**Barcelona, Spain** – Barcelona is set to welcome Europe’s largest blockchain event on October 16-17, 2025. With over 6,000 delegates and 300 speakers, it will be the largest blockchain event in Europe in 2025 and the largest edition since the event started in 2018.

More than 300 speakers, including top executives from Bitpanda, CoinFund, Galaxy, KKR, OKX, Banco Santander, BBVA, Algorand, Bullish, J.P. Morgan, BNP Paribas, and Bitwise Asset Management, will take the stage to share insights and drive the conversation forward.

This year’s agenda will spotlight the most relevant trends in the space, including tokenization of funds and securities, stablecoins, AI agents, institutional demand and ETFs, modern L1s and L2s, DePIN, restaking, user-first Web3 design, and Bitcoin as a treasury reserve.

One of this year’s standout innovations is the launch of Europe’s largest meetings program for the crypto industry, a first-of-its-kind initiative designed to maximize ROI for every attendee. With over 10,000 pre-scheduled 1:1 meetings expected, this new feature will set a new standard in the industry.

For the third time, EBC will host its flagship Start-up Battle, the largest blockchain start- up competition of its kind in Europe, where the 50 most promising European blockchain start-ups will pitch their ideas to a live audience.

At the top of the side event list, there will be a Hackathon where 200+ hackers, 30+ mentors and 20 teams are expected to participate in a 48-hour hackathon.

This year, EBC offers more than just an event, but rather a full experience. From a sunset beach party and a morning beach run to a curated wine tasting and a one-star Michelin tour, attendees will enjoy the best of Barcelona’s vibrant lifestyle.

The event also coincides with the Sitges Film Festival, the Salón Náutico boat show, which showcases boats, yachts, and maritime experiences, and the CSIO Barcelona, renowned as the world’s most prestigious equestrian competition.

Victoria Gago, co-founder of European Blockchain Convention, said: “We have seen an extraordinary increase in registrations and interest from exhibitors after the overwhelmingly positive feedback from our previous edition.”

"We are extremely excited to bring together the worlds of TradFi and digital assets”, shared co-founder Daniel Salmeron. “The participation of so many traditional banks and financial institutions demonstrates their optimism about the future of crypto and digital assets.”

To learn more about European Blockchain Convention, visit [eblockchainconvention.com](http://www.eblockchainconvention.com/)

**About European Blockchain Convention**

Launched in 2018, European Blockchain Convention is the most influential blockchain event in Europe, connecting industry professionals, startups, and technology leaders. The event provides a platform for sharing insights, fostering collaborations, and exploring the vast potential of blockchain, crypto, and digital assets.

EBC is introducing Europe’s largest meetings program for the crypto industry. Speakers include execs from Bitpanda, CoinFund, Galaxy, KKR, OKX, Banco Santander, BBVA, Algorand, Bullish and Bitwise Asset Management

European Blockchain Convention 11, set to become Europe’s largest blockchain event

Following the resounding success of past two editions, [VAP Group](https://www.vapgroup.co/about-us/) in association with  [Times of Blockchain](https://www.timesofblockchain.com/) is set to host an exclusive event on 10-11th December, 2025 in Space42 Arena,Abu Dhabi, that will bring together 5,000+ attendees, 200+ global expert speakers, 300+ leading investors, and 150+ media representatives on one dynamic platform to shape the future of the decentralized technology showcasing cutting-edge blockchain applications across multiple industries.

We are also proud to announce the support of the [Abu Dhabi Convention & Exhibition Bureau](https://visitabudhabi.ae/en/abu-dhabi-convention-and-exhibition-bureau) for the upcoming Global Blockchain Show, further strengthening our mission to bring world-class innovation and thought leadership to the heart of the UAE. 

Over the years, the Global Blockchain Show has played a vital role in advancing blockchain adoption worldwide. Here’s what our past event helped to achieve: 

5000+ attendees with 200+ sponsors; 70+ industry expert keynotes and 48% C Suite Founders around the globe on a single platform driving innovation through technology. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf1pDT-U2pO__3wQLkaZ7X17nucBvTvZTQI-vibWwIlWUmZX9NgM7rQWlie7qFcunVScDXkyVIyVOinj2hptTI5cROBxwwS4oSa_Bge9kmP3TjogXpXAeagJ-EwadhU1zQFzR72rpzpZMLPvsbUJHY?key=CASRX15vA-FttIby6PXl8Q)

What to Expect in 2025: From disruptive startups to established blockchain leaders, Global Blockchain Show Abu Dhabi is the ultimate platform to showcase innovations, secure investments, and shape the decentralized future. Whether you're a founder looking to scale, an investor seeking the next big opportunity, or a Web3 enthusiast eager to connect with like-minded visionaries, this event is your gateway to the forefront of blockchain technology.

* Exclusive Keynotes & Fireside Chats: Insights from blockchain pioneers and global leaders driving the next phase of Web3 innovation.
* High-Impact Networking: Connect with investors, developers, entrepreneurs, and policymakers shaping the blockchain landscape.
* Live Demos & Exhibitions: Experience firsthand the latest advancements in blockchain, DeFi, NFTs, and enterprise applications.
* Pitch Competitions & Hackathons: Discover the next wave of disruptive startups and emerging tech talent.
* Global Blockchain Show Week (3rd - 12th December): It convenes trailblazing events where visionary founders, pioneering developers, and forward-thinking investors come together for curated side events - a multi-day, country-wide exploration of blockchain technology, anchored by the Global Blockchain Show. 

[Join the Movement Today](https://www.globalblockchainshow.com/abu-dhabi/tickets/?utm_source=Media&utm_medium=Press+release&utm_campaign=GBS25-Abu-Dhabi-Dec-Tickets)

As blockchain continues to revolutionize industries from finance to supply chain and beyond, the Global Blockchain Show 2025 co-located with The Global Games Show serves as the ultimate convergence point for thought leaders and disruptors. Don’t miss the opportunity to be part of this transformative journey!

For media inquiries, please contact: media@globalblockchainshow.com

**About VAP Group:** 

A leading AI, Blockchain and Gaming consulting giant driving AI and Web3 solutions over the past 12 years under the flagship events that are globally renowned under the brand of Global AI Show, Global Games Show and Global Blockchain Show. 

With a strong UAE, UK, India and Hongkong footprint, our expert team of 170+ professionals ensures our clients remain at the forefront of innovation. We drive innovation through Strategic PR and Marketing, Bounty Campaigns, and Global Events that showcase the brightest minds in the transformative fields of Web3, AI and Gaming. We also offer services in Advertising & Media and Staffing.

Meet the Top 1% in Web3. From  industry leaders, visionaries and innovators of the Blockchain industry all under one roof at Abu Dhabi

Block your dates for The Global Blockchain Show 2025 hosted by VAP Group in Abu Dhabi 

# A trend worth billions: why corporations are catching bitcoin fever

While the crypto market is once again balancing between hope and correction, one trend remains steady. Increasingly, public companies are investing in bitcoin, not as part of individual initiatives, but as part of a comprehensive strategy. For some, it's a defence against inflation. For others, it's a way to consolidate influence in a new financial architecture. The question is not why they started. The question is why they don't stop.

## Who and how much

According to BitcoinTreasuries, as of June 2025, the total amount of BTC held by public companies exceeds 320,000 coins. At current prices, that's more than $33 billion. Leading the way is MicroStrategy, which has more than 214,000 BTC. However, the first quarter of 2025 was especially active, as Tesla and Block resumed purchases, and new players from Japan, Singapore, and South Korea entered the market.

In March, Chinese giant Meituan announced the purchase of 8,000 BTC. Large U.S. companies, including BlackRock and Fidelity, have increased their investments in bitcoin ETFs. This is creating additional demand and supporting the exchange rate, which is holding above $100,000 in the summer.

### Why do they do it

The primary motive is capital preservation in the face of global monetary easing. While the dollar continues to lose purchasing power, bitcoin is perceived as a deflationary asset with limited issuance. Not so much "digital gold" but an alternative to an eroding system.

Another factor is pressure from shareholders and institutional partners. Bitcoin is finally out of the fringe in 2023-2024. After the first ETFs were approved in the US, they were recognized as an institutional asset. This means that if you are managing a portfolio with a focus on the future, it is simply dangerous to ignore BTC.

![Image by Investopedia / Alice Morgan](img/bitcoins-price-history-final3-56d81947a532495ea0b0c3b41e880a8a.webp "Image by Investopedia / Alice Morgan")

Image by *[Investopedia / Alice Morganmage](https://www.investopedia.com/articles/forex/121815/bitcoins-price-history.asp)*

A new phase: Bitcoin on the balance sheet of companies

A key feature of the current cycle is that Bitcoin is no longer just a hedge against inflation. It is increasingly seen as a strategic element. It can be used as collateral for borrowing, used in cross-border settlements, and used as a digital reserve. Companies view it not as a speculative instrument, but as an infrastructural part of their financial operations.

For example, Canada's Hut 8 in 2025 started accepting payment in BTC for providing hashrate and infrastructure services. Japan's Rakuten sees bitcoin as a unit of account in its loyalty ecosystem. Korea's Kakao has introduced BTC support in its Klaytn payment platform.

### Why it matters

The more companies hold BTC, the fewer coins are in free circulation. This forms a scarcity effect. At the same time, it increases the institutional stability of the crypto market. Whereas it previously depended on news from stock exchanges and the sentiment of retail investors, the exchange rate is now influenced by the decisions made by the board of directors of a trillion-dollar capitalization corporation.

It also adds to the political weight of Bitcoin. When the most prominent corporations have a decentralised asset on their balance sheets, a blockchain or aggressive regulation becomes not just a risk, but a blow to business. This changes the very agenda around crypto: from a "geek" topic, it becomes a matter of public economics.

## What's next

A new wave of public company reporting is expected in 2025, where Bitcoin will appear as part of the balance sheet. Several more ETF products are also scheduled to launch in Europe and Asia. Against this background, regulators will be forced to adapt to the new reality: Bitcoin is no longer on the periphery, but at the centre of financial flows.

For businesses, this is a signal: if you're still thinking about whether to get in or not, you're already late. And it's not about the hype, it's about the fact that a new monetary system is forming before our eyes. Not everyone will find a place in it. However, those who manage to get in now will gain incomparably more than just the growth in the asset's value.

Discover why businesses want to buy Bitcoin

Why is big business turning crypto into a corporate asset?

The pace of technological evolution is faster than ever, especially in the realms of Web 3 and Artificial Intelligence (AI). As these industries expand at lightning speed, companies are seeking cities that offer more than just infrastructure—they need environments that foster growth, flexibility, and innovation. Investors, too, are chasing the next big opportunity, where the returns are more than just financial. They’re seeking to be part of a revolution, where new technological paradigms meet limitless potential.

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With robust infrastructure, a secure environment for growth, and a desirable lifestyle, Dubai has firmly established itself as one of the top 10 cities worldwide for running Web 3 and AI companies. Government initiatives, aimed at pushing the boundaries of future technology, have made Dubai a magnet for startups and tech giants alike. More companies are either setting up secondary offices or choosing Dubai as their global headquarters.

This environment is where [METAVSUMMIT](https://metavsummit.com/) Dubai continues to shine. As the premier event for the Web 3, Crypto, Metaverse, and AI industries, [METAVSUMMIT](https://metavsummit.com/) provides a platform for groundbreaking businesses and investments. The summit is where the industry’s biggest minds come together with investors, thought leaders, and Fortune 500 companies to shape the future of technology.

[METAVSUMMIT](https://metavsummit.com/) 2025—now in its 7th year—remains the largest Web 3 and AI event in the region. Set to take place on January 7-8, 2025, in Dubai, UAE, [METAVSUMMIT](https://metavsummit.com/) continues to be the epicentre for cutting-edge discussions and deals in the Crypto, Metaverse, and AI spaces.

![Image from METAVSUMMIT 2025](img/metavsummit-jan-2025-pr-for-immediate-release.jpg "Image from METAVSUMMIT 2025")

### Why Attend [METAVSUMMIT](https://metavsummit.com/) 2025?

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### Event Highlights:

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### About [METAVSUMMIT](https://metavsummit.com/)

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Web 3 & AI Investors Continue to Choose Dubai as Their New Home in 2025, But Why?

Dubai, UAE - January 7-8, 2025

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