## Introduction

The AIGA Design Conference is an annual event that gathers designers from around the world to explore the latest trends, share insights, and ignite creativity and innovation in the design industry. Hosted by the American Institute of Graphic Arts (AIGA), this conference is a premier platform for designers to connect, learn, and grow. In this article, we will delve into the key highlights of the AIGA Design Conference and why it is a must-attend event for design professionals.

## Unparalleled Learning Opportunities

The AIGA Design Conference offers a diverse range of learning opportunities through its comprehensive schedule. Attendees can participate in general sessions, breakout sessions, workshops, and symposiums led by industry visionaries and thought leaders. These sessions cover a wide array of topics, including design and business, design education, design practice, design research and insights, and strategic design and innovation. Whether you are a seasoned professional or a budding designer, there is something for everyone to enhance their knowledge and skills.

## Inspiring Keynote Speakers

![Photo By wavebreakmedia_micro on Freepik](img/businesspeople-using-mobile-phone-digital-tablet_107420-84861.jpg "Photo By wavebreakmedia_micro on Freepik")

Photo by *wavebreakmedia_micro* on Freepik\
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One of the highlights of the AIGA Design Conference is the lineup of inspiring keynote speakers. Each year, renowned design luminaries take the stage to share their experiences, perspectives, and creative journeys. These visionaries offer valuable insights into their work, creative processes, and the impact of design on society. Past keynote speakers have included industry stalwarts such as Debbie Millman, Jennifer Kinon, and Bobby C. Martin, Jr. Their thought-provoking talks leave attendees inspired and motivated to push the boundaries of design.

## Networking and Community Building

The AIGA Design Conference provides a unique opportunity for designers to network and connect with like-minded professionals from across the globe. The event fosters a sense of community and camaraderie among attendees, creating a supportive environment for collaboration and idea exchange. From informal conversations during breaks to organized networking events, participants have ample opportunities to build meaningful connections that can lead to future collaborations, mentorships, and career opportunities.

## Experiential Activities and Add-Ons

![Photo by rawpixel.com on FreePik](img/business-people-city-life-hustle-hurry-occupation-concept_53876-64999.jpg "Photo by rawpixel.com on FreePik")

Photo by *rawpixel.com* on FreePik\
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In addition to the conference sessions, the AIGA Design Conference offers a range of experiential activities and add-ons to enhance the overall experience. These may include guided tours, workshops, design fairs, and social events. These activities allow attendees to engage with the local design scene, explore new design techniques, and immerse themselves in the vibrant creative culture of the host city. The 2023 conference, set to take place in New York City, promises to deliver an unforgettable experience for attendees.

## Livestream Option

For those unable to attend the conference in person, the AIGA Design Conference provides a livestream option for the general sessions. This allows designers from around the world to tune in remotely and benefit from the valuable content shared during the conference. The livestream option ensures that geographical constraints do not hinder designers' access to the wealth of knowledge and inspiration presented at the event.

## Conclusion

The AIGA Design Conference is a premier gathering for designers, offering unparalleled learning opportunities, inspiring keynote speakers, networking prospects, and experiential activities. Whether you are seeking to expand your knowledge, gain fresh perspectives, or connect with the design community, this conference is a must-attend event. Mark your calendars for the next AIGA Design Conference and be prepared to ignite your creativity and drive innovation in the ever-evolving world of design.

Discover the AIGA Design Conference, a premier event that brings together designers from around the world to ignite creativity and innovation in the design industry. Explore unparalleled learning opportunities, inspiring keynote speakers, networking prospects, and experiential activities. Join the vibrant design community and stay updated on the latest trends and insights. Don't miss the next AIGA Design Conference in New York City or benefit from the livestream option. Ignite your creativity and drive innovation in the world of design.

The AIGA Design Conference: Igniting Creativity and Innovation in the Design World

## From The First Code To The Creation Of The Second Movie: Ukrainian IT Invites Hollywood

Discover how the most prominent Ukrainian IT entrepreneurs and developers created the industry in the country. CEO and founder of software development company — Powercode, and head of The European Association of Software Engineering (EASE) Vladyslav Savchenko assembled a team and directed a docudrama about the Ukrainian IT sector.\
The project started a few months before the first rocket alarms in Kyiv. It grew exponentially, comparing the idea to its outcome and comparing the project's budget, which multiplied many times over. Savchenko shared how he gathered the words of his colleagues and scientists, how money from contracts in the 90s turned to dust, and how homes in 2022 turned into ruins.

We asked the film's main ideologist a dozen questions. We requested an explanation of The First Code.

## How did the idea for this film come about? What inspired it?

In our work, we were constantly searching for companies with exciting stories. We searched and explored who was the first. We realized at one point there was no unified story, no book, video, or article that brought everything together. No information was available about the companies, their achievements, their technologies, or how they hired people.

Our creation is part of the fascinating story from a business perspective. Someone had to transmit this story at some point. And EASE team, which unites technology companies, came to me and said they had an idea to make a docudrama film.

## Let's start with the Title. What is The First Code?

![](img/the-first-1-.jpg)

We disguised the concept of the first commercial lines of code in terms of the first code. The first code was written in the 1950s, and the first books on cybernetics were published in Ukraine. However, our story begins more with the country gaining independence and writing the first commercial lines of code for which money was paid.

Engaging in business here was prohibited before independence. Businesspeople at the onset of independence were not considered a prestigious profession. There was no such concept. It was considered improper. And that's what we talk about in the film.

It tells the story of the first outsourcing company that emerged in the late 1980s and the product companies that started to appear around 1995.

Initially, there were practically no internal clients in Ukraine. All our founders and companies immediately sought contact with clients abroad. The currency was constantly devalued, and a contract you signed would turn into several kilograms of meat in a year. At the beginning of the journey, the focus was on money, but as projects were delivered, they simply became the way.

We sold code on floppy disks; there was yet to be an internet. There wasn't even internet between countries, although there were tasks and computers. Computers were costly, and few had access to them.

## Many decades of history in a few hours? What is the film generally about?

![](img/many-decades-of-history-in-a-few-hours_-what-is-the-film-generally-about_.jpg)

We talk about how IT specialists interacted with the underworld. When the government noticed the industry at some point, they started raiding various IT enterprises. We discussed how we dealt with that and how we reacted.

This story is about how the industry emerged despite certain circumstances rather than because of them.

Then came the integration stage with project management, which we learned from Americans. We also describe the broader emergence of our products, probably around 2008-2012. Many companies realized they needed to become very big to overcome crises.

There is a significant segment about the cyber army and how our specialists came together to help the state resist the invasion of Ukraine.

And we end up with a film that unifies, telling a shared story similar to many countries. But we were always catching up here. We decided to create such an exciting film.

## You mentioned that it's a docudrama. What does that mean?

A docudrama implies a format that combines elements of a fictional film. The narrator begins to describe events, and their dialogue can transition into a scene that explicitly portrays that event as interpreted by us. There are also humorous moments, all just like in real life.

The film includes military segments — footage of actual houses and cars on fire, locations damaged by real battles, missile strikes, and artillery. These locations were not restored after early 2022.

## There was no fully described history anywhere. How did you gather the facts for the plot?

![](img/history.jpg)

Our information-gathering process was divided into three parts: researching open-source information, consulting with university researchers, and obtaining accounts from the founders of IT companies. We cross-referenced everything, searching for intersections. Our goal was to find a unified narrative depicting events' development. Crisis points form a continuous thread throughout.

An interesting aspect is that Alexey Skripnik, the founder of ELEKS company, appears in the film. He passed away one day before the full-scale Russian attack. Skripnik was heavily involved in the IT solutions used during the war and likely had some information. Under the pressure at that time, his health failed.

He is featured in our film, and he predicted a war of robots, saying that sooner or later, Russians would come with robots to kill Ukrainians, and we would have to deploy our robots. I laughed at the idea of a robot war at that moment in the footage. He left us with that thought, forever immortalized.

## Did you continue shooting even after February 2022?

We had already shot a significant portion of our film when the great war began. The project was put on hold from February 2022 until August. Almost the entire movie was shot in Ukraine, in Kyiv, and in the Kyiv region. We have passed on the history with ELEKS, GlobalLogic, EPAM, NIX, and others.

We also filmed in Barcelona. There we talked with representatives of the ed-tech project Preply.

People didn't know what to do at the start of the war. There were no instructions on how to act. Some fled, while others simply sat and waited. In the IT community, many tried to figure out how they could help, using their laptops as weapons on the cyber front.

We face the world's first cyberwar, where drones, and robots play essential roles. Unfortunately, digital efforts to inform ordinary citizens on the other side of the show had no impact. Despite the spread of videos, texts, and recordings of events, they couldn't change the situation in the country.

## After the start of a full-scale war, you decided to increase the budget and seriousness?

I decided to continue the project in August but in a different format. We began assembling a full-fledged film crew that same month. We invited director, Arthur Lerman. Furthermore, we realized we needed to change the layout and make a real movie. It was time for Ukraine to tell its story and show how we can be of value.

Here's a moment: the old interviews we filmed before the film crew's arrival turned out to be in HD. When we met our director, he asked about interviews in HD. And I understood that HD is very bad as a non-expert in filmmaking.

An interesting method by which we got out of the situation. We included numerous locations with screens in the style of that time, and computer equipment from that era. The audience at the closed premiere of the film didn't realize it was our mistake.

## How much time and money did it take to make it?

![](img/new.jpg)

We started shooting in November 2021. The first screening occurred in May 2023.

It cost around $500,000. The budget increased significantly. The initial funding was between $20,000 and $30,000. By September 2022, it had reached $150,000, and as we started seeing the results, I turned into a cinephile.

We probably completed the shooting process twice before, but then we resumed and added more scenes because there were gaps. But it was worth it because we achieved a format that resembles an expensive documentary reproduction of events.

We also had some wasted money. We shot a significant portion with impressive graphics at a great location. Still, the company asked us to remove and not use that material in the film. They thought we wanted to portray them in a negative light.

Our goal is to create a unifying product, not conflicts. So, we agreed to their request in principle, but I lost $15,000 on that shoot.

## The search suggests that you have already started presenting the film. When will The First Code be available to watch?

It has yet to be made available to the public. Currently, there are closed previews, preparations for offline screenings in Ukraine, and negotiations with platforms.

Regarding release dates, the offline premiere is scheduled for autumn 2023 in Ukraine. It will likely be available on platforms after the offline release.

We are currently in talks with Netflix, Amazon, and Apple. We are reaching out to all of them. This task is also a challenging one. We are negotiating with several agents who work with different platforms.

## What's the problem?

In reality, platform products are usually approved by the platforms first and then made. Still, we did it the other way around. However, we are targeting an international audience and aim to attract an international audience.

Our film is made at the level of a movie with an $80 million budget, like 'Tetris.' Theoretically, if they plan to recoup their expenses, recouping half a million to a million dollars invested in the film is a realistic task using global platforms.

## How do you convince people to watch it?

![](img/and-around-5-of-people-from-each-screening-come-up-to-me-and-say-thank-you-i-m-very-motivated-to-conquer-new-heights-and-create-new-projects.-it-s-like-exactly-what-i-needed..jpg)

The film is simply magnificent. Various people who attended the screenings, including creators with significant capital, left inspired in the end. It tells stories of difficulties, overcoming challenges, and achievements. And around 5% of people from each screening come up to me and say, 'Thank you, I'm very motivated to conquer new heights and create new projects.' It's like exactly what I needed.

It has a very epic ending, and we put much effort into it. Without spoiling it, there is a conversation about how everything turned out, and one of the main characters says, 'It's only the beginning.'

## Will you continue?

![](img/new-2.0.jpg)

We have already started working on another film and are writing the script. It will be an entirely fictional movie about the 90s and 2000s era. There will be supporting actors from Hollywood because we are doing it slightly differently.

We're actually heading to the USA in early autumn with these cool little screenings of The First Code. It's going to go down from September 13th to 19th, and we're talking about intimate showings for a few dozen folks. And guess what? We're even gonna shoot a kick-ass roadshow about the whole experience.

Discover how the most prominent Ukrainian IT entrepreneurs and developers created the industry in the country. CEO and founder of software development company — Powercode, and head of The European Association of Software Engineering (EASE) Vladyslav Savchenko assembled a team and directed a docudrama about the Ukrainian IT sector.

Code Chronicles: A Docudrama Unveiling Ukrainian IT's Journey from the '90s to War

## Introduction

OpenAI, the renowned research-focused organization, has recently undergone a transformative shift towards a for-profit model. For this transition, OpenAI partnered with the esteemed design agency, Area 17, to create a new visual identity and website. The objective was to enhance OpenAI's public presence while emphasizing the organization's commitment to safety, precision, and the responsible development of artificial intelligence (AI). The result is a captivating new brand identity that seamlessly combines humanist design elements with a touch of magic. In November 2023, OpenAI proudly unveiled its new identity and website, marking an important milestone in its evolution.

## A Public-Facing Approach

![Image from ts2.space](img/open-ai-to-offer-copyright.jpg "Image from ts2.space")

Image from [ts2.space](https://ts2.space/en/open-ai-to-offer-copyright-shield-and-app-store-for-chatgpt/#gsc.tab=0)\
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Recognizing the need to engage with a broader audience, OpenAI decided to adopt a more public-facing approach. The collaboration with Area 17 aimed to develop a fresh identity that would resonate with both experts in the AI field and the general public. By leveraging the expertise of the design agency, OpenAI sought to create an inclusive brand that would effectively communicate its mission and values to a wider audience.

One of the key aspects of OpenAI's new identity is the integration of "humanist" design references. This approach aims to infuse warmth, empathy, and a sense of connection into the organization's visual representation. By incorporating elements that evoke the essence of humanity, OpenAI aims to bridge the gap between advanced technology and human society. The humanist design references serve as a reminder that AI development should always prioritize human well-being and ethical considerations.

## A Touch of Magic

In addition to the humanist design references, OpenAI's new identity also features touches of "magic". This creative element adds a sense of wonder and excitement to the brand, capturing the imagination of the audience. The inclusion of magical elements symbolizes the transformative power of AI and its potential to shape the future positively. By combining the concepts of humanism and magic, OpenAI aims to inspire trust, curiosity, and a belief in the limitless possibilities of AI technology.

## Tech Nostalgia for Safety

![Image from area17.com](img/tech-safety.png "Image from area17.com")

Image from [area17.com](https://area17.com/work/openai-brand-and-website)\
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The design team at Area 17 cleverly utilized tech nostalgia as a means of instilling a sense of safety in OpenAI's brand identity. By incorporating design elements reminiscent of past technological eras, OpenAI seeks to cultivate a feeling of familiarity and comfort. This approach acts as a counterbalance to the potential apprehensions associated with cutting-edge AI technologies. The nostalgic elements create an environment where users can feel at ease, fostering trust in OpenAI's commitment to responsible and secure AI development.

## Emphasizing Safety and Precision

OpenAI's new identity and website strongly emphasize the organization's dedication to the safe and precise development of AI. The design elements chosen are intended to communicate OpenAI's commitment to transparency, accountability, and ethical practices. The precision-focused design elements reflect OpenAI's meticulous approach to AI research and development, ensuring that every step is taken to minimize risks and ensure the technology's positive impact on society.

## Conclusion

OpenAI's transition to a for-profit model has spurred a remarkable evolution in the organization's visual identity. Collaborating with design agency Area 17, OpenAI has successfully crafted a new brand identity and website that effectively communicates its commitment to safety, precision, and the responsible development of AI. By integrating humanist design references, touches of magic, and elements of tech nostalgia, OpenAI has created a captivating identity that appeals to a diverse audience. The launch of the new identity and website in November 2023 represents an important milestone for OpenAI as it continues to lead the way in AI research and innovation while prioritizing the well-being of humanity.

OpenAI unveils its new identity and website, focusing on safety and innovation. Discover how the organization incorporates humanist design, touches of magic, and tech nostalgia to communicate its commitment to responsible AI development.

Cultivate a feeling of familiarity and comfort: OpenAI Unveils New Identity and Website, Emphasizing Safety and Innovation

## Introduction

In the dynamic world of software development, staying updated with the latest trends, best practices, and industry insights is paramount to achieving success. Enter DevTernity 2023, the premier international software development conference that promises to transform developers into architects and engineering leaders. In this article, we'll explore the highlights of DevTernity 2023 and why it has become the go-to event for professionals in the software development industry.

## Unparalleled Learning Opportunities

![Photo from FreePik](img/problem-solving-concept-with-magnifying-glass_23-2149908692.jpg "Photo from FreePik")

Photo from *FreePik*\
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DevTernity 2023 offers a carefully curated program featuring inspiring talks, discussions, and practical masterclasses led by some of the brightest minds in the industry. Renowned experts such as Robert Martin, author of Clean Code and Clean Architecture, David Heinemeier Hansson, creator of Ruby on Rails, and Sandi Metz, author of Practical Object-Oriented Design, will share their insights and experiences to help attendees develop crucial skills in coding, architecture, engineering practices, and tech leadership.
The conference also features a diverse lineup of speakers, including thought leaders, authors, consultants, and industry veterans. From game designers like John Romero to distinguished engineers such as Kelsey Hightower, the range of expertise ensures a well-rounded learning experience for attendees.
Keynote sessions and interactive workshops provide ample opportunities for participants to engage with the speakers, ask questions, and gain practical knowledge that can be applied to their professional endeavors.

## Themes and Tracks

DevTernity 2023 covers a wide array of topics relevant to the software development landscape. The conference offers three tracks: Lean Code, Modern Software Engineering, and The Architect's Role. Each track delves deep into specific aspects of software development, allowing attendees to tailor their experience based on their interests and professional goals.

## Modern Software Engineering

![Photo from FreePik](img/medium-shot-woman-working-laptop_23-2150287680.jpg "Photo from FreePik")

Photo from *FreePik*\
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Led by experts like Dave Farley, this track focuses on durable principles and effective practices in modern software development. Attendees will gain insights into managing complexity, learning and exploration, and other key aspects that contribute to successful software engineering.
The Architect's Role: Gregor Hohpe's session on "The Architect Elevator" redefines the role of architects in the digital transformation of enterprises. This track provides guidance on creating business value, embracing agile and DevOps, and building technology platforms that ensure quality while enabling faster development.

## Networking and Community

DevTernity 2023 offers a vibrant networking environment, connecting professionals from diverse backgrounds and fostering a sense of community. Attendees can engage in meaningful discussions, share experiences, and establish valuable connections with like-minded individuals.
Additionally, the conference provides opportunities to interact with leading organizations and sponsors, who showcase their latest technologies, products, and services. This allows attendees to stay up-to-date with industry advancements and explore potential collaborations.

## Conclusion

DevTernity 2023 stands as the #1 international software development conference, offering an unparalleled platform for developers, architects, and engineering leaders to enhance their skills and stay ahead in a rapidly evolving industry. With an impressive lineup of speakers, insightful sessions, and networking opportunities, this conference is a must-attend event for anyone seeking to unlock their full potential in software development. Mark your calendars for December 7-8, 2023, and join the DevTernity community in this transformative learning experience.

Discover the highlights of DevTernity 2023, the #1 developer conference that turns developers into architects and engineering leaders. Explore the diverse lineup of speakers, engaging sessions on coding, architecture, and engineering practices, and networking opportunities. Join the DevTernity community and unlock your success in software development.

Igniting Success at DevTernity 2023 Developer Conference: Where Innovation Meets Impact

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