Salespersons are critical in representing the company, and even if the service provided is of high quality and your marketing strategy is decent, it may not matter if the salesperson is unable to effectively sell themselves to the prospective client.  The ideal outcome is that the client thinks "This manager will help to cover my needs, I trust him/her" after the initial call. Technical skills, general erudition, and understanding of the field are still the base, but emotional intelligence is the missing link that can make the difference between a mediocre salesperson and a great one. 

Emotions drive buying decisions.

For example, in the IT outsourcing business, there are hundreds of almost similar companies - the range of services,  technology stacks, pricing, and expertise. Of course, there are companies deeply focused on one domain or technology and they are standing out of the trend, but you hardly find differences within the majority. So when clients search for a vendor they shortlist 3 to 10 companies for some objective reasons like location, referrals on aggregators, and information they have got on the website, and then reach out to them. And when they face similar offers and conditions, emotions drive buying decisions because people tend to make decisions based on how they feel, rather than purely on logic or rational thinking. Many factors can trigger emotions during the buying process, such as smooth communication, perception of proficiency, cultural fit, or feeling of confidence in the future success of their common project.

Emotions can also influence how people perceive the value of a product or service. Additionally, people often make impulse buying decisions based on their emotions, even when it is not the most practical or rational choice. Marketers and salespeople who understand the emotional drivers of their customers can use this knowledge to influence their buying decisions and improve their sales effectiveness.

Here are a couple of examples of how emotions can influence buying decisions:

* Brand loyalty: Consumers may feel a strong emotional attachment to a particular brand, which can influence their decisions. For example, someone who has always used Apple products may continue to purchase Apple products even if a cheaper alternative with similar features is available. But it must be emphasized that brand loyalty globally tends to decrease.
* Social influence: Emotions such as the desire to fit in or impress others can influence purchasing decisions, like purchasing a luxury brand handbag to fit in with a certain group of people.
* Fear of missing out (FOMO): Emotions such as anxiety and fear of missing out on a limited-time offer or a scarcity tactic ("only 2 left in stock!") can create a sense of urgency and push consumers to make a purchase.
* Personal values: Emotions tied to personal values is the most powerful trend nowadays. People who place a high value on sustainability may choose to purchase eco-friendly products, even if they are far more expensive.
* Impulse buying: Emotions such as excitement or happiness can lead to impulse buying decisions even if goods are not necessarily needed. Intentional speculation on impulse buying is regarded as toxic, non-sustainable in the long run, and harmful to brands.

Successful sales people manage their own emotions and understand the emotions of the clients

Salespeople must be able to handle emotions during the selling process because emotions are contagious and can easily influence their customers. If a salesperson feels anxious, stressed, or desperate, this can create a negative font in the negotiation process and make customers less likely to make a purchase. On the other hand, if a salesperson maintains a positive and confident behavior and manner, this can create positivity and trust in the customer and increase the probability of a successful sale. Additionally, managing own emotions can help the salesperson stay focused on the customer's needs and concerns, rather than becoming too focused on their own desires for a sale. This can ultimately lead to better communication, a stronger relationship with the customer, and increased sales success.

Emotional intelligence is a skill that could be developed, so here are some tips to help:

* Practice self-awareness:  pay attention to your own emotions, and learn how to recognize and label them. This can help you better understand your own behavior and how it affects others.
* Practice active listening: be fully focused on what the other person is saying, ask clarifying questions, and repeat back what you heard. This can help you better understand and connect with others.
* Learn to manage your stress and emotions so that you can stay calm and focused in challenging situations. Techniques such as deep breathing, visualization, and positive self-talk can be helpful.
* Practice empathy: try to understand your counterpart’s thoughts and feelings; show admiration for the path the person has taken or the project they are undertaking. That will help you to build stronger relationships.

By understanding the emotions behind a customer's purchasing decisions and the challenges they are facing, salespeople can tailor their approach, proposal, and communication style to build trust and rapport. That can lead to a deeper understanding of the customer's needs and desires, allowing the salesperson to provide personalized solutions that resonate with the customer's emotions. Active listening, empathizing, paying attention to the tone of voice and mimicking, an active curiosity, and reading the body language are the tools that will help to understand a customer's emotions. That will help a salesperson anticipate objections, prepare beforehand, and respond to them in a way that addresses the underlying challenges behind them. 

Human to Human

A lot of sales professionals tell us that there is no such a sales model as B2B or B2C. Now it is an era of H2H, a human buy from humans. In a modern way of life and with the global problem of loneliness, simple open trustful relations are the new gold. And don't take the selling process too seriously, it’s still a mindful game, and I’ll suggest you some hints to be more successful in it:

* Sell yourself first, and then your service - build trust, rapport, and closure of a deal will be a matter of time.
* Clients speak only about what is important to them, and they don’t care about your product or service characteristics, he cares about how it will cover their needs. Listen to the client.
* Be optimistic even if there are no signs of optimism. No one likes to cooperate with grumpy people.
* Price without Value is nothing. Show the Value, create the Value.
* Don’t lie. The Fake it till you make it concept failed massively. Transparency and openness will give you more credit at a distance.

  ![* www.linkedin.com/in/malashevskyi](img/dima-malashevskyi-photo.jpeg "* www.linkedin.com/in/malashevskyi")

  www.linkedin.com/in/malashevskyi

 Today's business world is highly competitive across all industries. While there may be some objective reasoning behind purchasing physical products, the selling process for services is distinct in that emotions play a major role in the decision-making process. Emotional intelligence is the ability to recognize, understand and manage our own emotions, as well as the emotions of others. As sales are fundamentally about emotions, salespeople who are skilled in emotional intelligence are better able to build rapport with customers, handle objections, and close deals.

The role of emotions in the selling process

What if I told you that you make up to 35,000 decisions a day? This number may seem too high, but we cannot deny that we face an endless flow of findings when we crawl out of bed in the morning. All this never-ending stream of decisions throughout the day often results in people feeling exhausted by the end of the day. That is why our startup team decided to take over the routine so you can have more creative power for self-growth and development. We aim to make people's lives more comfortable and help them by releasing creative energy. 

IXORD - a multi-platform that makes people happier

### What’s new?

\
OpenAI's latest release, ChatGPT 4, boasts some impressive new features that are sure to excite tech enthusiasts and developers alike.\
\
1. With the ability to process up to 8 times as many words as the previous version, ChatGPT-4 can provide responses that incorporate greater context and handle larger text inputs. In addition to text inputs, GPT-4 can also handle image, audio and video inputs, paving the way for more sophisticated and diverse interactions with users.

![](https://lh3.googleusercontent.com/Ki811dIDpFiujsCoD7lkL7KqXC_eM5GY9DHnO2yHqhWGPkh7WF6sUpUgCzIAJUWAsstNkf6cYQwau4Fhy4mFU_auuwmbPuRJejDHcMUcKaTZGzRbqIVXP2u88_YrzbmLUpSaEjg6LAYLIk9pwESx4Q)



2. One particularly noteworthy feature of ChatGPT-4 is its ability to build websites from a simple image input. During a recent Developer Livestream, OpenAI demonstrated how the chatbot could take a handwritten sketch of a website and turn it into a fully functioning website that can even generate additional relevant content to fill the site.



3. It's also been [confirmed](https://blogs.bing.com/search/march_2023/Confirmed-the-new-Bing-runs-on-OpenAI%E2%80%99s-GPT-4) that ChatGPT-4 is the model behind the new Bing with ChatGPT. This collaboration marks a significant milestone in the development of natural language processing technology, and could have far-reaching implications for how we interact with search engines and other online tools.



Overall, ChatGPT-4's advanced capabilities and potential for cutting-edge applications make it a compelling tool for developers and tech enthusiasts alike. As we continue to explore the potential of AI and natural language processing, GPT-4 is sure to play a key role in shaping the future of digital interactions.

### How to access?

If you're interested in testing out ChatGPT-4, there are a few important things to know. First and foremost, access to this new technology will be limited at first. OpenAI has stated that only ChatGPT Plus users and developers using the ChatGPT API will be able to use GPT-4 initially.![](https://lh3.googleusercontent.com/yc5sDocp7vBDqKnEFJUiCYb_XMtjhvToM2mrtz6-XxHbjiJmnMikwE4BnDobOtOfyDiygMx5hJ1HtmBSy4QR99eZAZZYVcQ3TwPhi_HY-Bew9iSXV2Vvjrmb_W4Smz5XSdYqYRbDSWlMHstarC2gPw)

It's worth noting that there has been no official word yet on whether the free version of ChatGPT will receive an upgrade to GPT-4 in the future. However, given the significant improvements that GPT-4 brings, it's possible that many users may be interested in upgrading to the Plus version to take advantage of the enhanced capabilities.

### Use cases of ChatGPT-4

Right after the presentation, Conor Grogan, director of crypto trading platform Coinbase, dumped a live Ethereum contract into GPT-4, and it highlighted multiple security vulnerabilities and surface areas where the smart contract could be exploited.![](https://lh6.googleusercontent.com/NgetZZhf20Wc0CHI-vd9os14TsSrz37QL1oxlgVl9xWgmrjHM_GUTO-AkASjf8JsATqOZ0Tzf2ozdjW85UlvNH9EEkDCtM2UYwiHb8EFJ72tzDJfjXEJIInHBZQlU7vdAuKiYbhVbRawcECvgElnyg)

Also GPT-4 has already been put to the test in a [simulated lawyer's bar exam](https://www.forbes.com/sites/johnkoetsier/2023/03/14/gpt-4-beats-90-of-lawyers-trying-to-pass-the-bar/?utm_campaign=socialflowForbesMainTwitter&utm_medium=social&utm_source=ForbesMainTwitter&sh=583e58913027) and performed impressively, landing in the top 10 percent of test takers. This is a major step up from its predecessor, GPT-3.5, which scored in the bottom 10 percent. Additionally, GPT-4 has proven its mettle in other exams, such as SAT Math, where it achieved a score of 700 out of 800.

All in all, the versatility and adaptability of GPT-4 make it a promising tool for various natural language processing tasks, including chatbots, automated news writing, and creative writing. With its expanded word limit, image processing capabilities, and website-building functionality, GPT-4 is set to revolutionize the way developers and tech enthusiasts work with natural language processing technology. As OpenAI continues to improve its algorithms and make its technology more accessible, we can expect to see exciting new applications emerge in the coming years.

On March 14th, OpenAI introduced the new version of ChatGPT, their AI chatbot. The newly released GPT-4 language model has been making waves in the tech community, with many praising its significant improvements over its predecessor, GPT-3.5.  When is GPT-4 coming out? What features will be represented? Continue reading to find it out! 

Exploring the capabilities of ChatGPT 4

The game-changing features of OpenAI's ChatGPT 4

All these problems can be solved by developing more potent yet easier ways for users to sign and log in to apps they use. Apple enabled users to verify their identity via Face ID, which has greatly reduced fraud and unwanted access. However, Apple's Face ID has its own limitations, making it almost impossible for businesses in some domains to use it to benefit from higher security.

And here we go to the day's topic - [IDvizer's fastest Face ID](https://idvizer.com). IDvizer is a well-known facial recognition technology provider aiming to help businesses across various fields to create unique user experiences. The company recently launched its own Face ID, which is an ultimate b2b identity recognition platform used to verify your end-user in less than a second using any device.

Since digital fraud and the increased need for security are growing rapidly, we decided to get through the product's uniqueness, explore who can benefit from it, and why to opt for this technology over other verification methods. 

## Biometric Market Overview

Before diving into the characteristics of the technology itself, let's first explore the current market and the number you may consider. The growth of the biometric market is mainly linked to the growing demand for mobile biometrics devices. Key drivers of the market popularity also include rising government initiatives for biometrics technology, as well as the increasing use of biometric tools in consumer electronics for verification and identification applications. 

Even though there are many industries requiring increased security, some major banks have already applied biometric technologies in various scenarios, including cash withdrawals at the ATM, verifying identity in mobile banking apps using fingerprint signing, and a combination of voice and face verification. The global biometrics market was estimated at US$ 27.97 Billion in 2021. [Experts](https://www.imarcgroup.com/biometrics-market) predict the market to reach US$ 74.42 Billion in revenue by 2027, growing at a CAGR of 17.5% during the forecast period. 

## Problems the Product Aims to Solve

As we mentioned, an increased number of data breaches and stolen identities have also sped up the growth of the biometric market. According to [Statista](https://www.statista.com/statistics/1307426/number-of-data-breaches-worldwide/), 15 million data records were noticed worldwide via data breaches in the first quarter of 2022, which is 37 percent more than the previous quarter. In addition, world financial institutions require Fintech businesses, banks, crypto companies, and others to provide KYC/aml procedures for clients.

Even though biometrics is not an identification panacea, all traditional personal identification methods have been shown to provide only a minimum standard security level while also causing many customer issues. As a result, many industries, like banking, healthcare, blockchain, edTech, and e-learning (to name a few), are incorporating biometrics solutions on a considerable scale to boost security posture and protect applications against manipulation and fraud. 

According to the co-founder of the IDvizer "our product offers a solution that closes questions of compliance in seconds and prevents fraud in different companies' systems."

## IDvizer's Face ID | How the Technology Differs from the Competitors

During our research, we were able to get in touch with the co-founder of the company - Vlad Andryushchenko to learn the product's capabilities and explore how it differs from a vast range of competitors (sumsub.com, pipl.com, idnow.io, jumio.com, to name a few). IDvizer claims that its Face ID is the fastest option available on the market, but whether it is the only thing that makes the platform the preferred choice for organizations?

IDvizer's Face ID is an AI-based facial verification engine. Being AML-compliant and secure identity verification, the technology applies AI-based smart algorithms, making verification fast, secure, and reliable. This allows the technology to verify only real people by identifying several points on the human face.

#### Key characteristics of the company's products are:

* Cross Platform Access - This tool has a cross-applicational interface that allows simple and easy-to-use customized integration capability;
* Verification Cloud - Cloud-based solution which allows for large traffic volume;
* High Performance - Performance - 0.7-sec running verification and the payment itself;
* LQ Video Support - Low-quality video identification provides a high conversion rate;
* Security - Secure background check.

The product consists of hardware and software parts that work hand in hand for an outstanding user experience. 

#### Quick merchant account registration allows users to work requests directly through the platform:

* Whenever API integration is completed successfully - the verification mechanism works alongside the chosen pack of services;
* IDvizer Platform collects data from an in-built app responsible for streaming the video from any client-based form of a merchant;
* Customized reports of user identification will be sent through API or by email.

#### 3D kit includes the following:

* ATMs;
* Financial kiosks - Turnstiles;
* E-queue;
* Other devices.

#### Cloud recognition server - Directly operated by customer:

* Connected with numbers of 3D Kits;
* Integrated with customers/merchants app - Stored user biometrics-data;
* Face matching.

  ![](img/idvizer-logo.jpeg)

### IDvizer Platform Benefits include:

* Own Key - Fast ID verification and Payment Fraud prevention;
* First in - Works in a live mode from anywhere in the world per request;
* Performance Customized, flexible tool - Simple and quick compliance verification.

## IDvizer Target Audience

Security issues are common in the 21st century. In addition, most businesses move online to stay relevant in the long term. This makes IDvizer an ultimate choice for various industries and domains looking for increased security and easy and fast verifications. Even though IDvizer may be able to cover the needs of over 6 industries at least, the founder of the platform reports that the product was developed to cover the following domains:

### Payments

Since 2019, payments have become easier and faster thanks to digitalization. In addition, decentralized finances made it faster and more secure. Modern people now want to make purchases within seconds, so businesses can't require them to enter passwords and card numbers every time. Therefore, IDvizer, as an AML-compliant and secure identity verification platform, uses AI-based smart algorithms for quick, secure, and easy payments. 

### Finance

There are numerous banking applications that allow users to easily manage their finances. Almost every bank today develops apps to attract users and gain a competitive advantage. For example, IDvizer has already been applied by the Bank of Georgia, where the platform is integrated with turnstile controllers for easy and fast access to the bank. In addition, the Bank of Georgia also uses the platform in an ATM built-in camera, allowing users to get cash without a card. 

### Transportation

Days, when we had to buy tickets to transport using cash, are gone. Most places now allow users to easily pay for transport using their phones, making management easier and payment faster. But users want more digitalization and ease of access, making IDvizer face recognition for CCTV for any public or private transport payment systems an excellent choice.

### Retail

In a world where online retail is a norm rather than an extra option, upgrading the brick-and-mortar stores to be as smart as online retail is a must-have. As a result, IDvizer provides a convenient platform that allows for face ID and Gender-age identification, making a typical brick-and-mortar store a smart store to cover customers' needs and enhance their shopping experience.

## Wrapping Up

With the increased number of digital fraud, the use of mobile phones, and the need for more secure, fast, and easy ways for user verification, we see a growing number of technologies and tools arriving on the market. And one of the most exciting newcomers is IDvizer's fastest Face ID, which has already been successfully applied by many banks and other companies to boost their user verification and identity process. While the product is still fresh, we hope to see how the platform will develop in the future, as it shows immense potential for many industries and domains that we will see in upcoming years.

We all know that security issues are the number one concern for most organizations having apps. Besides this, forgetting passwords is a common issue faced by users almost on a daily basis. Thanks to global digitalization, increased use of mobile phones, and the presence of new technologies, people are looking for convenience in every step of their lives. At the same time, hackers learn and develop new ways of reaching sensitive data.

A Brand-New Way for Businesses to Verify Users | IDvizer Builds the Fastest Face ID

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