## Introduction

Amongst all those with the thriving user bases, Telegram is supposed to stand out as a service-contributor focused on stickers monetization. Thanks to the expansion of NFT stickers and Point Of Sale (POS) in TON and USDT, Telegram intends to provide creators with new channels for gaining money.  

## Telegram's Venture into NFT Stickers

![Image by juicy_fish on FreePik](img/telegram-s-venture-into-nft-stickers.jpg "Image by juicy_fish on FreePik")

Image by juicy_fish on FreePik\
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As cited in the article by 3DNews, Telegram is getting ready to release NFT stickers, so creators will be able to share their artworks and make them even more valuable and profitable for content makers. NFTs (Non-fungible tokens) are one kind of special digital properties which are traded and sold on the blockchain based platforms. The NFTs will not only allow the stakeholders to enjoy the ownership of the stickers but also enable them to obtain a different level of value to these digital arts.

## Earnings for Sticker Creators

Under the agreement of the system, sticker creators will be able receive the most attractive 95% from the profit of their NFT stickers. This action likewise illustrates Telegram's pledge to the community of creatives to backup and appreciate them. In this way, Telegram makes this a very lucrative offer some of the most creative person among us and choosing to put out very good quality becomes very easy.

## The Role of TON and USDT

![Image by coolvector on FreePik](img/the-role-of-ton-and-usdt.avif "Image by coolvector on FreePik")

Image by coolvector on FreePik\
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Along with introducing TON and USDT as the main currencies for the sticker payments, this platform will also provide the opportunity for the online users to make the payments via cryptocurrencies. TON, developed by Telegram, is a blockchain platform; on the other hand, Tether (USDT) is the most prevailing stablecoin stabilized by U.S. dollar. Another benefit that S-Coin brings along is that it will serve as a mediator to enable the smooth and secure payment experience while customers are buying NFT stickers.

## Relevance to the Ukrainian Market

Now, Ukrainian artists will be able to promote their skills and sell their stickers through the NFT platform on Telegram. These efforts not only promote creativity within the country but also provide the Ukrainian artists with the opportunities to reach a global audience and earn money from their artistic endeavors.

## Implications for the Sticker Market

NFT stickers will have both TON and USDT payment methods to support the overall growth of the sticker market. Stickers nowadays are a permanent component in digital conversation, which allows people to share their feelings, jokes, or creativity in texts. The possibility of making money will push sticker creators to come up with more creative and better-looking designs that ultimately enrich the stickers market with a variety of stickers.

## Conclusion

Telegram’s move for NFT stickers and real time payments in TON and USDT demonstrate new powers of the messaging platform. Through empowering sticker makers with an income earning opportunity and in doing so giving to Telegram users unique and worthwhile digital assets, Telegram alters the way in which stickers are perceived and used. This forward-looking approach matches the principle that Telegram espouses on its support for the creative community and stimulating innovation within the messaging space.
As fans can hardly wait for the NFTs stickers, the future perspective is immense and promising for creators worldwide.

Still don't know how creators can earn up to 95% of profits in Telegram? Explore the necessary information in our new article!

Telegram Introduces NFT Stickers with Payments in TON and USDT

# Gaming as new start-up platforms: How Roblox, Fortnite, and UEFN's in-game economy works

Today, gaming platforms are no longer just entertainment. These are full-fledged ecosystems where products are created, business models are built, and new entrepreneurs appear.

Startups that launch inside these worlds no longer look like toys. These are businesses with a team, investments, an understandable audience, and even marketing strategies. Generation Z and Alpha don't just spend time in virtual worlds - they live there. And they pay. This means the business has a new market that cannot be ignored.

In this article, we will analyze how the in-game economy works and what makes it attractive to startups, developers, and investors. Let's see how monetization works at Roblox, why Epic Games is developing UEFN, and how Fortnite is becoming a platform for brands and creators. We will answer the main question: is it possible to build a sustainable business in the game, and if so, how?

## Why have gaming ecosystems become interesting to entrepreneurs and investors?

Traditionally, entrepreneurs have been looking for customers offline or on classic digital platforms - sites, marketplaces, and social networks. But in the past few years, the trajectory has changed: increasingly, the entry point is the playing environment. Not because it is fashionable, but because it is effective.

Gaming ecosystems have one obvious advantage: they gather a gigantic audience. Roblox has over 70 million daily active users. Fortnite - about 250 million players per month. These users are not just playing. They're involved, they're spending, they're creating the content themselves. It's the audience that keeps the laptop on after purchase - it comes back again and again.

Investors are watching, too. Roblox entered the IPO with an estimated $41 billion, even though many of its creators are teenagers. For foundations and business angels, this is a signal: if there is a market and it is growing, it is worth going there. Especially when the entry threshold is lower than that of classic startups.

Games offer a unique business environment: fast start-up, real-time user feedback, flexible monetization tools, and ready-made infrastructure. Everything a funder needs to test an idea at no extra cost.

### Roblox: how teenagers create businesses on their platform

In Roblox, entrepreneurs often do not look the way it is customary to represent funders. These are not graduates of business schools and not former CEOs of corporations. These are schoolchildren and students who have learned to create worlds inside Roblox Studio and turned their games into a sustainable source of income.

Roblox is not just a game - it is a constructor of ecosystems. On its basis, you can create your product, build monetization, establish analytics, and scale. Successful developers get millions of views, make money on in-game purchases, and get a cut from a Roblox Premium subscription.

According to the reports of the company itself, in 2023, more than 2,000 creators on the platform earned over $30 thousand per year. Some are hundreds of thousands. They launch studios, hire teams, communicate with investors, and develop their projects as a full-fledged business. All this is inside the game, which was originally considered by many to be "just a game".

Why does it work? Roblox relied on user-generated content. This means that every user is a potential developer. And if the game goes to the audience, it takes off organically. No investment in marketing, no complex CRM, no long customer acquisition cycle.

In addition, Roblox supports developers through foundations, guides, events, and access to analytics. This is no longer a platform - it is a full-fledged business environment. Only focused on the new generation: those who grew up with a tablet in their hands and learn to build businesses from the age of 12.

### Fortnite and UEFN: When AAA tools fall into the hands of founders

If Roblox is a constructor with simple visual code and cartoonish aesthetics, then Fortnite and UEFN (Unreal Editor for Fortnite) are already about adult graphics, advanced tools, and those who are ready to treat in-game creation as a full-fledged development on Unreal Engine.

What is UEFN? This is an editor with which you can create your games right inside Fortnite. At the same time, developers use the same engine as in large AAA projects. The difference is the speed of entry and access to the huge Fortnite audience.

Epic Games has created a unique environment: a platform where you get both tools and market at the same time. UEFN allows you to publish your games (or "experiences") directly to Fortnite, and if they become popular, you make money. And not only on donations. Epic shares revenue with authors based on user engagement.

Why is this important? Developers who used to look for an investor for the first prototype can now assemble a team, make an MVP, launch a game, and test hypotheses right inside Fortnite. This makes it cheaper and faster to launch. At the same time, the creators receive feedback from the audience, analytics, and the opportunity to profit without external funding.

For entrepreneurs, this is a game-changer. Now, a studio with 2-3 people can compete for attention with large players. And if experience shows, not only does the audience come in, but also the interest of investors.

UEFN is a bridge between game production and the startup approach. Where quick launch, hypothesis testing, scaling - all this is possible in a familiar environment where users are already ready to spend money.

## Why should startups pay attention to gaming platforms?

Gaming platforms are no longer just a place for entertainment. Today, these are full-fledged digital ecosystems with millions of active users who are ready not only to play, but also to interact, create content, buy, and sell within the platform.

Audience scale. For example, Roblox, Fortnite, and other platforms collect several tens of millions of active users per month. This is a huge market where you can immediately test your ideas on a live audience without high marketing costs.

Economics within games. Inside these platforms are full-fledged economies with virtual goods, services, and currencies. Startups can offer solutions related to the sale of digital goods, subscriptions, advertising, and even financial services.

Low entry. Creating projects within game ecosystems has become easier with convenient tools and SDKs. This allows you to quickly launch a prototype and test the concept at no cost.

Monetization opportunities. In-game purchases, subscriptions, advertising, sponsorship - all this already works and brings real money. For startups, this is a chance to start making money from the very beginning.

Investor interest. Venture funds are already paying attention to gaming projects and metaverse. Startups that know how to work in these environments are given additional opportunities to attract funding.

Thus, gaming platforms today are a new space for business, where creativity and technical skills are transformed into real products and revenues.

### Examples of businesses and economics within Roblox, Fortnite and UEFN

For many entrepreneurs, this has become a launching pad for business. The creators receive income from the Roblox in-game currency, which players buy for real money. Developers earn a percentage of each transaction, and the most successful projects bring in hundreds of thousands and even millions of dollars.

Fortnite was originally just a battle royal, but now it is a platform with its own item store, events and opportunities for creators. Epic Games allows third-party developers to create content through Unreal Editor for Fortnite (UEFN), which opens up new horizons for startups. You can create your own game modes, branding collaborations and even virtual concerts, attracting millions of users.

In such ecosystems, the economic model includes the sale of skins, items, combat season passes, and monetization through advertising and partnerships. For entrepreneurs, this is not only an opportunity to create entertainment, but also to build a full-fledged business with sustainable income.

The main thing is to understand that this is not just the development of games, but the construction of an entire ecosystem with an active audience and its own market rules. It is important for startups to study the features of platforms, use the tools provided, and create products that will be in demand in specific gaming communities.

### Tips for startups starting out in gaming ecosystems

The first steps in the world of gaming platforms require understanding and adaptation to the specifics of the market. First of all, it is important to study the audience of a particular platform - who these players are, what formats and topics they are interested in, how they interact with content. The gaming ecosystem is not just code and graphics, it is a living community with its own rules.

Startups should start small: create prototypes, test ideas on a narrow audience, quickly respond to feedback. Flexibility and speed are key success factors. Don't be afraid to experiment with monetization formats and models.

The technical part also requires attention. Platforms such as Roblox and UEFN provide tools for product development and integration, but mastering these tools takes time. It is important to have a team of specialists who understand how games are built within these systems and how to better integrate the business model.

Finally, partnerships and collaborations are worth paying attention to. Joint projects with already known developers or brands help to quickly gain trust and expand the audience. Gaming ecosystems actively support such initiatives, which creates additional opportunities for growth.

As a result, success depends on the ability to combine player understanding, technological knowledge and entrepreneurial approach. Gaming platforms today are a new territory for business, where startups can not only survive, but build scalable companies.

## Successful startup cases inside gaming ecosystems

One notable example is Adopt Me! - a game inside Roblox that has grown into a business with millions of users. The creators initially focused on simple, intuitive mechanics and constant content updates. Through community engagement and regular events, the game has become a platform for monetization through virtual goods and premium access.

Another example is FNCS (Fortnite Competitive Series), where entrepreneurs and organizations build businesses around esports, tournaments, and content making. The Fortnite platform provided opportunities for large-scale competitions with a large prize pool, which attracted the attention of sponsors and advertisers.

Also worth noting are projects using UEFN (Unreal Editor for Fortnite). Startups create unique game worlds and social spaces that offer users new formats of interaction and entertainment. Such projects become a kind of metaverse, where you can simultaneously play, communicate and make purchases.

These examples show that gaming ecosystems are not just entertainment, but full-fledged business platforms with a variety of opportunities for earning and development.

## Final thoughts

Gaming platforms today open up new horizons for entrepreneurs. They combine technology, community, and economy in a single space where you can create unique products and build a business from scratch. For startups ready to adapt and learn, these ecosystems provide ample opportunities.

The main thing is to understand the specifics of each platform, work with the audience, and use the tools they offer. Then, business within games will cease to be a niche direction and will become a full-fledged part of the modern economy.

Gaming ecosystems are the next step in the development of digital entrepreneurship, and today, it is here that the trends of tomorrow are formed.

What's behind the popular gaming platforms?

Games as next-gen platforms for startups: economy inside Roblox, Fortnite, UEFN

# What venture funds are looking for in Gen Z startups - and what they are afraid of

One of the notable changes in the venture industry over the past five years has been the emergence of a new generation of founders. Young Gen Z entrepreneurs aren't just young faces on pitches. These are teams with new priorities, communication style, and attitude to business as a social, not just economic structure. They're already in the game - and it's a new reality.

But foundations are scared. How do you interact with someone who doesn't read the business press but instantly launches a TikTok campaign and gathers thousands of leads a night?

In this article, we take a real look at why some startups are exciting for funds and others are alarming. How pitching changes, what investors should retrain. We'll figure out exactly what they bring to the market - and what to do about it.

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## New optics: how Gen Z perceives business

Generation Z is those born after 1997. Today they are from 20 to 28. They haven't found a life without the internet, don't believe in the career ladder, don't expect stability, and have never seen it. According to the research platform [Morning Consult](https://pro.morningconsult.com/analysis/how-is-gen-z-doing-really), 53% of Gen Z are already freelancing or running their projects. More than a third of those surveyed (36%) say they would rather start their own business than work for hire.

This generation doesn't do "startup for startup". For them, business is a space for practical action. Create a project because nobody solves the problem in their neighborhood.

The [EY Future Consumer Index](https://www.ey.com/en_gl/newsroom/2025/03/ey-future-consumer-index-brands-fall-out-of-favor-as-pressure-mounts-to-win-back-faltering-customer-loyalty) study shows that 63% of Gen Z expect social position and transparency from brands. This is directly reflected in their business: they build companies that not only sell, but also talk with the market, users, and society.

### Real case: Glisten AI

The [Glisten AI](https://glisten-ai.vercel.app/) startup - an AI-based learning tool generation service - was founded by Yale student Lucas Lane in 2023. He was 21 and had already completed two accelerators (Antler and TinySeed). The Glisten team collected 2,000 active users in 4 months, without a marketing budget. Their presentation to investors consisted of Loom videos and screencasts in Notion.

They got $500k pre-seed from Lower Hippeau and Hustle Fund, and by summer 2024 they were out on MRR at $30k. Investors noted: the founders did not try to "sell" through the numbers - they simply showed how they simplified the routine for real teams. It worked.

## How pitching has changed: Now it's a story, not a model

A typical Gen Z pitch isn't 15 PowerPoint slides with linear logic. It's a set of tools, memes, community links, and real-time indicators. Instead of long introductions, API documentation. Instead of postponed forecasts, there is a Discord server with 5,000 subscribers who help set off the product.

They don't focus on turnover because they know how to organically get to early traction. Investors see it. According to Julia Howson, Lightspeed Venture Partners:

"We don't need a perfect business plan - we need a team that has the nerve and a real response from the market. Gen Z has it more often than not."

## What funds see in Gen Z startups

![](img/снимок-экрана-2025-05-20-153836.png)

[Moonhub](https://www.moonhub.ai/), a startup for AI recruiting, was founded in 2022 by Stanford graduate Nishita Shetty. She was 24. In its first year, the team conducted more than 10,000 AI interviews, received feedback from HR departments at Amazon, Netflix, and Stripe, and closed a seed round of $10 million from Khosla Ventures.

Shetty did not build a "loud brand",  but she made each demo session as product-centric as possible. Investors noted: she did not have a "background in business", but there was a lively response from clients. It's more fun than cases from previous jobs.

One of Gen Z's most valuable skills is the ability to quickly change strategy. They don't hold onto the hypothesis unless it works. They don't have long to explain why pivot. They read metrics, do AMA sessions with users, and test new features over the weekend.

But if the fund will require 40-strange presentations and quarterly reporting, the team can just go to another investor. Or even choose a bootstrap and no-code, so as not to be rejected by anyone.

The good funds understand that. They change the format of communication, shorten the cycle of making decisions, go to the pre-seed stage, and build trust not through the boards of directors, but through Telegram chats and quick calls.

## What does it mean for the market?

New teams create products faster. They don't ask for permission - they test. They don't copy Western models, they do theirs. They make business out of the pain they experienced.

And they have something that doesn't measure up to the table: Passion and energy. They believe in what they do. That belief is the fuel that can turn the market around.

Gen Z looks at the market as a flexible system, not a pyramid scheme. They're not about hierarchy - they're about ecosystems. Not about control - about joint creation.

If they don't need a fund tomorrow, they'll go the other way. But if the fund gives not only money, but also the opportunity to develop, it will be a partnership.

What ventures are looking for in Gen Z startups

How is pitching changing in 2025?

The war in Ukraine has changed many things. Somewhere it highlighted the main things, somewhere it shifted the focus to those things that are usually forgotten in daily routine. The war always touches our fears and doubts, and for the artists it turns them into images and stories. And yet, the street artists Feldman sisters managed to keep their pictures as vivid and cartoonish as they used to be before the war. But now the topics of the future, which the sisters embody in their work, are associated with protective charms: motankas (Ukrainian traditional dolls), Cossacks, and flowers (a symbol of rebirth). ***The sisters say that they hope for the best, and this hope at least heals if not saves them.*** And their native city Kyiv gives strength to survive everything without losing optimism. After all, the defeated is the one who gave up. And Ukrainians do not give up.

**Nicole and Michelle are well known in their homeland and beyond as street artists. Their works are on the walls in Brussels, Barcelona, Berlin, Athens, Sri Lanka etc.** But most are in their native Ukraine. However, recently more and more projects have been created for merchandise (clothing, books, tarot cards) and in collaboration with various foundations and brands. All in order to raise as much money as possible as donations and make their contribution to the future victory. 

![](img/dsc_5695.jpg)

Their reflections on life are free of any system boundaries, because Sestry Feldman are basically children who grew up outside the system: educated at home and learned only what they wanted. That is why their thoughts are sometimes wise in the dad's way (the father who is an inventor gave them the most important pieces of life advice), magical in the mom's way (their names come from her dream) and sometimes not childishly naive, but crystal straightforward. There are two of them, as identical as two peas in a pod. They are both 27 years old. They assure that they rarely argue, and form their own rules of life together .

<div style="padding: 100.00% 0 0 0; position: relative"><div style="height:100%;left:0;position:absolute;top:0;width:100%"><iframe height="100%" width="100%;" src="https://embed.wave.video/wPo3QP4XHFT1cHi9" frameborder="0" allow="autoplay; fullscreen" scrolling="no"></iframe></div></div>

`Within a day you should find time to learn, to create, and to love.`This is Dad's main and most beloved advice, which for our family is a daily principle.

**`On our website, we wrote that our creativity was born when we were.`** That's a joke, of course… or is it? We've both been painting and inventing things since we were kids. For example, we created sketches of a game in PowerPoint and already imagined how it would be sold in the computer store next door. We were not motivated by money or popularity, we were still kids. There was a huge desire to create something complete. Maybe we could have done something really original if our little brother hadn't deleted everything when we got into one of our childhood fights over nothing.

![](img/dsc_5956.jpg)

``\
`We have an obligatory tradition in our family to meet on every birthday. Even war could not change it.`We have a very big and close-knit family, five children altogether. We have a little brother and a little sister, a big brother and a half-sister. So it wasn't boring when we were growing up, although none of us tried to be a leader. There was a complete decentralization of power in the house.

`Mom and Dad weren't classic teachers, but they were our life teachers.`We attended music school, swimming, we always chose for ourselves, what we wanted to do. We went to school from the 6th to 9th grade. Our parents didn't want to send us to school themselves, but they didn't mind when we wanted to go there as well as when we decided not to go on. It seemed to us that we weren't learning anything there. What is learning, after all? It is a sincere desire to discover, to explore, and to create by having new experiences. That's what our parents taught us.

**`Recently we have painted one of the schools in Kyiv. Children should see bright colors and beauty.`** Especially nowadays. In the post-Soviet space, schools often look like gray prisons, what kind of childhood is that? So we want to continue this project.

![](img/for-article-1-.jpg)

`If you dive into art at the right moment — it will heal, if not save.` When war broke out, we panicked, just like everyone else. I remember the second day of it. Our whole family was in Kyiv, we didn't want to do anything. Then we started watching "Scary Movie". A great comedy, it turns out. We hadn’t laughed so loudly and sincerely our entire life, perhaps. So we were sitting together and laughing out loud. Someone would say — it's already mental, but we were saved at that moment.

![](img/1_1-1-.png)

**`No matter how it sounds, the war is beneficial for Ukrainian culture.`** And the upbringing of morality. We started to think more about our history, roots and heroes. And look at how much other people around the world are learning about Ukraine and our culture. How much they listen with interest, how much attention and positive attitude they have. *You know, childbirth is not always pleasant, but there is no life without it.* Alexander Filonenko (contemporary Ukrainian theologian and philosopher — remark by the author) once said this. Great words.

![](img/img_8339.jpg)

`Our culture is richer than Shevchenko's poems.` Although Shevchenko's poems are cool and it is certainly a big part of Ukrainian culture. Finally, we have learned about it ourselves. Since the Ukrainian topic has been actualized and expanded, art people began to dig deeper and wider into the past, outside the usual frameworks and without stereotypical thinking.

`In Ukraine we are home everywhere.` The idea came up to us to visit different cities of the country and to present something protective and magical. So we started to make pictures of the motankas (protective charm in a form of a doll— by author) on the walls in different cities. We come and do it, without any invitation or reason. Everywhere we feel a connection with people, just some kind of cosmic, maybe the reason for it is a common shared experience.

**Need to look for positive vibes around, life is too negative itself.**

![](img/img_0931.png)

**`Our choice of colors and style have not changed, they have even become brighter.`** It is our visual representation of the world. We have not changed inside either. Just got more emotions.

`We do not pity any of the works created on the city walls that have been painted over. Well, do not pity yet.` The whole point of painting on the street is not to ask permission or regret that the painting cycle is over. There's a challenge in that. And now people often help instead of interfering. For example, the patrol police helped us to paint the Cossacks on the walls. And it was the strangest experience of all time. Why did we choose such an image? Well, it wasn’t conscious. But we do not think that they will be painted over by the people of public service. They will live on.

![]()

Most of the works are in Ukraine, of course, most of them are in Kyiv — it is love at first sight and forever. We’ve seen no better city in the world.

**The streets of the city belong to everyone and no one.**

`In our work, we talk about what we care about.` We used to be interested in artificial intelligence and its impact on humanity. We tried to understand the subject of NFT. We realized that it demands being immersed completely, nothing happens by itself.  This is a complex IT-product, the success of which depends more on marketing skills than on ideas.

`Digital and real walls are two totally opposite stories.` Outdoor work is for everyone and has its own cycle, sooner or later it will get painted over. And we are absolutely fine with that. This means that the cycle of our work will come to an end. Wall art has a short life, but is always relevant. The work online belongs to someone, maybe that makes it even more temporary. Art must be seen.

![](img/img_4549.png)

`If we have to learn something, it has to be something new.`The more diverse the knowledge, the broader the worldview. You can hear music, and through music you can see vivid visual images. It turns out that other kinds of art influence the context in which you are now. That's why we never wanted to get an art education, we'd rather do something related, like animation.

**`Thoughts are material if you really believe in them.`** This may sound absurd to some people. But we believe we can program our thoughts for a better future. Through a deck of our tarot cards it is possible to get a deep psychological experience. We created them after the war started. They contain all the archetypes of people and events in 78 images. It seems to us that this is not only a good form for creativity, but also a psychological practice for a person.

![](img/img_4550.png)

**It's fun to sit and dream together. Writing those dreams down and then watching them turn into goals.**

**`We believe in people and their noble intentions.`** Right now, most people are volunteering and collecting donations. We are no exception. Very often people from foundations and various brands write and ask us to paint some specific things. We don't hesitate to give them away. We do not follow their fate, we trust our fellow countrymen.

![](img/img_9523.jpg)

`The idea of a big trick, you know, like in the movie "The Prestige", inspires us.` People turn life into perspective, and no one knows the flip side. That's the kind of amazing trick Banksy is showing the world right now. His life is a road in art. We don't know how it can go on for so long, but the trick has succeeded. Still, it's a good thing that our lives are just lives, not prestige. Everything is straightforward, simple and in vivid colors. In that respect, despite all the events, our lives have not changed.

![](img/dsc_5695.jpg)

Discover how the Feldman sisters, renowned street artists from Ukraine, navigate the war-torn landscape through vibrant and symbolic artwork. Explore their journey of embracing protective charms, reflecting on life's wisdom, and contributing to the nation's future victory.

Feldman Sisters: Embodying Hope and Resilience in Ukraine's Artistic Renaissance

Ukrainian artists Feldman sisters: "Ukraine is undergoing a rebirth. But giving birth is not always pleasant”

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