shows how consumer expectations and business practices have fundamentally changed, making socially responsible businesses not only more desirable but also financially possible. This article will go over the main benefits of launching a company with a clear social goal and can also advance success as well as benefit society.

## Understanding Social Mission in Business

![Image by Freepik](img/handshake-business-men-concept_53876-31214.jpg "Image by Freepik")

Image by Freepik

A social mission refers to a company's commitment to addressing societal challenges while achieving its business objectives. This can range from environmental sustainability and social justice to community development and health improvement. Mission-driven companies often find that their values resonate deeply with consumers, employees, and stakeholders alike.

## Why Social Missions Matter

As consumers become more socially conscious, they increasingly prefer to support brands that align with their values. According to various studies, consumers are willing to pay a premium for products and services that contribute to social and environmental causes. This shift presents a unique opportunity for businesses to differentiate themselves in a crowded market. 
For instance, a survey by Nielsen found that 66% of global consumers are willing to pay more for sustainable brands. This growing trend indicates a significant shift in purchasing behavior, making it essential for new businesses to incorporate a social mission into their core strategy.

## Key Advantages of Starting a Business with a Strong Social Mission

![Image by Freepik](img/group-people-working-out-business-plan-office_1303-15873.jpg "Image by Freepik")

Image by Freepik

1. Improved Brand Loyalty

When a company stands for a cause, it fosters a deeper emotional connection with its customers. A strong social mission can increase brand loyalty, as consumers are more likely to support brands that reflect their values. This loyalty translates into repeat business, positive word-of-mouth referrals, and long-term customer relationships.
For example, brands like [Ben & Jerry’s](https://www.benjerry.com/) have cultivated a loyal customer base through supporting social concerns. Customers feel good about their purchases, knowing they support a brand that stands for their beliefs.

2. Attracting Top Talent

A strong social mission can make your business more attractive to potential employees. Today’s workforce, especially younger generations, seeks meaningful work that aligns with their values. You can attract and retain top talent who are passionate about making a difference by offering a purpose-driven work environment. 

3. Increased Market Reach

Businesses with a social mission often find it easier to reach new markets. By positioning your brand as a solution to social issues, you can tap into niche markets that are eager for products and services that align with their values. This expanded reach can lead to increased sales and market share.
[Patagonia](https://eu.patagonia.com/se/en/home/?srsltid=AfmBOorn7f-01HeQfDtoJ4k3vL9m0XY6g41sskR0Ycsb_RITuZGsj_St) has built a loyal customer base by promoting eco-friendly products and advocating for environmental causes. Their "Don't Buy This Jacket" campaign encouraged consumers to think critically about their purchases, which resonated with environmentally conscious shoppers. This approach has not only expanded their market reach but also strengthened customer loyalty.

4. Access to Funding and Investment

Investors are increasingly looking to support businesses that have a social impact. Impact investing is on the rise, with many venture capitalists and angel investors prioritizing social missions alongside financial returns. Companies with a clear social mission may find it easier to secure funding from investors who are passionate about creating positive change. According to the [Global Impact Investing Network](https://thegiin.org/), the impact investing market is projected to grow to $1 trillion by 2025. This trend opens up new opportunities for businesses that prioritize social impact, providing access to capital that traditional businesses may not receive.

5. Competitive Advantage

While many companies focus solely on profit, those that prioritize social impact can differentiate themselves and create a unique selling proposition. This competitive advantage can lead to increased visibility and customer engagement.
For example, Method Products, a maker of eco-friendly cleaning supplies, has built its brand around sustainability and social responsibility. Their commitment to these values has set them apart in a crowded market, attracting consumers who prioritize environmentally friendly products.

6. Positive Public Relations

Businesses that actively promote their social missions can benefit from positive media coverage and public relations. Engaging in community initiatives, partnering with nonprofits, and participating in social causes – that’s all can help your business to enhance its reputation and build goodwill in the community.
For instance, when [Starbucks](https://www.starbucks.com/) announced its commitment to hiring 10,000 refugees, it not only aligned its brand with social responsibility but also garnered significant media attention.

7. Long-term Sustainability

A business model centered on a social mission often promotes long-term sustainability. This foresight can safeguard against potential challenges in the future. Incorporating sustainability into the core business strategy can also lead to cost savings. 

For example, [Unilever](https://www.unilever.com/) has reported that brands with a clear sustainability purpose have grown 69% faster than the rest of its portfolio.

## Implementing a Strong Social Mission

### Defining Your Social Mission

To start a successful business with a strong social mission, you must first define your cause. What social issue resonates with you and your target audience? Whether it’s environmental conservation, education, or health care, having a clear mission is essential for guiding your business decisions and strategies.

### Integrating Social Mission into Business Strategy

Once you’ve defined your social mission, integrate it into your overall business strategy. This means aligning your products, services, and marketing efforts with your mission. Ensure that every aspect of your business reflects your commitment to social impact.
For example, a company focused on reducing plastic waste might adopt a zero-waste policy in its operations or partner with organizations that promote recycling.

### Measuring Impact

To ensure that your social mission is effective, develop metrics to measure social impact. Regularly assess how your business contributes to your chosen cause and be transparent about your results. This accountability can strengthen consumer trust and brand loyalty.
Consider using frameworks like the Global Reporting Initiative (GRI) or the B Corporation assessment to evaluate your business’s social and environmental performance.

## Examples of Successful Mission-Driven Businesses

Several companies have successfully integrated social missions into their business models, serving as inspirations for aspiring entrepreneurs:

* [TOMS Shoes](https://www.toms.com/?srsltid=AfmBOopfXaB8dz_EDub5ScMdUjTo5-NcoPOqEtmtrYdjeL9IOw5kb8_f): Known for its “One for One” model, TOMS donates a pair of shoes for every pair sold. This commitment to social responsibility has resonated with consumers and helped build a loyal customer base.
* [Warby Parker](https://www.warbyparker.com/): This company has a similar mission, providing a pair of glasses to someone in need for every pair sold. Warby Parker has combined stylish products with a strong social impact, making it a favorite among consumers.
* [Etsy](https://www.etsy.com/): As a platform for handmade and vintage goods, Etsy promotes independent creators and sustainable practices. Their support for small businesses aligns with consumer values, enhancing their market reach.

## Challenges and Considerations

![Image by FreePik](img/male-female-business-people-working-tablet-office_1303-22826.jpg "Image by FreePik")

Image by FreePik

While starting a business with a strong social mission has numerous advantages, it’s essential to be aware of potential challenges:

Balancing profit with purpose is no small feat. The challenge lies in driving social impact without jeopardizing financial health. To succeed, businesses must ensure their mission strengthens, rather than undermines, their bottom line. But it doesn't stop there—authenticity is everything. Today’s savvy consumers can quickly spot when a brand’s social mission is just for show. The key is to embed your mission into the very core of your operations, making it a genuine part of your business identity.

As your company scales, the complexity of maintaining your social impact also grows. Expanding while staying true to your mission requires foresight and smart planning. And let’s not forget the regulatory landscape—getting more involved in social causes may lead to legal hurdles. Staying informed and compliant with laws is critical to navigating these challenges smoothly. When done right, the balance between profit and purpose can unlock new opportunities for growth and positive impact.

## Conclusion

Starting a business with a strong social mission is not only a fulfilling endeavor but also a strategic advantage in today’s marketplace. By enhancing brand loyalty, attracting top talent, and creating a positive social impact, entrepreneurs can build sustainable and successful ventures.
As consumers continue to prioritize values over mere transactions, businesses that align their operations with a social mission will find themselves well-positioned for long-term success. Embrace the opportunity to make a difference while achieving your business objectives, and watch as your mission-driven efforts yield both social and financial rewards.
In summary, the advantages of starting a business with a strong social mission are clear. From increased brand loyalty to access to funding and investment opportunities, the potential rewards are significant. 
With the right approach, your business can not only thrive economically but also create a lasting positive impact on society. The future of business is not just about profit; it’s about purpose, and those who embrace this philosophy will lead the way into a brighter, more sustainable future.

Discover The Power of Purpose: Why Social Missions Drive Business Success

Mission Possible: How Social Goals Drive Business Success 

### I﻿ntroduction

It is so exciting and overwhelming for a beginner to make a choice between programming or testing. In fact, both areas have their own opportunities, challenges, and career ways. So today we are going to spill the tea on some features of software development and testing to help you decide which way to go.

### Understand the Basics

Programming, or software development, basically, refers to the applications and systems that solve specific needs. It ranges from writing code to the deployment of software products. Developers build up a set of platforms ranging from web applications to mobile applications.

Testing software focuses on the validation and verification of the software that meets set criteria. Testing bugs, functionality, and reliability checks that the software behaves as specified under various conditions. It can be either manual or automated depending on the needs of the project.

### Each Path's Pros

![Image from FreePik](img/realistic-background-futuristic-style_23-2149129125.jpg "Image from FreePik")

Image from FreePik

**Advantages of Programming**

This field requires enormous technical expertise; but, it is rewarding for people who are fond of problem-solving. Besides, programming is a very creative job, and they should think out of the box to meet a solution. The financial rewards are also great, with junior programmers making about $1,000 and team leads around $5,320 or more. Additionally, there are several areas of specialization that also make it easier to find a niche which fits your interest the best.

It can also be very complicated, because  it requires a certain understanding of algorithms, data structures, and numerous programming languages. The pressure will also drive you to feel stressed, especially about not meeting the set deadlines, which may impact the entire project's success if it is not delivered on time. Long-term projects are very usual for developers, which further can lead to burnout if it is not managed appropriately.

**Benefits of Testing**

Testing also has its own list of benefits. Testing, in general, should give quicker results compared to the entire development process, as a tester is able to identify issues and report them without waiting for the whole development process. This requires less technical knowledge compared to programming. A tester interacts more with end users, and may have a better understanding of user experiences and behaviors, which is very rewarding. Besides, the complexity of the software is growing, and companies have to invest more into quality assurance, which calls for qualified testers.
Disadvantages: Testing can be perceived as a routine because  there are fewer creative tasks in comparison with development. Usually, testers have lower salaries compared to programmers: Junior positions from $800, senior positions-up to $3,600. Many testing tasks are repetitive. 

### Which one is easier for a beginner to get into?

First of all, choose between programming and testing according to your personal strong points and interests. Maybe you find the programming job more suitable for you if you enjoy creating and building something new, have strong analytical and problem-solving skills, and are interested in learning a variety of programming languages and technologies. On the other hand, testing might suit you best if you get the hang of details, like catching bugs, prefer a position that deals more with users, and would like to get into the IT sphere with less starting technical knowledge.

### Time to Skill Up

The time for be good in either of these areas would, of course, vary. In the case of programming, dedicated study of 4 to 6 months normally brings you to a junior level, depending on the chosen programming language and field of specialization. As for testing, some basic software courses take from several weeks to a few months, while some certification courses, such as the ISTQB, take about 3 to 4 months to get ready for.

### Job Market Insights

Both testers and programmers are in stable demand right now. For developers, especially for front-end and back-end positions, it is easier to get jobs because of market demand.

However, with more software products released to the market, the need for skilled testers also grows.

### Conclusion

![Image from FreePik](img/abstract-plexus-blue-geometrical-shapes-connection-ai-generated-image_511042-596.jpg "Image from FreePik")

Image from FreePik

The choice between focusing on either programming or testing is ultimately an interest-, skill-, or career-goal-based decision. Indeed, both can be rewarding paths. But any path will be successful if 
you will learn and adapt continuously. Work on projects; do internships if possible. Take extra courses if possible. Whichever direction you go, develop software or check its quality-both are fundamental to tech field nowadays.

Programming vs. Testing: Which IT Role Suits Your Strengths?

Coding vs Testing: The eternal dilemma

## How to Take a Break Effectively?

Is it time to stop and reconsider your goals? Where is the line drawn when one needs to take a break for newer horizons or even just rest?\
If you’ve ever asked yourself questions like these, it might be a sign that a career break could be worth considering. What does that entail, and how can you approach it in a way that benefits you?  That's what we are talking about in our new article.

## Why a Career Break Is Important

A career break can be a powerful tool for personal and professional development. It can help you in the following ways:

* Re-evaluate Your Goals: Reflective time gives you an opportunity to review your current path to see whether it is achieving what you want.
* Restore Energy: Continued stress leads to burnout. A break will enable you to restore your motivational and energy level.
* Pursuing New Opportunities: It might be time for new projects, learning, or even changing careers.

![Image by Pexels](img/pexels-pixabay-326576-1-.jpg "Image by Pexels")

Image by Pexels



## When to Take a Break?

When you lost their job, it's a wonderful opportunity for self-reflection and planning of the next course of action. Take your time by reassessing yourself, your skills, your interests, and those possibilities which maybe different from what you previously had.

### 2. When You Feel Burned Out

This is when you feel that your job is no longer satisfying or thrilling; that's a sure-shot signal for a break. It is always better to take a break rather than continue in an environment which causes more stress than productivity. During this period of time off, you will regain your clarity and purpose.

### 3. During Major Changes

Dramatic changes at your firm, like a merger, downsizing, or change of leadership, may cause you to re-evaluate your career. Many times, a break can help you give an opportunity for assessment and informed decision-making.

### 4. For Personal Development

If you have a feeling of needing new skills or knowledge acquisition, then a career break can be the right time to do so. So, it is very relevant to invest some time in courses, seminars, or volunteering that may also open up your horizons.

## How to Organize an Effective Career Break

To make the most of your break, start by defining your goals. Clearly identify what you aim to achieve, whether it’s acquiring new skills, restoring energy, or building valuable connections. A focused vision will guide your efforts.

Creating a financial buffer is also essential. This financial security allows you to truly disconnect and reflect, without the stress of daily expenses weighing on you. 

Use the break as a time for self-development. It’s more than just rest; it’s an opportunity to read, attend courses, and participate in seminars. This proactive approach will equip you with new skills and insights that are valuable for the future.

Take the chance to explore new directions in your field or even in completely different areas. Volunteering, interning, or engaging in short courses can provide fresh perspectives and knowledge.

Lastly, spend time with people who inspire and uplift you. Whether it’s colleagues, friends, or mentors, these connections can spark new ideas and bring the inspiration you need for future growth.

## Ecological vs. Traumatic Breaks

While making a decision to break up, ecological and traumatic breaks should be differentiated. An ecological break is based on one's needs and is a conscious decision while traumatic break often follows stress situations or crisis situations.

With ecological break you can manage your time, start some new projects, or simply sleep. Such a break won't allow any burnout, but instead, it creates the conditions needed for a positive life change.

W﻿hen we talk about traumatical break, then this is is generally a reaction to external circumstances, such as job loss or unexpected company changes. In this situation, finding time for recovery and reflection shows you the way forward.

## How to Make Your Break as Effective as Possible

Taking a career break is a wonderful opportunity for self-reflection and growth. Use this time to step back and think deeply about your goals, dreams, and values—what truly matters to you? What are your genuine interests? Answers to these questions can help shape the path ahead. Spend time on introspection and reflect on where you are and where you want to go. This process brings clarity and direction, setting a foundation for your future. thoughts, ideas, and feelings in a journal. Write things down helps you understand what excites you and allows you to process emotions, making them feel lighter and clearer.

Make the most of this break to read inspiring books or enroll in online courses that catch your interest. This will enrich your knowledge and spark new ideas and motivation. Attend seminars, conferences, or other events where you can meet new people. Building connections can open doors to new ideas, valuable contacts, and fresh career opportunities.

Think of this break as a time to rediscover yourself, learn, and build new relationships, all of which can lead to a fulfilling next chapter in your career.

![Image by Pexels](img/pexels-olly-3760072.jpg "Image by Pexels")

Image by Pexels



## Conclusion

The career break is a perfect opportunity to take huge steps in professional and personal development, re-evaluate one's goals, refuel energies, and expand possibilities. It is so important not just to rest, but also to work on yourself in order to return to your renewed and inspired career.

If you feel like this is something you need to do, then don't think twice before taking that step. A well-planned pause can lead to positive changes in your career, as well as life in general. Welcome the chance to grow and explore your potential!

What's your experience with career breaks? Have they helped your professional journey? Discover more in our new article

Career break: When do you need to take a break and how to do it effectively

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