## Introduction

Calling all visionary entrepreneurs! Bits&Pretzels, in partnership with TechUkraine, European Association for Software Engineering (EASE), and Kyiv IT Cluster, is thrilled to extend a special invitation to Ukrainian startups for the highly anticipated Bits & Pretzels 2023.

Are you the mastermind behind a groundbreaking tech startup? Does your innovative product or solution possess the power to revolutionize industries and transform the world? If you're ready to embark on an exhilarating journey, we invite you to join the most exhilarating tech event of the year!

Bits & Pretzels\
September 24-26\
Munich, Germany

## About the Event

Prepare to immerse yourself in the vibrant atmosphere of Bits & Pretzels, where the brightest minds, innovators, and disruptors from every corner of the globe converge. This grand festival will unite 5000 participants, including founders, investors, and influential figures in the startup realm. The event will take place at the prestigious ICM Internationales Congress Center.

We're on the lookout for startups in diverse tech-related fields that meet the following criteria:

* Companies that launched their Minimum Viable Product (MVP) in 2013 or later.
* Startups with a team size not exceeding 100 employees and funding amounting to less than 15 million euros.

At the festival, a dedicated Ukrainian stand, spanning an impressive 2x4 meters, will proudly showcase four handpicked Ukrainian startups. The primary goal of the stand is to demonstrate the immense potential of Ukraine's thriving technology sector and foster valuable connections.

As a gesture of support, the conference organizers offer pavilion space free of charge, with EASE generously covering half the cost of the booth. Participating startups are required to contribute a participation fee of €560, along with any associated logistics expenses.

## How to Apply

To seize this extraordinary opportunity, complete the comprehensive [application form](https://docs.google.com/forms/d/e/1FAIpQLSeVPEFtI_G_GPIVyy12dCPSCgRBX64DjFedbAo-8DQDOy9avw/viewform), ensuring you provide detailed information about your startup, your exceptional team, and the purpose of your attendance at this illustrious conference.

Application Deadline: **September 20**

## Action Plan

* Accepting startup applications until September 20.
* On **September 21**, a captivating offline Open Call with the esteemed jury will be held in Kyiv, where four deserving startups will be selected to shine at the festival.
* On the same day, **September 21**, participants must transfer the participation fee to the EASE account and provide essential company details for stand branding.
* Stand preparation and publication of captivating startup information will be carried out **until September 22**.
* Finally, mark your calendars for the grand event itself, Bits & Pretzels 2023, taking place f**rom September 24 to 26**.

Don't let this golden opportunity slip through your fingers! Be a part of Bits & Pretzels and propel your startup to unprecedented heights. [Join us](https://docs.google.com/forms/d/e/1FAIpQLSeVPEFtI_G_GPIVyy12dCPSCgRBX64DjFedbAo-8DQDOy9avw/viewform) in shaping the future of technology, where innovation knows no bounds!


Join the exhilarating Bits & Pretzels 2023 tech event in Munich, Germany! Open call for Ukrainian startups to showcase their innovative products and disruptive solutions. Don't miss this opportunity to connect with industry leaders, investors, and fellow visionaries shaping the future of technology. Apply now and be part of the most exciting startup festival of the year!

Unleash Your Startup's Potential at Bits & Pretzels 2023: Open Call for Innovators

### Beyond Pomodoro: Why Standard Time Management Fails Entrepreneurs (And What Actually Works)

If you open any generic productivity blog, you’ll find the same holy trinity of advice: set a Pomodoro timer, follow the two-minute rule, and read The One Thing.

But let’s be brutally honest. When you are running a business, especially in the chaotic, fast-paced world of tech and startups, your day doesn't look like a neat, predictable 9-to-5 schedule. You are context-switching every twenty minutes, jumping from investor pitches and marketing strategies to sudden operational fires and product bugs.

Trying to apply standard corporate time management to entrepreneurship is like trying to navigate a jungle with a map of a shopping mall. It just doesn’t fit.

We tested the most popular time-management frameworks through the lens of raw entrepreneurial survival. Here is the honest breakdown of what actually saves your sanity and what is just total marketing noise.

#### 1. The One Thing (The Focus Anchor)

The Concept: Identify the single most impactful task that, by doing it, will make everything else easier or unnecessary.

This is arguably the most critical framework for a founder. When you run a business, you have a never-ending to-do list of 50 items. If you treat them all equally, you stall.

How to use it: Before you open Slack or check your emails in the morning, define your "One Thing" for the day. Is it closing that key partnership? Fixing the product’s core retention loop? Everything else is secondary noise until that one thing crosses the finish line.\
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The Entrepreneurial Verdict: 10/10.

#### 2. The 2-Minute Rule (The Admin Debt Destroyer)

The Concept: If a task takes less than two minutes to complete (like replying to a quick message), do it immediately.

For an employee, this keeps the inbox clean. For an entrepreneur, this is a highway to micro-management hell. Your day is filled with a hundred 2-minute distractions from your team, clients, and vendors. If you do them all immediately, you will spend your entire day doing low-value admin work and zero long-term strategic building.

How to use it: Never do it in the morning. Batch your "2-minute tasks" into a single 30-minute window at the very end of the day when your creative energy is already spent.\
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The Entrepreneurial Verdict: 4/10 (A Dangerous Trap).



#### 3. The Pomodoro Technique (The Linear Executioner)

The Concept: Work for 25 minutes with hyper-focus, then take a 5-minute break. Repeat.

Pomodoro is fantastic for linear, execution-heavy tasks—like writing a legal contract, analyzing a massive financial spreadsheet, or drafting copy. But as an entrepreneur, your value lies in deep creative thinking and high-leverage meetings. You cannot build a long-term brand strategy or have a deep brainstorming session in rigid 25-minute bursts.

How to use it: Protect Pomodoro for your "deep work" admin days. If you need to crank out a pitch deck, lock yourself in a room, set the timer, and execute. For strategic thinking, throw the timer away.\
\
The Entrepreneurial Verdict: 5/10 (Highly Conditional).

#### 4. Time Boxing / Theme Days (The Context-Switching Cure)

The Concept: Dedicating specific blocks of time, or entire days, to just one specific functional area of your business.

Context switching is the silent killer of entrepreneurial momentum. If you answer a client complaint, then immediately try to write a marketing plan, your brain experiences cognitive lag. Theme days eliminate this.

How to use it: Build a predictable weekly rhythm. For example: Mondays are for team alignment and operations; Tuesdays and Wednesdays are locked for deep product and strategy work (no external meetings allowed); Thursdays are for marketing and client calls; Fridays are for financial reviews and admin.\
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The Entrepreneurial Verdict: 9/10.

### The Tech Founder’s Toolkit: Frameworks That Actually Scale

If you are running a tech company or a startup, your business operates on software logic. It only makes sense that your personal productivity should too. Here are the frameworks borrowed directly from the tech industry that work wonders for entrepreneurs:

#### The MVP Day (Minimum Viable Productivity)

In product management, an MVP (Minimum Viable Product) is the simplest version of a product that can be launched to test the market. Apply this to your calendar. When you are hit with a crisis, burnout, or a heavy wave of meetings, pivot your schedule to "MVP mode."

Strip away everything that isn’t critical to keeping the business alive for the next 24 hours. Define just one crucial task for the day. If you ship that one thing, the day is a success — even if your inbox is completely on fire.



#### Async Communication & "Makers vs. Managers" Scheduling

Tech teams thrive on asynchronous communication (Slack, Notion, Loom) rather than endless real-time meetings. As a founder, you have two roles: the Manager (who aligns teams, talks to clients, and clears blockers) and the Maker (who needs deep focus to think about strategy or design product funnels).

Never mix these two states on the same day. Use a framework popularized by Paul Graham: divide your week into "Manager Days" (packed with back-to-back 30-minute status calls) and "Maker Days" (completely blank calendars where your team knows you are strictly offline for deep strategic work).

#### Personal Sprints & Retrospectives

Instead of making overwhelming "yearly resolutions" or massive quarterly plans that become irrelevant in three weeks, plan your life in 2-week agile sprints.

Every two weeks, define 3 to 4 key shipped milestones you want to achieve personally or for the business. At the end of the sprint, hold a 15-minute "personal retro" with yourself: What went well? What blocked me? What processes do I need to optimize or automate for the next two weeks?

#### Ruthless Automation (The QA Mindset)

Tech entrepreneurs shouldn't be fixing typos or manually moving data from spreadsheets to emails. Treat your manual daily tasks like "bugs" in your business operating system.

If you catch yourself doing a repetitive, manual task more than three times a week, you have two options. Either automate it using modern no-code tools (Zapier, Make, AI workflows) or delegate it. Your brain capacity is too expensive to be used as a manual data pipeline.

Productivity for an entrepreneur isn’t about checking the maximum number of boxes on a checklist. It’s about leverage.

Stop trying to force your chaotic, creative business journey into rigid corporate frameworks. Ditch the 2-minute distractions, ignore the 25-minute alarms when you are in a creative flow, and focus entirely on protecting your energy for the big strategic moves. After all, you didn't build your own business just to become a slave to a timer.

Stop trying to run a startup on generic 25-minute timers. Discover why popular productivity rules trap founders, and explore agile frameworks like MVP Days and Personal Sprints.

Why Standard Time Management Fails Entrepreneurs

Ditching Shopping-Mall Maps in the Jungle: Why 2-Minute Rules Create Admin Traps, and How Theme Days and Maker vs. Manager Schedules Protect Real Founder Leverage.

Beyond Pomodoro: Why Standard Time Management Fails Entrepreneurs (And What Actually Works)

# **Ditch the Hiking Poles: Why Off-Roading Isn't What You Think It Is**\
\
If you look at how I spend my free time, I’m pretty much a textbook outdoor person. I hike, go rafting, spend my nights in tents, and occasionally climb walls in Turkish valleys. I’m also the type of person who will happily ride a gravel bike for 60 kilometers into some random village just to eat a gas station hot dog for lunch. I love pushing my limits, and I thought I knew exactly what outdoor adventure felt like.

But let’s be honest: sometimes, you just don’t want to be held back by the biological limits of your own body. Your legs get tired, your back aches from a heavy rucksack, and your feet can only carry you so far in a single weekend.

That’s exactly the moment when my radar caught something completely new: real off-road tours.

Before this, I had a pretty bad stereotype about off-roading. I usually pictured loud, smoke-belching trucks mindlessly tearing through forests and destroying paths just for a cheap thrill. It looked like a chaotic chore that ruins nature for everyone else.

But a closer look changed my mind. When done right, a proper off-road expedition isn't a chaotic mud-fight; it’s a game of precision, high engineering, and a unique kind of adrenaline.

#### The Shift from Muscle to Mind

When you climb a rock face or bike up a steep hill, your focus is entirely on your body, finding a foothold, managing your breath, and balancing your weight.

A proper off-road tour operates on the same mental frequency, just with four wheels. It’s a slow, calculated dance with physics. Learning how to crawl down a nearly vertical rock surface or guide a massive vehicle through a deep water pool isn't about slamming the gas pedal. It’s about total focus and restraint. It actually feels a lot like trusting your harness when abseiling down a cliff—terrifying at first, but incredibly satisfying once you get it right.

#### The Ultimate Pass to Hidden Places

The best part about the off-road lifestyle is how it redefines accessibility. Your feet or your bicycle can take you to beautiful places, but a capable, intelligent 4x4 opens up locations that 99% of people will never see.

Imagine reaching an isolated mountain plateau at 2,000 meters exactly in time for sunrise, or finding a hidden canyon trail without destroying your car’s suspension or spending three days hiking with a 20-kilogram pack. It cuts out the exhausting gatekeeping of wilderness exploration, turning a brutal multi-day expedition into a brilliant, comfortable weekend getaway.

#### The Golden Rule: Enjoying Nature vs. Ruining It

Because I genuinely love the wild, I can only support this lifestyle if it respects the terrain.

True off-road culture is strictly bound by laws and ethics. Legitimate tours only operate on designated tracks, abandoned military roads, specialized testing grounds, or areas where motorized vehicles are legally allowed. It’s about challenging the machine within the rules, leaving the trees, grass, and wildlife completely untouched.

Let's be completely blunt here: if you are the kind of person who drives a heavy 4x4 straight through protected national parks, tears up mountain pastures, or ruins hiking trails just because "there are no cops around", you are not an adventurer. You are, quite frankly, a jerk, and I am absolutely judging you.

Real skill is about navigating a difficult, legally approved path with surgical precision - not leaving environmental destruction behind you.

#### Where to Legally "Set the Vibe" in Europe

Since European environmental laws are incredibly strict, the off-road community has mapped out specific, legal paradises. If you want to experience this without any legal drama, here is where you go:

* The Carpathian Tracks (Romania): A network of old, unpaved logging roads and high mountain passes (like the famous Strategica road) where 4x4 vehicles are legally allowed.
* Ancient Military Roads (Italy/France): Spectacular, unpaved historical roads high up in the Alps that take you up to 3,000 meters above sea level. They are strictly regulated and open only on specific days, but the views are unreal.
* Specialized Off-Road Parks (Germany & Austria): Massive closed-loop testing grounds built inside old quarries or private estates. You can rent a high-end SUV, get a professional instructor, and test the vehicle's limits on extreme artificial obstacles with a 100% clear conscience.

Will I stop packing my climbing shoes, my tent, and my gravel bike? Absolutely not. There is a specific magic in moving through nature using your own lungs and muscles.

But trying a responsible off-road tour made me realize that adventure doesn't have to look just one way. It’s not just about pushing your body; it’s about testing boundaries, learning new mechanics, and seeing the world from a slightly higher, much faster perspective.

If you’re stuck in a routine of the same old trails, trade your hiking poles or bike handlebars for a steering wheel, just for a weekend. Keep it legal, keep your conscience clear, and enjoy the view.

Rethinking the off-road stereotype. Discover how legal 4x4 expeditions in Romania, Italy, and Germany offer extreme adrenaline, surgical precision, and access to untouched wild spots.

Responsible Off-Roading & 4x4 Travel in Europe

From muscle to mind: How trading heavy rucksacks for precision 4x4 engineering opens up hidden mountain plateaus—without destroying nature or breaking the law.

Ditch the Hiking Poles: Why Off-Roading Isn't What You Think It Is

On December 20, 2023, Kyiv — Center for Innovation and Entrepreneurship [/nnov8](https://www.cyberinnov8.com/) and [Unicorn Nest](https://unicorn-nest.com/), with the support of the [USAID Program "Competitive Economy of Ukraine"](https://www.facebook.com/usaidcep.ua/), are launching the Fundraising Lab project to increase investment maturity and help attract investments for 10 Ukrainian startups.

The 6-month initiative will run from January to June 2024 and will help startups raise capital from local and international investors, including venture capital funds and business angels. The FundraisingLab project offers practical support in the form of development of investment attraction skills, assistance in organizing and supporting an investment round, as well as building connections with the community of local and international investors.

“One of the biggest current challenges for technology companies is access to international capital. FundraisingLab project is designed to improve the level of investment maturity of Ukrainian startups and help ten of them with practical experience of growth and fundraising from local and international investors and business angels,” Sviatoslav Sviatnenko, CEO of /nnov8.

Unicorn Nest, which has already helped more than 300 startups from different countries to attract capital, and whose team members have facilitated investments for Ukrainian startups and scaleups in the total amount of more than $70 million (including Dmarket, SOCPrime, Dreamteam, Lemon.io and others) will become a partner of the project , providing its unique experience and innovative services in the field of fundraising.

FundraisingLab project allows you to use the unique experience of attracting investments in combination with the use of innovative services and online tools for attracting capital.

“We believe that Ukrainian startups have incredible potential and are proud to support their path to fundraising. FundraisingLab was created to help them realize their ambitions in attracting investments and grow in the international market through practical experience and a relevant community,” Denis Dovgopoliy, CEO of Unicorn Nest.

Ukrainian technology startups that attract an institutional round of investments in the amount equivalent to $1 million or more are invited to participate in the project.

Applications for the project will be accepted until January 19, 2024 inclusive.

The start of the project is January 22, 2024.

Read more details about the project and apply [via the link](https://fundraisinglab.com.ua/).

**ADDITIONAL INFORMATION**

The [USAID program “Competitive Economy of Ukraine](https://www.facebook.com/usaidcep.ua/)” supports Ukrainian business in order to increase competitiveness in the domestic market of Ukraine and in international markets, helps in building a simplified and transparent business climate, and also provides Ukrainian companies with opportunities to take advantage of international trade.

[/nnov8](https://www.cyberinnov8.com/) is a center of innovation and entrepreneurship, founded for the development of the technological ecosystem in Ukraine. The center helps potential and existing entrepreneurs create and scale startups as well as technology businesses.

[Unicorn Nest](https://unicorn-nest.com/) is a Ukrainian SaaS company in the FinTech industry, which with the help of services meets all the fundraising needs of startups.

MEDIA CONTACT\
Al’ona Guseva\
Head of PR and Communications at /nnov8\
[aguseva@cyberinnov8.com](mailto:aguseva@cyberinnov8.com)


Join the Fundraising Lab project launched by /nnov8 and Unicorn Nest in collaboration with the USAID Program "Competitive Economy of Ukraine." This 6-month initiative aims to enhance investment maturity and assist 10 Ukrainian startups in attracting capital from local and international investors. Benefit from practical support, development of investment attraction skills, and connections with a vibrant investor community. Apply now until January 19, 2024, and kickstart your fundraising journey in January 2024.

Fundraising Lab project announces a set of 10 startups to help attract investments

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