## Introduction:

![Image by mego-studio on FreePik ](img/portrait-young-business-woman-standing-outside-office-buildings-business-success-concept_58466-12282-1-.jpg "Image by mego-studio on FreePik ")

Image by mego-studio on FreePik \
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The rapid development of technology in the modern times has made networking the crucial tool for the people who want to advance their careers, to be in knowledge enhanced, and to become the person who would be in new opportunities. The core principles of networking are still the same; however, the tools and platforms we use have undergone a transformation. This article is about effective strategies to adapt your networking methods, set clear goals and build long-lasting professional relationships. 

## Networking in the Digital Era:

The networking used to be about personal meetings, which were indeed the main source of networking. Nowadays, the networking has become digital and the way the networks are built and how the businesses and professionals interact has completely changed. Nevertheless, the internet has made the networking much better. The forums and the email evolved as new means of communication for the professionals, which were added to the old meetings and discussions. Today the digital world has experienced a real revolution with the dawn of social media platforms such as LinkedIn, Facebook, and Twitter. These web-based platforms enable the professionals to create digital profiles that they can use to show their skills, experiences, and professional interests. Networking has now shifted from the physical to the online world, and, thus, is no longer labor-intensive and depends on physical encounters, but rather, it transcends the geographical boundaries.

## Defining Networking Goals:

Networking is a means to achieve your goals; thus, knowing your objectives is the key element to be able to make the most of it. The goals will be the determinants of your networking technique and the most effective way of networking will be the result of this. Here are some common personal and professional networking goals:

a. Career Growth: If you are looking for ways to boost your career, try to connect with the big shots in your industry, get all the info about job openings, and go for any chances to develop your professional skills.

b. Business Expansion: Entrepreneurs and sales professionals can network in order to find new clients, partners, and the new market information. The essence of the sentences is that concentrate on the specific industries to build a network that can provide you with the valuable business insights.

c. Knowledge and Skill Enhancement: The professionals who are on a quest to augment their knowledge and abilities can get themselves in touch with the experts, thought leaders, and peers who are in their respective fields. Involve in the talks, take part in the webinars, and join the online communities that are related to your field of interest to get the information that you need.

## Building a Digital Network:

The growth of networking has been mainly in the digital world, thus, it is very important to be creative in finding solutions to build and nurture your network. Here are some key steps to consider: 

a. Optimize Your Online Presence: Make a professional digital profile that accentuates your knowledge, accomplishments, and hobbies. Join professional social media like LinkedIn to display your professional brand and to make connections with people who are of the same mind as you.

b. Engage in Meaningful Interactions: Join the industry related discussions, comment on the articles and posts, and share valuable insights. Present your views carefully so that they are seen as the ones of a person having dialogues and thus becoming really good at setting up reputability and thus building the paths for the one to grow as long as their achievement is on the level of the social profession.

с. Give and Receive: Networking is a bi-directional process. Help others, convey your expertise, and contribute to others' network by offering your assistance, knowledge, and value. To sum up, if someone wants to travel any distance don't be afraid to ask for advice, recommendations and help if you need it.

## Nurturing Long-Term Relationships:

![Image by marymarkevich on FreePik](img/nurturing-longterm-relationships.jpg "Image by marymarkevich on FreePik")

Image by marymarkevich on FreePik\
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The process of creating a great network is not only about making the first friendships but also about taking care of and keeping the long-lasting relationships. Here are some key practices to cultivate lasting professional connections:

a. Follow Up: After the meetings, follow up with the contacts to show your appreciation, share more resources or talk about future partnerships. The main idea is that the old familiar face-to-face chat over the phone is the behind the weakening of the emotion and the distance that will grow.

b. Offer Support: Don't just care about your network's success and well-being but be really interested in it. Aid the students, advice them, and honor their successes. A supportive approach will create a trusting atmosphere and a sense of mutual responsibility.

c. Attend Networking Events: If it is possible, go to industry conferences, seminars, and workshops to meet your contacts from the industry face to face. The face-to-face communication can be the basis for the formation of the strong bonds and it may give rise to the new prospects.

d. Be Authentic: Authenticity is the key in making a genuine connection with other people in networking. Be honest to yourself, try to understand others, and concentrate on creating friendships that are useful to both parties rather than just collecting contacts. Individuals like sincerity and as a result, they are more willing to have personal conversations with you.

## Conclusion:

Networking is still a great way to advance your career and in the digital era it is more accessible and has a more wide reach than ever before. Through the change of the networking situation, the setting of goals and the cultivation of long-lasting relationships, you can get your professional capacity and thus be able to make it possible to enter into new chances. Accept the principles of the effective networking that are presented in this article and your career will just fly five times higher.


Accept the principles of the effective networking that are presented in this article and your career will just fly five times higher!

Impact of Networking: Secrets of the Successful Contacts

# The "Dream Job" Myth: Why You Shouldn't Find Work You Love (But Should Create It)

Based on the insights of Sergiy Nozdrachov, inspired by the research of Gallup, Dr. Barbara Fredrickson, and Marcus Buckingham.

We’ve all heard the cliché: "Find a job you love, and you’ll never work a day in your life." Let’s be honest –  it sounds like something dreamed up by a jobless poet. For most of us, work often feels like something we just have to "survive" to get to our real life. But what if the problem isn’t the work itself, but the way we try to find "love" in it?

According to Sergiy Nozdrachov, a Gallup-certified strengths expert and business professor, the secret to professional happiness isn't about hunting for a perfect role. It’s about a process called Job Crafting.

### 1. Love is a Biological "Turbo Mode"

We often think of love at work as a romantic abstraction. However, research by Dr. Barbara Fredrickson, a professor at the University of North Carolina, shows that "positivity resonance" (love) is a measurable biological state.

When you experience micro-moments of connection and joy at work:

* Your cognitive functions expand.
* Your resilience hits a "turbo mode" (a study after 9/11 showed that people who felt moments of love and gratitude recovered from trauma significantly faster).
* You become more creative and less prone to burnout.

In short, love isn't a "nice-to-have" – it’s high-performance fuel.

### 2. The 1,500 "Luckies" and the Big Secret

Gallup once conducted a massive search for people who could genuinely say: "I have the opportunity to do what I love every day." They found about 1,500 such people.

The shock? Not a single one of them "found" that job. They didn't stumble upon a magical vacancy on LinkedIn. Instead, they found an acceptable job in a good organization and gradually built their role into something they loved. They turned a standard position into a customized fit for their talents.

### 3. The Three Languages of Love at Work

To stop "surviving" and start "loving" your 9-to-5, you need to look at three specific vectors (inspired by Marcus Buckingham’s Love + Work):

* WHY (Meaning): Do your personal values align with what you do? You might be a coder in a telecom company, but your "Why" isn't the code – it’s helping people stay connected to their families.
* WHO (People): Are you in "sync" with your team? Love thrives in environments where you feel mutual care and shared energy.
* WHAT (Tasks): This is the most important and most neglected part. What exactly are you doing from 9 AM to 6 PM? If you are an adventurer forced into a spreadsheet-heavy operational role (as Sergiy experienced during his time in Shanghai), you will burn out, no matter how much you believe in the "Mission."

### 4. How to Become a "Job Crafter"

If your current job feels like carrying heavy stones, don't quit just yet. Try Job Crafting (a methodology by Prof. Amy Wrzesniewski):

1. Task Crafting: Can you shift your schedule to spend at least 20% of your time on tasks that use your natural talents? Even small tweaks can recharge your battery.
2. Relational Crafting: Change how you interact. Spend more time with people who "light you up" and set boundaries with those who drain your energy.
3. Cognitive Crafting: Change your perspective. Remember the parable of the three stonemasons: one is "hauling rocks," the second is "earning for his family," and the third is "building a cathedral." Same task, different reality.

### 5. What if Love is Nowhere to be Found?

Sometimes, circumstances force us into jobs where love is impossible. If you’re in that spot, Sergiy suggests a "Backup Generator" strategy: Find love on the side. Realizing your talents (whether it's writing, analyzing, or creating) is a physiological need, like sleeping or drinking water. If your job won't let you do it, do it through volunteering, hobbies, or side projects. It will give you the energy to survive the transition until you can build a better professional reality.

You don't need to love 100% of your job. But if you can reach a point where you love at least 25% of your daily activities, you are already ahead of most of the planet.

Don't wait for a "dream job" to fall from the sky. Take the job you have and start crafting. Because in the end, love at work isn't something you find – it’s something you grow.

Research shows that 1,500 people who love their work didn't "find" it—they built it. Discover the Three Languages of Love at Work and how to recalibrate your tasks to trigger your biological "turbo mode."

Stop Searching for a Dream Job: Master the Art of Job Crafting

Beyond the LinkedIn Cliché: How to Use Job Crafting and the "20% Rule" to Turn Your Current Role Into a High-Performance Fuel Source.

The "Dream Job" Myth: Why You Shouldn't Find Work You Love, But Create It

When change stops feeling like progress, it starts feeling like noise. Learn to identify the signs of change fatigue, why it's a matter of trust rather than energy, and how to create the stable rhythms your team actually craves.

Change Fatigue: The Hidden Crisis in Modern Teams

It’s Not Burnout, It’s Exhaustion: Why Unlimited Flexibility Without Structure is Draining Enthusiasm and How to Restore Trust and Clarity in 2026.

Change Fatigue: Why Constant Innovation Quietly Exhausts Your Team

## Introduction

In the constantly evolving world of marketing and personal branding, there are people who have had a significant impact on the development of this industry. One of them is Kateryna Kozlova, a marketing expert and personal branding mentor. In this article, we will look at her journey from collaborating with major players in the field to creating her own successful personal brand.

## Tell us a bit about your background. How did you decide to step out of your comfort zone and start a blog?

Hello, my name is Kate Kozlova. I am a marketer, entrepreneur, and personal branding mentor. In response to your question, I want to say that for me, a blog is within my comfort zone. A blog is an opportunity for me to realize myself.

A blog is a chance to shine, share knowledge, and teach. It's a great opportunity to fulfill my mission in a place that is personally comfortable for me, where there are no limits whatsoever. You enter there, and the whole space is yours.

I have worked for 8 years in an advertising marketing agency, developing brands for others. At one point, I realized that I should try to start something of my own. My blog became a platform that combined what I did offline for others and what I did offline within the framework of my own brand, even in the studio, because I have a concept of bringing together talented, interesting, successful people.

## In your opinion, why is personal branding so important in the modern world? Why is everyone paying so much attention to personal branding now?

In the times of classical marketing, when I worked in an agency, we always divided clients into two segments - B2B and B2C.

And we almost always worked with such companies. But then there was a trend that emerged, and in 2018, 2019, the heads of every company began to be either the founders of the companies or ambassadors of the companies. Clients started choosing companies that had a “face”, whereas 2-3 years before that, these “faces” were logos that we traditionally created for various companies. Then people began to trust more and more and choose the company with a specific person. And the trend moved towards where there are people. And the power of personal branding is the only asset that you can always take wherever you go. I took the Instagram niche, and I don't have anything on Facebook or LinkedIn now. Instagram helped me in my case.

That's why I bet on personal branding because even before that, I developed courses like "How to create a brand?" Then, when I started receiving requests from my followers through potential clients, they all wrote to me: "Katya, can you consult me on my brand?" And I realized that my help is valuable at the moment. My task is to show people that they can enjoy their lives by transferring their classical knowledge that we used before while going to the office or using someone's services.

We can do this through live broadcasts, through Instagram. The power is that you once understood that you are the most important asset for yourself. You can start investing in it from all sides. And not just financially. First and foremost, tell yourself that you have such knowledge, you can help others with it, that you have something that solves your client's pain points. And only then start moving in the format of personal branding. By the way, this can also be done initially on a non-paid basis. In the beginning, it was maximum organic promotion for me. Through people who know me, through networking, joint broadcasts, mutual PR, even working on some barter basis when you help each other, and then you talk about each other in positive terms. And then, when you see the results, you can already invest in advertising, collaborations, and other tools that will help you further develop your personal brand.

But the main thing is to remember that personal branding is not just about creating an image or becoming popular on social media. It's about building trust, credibility, and a strong reputation. It's about showing your expertise, values, and unique qualities that set you apart from others. In today's world, where competition is high and attention spans are short, personal branding allows you to stand out and make a meaningful connection with your audience.

So, if you want to succeed in the modern world, it's essential to pay attention to your personal brand. Invest in yourself, showcase your expertise, and build a strong online presence that reflects who you are and what you can offer. Personal branding is a powerful tool that can open doors, attract opportunities, and help you achieve your goals.

## How did you choose the theme that defined your personal brand? Tell us a bit about your experience in this.

The market started dictating it to me. In a cool sense of the word, because when the full-scale invasion began, I realized that I needed to activate the course I wanted to launch a brand on my own.

I started talking about it on Instagram, people began giving feedback, and the feedback they started giving was that Katya would help me here and now. What I can do with my blog, what I can start selling here, and in order to sell in a blog, it's not enough to have a personal blog, because a personal blog is not equal to a professional, expert blog. And when I started hearing this from my followers, I started thinking for myself that if you want to help people develop their personal brand now, you need to start developing your own personal brand. And then, I remember, I hired someone who helped me create visual content because it's also important; if you want people to come to you, they should enjoy it. Everything should be well-designed, everything should be clear, what you can help with should be evident. And of course, when followers see what you have written in your profile header, they can determine your expertise in 3-5 seconds.

At the beginning of the full-scale invasion, my personal project formed; at that time, I only made social projects. I had, I think, 20 live broadcasts with Ukrainians who had moved to other cities in Ukraine. I helped people move, so I organized broadcasts where we talked about temporary protection, privileges, social assistance, and then my personal brand expanded as someone who helps with relocation. Many people joined my blog on this topic.

And when this spread, a lot of people came. Then I started building the theme for this audience, that I am a marketer and I can help with what I excel in. I also want to add that regardless of who you are professionally, in most cases, you can transfer your activity to Instagram. Because if you have knowledge, if you want to share this knowledge, then you have a chance to start building your brand in your niche simply by bringing values to people, and then people will associate this service specifically with you.

## What advices would you give to beginners who have just started their journey in building their own brand?

First and foremost, pursue a path with your heart. I will emphasize this constantly. Understand yourself, figure out what you really want.

Secondly – «watchfulness». You can independently analyze selected accounts, get inspired, and understand which direction you want to move in.

And third, define for yourself what you can offer to your audience, what you are interested in, what you are an expert in. Later, it's important to find your target audience.

Of course, there will be people who will say that nothing will come out of it, but if you remember why you are doing it, if you put your sense into what you do, then everything will definitely succeed.


Discover the importance of personal branding in the modern world and learn from the journey of marketing expert and personal branding mentor, Kateryna Kozlova. Find valuable insights and advice on building your own brand and standing out in today's competitive landscape.

From collaborating with industry giants to the flourishing of her own personal brand: the story of Kateryna Kozlova

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