# Gen Z as founders, how they are acting?

The face of entrepreneurship is getting younger. Gen Z — those born between 1997 and 2012 — are stepping into the startup game with bold ideas, a native fluency in technology, and a defiant attitude toward outdated systems. Unlike previous generations who followed the traditional playbook of college degrees, corporate ladders, and slow career growth, Gen Z is rewriting the rules in real-time. They’re not waiting for permission or funding to build businesses — they’re doing it in their bedrooms, on Discord servers, and through social platforms. But what’s really behind this shift? Why are Gen Zers turning to entrepreneurship in such large numbers — and how are they reshaping what it means to be a founder?

Let’s break it down!

## A generation raised on the internet

To understand Gen Z’s approach to entrepreneurship, you need to understand the environment they grew up in

This generation didn’t witness the birth of the internet — they were born into it. By the time many Gen Zers hit their teens, smartphones and social media were already deeply integrated into everyday life. Platforms like YouTube, Instagram, and TikTok didn’t just entertain them — they educated and inspired them. Gen Z had access to tutorials, startup journeys, side hustle breakdowns, and business failure post-mortems all at their fingertips

They saw creators like Emma Chamberlain go from YouTube vlogger to fashion icon and business owner. They watched Ben Francis build Gymshark into a billion-dollar brand before turning 30. They followed startups like Glossier and Canva — led by young founders disrupting legacy industries. And the message was clear: you don’t have to wait until you're older or have an MBA to start something meaningful.

![Image by cake.com](img/снимок-экрана-2025-04-10-143007.png "Image by cake.com")

Image by [cake.com](https://cake.com/empowered-team/gen-z-workforce-statistics/)

## Why is Gen Z choosing entrepreneurship?

There are several key reasons why Gen Z is increasingly choosing to launch their ventures instead of pursuing traditional 9-to-5 careers

### 1. Economic uncertainty

Gen Z came of age during — and after — the Great Recession. They saw their Millennial siblings struggle with debt and underemployment. Then the pandemic hit during their formative years. These repeated economic shocks made it clear that job security no longer exists. A 2023 report by Deloitte found that 46% of Gen Zers say they live paycheck to paycheck and 75% believe they will need side hustles to make ends meet.

Rather than relying on traditional employment, many are choosing to create their own sources of income. It’s not just about passion — it’s a practical response to a broken economic system

### 2. Access to free tools and platforms

The barrier to entry for starting a business has never been lower. Gen Z doesn’t need a lot of capital or connections to build a company. They can launch a product on Shopify in a weekend, design their brand using Canva, promote it on TikTok for free, and accept payments through Stripe or Venmo. This is a generation of digital builders

A report by Morning Consult found that 50% of Gen Z adults have considered starting a business — and many already have. The rise of "micro-entrepreneurship" — where people run one-person brands from their phones — is driven by these tools

### 3. Values-driven innovation

Gen Z isn’t just building businesses to make money — they want to make a difference. According to a 2022 IBM survey, 75% of Gen Z respondents said it’s important that a brand reflects their values. That translates into how they build their own companies. They prioritize sustainability, mental health, inclusivity, and transparency

Ziad Ahmed, founder of JUV Consulting — a Gen Z-led marketing agency that advises Fortune 500 companies on how to better connect with youth. He launched the company as a teenager because he felt brands were constantly talking down to his generation. Now, JUV has worked with brands like Nike and Unilever, helping them reshape their messaging through authentic youth voices

## Notable Gen Z founders making waves

The headlines are catching up — Gen Z entrepreneurs are already building impressive businesses that defy expectations

* Mikaila Ulmer, founder of Me & the Bees Lemonade, started her company at just four years old and turned it into a national brand stocked in Whole Foods. Now in her early 20s, she’s a sought-after speaker and investor in youth entrepreneurship
* Alana Andrews, founder of So Positive Initiative and author of “Creating Confidence”, used her own struggles with confidence and entrepreneurship to launch a program that empowers other Gen Z kids to lead with impact
* Josh Browder, born in 1997, created DoNotPay, the “world’s first robot lawyer” to help people fight parking tickets and navigate legal bureaucracy without hiring expensive attorneys. He was just 19 when he launched the service
* Ben Pasternak, who dropped out of school at 15, built several apps and eventually founded SIMULATE, the plant-based food tech startup behind NUGGS, a viral chicken nugget alternative
* Avery Akkineni, president of Vayner3, entered the Web3 space early and led global campaigns for brands exploring NFTs and blockchain experiences — all before turning 30

## Stats that show the shift

The trend isn’t just anecdotal — the data backs it up

* According to a 2022 GoDaddy report, one in five Gen Zers say they already run their own business
* A Shopify study found that 62% of Gen Z entrepreneurs started their business as a side hustle, and 44% want to make it their full-time job
* In a survey by SCORE, 38% of Gen Z respondents said they believe entrepreneurship offers the best career path, compared to 25% of Millennials
* Y Combinator, the legendary startup accelerator, saw a 38% increase in founders under 25 in its 2022 cohort

## Rewriting the founder playbook

Gen Z doesn’t follow the Silicon Valley model of founders in hoodies pitching VCs in boardrooms. They are building in public, validating ideas on social media, and growing communities before they even register a company. Platforms like TikTok, Reddit, and Discord have become their idea labs — where product-market fit is tested through memes and comment sections

They’re skeptical of traditional hierarchies and prefer flatter, more collaborative structures. Many don’t even identify as “CEOs” — they’re creators, operators, or community leads. They’re less obsessed with raising millions and more focused on building sustainable businesses that reflect who they are

## Challenges they face

It’s not all hype and hustle. Gen Z founders face serious challenges

* Age bias: Investors and customers sometimes don’t take young founders seriously
* Mental health strains: The pressure to hustle, perform, and constantly be “on” can lead to burnout
* Funding gaps: Despite their innovation, Gen Z founders often struggle to access traditional venture capital — particularly if they’re from underrepresented communities

But true to form, they’re building around those obstacles too. They’re raising funds through crowdfunding, building lean businesses, and prioritizing balance and authenticity over growth at all costs

## The future is peer-led

What makes Gen Z founders especially powerful is how peer-driven their success is. They support each other — promoting friends’ businesses on social media, sharing resources in group chats, and building networks of digital collaborators around the world. They believe in community over competition

As they grow older and gain influence, Gen Z entrepreneurs will redefine work culture, reshape industries, and create entirely new sectors. We’re already seeing this in climate tech, creator economy startups, femtech, and mental health platforms — all areas where Gen Z is innovating faster than legacy companies can keep up

## Final thoughts

Gen Z isn’t waiting for permission to lead — they’re already doing it. They’re founding businesses not because it’s trendy, but because it’s necessary. They want more autonomy, more meaning, and more impact — and entrepreneurship gives them that path

They are not here to play by the rules — they are here to rewrite them.

And the rest of the world is starting to pay attention.


What does the next era of entrepreneurship look like?

Gen Z as founders: Why young entrepreneurs are rewriting the rules

# So, what you need to do?

In today’s world, more and more people are looking to turn their hobbies into profitable businesses. This idea not only attracts but also opens new horizons for the realization of their creative ambitions. Is it possible to earn what you love and not spend a lot of money on startups? Of course! In this article, we will discuss in detail how you can turn your hobby into a successful career without serious financial investments.

## 1. Determine your hobby and its potential

The first step to turning hobbies into profitable pursuits is a clear understanding of what you want to do. Think about what you enjoy, what you do with pleasure and what others might be interested in. For example, if you are a fan of cooking, you may want to consider creating a cooking blog or conducting workshops.

### Needs analysis

Ask yourself: Do you have a hobby audience? What are the needs of this audience? Do a little research to see if there is interest in your hobby on the market. This will help you to determine whether or not to continue in this direction.

## 2. Explore the market

Once you have determined your hobby, it is important to conduct market research. This will help you understand who your competitors are and what methods they use. Learn how other people monetize their hobbies, and think about how you can offer something unique.

### Evaluate competition

Look at the products or services your competitors are already offering. What are their strengths and weaknesses? This will help you to identify what you can stand out for. Perhaps you have a unique approach or style that will attract customers.

### Understanding the target audience

It is important to understand who you are creating your product or service for. Make a profile of your ideal client: what are his interests, age, budget and needs? This will give you the ability to more effectively tailor your offers and marketing strategies.

![Image from FreePik](img/pexels-cottonbro-4065891.jpg "Image from FreePik")

Image from FreePik

## 3. Develop a business model

Having a clear business model is the key to success. Determine how you will earn money. It may be sales of goods, services or advice. Think about the following aspects:

* Sales channels: will you sell your products online, at fairs or in stores?
* Target audience: who are your potential clients? How will you attract them?
* Working format: will you work independently or with partners?

Developing a business model will help you better understand how you can start earning on your hobby.

## 4. Create a strong personal brand

Personal brand is how others perceive you. It’s important not only to attract customers, but also to build a trusting relationship with them. Start by creating a social media profile and developing a website.

### Branding elements

Think about the following:

* Logo: create a unique logo that will be associated with your hobby.
* Communication style: define the tone and style of communication with your audience. It can be professional, friendly, or even playful.
* Content: share your experience and knowledge through blogs, videos, or posts on social networks.

A strong personal brand will help you stand out from the competition and attract loyal customers.

## 5. Use available resources

Remember, you don’t have to spend money on marketing or advertising. Use free resources to promote your hobby:

* Social media: create interesting content, engage your followers, and engage with your audience.
* Forums and communities: Participate in discussions on forums and groups related to your hobby. This will help you to gain trust and attract attention.
* Blogs and attachments: share your knowledge and experience through articles or videos. This will help you establish expertise in your field.

## 6. Start with minimal investment

If you don’t have the ability to invest money in business, start with what you already have. Use your skills and resources to minimize costs.

### Examples

* If you want to start sewing clothes, use old fabrics and materials that you have.
* If you are a photography enthusiast, start with what you already have and gradually improve your equipment as your business grows.

## 7. Gradually increase the scale

Don’t rush to expand immediately. Start small and gradually increase the scale of your business. Follow the demand and adapt to changes.

### Process optimization

Once your business starts to turn a profit, think about how you can optimize your processes. This may include:

* Task automation.
* Delegation of work to others.
* Improvement of the quality of products or services.

## 8. Build a community around your hobby

Community is a powerful tool for promoting your business. Create a space where your customers can communicate, share experiences and get advice. It can be a social media group, forum or even an interest club.

### Customer engagement

Constantly interact with your audience. Ask questions, conduct surveys, collect feedback. This will help you understand your customers' needs and adapt your business to them.

## 9. Don’t be afraid to experiment

Don’t be afraid to try something new. Experiments can help you find new ways to monetize your hobby and attract customers. Be open to new ideas and approaches.

### Evaluation of results

After each experiment, evaluate the results. What worked and what didn’t? This will help you improve your strategies and make your business more successful.

## 10. Set the boundaries

When you’re turning your hobby into a business, it’s important to establish clear boundaries between work and personal life. This will help you avoid burnout and keep your interest in your case. Determine working hours, as well as the time you will devote to your hobby without pressure.

### Work-life balance

Take care of yourself and your time. It is important to find time for recreation and entertainment, so as not to lose interest in what you do. Spend time with friends and family, do sports, and have a hobby that is not related to work.

### Continuous learning and development

Remember that the world is constantly changing and you need to be up to date with the latest trends and technologies. Participate in courses, webinars, and workshops to improve your skills and knowledge. This will help you to remain competitive and offer your customers only the best.

### Reading and research

Read books, articles, and blogs about your hobby and business. This will help you to expand your knowledge and get new ideas for developing your business.

![Image from FreePik](img/pexels-olly-3756681-1-.jpg "Image from FreePik")

Image from FreePik

## Final thoughts

Turning a hobby into a profitable career is not only possible but also very exciting. Following these steps and using available resources, you will be able to build a successful business without investing much money. The main thing is your desire and willingness to work on yourself and your project. Start small, grow your brand, and engage with your audience. Success awaits you!


Learn more about what to do with your career on our website!

How to turn your hobby into a profitable career without investing?

# What do you need to succeed in 2025? 

In 2025 to stay ahead in a dynamic environment, you need to have a requisite set of varied and adaptive skills-skills cutting across disciplines, industries, and sectors. While technical abilities remain important, soft skills and adaptive thinking have equally become very important. Today we will explore the skills that is needed for the future and how they can be honed to ensure success. 

## Analytical thinking and the power of innovation

Right now, we live in a world where data and technology are considered the essentials for success. It is no longer a skill confined to any particular industry; from healthcare to finance, analytical thinkers are in demand due to their capability of solving multi-dimensional problems with precision. Innovation further amplifies this value. Professionals who can merge critical analysis with creative solutions are driving progress, spearheading new initiatives, and reimagining traditional processes. Nurture your analytical thinking by developing an attitude of inquiry and lifelong learning. Exercise your brain with stimulating activities like solving puzzles, playing strategy games, or doing coding exercises that will maintain your mental acuity. Be on top of any developments in your industry and with technology so your approach is always relevant and current. 

![Image by Pexels](img/imgonline-com-ua-dexif3p6swtwwf28j.jpg "Image by Pexels")

Image by [Pexels](https://www.pexels.com/ru-ru/)

## Active learning = A key to success!

By 2025, active learning and learning to adapt quickly have become irreplaceable competencies. The fast stride of new tech requires professionals who would not only be willing but also very eager to learn new knowledge and skills. Active learning is more than the intake of information; it involves a strategic process necessary for understanding and applying novelty in real life.

With technology, active learning has become easier than ever. Online courses, webinars, and virtual ateliers have made it quite accessible to improve one's skills. However, the real deal in active learning is all about developing the growth mindset. That is to say, you need to see challenges as opportunities, get feedback to improve their skills, and be ready to unlearn what is obsolete.  

## Complex problem-solving 

Each organization has its challenges, most of which are also complex and multidimensional. How to handle this complexity has come to be one of the desired skills within the workforce today. Complex problem-solving does not mean looking for a solution that solves the problems immediately, considers different points of view, and makes foresight into the potential results of offering durable solutions.

Take, for example, the introduction of AI in human-made workflows-a development so auspicious that although many positive gains might come out of it, many ethical and sometimes technical challenges can only be met by considerable adjustment of workflows, attitudes of workers, and infrastructure. In all these complex problem situations, skilled professionals solve such problems with strategic thinking combined with empathy and technical skills. 

## Creativity and initiative in the modern workplace

Creativity has conventionally been related to the arts, but in today, it has become an imperative skill across each sector. Creativity lets one think out-of-the-box solutions for all problems - be that designing a campaign, creating products, or procedures. It has become coupled with initiative as both of these make for dynamic progress.

Creativity calls for experimentation and the embracement of failure. This is your chance to learn from it, so that failure can be part of your learning process. Creativity in a diverse team, inspiration derived from unexpected sources, or brainstorming helps develop your creative capabilities. All initiatives call for getting out of your comfort zone and volunteering yourself for challenging projects or leadership jobs.  ;

## The rising significance of EQ

With increasing collaboration and diversity in the workplace, the concept of emotional intelligence has gained huge significance.

Emotional intelligence includes self-awareness of your feelings and being able to manage your emotions, understand the feelings of others, and maintain good interpersonal relations. In a world where automation and artificial intelligence are taking over many routine tasks, EQ remains a distinctly human skill that cannot be replicated by machines.

Developmental emotional intelligence requires self-awareness, active listening, and effective communication. For instance, a high-EQ leader will handle team conflicts with sensitivity yet firmly to ensure that voices are heard and valued. In the same way, employees with high emotional intelligence build positive work environments that, in turn, create high morale and productivity.  

![Image from Pexels](img/imgonline-com-ua-dexifljplknwudfqk.jpg "Image from Pexels")

Image from [Pexels](https://www.pexels.com/ru-ru/)

## Technological proficiency as a basic requirement

Technology continues to shape every aspect of our lives, and professionals who can realize its potential have become highly sought after. Mastery over digital tools and platforms, emerging technologies like blockchain, artificial intelligence, and augmented reality-technological proficiency is no longer optional.

But being technologically adept means much more than this - software or hardware proficiency; it is an awareness of how technology affects a particular industry and using the developments to generate innovation. For example, a marketing professional who knows data analytics can work out an effective campaign, while a health provider who is familiar with telemedicine can offer better care to patients. Keeping up with technological developments requires a continuous learning process, either through formal education or self-directed exploration.

## The resilience factor 

Just because we live in a world of constant changes, resilience has become the hallmark of the successful professional. Resilience is the ability to bend but not break in the face of adversity, to bounce back from setbacks, and to remain optimistic in the face of difficult circumstances. It is closely related to stress tolerance and flexibility, both of which are key to thriving in today's turbulent work world.

It also requires people to develop a sense of purpose and work-life balance. Developing practices that support the development of personal resilience-including mindfulness, regular exercise, or access to support through mentors or peers-can help people become more robust and resilient. Those who can manage stress can handle work more confidently and bring stability to the teams with them.  

## Forget everything you knew about leadership

The concept of effective leadership has always been valued and, at the same time, is in constant evolution as understanding of what actually makes a person a good leader changes. Starting in 2025, leadership will be less about authority but more about influence, collaboration, and inspiration. Successful leaders will foster an inclusive environment, shift strategies to address different contexts, and move teams to achieve shared goals.

It takes a combination of self-reflection, mentorship, and experience to develop leadership skills. Be it managing a small team or leading an organization, the ability to communicate a clear vision, empower others, and remain adaptable becomes crucial. Modern-day leadership also calls for continuous improvement in one's abilities and a knack for dealing with ethical dilemmas that arise in today's interconnected world.

## The future is yours to shape!

Looking ahead to the balance of 2025 and beyond, success in one's profession today means embracing every type of possible development: acquiring the thinking en bloc of analytical reasoning, active learning, creativity, emotional intelligence, and technology, thus becoming irreplaceable within a chosen sphere of life. Building resiliency, leadership, and commitment to growth supports a personal mindset toward ongoing readiness to adjust and be ready for anything.

The most successful individuals today are shaped by the overpowering force of change in their environs; they keep seeking opportunities for growth and contribute meaningfully to society.


So, what do you need to succeed in career in 2025? Let's break down in our today's material!

Future skills: what competences will be needed in 2025

# Career strategies for 2025 

The word “career” no longer carries the same definition it did a decade ago. From lifelong employment to project-based gigs, from linear promotions to lateral skill-hopping—career building in 2025 has turned into a personalized, ever-evolving journey. While AI, automation, and hybrid work redefine industries, experts stress the importance of adaptability, continuous learning, and human-centric skills.

So, how should professionals navigate this new world of work? What strategies are experts recommending for building sustainable, future-proof careers in 2025? Let’s break it down.

## 1. The age of skills over job titles

In previous decades, your title defined your career. Today, it’s your skill set that speaks louder.

Employers are increasingly hiring for capabilities, not credentials. Job roles are evolving faster than universities can adapt their curricula. Skills like data literacy, adaptability, communication, and AI fluency are the new must-haves.

According to LinkedIn’s 2025 Global Workforce Report, 85% of hiring managers say skills-based hiring leads to better employee performance. Micro-credentials, bootcamps, and portfolio-based applications are becoming standard paths into competitive roles—especially in tech, marketing, and design.

Strategy: Curate a “living” skills portfolio. Regularly assess your strengths and gaps. Use platforms like Coursera, Udemy, and AI-driven skill assessments to stay relevant.

## 2. Career paths are nonlinear—and that’s okay

The stigma around “career hopping” is quickly fading. In fact, it’s encouraged—especially among younger generations.

Gen Z and Millennials are reframing what growth means. A vertical climb up the ladder isn’t the only goal anymore. Sideways moves, sabbaticals, freelance transitions—all of these are valid ways to grow professionally.

This flexibility is increasingly valuable in a world where job security is unpredictable, and many roles are contract-based. Experts recommend thinking in terms of career capital rather than job stability: the mix of skills, networks, experiences, and reputation that gives you leverage in the market.

Strategy: Embrace horizontal moves. Try cross-functional projects. Think of your career as a jungle gym—not a ladder.

## 3. AI fluency is the new digital literacy

If 2010 was about getting comfortable with the internet, and 2020 was about mastering remote work tools, then 2025 is about being fluent in AI—not just using it, but understanding it.

AI won’t replace jobs. People who know how to use AI will. From writing emails to generating product ideas, AI is becoming an invisible co-pilot in everyday work.

Being AI-fluent doesn’t require coding expertise. It means knowing how to prompt effectively, evaluate AI-generated content, and responsibly apply AI tools. In sectors like marketing, finance, healthcare, and even HR, AI tools are rapidly integrated into daily workflows.

Strategy: Learn prompt engineering, ethical AI use, and tool-specific skills (like ChatGPT, Notion AI, or Midjourney). Build AI into your workflow, not just your resume.

## 4. Personal branding is no longer optional

With the rise of LinkedIn creators, Twitter thought leaders, and niche newsletter authors, your online presence is now a vital part of your career strategy.

People Google you before they meet you. Your digital footprint is often your first interview. A well-curated profile, thoughtful content, and a clear value proposition can unlock opportunities passively.

Whether you're looking for a job, clients, or collaborators, having a recognizable voice and digital presence builds credibility. Even introverts are finding ways to establish authority through writing, video, or community engagement.

Strategy: Build your personal brand around your expertise. Share insights, post thought leadership content, and engage in niche online communities.

## 5. Human-centric skills remain irreplaceable

Despite the dominance of AI and automation, there's one consistent piece of advice across all expert circles: soft skills are the future.

Empathy, leadership, cultural intelligence, creativity—these are the capabilities that machines can’t (yet) replicate. As automation takes over repetitive tasks, human-centric roles are rising: experience designers, innovation leads, DEI strategists, and hybrid team facilitators.

Human skills are not soft—they’re power skills. In an AI-driven world, they’re the differentiator.”

Strategy: Invest in emotional intelligence. Practice active listening. Join communities or attend workshops focused on team dynamics, storytelling, and leadership.

## 6. Career longevity requires mental sustainability

Burnout has become one of the defining workforce challenges of the 2020s. In response, professionals are designing careers that prioritize mental sustainability.

This includes building in recovery time, establishing clear work boundaries, and intentionally designing roles that align with personal values and energy levels.

Career success isn’t just about climbing higher. It’s about staying healthy while doing meaningful work. Sustainability isn’t just for the environment—it’s for your mind.

Strategy: Treat energy like a currency. Choose work that aligns with your internal motivations. Normalize sabbaticals, therapy, and saying no.

## 7. Fractional and portfolio careers are going mainstream

What used to be a niche—working part-time for several employers at once—is now gaining traction.

The rise of fractional executives (like CMOs or CFOs working across multiple startups), freelance collectives, and hybrid creator-professionals reflect this shift. These careers are diversified, flexible, and often financially competitive.

In 2025, more people are saying ‘yes’ to multiple income streams. It’s not side hustles anymore—it’s a portfolio career built on diverse passions and monetizable skills.

Strategy: Map your monetizable skills. Start small with freelance gigs or collaborations. Diversify income while maintaining balance.

## 8. Community is the new career insurance

In uncertain times, who you know matters as much as what you know. But networking today isn’t about attending conferences or adding LinkedIn contacts—it’s about building meaningful, reciprocal relationships in niche spaces.

Online communities—like industry Slack groups, Discord servers, cohort-based courses, and micro-communities on Substack—offer connection, learning, and unexpected career paths.

Strategy: Find your tribe. Be active in 1–2 relevant communities. Give before you ask. Support others and your network will support you.

## 9. Lifelong learning is not a buzzword—it’s the norm

A degree at 22 won’t carry you to 65 anymore. With half-lives of skills shrinking rapidly (some now less than three years), learning must be continuous.

The most successful professionals aren’t the smartest—they’re the most curious. They're reading newsletters, watching explainer videos, and taking nano-courses on emerging tech and industries.

Strategy: Build a learning routine. Subscribe to relevant content, set learning goals, and treat curiosity as a skill.

## 10. The best career advice in 2025? 

Perhaps the most important strategy is mental: let go of rigid plans.

The most valuable professionals in 2025 are the ones who can pivot. They don’t resist change—they dance with it.

Whether it’s learning a new AI tool, shifting industries, or launching a personal brand, agility is the foundation of modern careers.

Strategy: Check in with yourself quarterly. What’s changing in your industry? What’s exciting you now? Be ready to adapt without fear.

## The career equation has changed

The career of the future isn’t handed to you—it’s crafted. Piece by piece, experiment by experiment, learning by learning. It's about integrating technology without losing your humanity, building stability while staying flexible, and pursuing growth while honoring your wellbeing.

In 2025, you’re not just building a career—you’re curating a lifestyle, an identity, and a personal economy.

Explore the top career strategies for 2025 in a world shaped by AI, skill-based hiring, and hybrid work. Learn how to build a future-proof, fulfilling career—on your own terms.

The future of career: What strategies experts advise in 2025

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