## Introduction

In the dynamic world of startups, staying ahead of the curve is crucial. As we embark on another exciting year, [it's time to explore the hottest startups to watch in 2024](https://app.mash.com/reward/af37b89c-1817-46ae-8d67-099f58eb6ac4). From groundbreaking AI technologies to innovative app solutions and sustainability-driven ventures, these startups are disrupting industries and pushing the boundaries of innovation. In this article, we'll dive into the top startups to watch in 2024, showcasing their unique offerings, locations, and notable investors.

## Artificial Intelligence (AI) Startups

![Image By tirachardz](img/ai.jpg "Image By tirachardz")

Image by tirachardz\
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SoundHound: Located in Silicon Valley, SoundHound utilizes innovative AI technologies to empower developers and business owners with voiceenabled AI solutions. Their flagship product, Houndify, offers the world's fastest speech recognition and voice search capabilities.

People.ai: Based in San Francisco, People.ai leverages AI technology to create an enterprise revenue platform. By analyzing customer contacts and engagement, they provide actionable insights to sales, marketing, and customer service teams.

Flyfin: Operating out of San Jose, Flyfin is an AI-powered tax preparation and filing service. By combining the expertise of CPAs with artificial intelligence, they offer an expedited and automated tax solution for self-employed individuals.

Arrow: Headquartered in San Francisco, Arrow is an AI-powered B2B SaaS platform that automates social media content creation and management. Their features, including ready-to-use posts and custom content channels, help businesses enhance their online presence.

## App Startups

Blinkist: Based in Berlin, Blinkist is an app that provides key insights from nonfiction books in 15-minute reads or audio tracks. It enables users to access valuable knowledge on the go.

Babbel: Another Berlin-based startup, Babbel is a leading language learning app. With easy-to-navigate courses and bite-sized lessons, Babbel makes language learning accessible and enjoyable.

Realworld: Located in New York City, Realworld is an app designed to help young adults navigate adulthood. From tax filing assistance to pet ownership guidance, Realworld provides resources and tools for a successful transition into independent living.

## Beauty and Wellness Startups

![Image by rawpixel.com](img/beauty-startups.jpg "Image by rawpixel.com")

Image by rawpixel.com\
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Saie: Operating in New York City, Saie is a clean beauty startup that offers affordable skincare and beauty products. Known for their effective branding and celebrity endorsements, Saie is making waves in the clean beauty industry.

Kinship: Based in Corte Madera, California, Kinship is a sustainable skincare line. Their products are ethically sourced, cruelty-free, and packaged with recycled materials, making them a favorite among conscious consumers.

Makeup By Mario: Founded by renowned makeup artist Mario Dedivanovic, Makeup By Mario is an NYC-based makeup line. Inspired by Dedivanovic's artistry, the brand offers pro-quality products for beauty enthusiasts.

## Conclusion

The startup landscape is teeming with innovation and opportunities in 2024. From AI solutions transforming industries to app startups revolutionizing the way we learn and navigate life, and beauty and wellness ventures prioritizing sustainability, these startups are worth keeping an eye on. By staying informed about the latest trends and developments in the startup world, you can position yourself for success in this ever-evolving landscape.


Discover the hottest startups to watch in 2024! From AI technologies to innovative apps and sustainable ventures, these startups are disrupting industries. Stay ahead of the curve with this comprehensive guide.

The Hottest Startups to Watch in 2024!

CEBU, Philippines - \[09. 07. 2024] - The highly awaited Universal Tech Expo 2024 will be held on August 23-24, 2024 at NUSTAR Convention Centre Cebu, Philippines. It is to be noted that this is the first of its kind, where people across the globe, especially from the field of Blockchain, Fintech, eSports, eGames, Cybersecurity enthusiasts, developers, and thinkers, will have a platform to showcase their thoughts and ideas.

The Universal Tech Expo 2024 is all set to become a nominal event that is scheduled to change the overall landscape of technology. This they claim is because they are excited to bring this event to Cebu which is one of the fastest-growing hubs of innovation in digital technology in South East Asia and the second hope is to create a platform where there is idea sharing, showcasing of new technologies and formation of partnership.

This two-day program will also include notable guest speaking presentations, moderated panel discussions with speakers, and engaging workshops to bring the audience innovative and useful knowledge in addition to providing the audience with essential networking affairs and granting them the experience of interacting with innovative technology. Attendees can look forward to exploring the following tracks:

* Blockchain Revolution: Get the newest trends in blockchain such as distribution of the power, smart contracts, and new types of cryptocurrencies.
* Fintech Innovations: Investigate the world of finance and tech by discovering digital banking innovations, new payment methods, and fintech’s vision for the future.
* eSports Arena: Delve deep into eSports and be part of the different aspects in the realm of competitive gaming, group dynamics, and the emerging eSports entertainment business.
* eGames Evolution: Know the evolution of electronic games, new trends involving game designing, development, and virtual gaming, and the consequences of gaming in today's culture.
* Cybersecurity Frontiers: Get acquainted with the key concepts of cybersecurity, learn how to protect against cyber threats, preserve data confidentiality, and advance in terms of the employed security measures and solutions.

Also, to the fascinating program, the Universal Tech Expo 2024 will include an epic afterparty that will give attendees the additional chance to socialize and build long-lasting cooperation within the tech sphere.

To register for the Universal Tech Expo 2024 or learn more about sponsorship and partnership opportunities, please visit the [official website](https://www.universal-tech-expo.com/).

**About Universal Tech Expo:**

The Universal Tech Expo is a premier technology event that celebrates the latest advancements in Blockchain, Fintech, eSports, eGames, and Cybersecurity. Held annually in Cebu, Philippines, the expo aims to inspire and catalyze innovation within the global tech community.

Two days. Five tracks. Countless opportunities!  That's what awaits you at the #NUSTAR Convention Centre! Mark your calendars for August 23-24, 2024, because the Universal Tech Expo is about to blow your mind!

Spotlight on Universal Tech Expo 2024 

## Introduction 

It is a known fact that advancement in technology has brought along its fair share of challenges, the most recent and the most imminent being the risk of cyber crimes.

Another threat with high severity in the world of technology is phishing, which is one of the most extensive dangers people and companies can come across on the World Wide Web. For instance, as the internet grows in size, this evil practice has increased in equal proportion because the use of the online platform has risen significantly, which has seen many people suffer identity theft, lost accounts, and even financial demise.

Phishing is a form of social engineering which takes its roots from the word ‘fishing’ where a guy targets to fish for the victims. Malicious actors, akin to cunning anglers, cast their lines into the vast ocean of the internet, hoping to lure their targets with carefully crafted bait. Whether it's a seemingly legitimate email, a deceptive website, or a persuasive social media message, the goal remains the same: to trick users into divulging their sensitive information, such as login credentials, financial details, or personal identification.

## The Anatomy of a Phishing Attack

![Image by FreePik](img/person-working-html-computer_23-2150040423.jpg "Image by FreePik")

Image by FreePik\
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At the heart of a phishing attack lies a well-orchestrated scheme designed to exploit human psychology. Cybercriminals often rely on a combination of social engineering tactics and technical sophistication to ensnare their victims.

One of the most common phishing methods involves the use of fraudulent emails that mimic the appearance and branding of trusted organizations, such as banks, government agencies, or renowned companies. These emails may carry an air of urgency, claiming that the recipient's account has been compromised or that they need to verify sensitive information. The unsuspecting user, driven by a sense of fear or the desire to resolve the issue, is then directed to a fake website that closely resembles the legitimate one, where they are prompted to enter their login credentials or other sensitive data.

Phishing attacks can also manifest in the form of malicious links or attachments embedded within these emails. Once clicked or downloaded, these malicious elements can infect the user's device with malware, granting the cybercriminals access to valuable information or the ability to hijack the system.

## The Evolution of Phishing Tactics

To fully understand the phishing process, we have to note that it is based on an elaborate plan that aims to exploit certain aspects of cognitive processes of target subjects. These people use both deception and technical know-how in their crimes to avoid detection and ensure their operations run smoothly.

Part of the typical and often sophisticated labels of the phishing approach is the creation of fake but seemingly authentic emails from well-known institutions like banks, government departments or organizations, popular companies among others. These emails could be demanding or may include some iconlinked messages which suggest that the recipient’s account is possibly compromised or that there is a need to fill in some data which is sensitive. The unsuspecting user, overwhelmed with fear or, the desire to resolve the issue at hand, is then lead to a clone website of the genuine site and is required to re-enter their login name and or password or other personal details.

Other types of phishing include links and attachments in the emails sent to the target victim as well as in corporate phishing attack. Once the user opens the file or receives the SMS containing the link, the malware will be launched on the device of the user and the cybercriminals will be granted access or complete control of the device.

Phishers, however, are constantly evolving in terms of technique due to standard rising with the uptake of technological advancement and growth of awareness among users. The modern phishing landscape features a diverse array of techniques, including:

 1. Spear Phishing: Preplanned attacks where the hackers provide specific details about the victim to ensure that the phishing attempt is real enough and reasonably believable.

2. Smishing and Vishing: Instances that involve sending text messages to the targets (smishing) or making voice calls with the intention of tricking the targets to reveal their sensitive details.

3. Pharming: Intercepting users and shifting them to a counterfeit website when using either a DNS hijack or a malware-infected link, despite the correct URL being typed.

4. Whaling: Successfully crafted emails that are delivered to specific recipients that are likely to provide sensitive information such as executives, or government officials.

5. Clone Phishing: For instance, copying a valid message and changing the original text or the affixed files with the account owner’s consent but with an intention of infiltrating a virus.

## The Consequences of Falling Victim

The cost of a phishing attack can be dire, whether for an individual or the organization for which he or she works. Identity theft, dissatisfaction with financial products or account mismanagement and ruinous reputation for credit scores are some consequences of identity theft. The same level of success of the phishing means loss of confidentiality of business information, degradation of the organization’s performance and customers and business partners distrust.

Aside from physical losses plus wrongdoing plus the resulting damage to school image and finances, for survivors, there might be significant emotional trauma. This leads to the condition where individuals feel endangered and frustrated over their privacy which hinders them from trusting computer mediated platforms. An inability to use computers and online resources could lead to total avoidance of these activities, to the occurrence of anxiety and stress-related disorders.

Previous instructions on how to avoid phishing seemed simple and straightforward until a discussion of new strategies was initiated.

As the threat of phishing increases, everyone needs to be extra careful and be more aggressive in the prevention of such incidents. Ensuring that oneself, as well as employees, know and understand the typical scams employed by hackers is one of the first defense lines. The basic failures of a phishing attempt include the usage of wrong spellings, the use of words such as ‘urgent’, asking people to release sensitive data among others are common clues with can be used to avoid such attempt.

Lastly, factors that can help minimize the impact of phishing attacks include the use of strong and reliable security features like antivirus, firewalls, and use of ID and passwords. Other ways of strengthening someone defenses include practicing secure browsing as well as ensuring that their software is updated.

In terms of risk management, corporations ought to develop sufficiently detailed outlines of the measures which should be taken in case of specific types of incidents and ensure that their employees possess adequate knowledge of cybersecurity threats. Conducting arbitrary reviews of security policies, effectively educating employees, and enforcing strict measures against access can further strengthen the organizational protection against phishing assaults.

## Power of Technological Advancements

![Image by FreePik](img/html-css-collage-concept-with-person_23-2150061993.jpg "Image by FreePik")

Image by FreePik\
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As new technologies continue shaping the society in terms of productivity, communication and overall society structure, the fight against phishing cannot be waived.Advanced spam filters and email authentication protocols, like DMARC (Domain-based Message Authentication, Reporting, and Conformance), are leveraging AI-powered algorithms to detect and block suspicious messages before they reach users' inboxes. Similarly, web browsers are incorporating built-in phishing detection mechanisms that warn users of potential threats, guiding them to safer browsing experiences.

The future of phishing prevention may also lie in the realm of biometric security measures, such as facial recognition and fingerprint scanning. By verifying the identity of users through unique physiological characteristics, these technologies can significantly reduce the effectiveness of phishing attempts that rely on stolen login credentials.

## C﻿onclusion

As the digital age continues to transform the way we live, work, and interact, the battle against phishing must remain a top priority. By fostering a collective awareness of the threats, embracing robust security measures, and leveraging the power of technological advancements, individuals and organizations can reclaim the digital landscape and navigate the treacherous waters of cybercrime with confidence.

This is not a war that will ever be won, but through stronger awareness, concern and a strenuous effort to improve the protection of our Virtual Identity, the battle can be led in favor of the correction of a world which is increasingly connected to the world wide web.


These cyber tricksters are getting craftier by the day, and they're hungry for your precious data. 😱 But don't panic! We've got your back with this must-read guide to navigate the treacherous waters of the modern internet. 🏄‍♀️ Remember, in this digital age, knowledge is your best defense!

Don't Take the Bait: A Guide to Recognizing and Preventing Phishing Attacks

## Introduction:

Thus, numerous new players are entering the sphere of real estate services and even more of them are engaged in their technological adoption as the complex reality of dwelling spaces is continuously expanding. These new-age start-ups, that are a part of the broader PropTech ecosystem that involves advancing technology in property, are using data, automation, and advanced software in their operation. The real estate game is getting a major tech makeover and it's about to make your property dreams come true faster than you can say "smart home"!

## [AuditMate:](https://auditmate.com/)

[AuditMate](https://auditmate.com/) is a leading PropTech solution that streamlines the property inspection process. With its user-friendly mobile app and cloud-based platform, [AuditMate](https://auditmate.com/) is turning the tedious task of property inspection into a high-tech scavenger hunt. It's like Pokemon Go, but instead of catching Pikachu, you're catching maintenance issues before they become expensive nightmares!

## [Luxury Presence:](https://www.luxurypresence.com/)

[Luxury Presence](https://www.luxurypresence.com/) is a SaaS provider that has carved out a niche in the high-end real estate market. With its template-based luxury websites, content marketing tools, SEO expertise, and innovative lead generation strategies, [Luxury Presence](https://www.luxurypresence.com/) helps the world's top realtors and real estate companies elevate their online presence and attract the discerning clients they deserve.

## [Engrain:](https://lp.engrain.com/home?sfCampaign=7016f0000023X6VAAU&campaign=13834784597&adgroup=119760703890&creative=532572241409&keyword=engrain%20touch%20tour&matchtype=b&network=g&device=c&gad_source=1&gclid=CjwKCAjwyo60BhBiEiwAHmVLJQ6jh8MwiwRe9VkgmBO15EBCvCpY6Im7zGmLA6MsDaaMFFE86TW6TRoC2FkQAvD_BwE)

[Engrain](https://lp.engrain.com/home?sfCampaign=7016f0000023X6VAAU&campaign=13834784597&adgroup=119760703890&creative=532572241409&keyword=engrain%20touch%20tour&matchtype=b&network=g&device=c&gad_source=1&gclid=CjwKCAjwyo60BhBiEiwAHmVLJQ6jh8MwiwRe9VkgmBO15EBCvCpY6Im7zGmLA6MsDaaMFFE86TW6TRoC2FkQAvD_BwE) is a true leader in next-generation touring technology and map-based data visualization software. This PropTech superhero is revolutionizing property tours with map-based data visualization.

Imagine exploring your future neighborhood, checking out amenities, and touring apartments without leaving your couch. [Engrain](https://lp.engrain.com/home?sfCampaign=7016f0000023X6VAAU&campaign=13834784597&adgroup=119760703890&creative=532572241409&keyword=engrain%20touch%20tour&matchtype=b&network=g&device=c&gad_source=1&gclid=CjwKCAjwyo60BhBiEiwAHmVLJQ6jh8MwiwRe9VkgmBO15EBCvCpY6Im7zGmLA6MsDaaMFFE86TW6TRoC2FkQAvD_BwE) is making property hunting feel less like a chore and more like an epic video game quest!

## [Hometap:](https://www.hometap.com/?utm_source=google&utm_campaign=googlemybusiness&utm_term=profile)

Owning a home is great, but sometimes it feels like all your money is trapped in your walls, right? [Hometap](https://www.hometap.com/?utm_source=google&utm_campaign=googlemybusiness&utm_term=profile) is on a mission to make homeownership less stressful and more accessible. Its innovative home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their homes without the burden of loans or selling. Whether you want to renovate, start a business -  [Hometap's](https://www.hometap.com/?utm_source=google&utm_campaign=googlemybusiness&utm_term=profile) got your back!

## [Avenue One:](https://www.avenueone.com/)

[Avenue One](https://www.avenueone.com/) is a disruptive force in the U.S. real estate market, professionalizing the rental experience for thousands of families. This PropTech prodigy is connecting local real estate experts with big-time investors, making the single-family rental market more accessible than ever.

[Avenue One](https://www.avenueone.com/) is turning the rental market into a machine, professionalizing the experience for both investors and tenants.

## [Bilt Rewards:](https://www.biltrewards.com/)

[Bilt Rewards](https://www.biltrewards.com/) is the first loyalty program that rewards members on rent payments and neighborhood activities. This genius loyalty program is turning your boring old rent payments into a points-earning party. It's like your apartment is secretly a casino, but instead of losing money, you're racking up rewards!

Partner with top landlords, pay your rent and watch the points roll in. Who knew adulting could be this fun?

## [Hostaway:](https://www.hostaway.com/)

[Hostaway](https://www.hostaway.com/) is a comprehensive vacation rental management platform that helps hosts streamline their operations, automate tasks, and maximize their profitability. From automating bookings to facilitating communication with guests, [Hostaway](https://www.hostaway.com/) is like having a super-efficient personal assistant who never sleeps. Now you can focus on the important things, like deciding which cocktail to sip by the pool while your rental empire runs itself!

## [EliseAI:](https://www.eliseai.com/)

When it comes to predicting property values, [EliseAI](https://www.eliseai.com/) is the real deal! This AI-powered PropTech marvel is crunching numbers faster than you can say "location, location, location."

By tapping into vast oceans of data and using algorithms smarter than a room full of Einstein clones, [EliseAI](https://www.eliseai.com/) is giving real estate pros, investors, and homeowners insights that would make Nostradamus jealous. It's like having a time machine for property values!

## [DoorLoop:](https://www.doorloop.com/)

Being a landlord used to mean drowning in a sea of spreadsheets and playing phone tag with tenants. But [DoorLoop](https://www.doorloop.com/) is here to grant your wish for hassle-free property management! [DoorLoop](https://www.doorloop.com/) is a comprehensive property management software that helps landlords, property managers, and real estate investors streamline their operations. From screening tenants to collecting rent and managing maintenance requests, [DoorLoop](https://www.doorloop.com/) has got you covered!

## [Casavo:](https://casavo.com/en/)

In the world of real estate, [Casavo](https://casavo.com/en/) is moving at superhero speed. This PropTech innovator is turning the traditionally slow process of home buying and selling into a blink-and-you'll-miss-it experience.

Using data and technology, [Casavo](https://casavo.com/en/) offers homeowners a way to sell their properties fast. For buyers, it's a curated selection of properties without endless house hunting. It's so fast, you might want to wear a seatbelt while using their platform!

## [Amenitiz:](https://amenitiz.com/fr/)

Just a spoonful of tech makes the vacation rental management go down! [Amenitiz](https://amenitiz.com/fr/) is swooping in with a bag full of digital tricks to make short-term rental management practically perfect in every way. [Amenitiz](https://amenitiz.com/fr/) is a comprehensive vacation rental management platform that helps hosts and property managers streamline their operations, automate tasks, and maximize their rental income. With its user-friendly interface and robust set of tools, [Amenitiz](https://amenitiz.com/fr/) simplifies the complexities of short-term rental management.

## [TurboTenant:](https://www.turbotenant.com/)

Are you ready to kick your property management into hyperdrive? [TurboTenant](https://www.turbotenant.com/) is here to beam you up to a world where being a landlord is less about paperwork and more about profit.

From online applications to automated rent collection, [TurboTenant](https://www.turbotenant.com/) is the control panel your rental business has been dreaming of.

## Conclusion:

These PropTech superstars are turning the real estate world on its head, making buying, selling, renting, and investing easier! They're not just changing the game; they're creating a whole new playing field!

Whether you're a first-time homebuyer, a seasoned investor, or just someone who loves scrolling through luxury home listings (we see you!), these innovations are set to make your real estate journey smoother.

So, as we navigate through 2024 and beyond, keep your eyes peeled for these PropTech trailblazers. They're not just shaping the future of real estate; they're building it, one innovative solution at a time.

Remember, in the world of PropTech, the future isn't just coming - it's already at your doorstep!


Ever wished buying a house was as easy as ordering takeout? Or dreamed of managing rentals while sipping cocktails on the beach? Well, pinch yourself because it's not a dream! We're spilling the tea on the hottest PropTech companies! Let's dive in!

Top 15 Proptech Startups In 2024

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