## Introduction

Calling all visionary entrepreneurs! Bits&Pretzels, in partnership with TechUkraine, European Association for Software Engineering (EASE), and Kyiv IT Cluster, is thrilled to extend a special invitation to Ukrainian startups for the highly anticipated Bits & Pretzels 2023.

Are you the mastermind behind a groundbreaking tech startup? Does your innovative product or solution possess the power to revolutionize industries and transform the world? If you're ready to embark on an exhilarating journey, we invite you to join the most exhilarating tech event of the year!

Bits & Pretzels\
September 24-26\
Munich, Germany

## About the Event

Prepare to immerse yourself in the vibrant atmosphere of Bits & Pretzels, where the brightest minds, innovators, and disruptors from every corner of the globe converge. This grand festival will unite 5000 participants, including founders, investors, and influential figures in the startup realm. The event will take place at the prestigious ICM Internationales Congress Center.

We're on the lookout for startups in diverse tech-related fields that meet the following criteria:

* Companies that launched their Minimum Viable Product (MVP) in 2013 or later.
* Startups with a team size not exceeding 100 employees and funding amounting to less than 15 million euros.

At the festival, a dedicated Ukrainian stand, spanning an impressive 2x4 meters, will proudly showcase four handpicked Ukrainian startups. The primary goal of the stand is to demonstrate the immense potential of Ukraine's thriving technology sector and foster valuable connections.

As a gesture of support, the conference organizers offer pavilion space free of charge, with EASE generously covering half the cost of the booth. Participating startups are required to contribute a participation fee of €560, along with any associated logistics expenses.

## How to Apply

To seize this extraordinary opportunity, complete the comprehensive [application form](https://docs.google.com/forms/d/e/1FAIpQLSeVPEFtI_G_GPIVyy12dCPSCgRBX64DjFedbAo-8DQDOy9avw/viewform), ensuring you provide detailed information about your startup, your exceptional team, and the purpose of your attendance at this illustrious conference.

Application Deadline: **September 20**

## Action Plan

* Accepting startup applications until September 20.
* On **September 21**, a captivating offline Open Call with the esteemed jury will be held in Kyiv, where four deserving startups will be selected to shine at the festival.
* On the same day, **September 21**, participants must transfer the participation fee to the EASE account and provide essential company details for stand branding.
* Stand preparation and publication of captivating startup information will be carried out **until September 22**.
* Finally, mark your calendars for the grand event itself, Bits & Pretzels 2023, taking place f**rom September 24 to 26**.

Don't let this golden opportunity slip through your fingers! Be a part of Bits & Pretzels and propel your startup to unprecedented heights. [Join us](https://docs.google.com/forms/d/e/1FAIpQLSeVPEFtI_G_GPIVyy12dCPSCgRBX64DjFedbAo-8DQDOy9avw/viewform) in shaping the future of technology, where innovation knows no bounds!

Join the exhilarating Bits & Pretzels 2023 tech event in Munich, Germany! Open call for Ukrainian startups to showcase their innovative products and disruptive solutions. Don't miss this opportunity to connect with industry leaders, investors, and fellow visionaries shaping the future of technology. Apply now and be part of the most exciting startup festival of the year!

Unleash Your Startup's Potential at Bits & Pretzels 2023: Open Call for Innovators

# The Rise of Digital Twins: When AI Builds a Second You

The line between real life and virtual life is getting thinner by the day. And one of the clearest signs of this shift? The rise of digital twins.

These aren’t just robotic replicas or cold simulations anymore. We’re talking about fully AI-powered versions of ourselves — personalities that can chat, think, make decisions, and even learn like we do. It’s one of the fastest-growing ideas in tech, and it’s shaking up everything from how we work and learn to how we remember people after they’re gone. If it sounds like science fiction, that’s because it used to be. But not anymore.

So, what exactly are digital twins? How are they made with AI? And what happens when your “other self” starts becoming smarter, more responsive, and maybe even more useful than the real you?

Let’s break it down.

## What Are Digital Twins?

![](img/the-concept-of-digital-twin-digital-twins-in-healthcare-are-virtual-models-that.png)

Digital twins started out in a pretty different place — engineering and manufacturing. Back in the early 2000s, companies like NASA and General Electric developed virtual models of machines so they could run simulations, predict breakdowns, and optimize performance without having to test the real thing.

The core idea was simple: create a digital version of something physical, feed it real-world data, and use it to make smarter decisions. That concept worked so well that it spread fast — to cities, hospitals, and now, people.

Today, we’re seeing digital twins of patients used in healthcare to test treatments. City planners use twin models of urban areas to understand traffic patterns, energy usage, and pollution in real time. And increasingly, we’re seeing digital twins applied on a personal level — from AI bots that mimic your writing style to virtual assistants that can finish your thoughts.

## How AI Is Powering Human-Like Twins

What’s making these digital twins feel less like software and more like people? The short answer: AI.

Artificial intelligence — especially through tools like natural language processing and machine learning — can now analyze mountains of data. It picks up how you speak, how you write, your favorite phrases, your emotional tone, and even the choices you’re likely to make in certain situations.

For example, apps like Replika offer users an AI companion that mimics conversation and learns from every chat to become more emotionally intelligent over time. In the world of video and media, tools like Synthesia or Hour One let people clone their face and voice to produce ultra-realistic video content — without ever standing in front of a camera.

There’s also a more emotional side to this. Services like HereAfter AI help people record interviews and memories, then use AI to turn those recordings into interactive chatbots. Families can then talk to a digital version of a loved one who’s passed away — keeping their voice, personality, and stories alive.

And this is just the beginning. These tools are becoming cheaper, faster, and easier to use — making digital twin technology accessible to everyday people, not just engineers or researchers.

## What About the Ethics?

As with any powerful technology, digital twins come with serious ethical baggage. For starters, there’s the question of consent. Can someone create a digital version of you using your public data — your photos, your tweets, your videos? And who owns that replica: you, the person who made it, or the platform that hosts it?

There’s also a big issue with privacy. These systems often rely on deeply personal data — things you’ve said, done, or even forgotten. If that data is misused or leaked, the consequences could be serious. Not only could it harm your reputation, but it could create confusion between the real you and the digital you.

Deepfakes are already raising alarms around trust and manipulation. As digital twins become more convincing, it becomes harder to tell what's real — which could be dangerous in politics, media, and personal relationships.

And here's the biggest philosophical question: if your twin starts acting on your behalf — sending emails, giving advice, making decisions — where do you end and it begin?

## The Psychological Side of Digital Twins

![](img/dto-reflections.jpg)

It’s not just about technology. It’s about people — how we think, feel, and relate to the world around us. And when you bring digital twins into that space, things get complicated.

On the positive side, AI twins can provide real emotional support. People going through grief might find comfort in talking to an AI version of someone they’ve lost. Teens or adults struggling with mental health might benefit from a chatbot that listens, responds with empathy, and never judges.

They can also be used in education or training, offering personalized guidance based on a learner’s needs, style, and pace.

But there are downsides. A 2023 study published in Frontiers in Psychology found that people who spent a lot of time interacting with AI companions formed emotional bonds — sometimes to the point where the line between real and artificial blurred. That kind of attachment could lead to confusion, disconnection from real relationships, or even dependency.

And what happens when your digital twin starts acting in ways that don’t align with who you are anymore? AI models evolve based on data — but people change based on life. The two versions could drift apart.

## How Digital Twins Could Change Society

Zooming out, the rise of digital twins could reshape society itself.

In classrooms, we might see students learning from virtual tutors that match their exact learning style and even mirror their voice. In the workplace, companies could use digital twins of top employees to train new hires or test strategies. In the dating world, apps might someday let you interact with AI versions of potential matches before you ever meet in person.

Even social media could change. Instead of static profiles, we might soon interact with dynamic, always-online versions of ourselves — ones that post, reply, and share ideas even while we sleep.

This raises big questions. Will people start building relationships with AI personalities instead of real humans? Will we trust digital twins more than each other? Could this improve social connection — or completely disrupt it?

## What’s Coming Next

If the last few years are any clue, the future of digital twins is moving fast.

Tech giants like Meta are already working on AI personalities for virtual reality spaces. Apple is exploring more personalized digital assistants. And new startups are racing to create "mind files" — massive databases of a person's thoughts, memories, and preferences — that could someday fuel posthumous digital lives.

We might see digital twins that understand our emotions and adjust their behavior in real time. We could have career versions of ourselves that sit in virtual meetings, negotiate deals, and file reports. Our AI twins might eventually live across all our devices — phones, cars, smart homes, and even metaverse avatars — becoming a seamless second self.

It’s no longer a question of if this will happen. It’s a question of how far it will go — and whether we’re prepared for what it means.

## In Summary

Digital twins started out as tools for engineers. But today, they’re becoming deeply personal. They can talk like us, think like us, and sometimes even feel like us. Thanks to AI, your digital self might soon be just as real as your physical one — at least in the eyes of those who interact with it.

This technology opens up a world of possibilities — and challenges. It forces us to rethink identity, ethics, relationships, and even what it means to be human. And while there’s no single right answer, one thing’s for sure: digital twins are here, and they’re not going away.

![](img/1_ezmmpeycnnhmwjwlspffia.png)

## Think About This

What would your digital twin be like? Would it reflect who you are right now — or evolve into someone new?

As this space grows, take a moment to reflect. Are you ready to share your mind with an algorithm? And more importantly — who gets to shape that version of you?

If you’re curious, keep exploring. There’s a lot more to learn about the future of digital identity — and the double life we’re all about to live.

Learn how digital twins change our lives!

Digital twins: How AI is creating alternative personalities — and what that means for us

# Gen Z as founders, how they are acting?

The face of entrepreneurship is getting younger. Gen Z — those born between 1997 and 2012 — are stepping into the startup game with bold ideas, a native fluency in technology, and a defiant attitude toward outdated systems. Unlike previous generations who followed the traditional playbook of college degrees, corporate ladders, and slow career growth, Gen Z is rewriting the rules in real-time. They’re not waiting for permission or funding to build businesses — they’re doing it in their bedrooms, on Discord servers, and through social platforms. But what’s really behind this shift? Why are Gen Zers turning to entrepreneurship in such large numbers — and how are they reshaping what it means to be a founder?

Let’s break it down!

## A generation raised on the internet

To understand Gen Z’s approach to entrepreneurship, you need to understand the environment they grew up in

This generation didn’t witness the birth of the internet — they were born into it. By the time many Gen Zers hit their teens, smartphones and social media were already deeply integrated into everyday life. Platforms like YouTube, Instagram, and TikTok didn’t just entertain them — they educated and inspired them. Gen Z had access to tutorials, startup journeys, side hustle breakdowns, and business failure post-mortems all at their fingertips

They saw creators like Emma Chamberlain go from YouTube vlogger to fashion icon and business owner. They watched Ben Francis build Gymshark into a billion-dollar brand before turning 30. They followed startups like Glossier and Canva — led by young founders disrupting legacy industries. And the message was clear: you don’t have to wait until you're older or have an MBA to start something meaningful.

![Image by cake.com](img/снимок-экрана-2025-04-10-143007.png "Image by cake.com")

Image by [cake.com](https://cake.com/empowered-team/gen-z-workforce-statistics/)

## Why is Gen Z choosing entrepreneurship?

There are several key reasons why Gen Z is increasingly choosing to launch their ventures instead of pursuing traditional 9-to-5 careers

### 1. Economic uncertainty

Gen Z came of age during — and after — the Great Recession. They saw their Millennial siblings struggle with debt and underemployment. Then the pandemic hit during their formative years. These repeated economic shocks made it clear that job security no longer exists. A 2023 report by Deloitte found that 46% of Gen Zers say they live paycheck to paycheck and 75% believe they will need side hustles to make ends meet.

Rather than relying on traditional employment, many are choosing to create their own sources of income. It’s not just about passion — it’s a practical response to a broken economic system

### 2. Access to free tools and platforms

The barrier to entry for starting a business has never been lower. Gen Z doesn’t need a lot of capital or connections to build a company. They can launch a product on Shopify in a weekend, design their brand using Canva, promote it on TikTok for free, and accept payments through Stripe or Venmo. This is a generation of digital builders

A report by Morning Consult found that 50% of Gen Z adults have considered starting a business — and many already have. The rise of "micro-entrepreneurship" — where people run one-person brands from their phones — is driven by these tools

### 3. Values-driven innovation

Gen Z isn’t just building businesses to make money — they want to make a difference. According to a 2022 IBM survey, 75% of Gen Z respondents said it’s important that a brand reflects their values. That translates into how they build their own companies. They prioritize sustainability, mental health, inclusivity, and transparency

Ziad Ahmed, founder of JUV Consulting — a Gen Z-led marketing agency that advises Fortune 500 companies on how to better connect with youth. He launched the company as a teenager because he felt brands were constantly talking down to his generation. Now, JUV has worked with brands like Nike and Unilever, helping them reshape their messaging through authentic youth voices

## Notable Gen Z founders making waves

The headlines are catching up — Gen Z entrepreneurs are already building impressive businesses that defy expectations

* Mikaila Ulmer, founder of Me & the Bees Lemonade, started her company at just four years old and turned it into a national brand stocked in Whole Foods. Now in her early 20s, she’s a sought-after speaker and investor in youth entrepreneurship
* Alana Andrews, founder of So Positive Initiative and author of “Creating Confidence”, used her own struggles with confidence and entrepreneurship to launch a program that empowers other Gen Z kids to lead with impact
* Josh Browder, born in 1997, created DoNotPay, the “world’s first robot lawyer” to help people fight parking tickets and navigate legal bureaucracy without hiring expensive attorneys. He was just 19 when he launched the service
* Ben Pasternak, who dropped out of school at 15, built several apps and eventually founded SIMULATE, the plant-based food tech startup behind NUGGS, a viral chicken nugget alternative
* Avery Akkineni, president of Vayner3, entered the Web3 space early and led global campaigns for brands exploring NFTs and blockchain experiences — all before turning 30

## Stats that show the shift

The trend isn’t just anecdotal — the data backs it up

* According to a 2022 GoDaddy report, one in five Gen Zers say they already run their own business
* A Shopify study found that 62% of Gen Z entrepreneurs started their business as a side hustle, and 44% want to make it their full-time job
* In a survey by SCORE, 38% of Gen Z respondents said they believe entrepreneurship offers the best career path, compared to 25% of Millennials
* Y Combinator, the legendary startup accelerator, saw a 38% increase in founders under 25 in its 2022 cohort

## Rewriting the founder playbook

Gen Z doesn’t follow the Silicon Valley model of founders in hoodies pitching VCs in boardrooms. They are building in public, validating ideas on social media, and growing communities before they even register a company. Platforms like TikTok, Reddit, and Discord have become their idea labs — where product-market fit is tested through memes and comment sections

They’re skeptical of traditional hierarchies and prefer flatter, more collaborative structures. Many don’t even identify as “CEOs” — they’re creators, operators, or community leads. They’re less obsessed with raising millions and more focused on building sustainable businesses that reflect who they are

## Challenges they face

It’s not all hype and hustle. Gen Z founders face serious challenges

* Age bias: Investors and customers sometimes don’t take young founders seriously
* Mental health strains: The pressure to hustle, perform, and constantly be “on” can lead to burnout
* Funding gaps: Despite their innovation, Gen Z founders often struggle to access traditional venture capital — particularly if they’re from underrepresented communities

But true to form, they’re building around those obstacles too. They’re raising funds through crowdfunding, building lean businesses, and prioritizing balance and authenticity over growth at all costs

## The future is peer-led

What makes Gen Z founders especially powerful is how peer-driven their success is. They support each other — promoting friends’ businesses on social media, sharing resources in group chats, and building networks of digital collaborators around the world. They believe in community over competition

As they grow older and gain influence, Gen Z entrepreneurs will redefine work culture, reshape industries, and create entirely new sectors. We’re already seeing this in climate tech, creator economy startups, femtech, and mental health platforms — all areas where Gen Z is innovating faster than legacy companies can keep up

## Final thoughts

Gen Z isn’t waiting for permission to lead — they’re already doing it. They’re founding businesses not because it’s trendy, but because it’s necessary. They want more autonomy, more meaning, and more impact — and entrepreneurship gives them that path

They are not here to play by the rules — they are here to rewrite them.

And the rest of the world is starting to pay attention.

What does the next era of entrepreneurship look like?

Gen Z as founders: Why young entrepreneurs are rewriting the rules

On December 20, 2023, Kyiv — Center for Innovation and Entrepreneurship [/nnov8](https://www.cyberinnov8.com/) and [Unicorn Nest](https://unicorn-nest.com/), with the support of the [USAID Program "Competitive Economy of Ukraine"](https://www.facebook.com/usaidcep.ua/), are launching the Fundraising Lab project to increase investment maturity and help attract investments for 10 Ukrainian startups.

The 6-month initiative will run from January to June 2024 and will help startups raise capital from local and international investors, including venture capital funds and business angels. The FundraisingLab project offers practical support in the form of development of investment attraction skills, assistance in organizing and supporting an investment round, as well as building connections with the community of local and international investors.

“One of the biggest current challenges for technology companies is access to international capital. FundraisingLab project is designed to improve the level of investment maturity of Ukrainian startups and help ten of them with practical experience of growth and fundraising from local and international investors and business angels,” Sviatoslav Sviatnenko, CEO of /nnov8.

Unicorn Nest, which has already helped more than 300 startups from different countries to attract capital, and whose team members have facilitated investments for Ukrainian startups and scaleups in the total amount of more than $70 million (including Dmarket, SOCPrime, Dreamteam, Lemon.io and others) will become a partner of the project , providing its unique experience and innovative services in the field of fundraising.

FundraisingLab project allows you to use the unique experience of attracting investments in combination with the use of innovative services and online tools for attracting capital.

“We believe that Ukrainian startups have incredible potential and are proud to support their path to fundraising. FundraisingLab was created to help them realize their ambitions in attracting investments and grow in the international market through practical experience and a relevant community,” Denis Dovgopoliy, CEO of Unicorn Nest.

Ukrainian technology startups that attract an institutional round of investments in the amount equivalent to $1 million or more are invited to participate in the project.

Applications for the project will be accepted until January 19, 2024 inclusive.

The start of the project is January 22, 2024.

Read more details about the project and apply [via the link](https://fundraisinglab.com.ua/).

**ADDITIONAL INFORMATION**

The [USAID program “Competitive Economy of Ukraine](https://www.facebook.com/usaidcep.ua/)” supports Ukrainian business in order to increase competitiveness in the domestic market of Ukraine and in international markets, helps in building a simplified and transparent business climate, and also provides Ukrainian companies with opportunities to take advantage of international trade.

[/nnov8](https://www.cyberinnov8.com/) is a center of innovation and entrepreneurship, founded for the development of the technological ecosystem in Ukraine. The center helps potential and existing entrepreneurs create and scale startups as well as technology businesses.

[Unicorn Nest](https://unicorn-nest.com/) is a Ukrainian SaaS company in the FinTech industry, which with the help of services meets all the fundraising needs of startups.

MEDIA CONTACT\
Al’ona Guseva\
Head of PR and Communications at /nnov8\
[aguseva@cyberinnov8.com](mailto:aguseva@cyberinnov8.com)

Join the Fundraising Lab project launched by /nnov8 and Unicorn Nest in collaboration with the USAID Program "Competitive Economy of Ukraine." This 6-month initiative aims to enhance investment maturity and assist 10 Ukrainian startups in attracting capital from local and international investors. Benefit from practical support, development of investment attraction skills, and connections with a vibrant investor community. Apply now until January 19, 2024, and kickstart your fundraising journey in January 2024.

Fundraising Lab project announces a set of 10 startups to help attract investments

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