# Analyzing real cases of instant launch

Every day, new ideas emerge, and many entrepreneurs strive to turn their visions into successful companies. But what if you don’t have time for lengthy deliberations and planning? In this article, we will explore several real cases where startups were launched in just one week and analyze what helped them achieve success.

## 1. Example: Buffer

### Launch story:

Buffer is a social media management app that allows users to schedule posts and analyze their effectiveness. Its creator, Joel Gascoigne, launched it in 2010 in just one week. The idea came to him when he faced challenges in planning Twitter posts.

### How it was done:

**Idea and research:** Joel started with a simple survey among friends to determine if there was demand for such a service. He used platforms like SurveyMonkey to gather opinions and understand the needs of his target audience.
**Minimum Viable Product (MVP):** Instead of developing a complex app, he created a simple webpage with a registration form. This allowed him to build a database of potential users and gauge their interests.
**Marketing:** For marketing, Joel leveraged social media and various forums like Reddit to attract attention to his project. He also launched a blog to share his progress and development process.
**Feedback:** After launching, he actively sought user feedback, which helped him improve the product. He organized several meetings with users to gather additional insights into what they wanted from the service, fostering a sense of involvement and support.

**Results**

Buffer quickly gained popularity and became a leader in the social media management market. The lesson from this case is not to be afraid of starting small. The key is to obtain feedback and adapt the product to meet customer needs.

![Image from Pexels](img/pexels-olly-941555.jpg "Image from Pexels")

Image from Pexels

## 2. Example: Zappos

### Launch story:

Zappos is one of the largest online retailers of shoes and clothing, founded in 1999. Its founder, Tony Hsieh, launched the company in record time.

### How it was done:

**Testing the idea:** Tony started with a simple website displaying photos of shoes taken from local stores. When someone placed an order, he bought the pair from the store and shipped it to the customer. This minimized inventory costs and tested demand.
**Focus on customer service:** From the beginning, Zappos emphasized excellent customer service. This attracted many buyers and helped the company build a reputation as a reliable retailer. Tony implemented a policy of free shipping and returns, significantly increasing customer trust.
**Quick adaptation:** Tony and his team constantly made changes based on customer feedback, allowing them to quickly adapt to market demands. They began incorporating new technologies to enhance the user experience, including virtual shoe fitting.
**Team culture:** Zappos established a unique corporate culture focused on values like customer service and fun. This attracted talented employees who were motivated to achieve results.

### Results:

Zappos became one of the most recognized brands in its niche and was acquired by Amazon for $1.2 billion in 2009. The Zappos case shows the importance of focusing on customer experience and being flexible in decision-making.

## 3. Example: Airbnb

### Launch story:

Airbnb is a platform for short-term housing rentals, founded in 2008. Founders Brian Chesky, Joe Gebbia, and Nate Blecharczyk launched their startup during a financial crisis.

### How it was done:

**Problem and solution:** The founders noticed a lack of affordable lodging during conferences in San Francisco and decided to allow people to rent out their apartments. They started by listing their own place to test the concept.
**Prototype:** They created a simple website allowing homeowners to list their offerings. Initially, it was a basic platform, but it quickly attracted attention. They used high-quality photos to enhance the appeal of listings and implemented a review system.
**Marketing:** They initially used social media and personal contacts for promotion. Later, they advertised on Craigslist, significantly increasing user numbers. They also collaborated with bloggers and influencers to raise awareness of their product.
**Feedback and improvement:** The founders actively collected user feedback to enhance the platform. This led to the introduction of new features like a rating system and search filters.

### Results:

Today, Airbnb is a multi-billion dollar company that has changed the rental market. The Airbnb case underscores the importance of identifying a real problem and offering a simple solution.

## 4. Example: Instagram

### Launch story:

Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Initially, the app was called Burbn and focused on photo sharing and geolocation.

### How it was done:

**Idea and shift in focus:** After the initial launch of Burbn, the team realized that users were primarily interested in the photo-sharing feature. They quickly pivoted to create a platform exclusively for sharing images, focusing on simplicity and user-friendly design.
**Minimum Viable Product (MVP):** The development of the new version took just a few days. The team prioritized ease of use and quick photo sharing, making the app intuitive.
**Launch and marketing:** Instagram was launched in October 2010 and quickly went viral. The team used social media for promotion and actively engaged with users, encouraging them to share content.
**Feedback and evolution:** Instagram continued to gather feedback and introduce new features like filters and commenting. This fostered a user community, which became a key element of its success.

### Results:

Instagram was acquired by Facebook for $1 billion just two years after its launch. The Instagram case demonstrates how quickly changing strategy and focusing on users can lead to success.

## 5. Example: Slack

### Launch story:

Slack is a team communication platform launched in 2013. Founders Stewart Butterfield, Eric Costello, Karl Morah, and Fred Kreyger created it as a side project for their game Glitch.

### How it was done:

**Idea and testing:** After shutting down Glitch, the team decided to use their technology to create a new product that would allow teams to communicate effectively. They started with internal use and testing within their team.
**Minimum Viable Product (MVP):** The team quickly developed the necessary features for testing. Within a few months, they created an app that combined chat elements, integrations with other services, and file sharing capabilities.
**Marketing and launch:** Slack was launched in August 2013 and rapidly gained popularity among startups and small businesses. The team employed viral marketing and attracted attention through social media and discussion platforms.
**Feedback and evolution:** Slack actively collected feedback and implemented new features like integrations with other tools and the ability to create channels. This helped the platform quickly adapt to user needs.

### Results:

Slack quickly became one of the leading tools for team communication, achieving a valuation of over $7 billion in just a few years. The Slack case illustrates the importance of utilizing existing resources and being open to change.

![Image from Pexels](img/pexels-hillaryfox-1595385-2-.jpg "Image from Pexels")

Image from Pexels

## Lessons from the cases

### 1. Start small

All successful startups began with simple ideas and minimum viable products. Don’t be afraid of limited resources—they can become your advantage. Use them to create prototypes and test your ideas.

### 2. Gather feedback

Customer feedback is key to improving your product. Be open to criticism and adapt quickly to changes. Create surveys and conduct interviews to gain deeper insights into customer needs.

### 3. Focus on customer experience

Excellent customer service can be your main competitive advantage. Remember, satisfied customers are your best advertisers. Train your team to engage with customers and implement loyalty systems.

### 4. Utilize social media

Social media is a powerful tool for promoting your startup. Use it to attract attention and build a community around your product. Run contests and promotions to encourage users to share your product.

### 5. Flexibility and adaptability

Successful startups can quickly adapt to market changes. Stay updated on trends and be ready to modify your strategy. Use analytics to track the success of your marketing campaigns and product effectiveness.

### 6. Continuous learning and growth

Never stop at what you’ve achieved. Keep learning and adopting new technologies and approaches. Monitor competitors and study their successes and failures. This will help you stay one step ahead.

### 7. Network effect

Creating a community around your product can significantly increase its value. The more users you have, the more value they bring to each other. Invest time and resources in building and supporting this community.

## Final thoughts

Launching a startup in a week is a feasible task if you have a clear understanding of your idea and the willingness to adapt quickly. By studying successful cases, we see that many began with simple solutions that addressed specific problems. Don’t be afraid to experiment, gather feedback, and focus on your customers. Your startup could be the next big success!

Creating a successful startup requires not only a great idea but also the ability to respond quickly to changes and to listen to your customers. By following these principles, your path to success will become significantly easier.

Want to know the formula? Read incredible stories!

Startup in a week: a breakdown of real cases of instant launch

# Role of Startup Accelerators 

Right now accelerator programs play a key role. They offer startups resources, mentorship, and networking to help them succeed. By 2025, many of these programs will shape the future of entrepreneurship. Here’s a look at the top accelerators set to make a big impact with their unique offerings, success stories, and ability to transform startup ecosystems.

![Image from Pexels](img/pexels-hillaryfox-1595385.jpg "Image from Pexels")

Image from [Pexels](https://www.pexels.com/ru-ru/)

## What Are Startup Accelerators?

The term "startup accelerators" describes programs that provide mentorship, education, and funding for early-stage companies.  A participant in the program gets expert mentoring, industry connections, and resources to make him or her more successful.

**Accelerators aid the startup ecosystem by:**

* Resources: The startups will be accorded funding, office space, and facilities for development.
* Mentorship: Experienced entrepreneurs guide the startups through their challenges and enhance their business model.
* Networking Opportunities: The participants have the opportunity to network with investors, partners, and startups for collaboration.

## Notable Startup Accelerators for 2025

### 1. [Y Combinator](https://www.ycombinator.com/)

**Location: Mountain View, CA**

**Overview:** YC has been operational since its inception in 2005 and has supported over 2,000 startups, most notably Airbnb, Dropbox, and Reddit. Its seed fund matches founders with networks of successful alumni and investors as part of its accelerator program.

**What to Watch:** Y Combinator is evolving, with a focus on tech startups with innovative solutions. In 2025, look for an even greater emphasis on sustainability, health care, and AI for their growth potential.

### 2. [Techstars](https://www.techstars.com/)

**Location: Worldwide (most programs)**

**Overview:** Techstars is a global ecosystem of startup accelerators that, since its inception in 2006, has launched more than 2,500 companies and provided first-class mentorship, funding, and access to an amazing network of entrepreneurs and investors.

**What to Watch:** In 2025, Techstars is planning to improve diversity by launching programs for underrepresented founders and increasing focus on impact-driven startups tackling social and environmental issues.

### 3. [500 Startups](https://500.co/)

**Location: San Francisco, CA**

**Overview:** 500 Startups is known for its growth-stage accelerator programs and wide-reaching investment portfolio. Since its founding in 2010, it has backed more than 2,500 companies in various verticals, with an emphasis on customer acquisition, fundraising, and scaling.

**What to Watch:** 500 Startups plans to go global by 2025, focusing on emerging markets in Asia and Africa and backing tech-driven startups for economic development.

### 4. [Seedcamp](https://seedcamp.com/)

**Location: London, UK**

**Overview:** Seedcamp is a European accelerator critical to startups like TransferWise and Revolut, providing funding, mentorship, and a strong investor network.

**What to Watch:** In 2025, Seedcamp will focus on fintech, healthtech, and deep tech startups, while increasing cooperation with universities and research institutions to further fuel innovation.

### 5. [MassChallenge](https://masschallenge.org/)

**Location:** Worldwide (various countries)

**Overview:** MassChallenge is a nonprofit accelerator for high-impact startups, operating with a zero-equity model—startups maintain full ownership—yet receive mentorship, resources, and networking opportunities.

**What to Watch:** MassChallenge most probably will increase its backing for startups working on projects around climate change and sustainability, starting programs to encourage innovation, by 2025.

### 6. [Dreamit Ventures](https://www.dreamit.com/)

**Location:** Philadelphia, PA

**Overview:** Dreamit Ventures focuses on healthtech, real estate tech, and security startups with a strong curriculum and access to an extensive network of experts and investors.

**What to Watch:** In 2025, Dreamit will likely only increase its collaborations with healthcare entities, developing partnerships that bring healthtech innovation forward. Its focus on real-world applications will attract startups hungry for meaningful impact.

### 7. [Founder Inst.](https://fi.co/)

**Location:** International (chapters in 180+ cities)

**Overview:** The Founder Institute is a pre-seed accelerator helping aspiring entrepreneurs launch startups. Its mentorship and structured curriculum have helped launch over 4,500 companies.

**What to Watch:** By 2025, Founder Institute aims to be in every country in the world, with a diverse and inclusive portfolio of startups, focusing primarily on emerging markets.

### 8. [The VR Fund](https://www.vcsheet.com/fund/the-venture-reality-fund-vrf)

**Location:** San Francisco, CA

**Overview:** The VR Fund is a venture capital firm investing in immersive tech and the metaverse, backing founders building the future of VR, AR, and MR.

**What to Watch:** The VR Fund will play a pivotal role in the development of immersive tech by 2025, focusing on startups that will improve VR and AR in education, training, and remote work.

### 9. [Plug and Play Tech Center](https://www.plugandplaytechcenter.com/)

**Location:** Sunnyvale, CA

**Overview:** Plug and Play connects startups with corporations and investors across the globe through industry-specific programs in fintech, health, and supply chain.

**What to Watch:** In 2025, Plug and Play will scale up the corporate innovation partnerships to offer the most unique collaboration and funding opportunities to startups solving real-world industry challenges through technology.

### 10. [HAX Accelerator](https://hax.co/)

**Location:** Shenzhen, China; San Francisco, California

**Overview:** HAX is a hardware accelerator that helps startups get their physical products to market faster, with funding, mentorship, and access to Shenzhen's manufacturing resources.

**What to Watch:** HAX will have a serious effect on hardware startups—especially in sustainability and smart tech—by 2025. It will likely look to expand its network as a means of accelerating product development.

![Image from Pexels](img/pexels-canvastudio-3153198.jpg "Image from Pexels")

I﻿mage from [Pexels](https://www.pexels.com/ru-ru/)

## Trends Influencing Startup Accelerators in 2025

**1. Greater Emphasis on Sustainability**

With the increasing urgency of climate change, startup accelerators are now zeroing in on sustainability—backing startups creating solutions to environmental problems, such as clean energy and waste reduction. 

**2. Bring Focus To Diversity And Inclusion** 

Accelerators now support underrepresented founders and inclusive environments. Expect to see more programs that empower women, minorities, and marginalized groups.

**3. Remote & Hybrid Programs** 

The COVID-19 pandemic has accelerated remote and hybrid accelerator programs. Many will have flexible options for global startup participation by 2025.  

**4. Integrating Technology into Education** 

Accelerators are integrating technology into their programs. Virtual workshops, e-mentorship, and digital resources are going to make startup learning much more accessible to a lot more entrepreneurs. 

**5. Enterprise Collaboration** 

Partnerships with accelerators and corporations stand to grow, allowing wider access to important resources, mentorship, and funding for startup innovation ecosystem growth. 

## Conclusion

Startup accelerators will significantly shape entrepreneurship by 2025. With their focused approach in sustainability, diversity, and innovation, they are apt to give important support to startups operating in highly competitive markets. Entrepreneurs and investors need to keep an eye on top accelerator programs. Knowing the trends in this space will help you seize future opportunities.

Who controls the next tech unicorn? We're about to reveal everything. Explore top accelerator programs with The Cymes!

Startup accelerator programs to watch in 2025 

## Global expansion is one of the most significant milestones for any startup

Expanding beyond your domestic market opens the doors to larger customer bases, diversified revenue streams, and increased market resilience. However, entering foreign markets comes with a host of challenges that require careful planning and execution. Without the right strategy, your startup could face costly mistakes that are difficult to recover from.

In this article, we'll walk through the steps for successfully entering foreign markets, offer practical use cases, and highlight common mistakes that startups should avoid.

## Why Global Expansion Matters

![Image by Pexels](img/pexels-canvastudio-3277808.jpg "Image by Pexels")

Image by Pexels

For startups looking to scale, international growth presents opportunities that can boost a company forward significantly.

Expanding into foreign markets can open up several key advantages for startups. First, tapping into international markets creates new revenue streams, giving access to a broader customer base that helps startups scale faster and increase overall revenue. Additionally, it provides diversification, spreading risk across multiple regions. If one market experiences economic downturns or political instability, other markets may help offset the impact.

Operating internationally can also lead to an increased valuation, as startups with a global presence tend to attract more investors due to their growth potential and broader market reach. Finally, brand recognition benefits significantly from international expansion, enhancing credibility and positioning your company as a serious player within the industry.

While the rewards are undeniable, global expansion is not without its risks. Many startups fail when entering foreign markets due to a lack of preparation or understanding of local nuances. Here’s how you can ensure a successful international strategy.

### Step 1: Conduct Thorough Market Research

Market research is the cornerstone of any global expansion plan. Without deep insight into the target market, startups risk entering regions where their product may not resonate or where competition is too fierce.

### Key Research Areas:

 Every market has its own culture, values, and consumer behavior. For example, a product that’s popular in the U.S. might not align with consumer needs in Japan. Consumer preferences, buying behaviors, and brand loyalty can differ drastically. A great use case is Uber’s entry into China. The company initially tried to replicate its Western model without understanding that ride-hailing in China operated differently, leading to a significant revamp in their approach.

Who are the key players in the market? What strategies do they employ? For example, when Spotify expanded into India, they faced fierce competition from local music streaming services like Gaana and JioSaavn. To succeed, Spotify had to adapt their offerings, including exclusive partnerships with local artists and tweaking their pricing to compete with freemium services.

Each country has its own regulations governing imports, taxes, and business practices. For instance, GDPR in Europe significantly impacts how startups collect and handle consumer data. Ignoring regulatory requirements can lead to costly legal penalties and reputational damage.

### Common Mistake: Failing to Localize the Market Research

Many startups mistakenly assume that their home market success will translate directly to new regions. Without understanding local cultural preferences, customer pain points, or competitive landscapes, businesses can quickly fall behind.

**Use Case: eBay in China**

When eBay entered the Chinese market, they believed their global model would work seamlessly. However, local competitor Taobao offered free listings and integrated chat functions that resonated better with Chinese sellers and buyers. eBay's failure to fully understand the market led to their eventual exit.

## Step 2: Tailor Your Product or Service for the Local Market

It’s not enough to offer the same product or service globally without making necessary adjustments for the local audience. Localizing your product for the specific needs of a new market is crucial.

### Product Localization:

Different cultures interact with technology in unique ways. Localization might involve changing the product interface, adding new features, or redesigning the packaging. For instance, Apple modified its keyboards in Japan to include Katakana characters, catering to local writing preferences.

Payment methods vary significantly across markets. While credit cards dominate in the U.S., markets like China favor mobile payment platforms like WeChat Pay and Alipay. Adjusting your payment systems to suit local preferences is critical for a seamless buying experience.

### Common Mistake: Not Adapting the Product

Many startups assume that their product will work as-is in every market. However, failing to consider local preferences and consumer behaviors can be detrimental.

**Use Case: Starbucks in Australia**

Starbucks failed in Australia due to their inability to adapt to local coffee culture. Australians prefer smaller, independent cafes with a more personalized touch, whereas Starbucks brought its standardized menu and rapid expansion strategy, leading to store closures.

## Step 3: Choose the Right Market Entry Strategy

The path you choose to enter a foreign market depends on the size of the opportunity, your available resources, and the nature of your business. The right market entry strategy can set the foundation for success.

### Market Entry Strategies:

Exporting involves selling your product or service directly from your home market to international customers. It’s the least resource-intensive option but can be challenging when dealing with logistics and customer service from afar.

Partnering with a local business allows you to leverage their market expertise, distribution networks, and customer base. This approach can help speed up market penetration while reducing risks.

For brands with a scalable business model, franchising can be a viable strategy. This allows you to expand without significant upfront investment in setting up operations, while the franchisee handles local management.

Establishing a physical presence (e.g., offices, warehouses) in the foreign market offers more control but comes with higher risks and resource requirements. This is suitable for markets with high potential where you want to build a long-term presence.

### Common Mistake: Choosing the Wrong Strategy

Startups often rush into a market with a strategy that doesn’t match their resources or the local market conditions. Overcommitting to direct investment without fully understanding the market can drain financial resources.

**Use Case: Walmart in Germany**

Walmart’s attempt to directly enter the German market through full ownership of stores backfired. They didn’t adjust to local shopping habits, such as customer preference for smaller, local stores rather than large American-style supermarkets. After facing financial losses, Walmart exited the market. 

## Step 4: Build Strong Local Partnerships

![Image by Pexels](img/pexels-canvastudio-3153201.jpg "Image by Pexels")

Image by Pexels

Forging partnerships with local businesses, distributors, or influencers can help ease your entry into a foreign market. Local partners provide market insight, help build credibility, and navigate logistical and cultural challenges.

### Benefits of Local Partnerships:

A local partner can offer insights into consumer behavior, business practices, and cultural norms that you may not be aware of.

Local distributors can manage logistics and provide a smoother customer experience. For instance, L’Oréal, when entering the Chinese market, partnered with local distributors and leveraged e-commerce giants like Tmall to penetrate the market quickly.

Influencers and Key Opinion Leaders (KOLs) are particularly powerful in markets like China and Southeast Asia. Leveraging local influencers can build trust and accelerate brand visibility in a market.

### Common Mistake: Not Investing in Local Partnerships

Many startups underestimate the value of local expertise, assuming they can handle everything in-house. This can lead to cultural missteps, regulatory issues, and ineffective market penetration.

**Use Case: Airbnb in China**

Airbnb’s success in China hinged on partnering with local travel service companies and influencers. They localized their platform to include Chinese payment options and partnered with Alibaba to streamline customer service. These strategic partnerships helped them navigate the complexities of the Chinese market.

## Step 5: Localize Your Marketing Strategy

Global markets require localized marketing strategies that resonate with local consumers. A one-size-fits-all marketing approach rarely works across different regions.

### Elements of Localization:

Ads or messaging that works in one region may be tone-deaf or even offensive in another. Make sure to adapt your content to reflect the local culture.

Different countries use different social media platforms. For example, while Instagram and Facebook may work well in Europe or the U.S., markets like China rely on WeChat, and Russia has VK.

Optimize your website for local search engines, languages, and keywords. This also includes adapting your content for voice search, which is on the rise in many markets.

### Common Mistake: Not Localizing Marketing Efforts

Startups often rely too heavily on their global marketing strategy without adjusting it for local preferences, missing out on engagement and revenue potential.

**Use Case: Coca-Cola in India**

Coca-Cola initially struggled in India by sticking to its global marketing strategy. After recognizing that local consumers preferred smaller, affordable bottles, Coca-Cola introduced “affordable small packs” and localized its advertising, which led to a massive increase in market share.

## Step 6: Hire Local Talent

Building a local team is important for long-term success. Local employees understand the culture, market dynamics, and can provide critical insights to improve business strategies.

### Benefits of Hiring Locally:

Local employees offer first-hand knowledge of consumer preferences and behavior, ensuring your product is aligned with the market.

Local hires are more familiar with legal requirements and can help you avoid regulatory missteps.

### Common Mistake: Not Building a Local Team

Relying on remote teams from your home country can slow down your response to market needs and lead to cultural disconnects.

**Use Case: Amazon in India**

Amazon’s success in India is partly due to hiring local talent and creating a team that deeply understands the Indian consumer. Their local team was instrumental in setting up the company’s logistical infrastructure and tailoring the e-commerce experience to the needs of Indian shoppers.

## Step 7: Secure Robust Financial Planning

Global expansion can strain your financial resources if not properly managed. Startups need to account for the additional costs of entering a new market, such as logistics, legal fees, and currency fluctuations.

### Financial Considerations:

Expanding into regions with volatile currencies can impact your bottom line. Implementing hedging strategies can help mitigate risks associated with currency exchange rates.

Different markets have varying tax regulations. Understanding these costs upfront will help you structure your pricing and ensure profitability.

Staying compliant with local regulations may come with significant costs. Factor this into your budget, as failure to comply can lead to fines or restrictions on operations.

### Common Mistake: Underestimating Financial Costs

Startups often fail to plan for the full financial implications of global expansion, leading to budget shortfalls and, in some cases, business closures.

**Use Case: Tesla in China**

Tesla invested heavily in building a Gigafactory in Shanghai to reduce reliance on imports, lower production costs, and avoid tariffs. This financial planning allowed Tesla to offer more competitive pricing and meet the high demand in China, their second-largest market.

## Step 8: Prioritize Legal and Regulatory Compliance

Understanding the local legal environment is crucial to avoid penalties, fines, or shutdowns. Regulations around data protection, employee rights, and product standards vary from country to country.

### Key Areas of Compliance:

In regions like the EU, GDPR sets stringent rules on how businesses handle customer data. Failure to comply can lead to massive fines.

Protecting your intellectual property is vital when entering new markets, especially in regions where IP infringement is common.

Ensure that your HR practices comply with local labor laws, including hiring, firing, and employee benefits.

### Common Mistake: Overlooking Regulatory Requirements

Startups often overlook the regulatory landscape, leading to legal issues that can derail their entire expansion strategy.

**Use Case: Facebook and GDPR**

Facebook faced major scrutiny in the EU over violations of GDPR, which led to heavy fines. This case highlights the importance of understanding local regulations, particularly around data privacy, when entering new markets.

## Step 9: Measure, Learn, and Adjust

![Image by Pexels](img/pexels-proxyclick-2451646.jpg "Image by Pexels")

Image by Pexels

Even after launching in a new market, the work doesn’t stop. It’s important to constantly measure your performance, gather customer feedback, and adjust your strategy accordingly.

### Metrics to Track:

Are your sales meeting expectations? Which products or services are performing well, and which need adjustments?

Actively seek customer feedback to understand what’s working and what’s not. Adjust your product or marketing efforts based on this input.

Monitor your competition regularly to ensure you’re maintaining or gaining market share.

### Common Mistake: Not Adapting Post-Launch

After the initial market entry, some startups fail to adjust their strategies based on real-world data. This can lead to missed opportunities for growth or correction.

**Use Case: Netflix’s Global Expansion**

Netflix continuously adapts its content strategy in different markets. For example, they invested heavily in local-language content like "Sacred Games" in India and "La Casa de Papel" in Spain to attract local audiences. By constantly measuring performance and adapting, Netflix grew its global subscriber base exponentially.

## Setting Your Startup Up for Global Success

Entering foreign markets presents startups with immense growth opportunities, but it’s not without its risks. Success in one market doesn’t automatically translate to another. Careful planning, localized strategies, and ongoing adaptation are key to unlocking global potential.

By following the steps outlined above and learning from both successful and failed market entries, your startup can avoid common mistakes, position itself for success, and tap into the boundless opportunities that global expansion offers. With the right strategy, your startup can thrive on the world stage, becoming a truly global brand.

Don't miss out on key strategies to avoid costly mistakes and unlock your startup's global potential!

How to enter foreign markets with your startup and avoid mistakes 

# Why do investors give money to «bad» startups and ignore promising ones?

If you’re looking at the startup world, you’ve probably come across this paradox: millions of dollars go into projects that don’t have a strong product or business model, and really promising ideas are left unfunded.

It seems illogical that venture capitalists, people who make money from risk analysis, make these mistakes. But the real reasons are not just miscalculations or lack of experience. The situation is more complicated - it has to do with the characteristics of the venture capital market, the psychology of investors and the very structure of start-up financing.

This article will detail why this is the case, what mechanisms are behind these decisions and what can be done to attract investment in a promising but undervalued project. We will consider real examples of startups that received hundreds of millions of dollars despite a weak business model, and companies that were without money, although they could become the next «unicorns».

## How Venture Capital Investments Work: A Brief Guide

Before we understand why money gets startups, we need to understand how the investment mechanism is organized.

![Image by Pexels](img/pexels-karolina-grabowska-5902919.jpg "Image by Pexels")

Image by Pexels

### 1. Venture funds make tens of bets, counting on 1-2 successful

The venture market is different from classical investing. Funds are not looking for stable, reliable companies - they are looking for those that can explode and bring X10 or even X100 profit.

**What does that mean?**

* 90 percent of startups are “dead”, and investors understand that.
* Their strategy is to invest money in 50-100 companies, knowing that only 1-2 of them will «shoot» and pay the rest of the losses.
* So, the main factor is not reliability, but the potential scale of growth.

This leads to mistakes: potentially profitable but boring startups are ignored, and high-rollers and loud get money.

## How Venture Capital Investments Work: A Brief Guide

Before we understand why money gets «not the» startups, we need to understand how the investment mechanism is organized.

### 1. Venture funds make tens of bets, counting on 1-2 successful

The venture market is different from classical investing. Funds are not looking for stable, reliable companies - they are looking for those that can explode and bring X10 or even X100 profit.

**What does that mean?**

* 90 percent of startups are “dead”, and investors understand that.
* Their strategy is to invest money in 50-100 companies, knowing that only 1-2 of them will «shoot» and pay the rest of the losses.
* So, the main factor is not reliability, but the potential scale of growth.

This leads to mistakes: potentially profitable but boring startups are ignored, and high-rollers and loud get money.

### 2. Investors are investing in people, not ideas

Another important point: startups do not get investment for cool products, but for a convincing presentation.

The more charismatic the founder, the better the chances of getting funding.

* Investors believe that if a person can convince them, they can convince the market.
* Sometimes it’s justified (Steve Jobs also sold not the product, but the vision).
* But sometimes it leads to failures (see WeWork). The World of Warcraft is a World War II.

Now that we have a base, let’s figure out why bad startups get paid and good ones don’t.

![Image by Pexels](img/pexels-canvastudio-3153198-1-.jpg "Image by Pexels")

Image by Pexels

### Reason 1: Investors are betting not on the idea, but on the charisma of the faders

Venture capitalists often invest in personalities, not business models.

They believe that if the founder can convince them to invest, he can persuade the market to buy the product. This leads to charismatic but incompetent faundors getting paid even if their start-up is weak.

### **Example: WeWork**

**What happened?**

WeWork is a co-working rental company. Founder Adam Newman was charismatic and confident. He sold investors not just offices, but a «revolution in the working culture».

**Why did investors invest?**

SoftBank and other funds invested more than $10 billion in WeWork because they believed in Newman’s vision. But the business model turned out to be unsustainable: the company was spending huge amounts on rental of premises, without a clear path to profitability.

**What did it end with?**

WeWork’s IPO failed, and the company’s valuation collapsed from $47 billion to $8 billion, Newman was fired.

### Reason 2: The Venture Market Operates on the Principle of Big Risks - Big Wins

Investors understand that 90% of startups die, but their strategy is not to avoid risks, but to make many bets and hope that one of them «will shoot» and pay all the losses.

This leads to a situation where money goes even into strange and unwarranted projects if they have the slightest chance of success.

### Example: Juicero

**What happened?**

Juicero is a startup that sold "smart" juice squeegees for $700. The company raised $120 million in investments from Google Ventures and other major funds.

**Why did investors invest?**

Juicero promised a «revolution» in the preparation of juice, but it turned out that users could simply squeeze the juice bags with their hands, without an expensive car.

**What did it end with?**

The company closed in 2017, setting an example of how venture capital funds can invest millions in an absurd project if it is beautifully curated.

### Reason 3: Investors are prone to FOMO (fear of missing the opportunity)

If one known investor invested in the startup, others are afraid to miss the next Google and also invest money.

This creates a crowd effect when companies get funding not because they are good, but because everyone else supports them.

### Reason 4: Startups with real potential seem too boring

Promising projects that have real revenues and a working business model often look less exciting than the trending trends, such as NFT, brainstorming or artificial intelligence.

### Example: Basecamp (now 37signals)

**What happened?**

Basecamp is a project management service that earns money from the very first days. They never took any outside investment, although they could be the next Trello.

**Why did investors ignore them?**

The company has chosen slow growth and sustainable profitability, and investors want exponential growth even if it is accompanied by losses.

**What did it end with?**

Basecamp is still successful, but without any venture capital money. And many unprofitable startups that were given millions have long since closed.

### Reason 5: Politics and personal connections decide more than logic

Often investors invest not in the best startup, but in one closer to their circle. If you don’t have a connection, even a brilliant product can go unnoticed.

### Example: Clubhouse

**What happened?**

Clubhouse is a voice social network that attracted $100 million in investments in 2020, although it did not have clear monetization.

**Why did investors invest?**

The project received a hype among the elite of Kremlin Valley, and the investment was made according to the principle «my friend invested - I will invest».

**What did it end with?**

Clubhouse has lost popularity because it did not think of how to make money, and now few people remember about it.

## How to attract investment in a promising start-up?

If you have a really strong project but you are having trouble getting investment, use these strategies:

1. **Develop storlelling**

* Investors buy not only ideas, but people.

2. **Create FOMO around your startup**

* If you seem like everyone is interested in you, investors will want to invest too.

3. **Prove profitability before finding investors**

* If you already have income, that’s a strong argument.

4. **Build Connections in the Venture World**

* Without an acquaintance, you might not be noticed.

5. **Look for alternative sources of money**

* Crowdfunding, grants, angel investors.

## Final thoughts

Investors do not always make logical decisions. The hype, connections and crowd effect often play a bigger role than the real prospects of the startup. 

But if you understand how this system is set up, you can increase the chances of attracting investment - even if your startup doesn’t seem to be fashionable.

The startup world doesn't reward the best product. It rewards the best storyteller!

Why do investors ignore promising startups?

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