# A trend worth billions: why corporations are catching bitcoin fever

While the crypto market is once again balancing between hope and correction, one trend remains steady. Increasingly, public companies are investing in bitcoin, not as part of individual initiatives, but as part of a comprehensive strategy. For some, it's a defence against inflation. For others, it's a way to consolidate influence in a new financial architecture. The question is not why they started. The question is why they don't stop.

## Who and how much

According to BitcoinTreasuries, as of June 2025, the total amount of BTC held by public companies exceeds 320,000 coins. At current prices, that's more than $33 billion. Leading the way is MicroStrategy, which has more than 214,000 BTC. However, the first quarter of 2025 was especially active, as Tesla and Block resumed purchases, and new players from Japan, Singapore, and South Korea entered the market.

In March, Chinese giant Meituan announced the purchase of 8,000 BTC. Large U.S. companies, including BlackRock and Fidelity, have increased their investments in bitcoin ETFs. This is creating additional demand and supporting the exchange rate, which is holding above $100,000 in the summer.

### Why do they do it

The primary motive is capital preservation in the face of global monetary easing. While the dollar continues to lose purchasing power, bitcoin is perceived as a deflationary asset with limited issuance. Not so much "digital gold" but an alternative to an eroding system.

Another factor is pressure from shareholders and institutional partners. Bitcoin is finally out of the fringe in 2023-2024. After the first ETFs were approved in the US, they were recognized as an institutional asset. This means that if you are managing a portfolio with a focus on the future, it is simply dangerous to ignore BTC.

![Image by Investopedia / Alice Morgan](img/bitcoins-price-history-final3-56d81947a532495ea0b0c3b41e880a8a.webp "Image by Investopedia / Alice Morgan")

Image by *[Investopedia / Alice Morganmage](https://www.investopedia.com/articles/forex/121815/bitcoins-price-history.asp)*

A new phase: Bitcoin on the balance sheet of companies

A key feature of the current cycle is that Bitcoin is no longer just a hedge against inflation. It is increasingly seen as a strategic element. It can be used as collateral for borrowing, used in cross-border settlements, and used as a digital reserve. Companies view it not as a speculative instrument, but as an infrastructural part of their financial operations.

For example, Canada's Hut 8 in 2025 started accepting payment in BTC for providing hashrate and infrastructure services. Japan's Rakuten sees bitcoin as a unit of account in its loyalty ecosystem. Korea's Kakao has introduced BTC support in its Klaytn payment platform.

### Why it matters

The more companies hold BTC, the fewer coins are in free circulation. This forms a scarcity effect. At the same time, it increases the institutional stability of the crypto market. Whereas it previously depended on news from stock exchanges and the sentiment of retail investors, the exchange rate is now influenced by the decisions made by the board of directors of a trillion-dollar capitalization corporation.

It also adds to the political weight of Bitcoin. When the most prominent corporations have a decentralised asset on their balance sheets, a blockchain or aggressive regulation becomes not just a risk, but a blow to business. This changes the very agenda around crypto: from a "geek" topic, it becomes a matter of public economics.

## What's next

A new wave of public company reporting is expected in 2025, where Bitcoin will appear as part of the balance sheet. Several more ETF products are also scheduled to launch in Europe and Asia. Against this background, regulators will be forced to adapt to the new reality: Bitcoin is no longer on the periphery, but at the centre of financial flows.

For businesses, this is a signal: if you're still thinking about whether to get in or not, you're already late. And it's not about the hype, it's about the fact that a new monetary system is forming before our eyes. Not everyone will find a place in it. However, those who manage to get in now will gain incomparably more than just the growth in the asset's value.

Discover why businesses want to buy Bitcoin

Why is big business turning crypto into a corporate asset?

**Barcelona, Spain** – Barcelona is set to welcome Europe’s largest blockchain event on October 16-17, 2025. With over 6,000 delegates and 300 speakers, it will be the largest blockchain event in Europe in 2025 and the largest edition since the event started in 2018.

More than 300 speakers, including top executives from Bitpanda, CoinFund, Galaxy, KKR, OKX, Banco Santander, BBVA, Algorand, Bullish, J.P. Morgan, BNP Paribas, and Bitwise Asset Management, will take the stage to share insights and drive the conversation forward.

This year’s agenda will spotlight the most relevant trends in the space, including tokenization of funds and securities, stablecoins, AI agents, institutional demand and ETFs, modern L1s and L2s, DePIN, restaking, user-first Web3 design, and Bitcoin as a treasury reserve.

One of this year’s standout innovations is the launch of Europe’s largest meetings program for the crypto industry, a first-of-its-kind initiative designed to maximize ROI for every attendee. With over 10,000 pre-scheduled 1:1 meetings expected, this new feature will set a new standard in the industry.

For the third time, EBC will host its flagship Start-up Battle, the largest blockchain start- up competition of its kind in Europe, where the 50 most promising European blockchain start-ups will pitch their ideas to a live audience.

At the top of the side event list, there will be a Hackathon where 200+ hackers, 30+ mentors and 20 teams are expected to participate in a 48-hour hackathon.

This year, EBC offers more than just an event, but rather a full experience. From a sunset beach party and a morning beach run to a curated wine tasting and a one-star Michelin tour, attendees will enjoy the best of Barcelona’s vibrant lifestyle.

The event also coincides with the Sitges Film Festival, the Salón Náutico boat show, which showcases boats, yachts, and maritime experiences, and the CSIO Barcelona, renowned as the world’s most prestigious equestrian competition.

Victoria Gago, co-founder of European Blockchain Convention, said: “We have seen an extraordinary increase in registrations and interest from exhibitors after the overwhelmingly positive feedback from our previous edition.”

"We are extremely excited to bring together the worlds of TradFi and digital assets”, shared co-founder Daniel Salmeron. “The participation of so many traditional banks and financial institutions demonstrates their optimism about the future of crypto and digital assets.”

To learn more about European Blockchain Convention, visit [eblockchainconvention.com](http://www.eblockchainconvention.com/)

**About European Blockchain Convention**

Launched in 2018, European Blockchain Convention is the most influential blockchain event in Europe, connecting industry professionals, startups, and technology leaders. The event provides a platform for sharing insights, fostering collaborations, and exploring the vast potential of blockchain, crypto, and digital assets.

EBC is introducing Europe’s largest meetings program for the crypto industry. Speakers include execs from Bitpanda, CoinFund, Galaxy, KKR, OKX, Banco Santander, BBVA, Algorand, Bullish and Bitwise Asset Management

European Blockchain Convention 11, set to become Europe’s largest blockchain event

# Crypto in June 2025: Bullish markets, Binance moves, and industry signals

The crypto market in June 2025 was confirmation that the spring optimism was no fluke. Against the backdrop of Bitcoin's revival, growing interest in AI tokens, and the activity of institutional investors, many traders and holders felt a return of confidence. However, behind the numbers and charts, numerous other interesting processes are at play: changing exchange strategies, structural changes in regulation, and infrastructure development.

In this article, we provide a detailed examination of the key trends for mid-2025, focusing on current market influences and potential future developments.

## What's going on with Bitcoin?

Bitcoin is holding steady above the $100,000 mark. This psychological boundary has become the new normal rather than a blip. There are several reasons for this: an influx of institutional money through ETF products, a resurgence of retail interest, and a generally positive macroeconomic backdrop.

Funds such as BlackRock and Fidelity have continued to build their positions. As of June 2025, cumulative investments by institutional players through SEC-approved bitcoin ETFs stand at over 1.5 million BTC. By comparison, this figure was almost half of what it was a year ago.

At the same time, the number of bitcoins held on exchanges continues to decline. This means that investors prefer to have the asset for the long term rather than speculate. This shift in behaviour often precedes new upward spurts, as was the case in 2020-2021.

According to CoinMarketCap, the total cryptocurrency market capitalisation currently stands at $3.27 trillion, down 0.26% in the last 24 hours.

Bitcoin (BTC) has traded between $104,300 and $106,129 in the last 24 hours. As of 09:30 (UTC) today, BTC is at $104,928, down 0.08% from its previous value.

Most major cryptocurrencies by market capitalisation are showing mixed dynamics. The leaders of growth are tokens T, THE, and ARPA, which have risen in price by 27%, 9%, and 9%, respectively.

![Image from Binance](img/снимок-экрана-2025-06-17-195335.jpg "Image from Binance")

Image from [Binance](https://www.binance.com/ru-UA/square/post/06-15-2025-binance-market-update-crypto-market-trends-june-15-2025-25645382137569)

### What is Binance doing?

Binance, despite a challenging 2023-2024 year with regulatory pressure and leadership changes, continues to prove its ability to adapt and move forward. June 2025 confirmed that the platform is not just holding its ground, but also trying to redefine its role as a centralized exchange in the Web3 ecosystem.

One of the key steps was the launch of the Copy Trading feature on the Binance Futures platform. This solution is primarily aimed at novice users who struggle to understand charts and tactics independently. Now, they can track the trades of experienced traders in real-time and automatically replicate their actions. This approach lowers the entry threshold and makes complex strategies accessible to most people. But more importantly, it's not just a ‘feature for the sake of a feature’. For Binance, it's a way to retain new users and give them their first experience without the fear of losing everything in the first few weeks.

At the same time, the exchange is betting on tokenised products and strengthening Megadrop, its early access platform for promising Web3 projects. Participants have the opportunity not only to follow new launches, but also to become part of the community from the very beginning, receiving token allocations for their activity and task fulfillment. Against the backdrop of an overheated market with dozens of useless memes and speculative coins, Megadrop becomes a filter of sorts. 

In addition, the exchange is increasingly focusing on generative AI and crypto infrastructure. The number of AI tokens is growing on the platform, which are customised for storing, learning, and transmitting data in distributed networks. Educational initiatives are being launched around this topic. Binance explains how blockchain, smart contracts, and neural networks are interconnected, why Web3 tools require computing power, and how investors can utilize it. In this way, the exchange does not just add tokens to the listing - it creates a context in which these tokens can exist and develop. 

## What is happening to altcoins?

As of 17 June 2025, the altcoin market remains heterogeneous. Some projects are showing growth on the back of local interest and news, while others are stagnating or have reverted to pre-spring levels after the rally. Investors who entered the market in the spring on a high now observe a fragmented picture: some assets are in the ‘green zone’, while others have fallen into negative territory and have not yet recovered.

Tokens from the AI segment continue to hold attention, especially those related to infrastructure and computational tasks. Projects related to model training, data storage, and generative agents continue to drive high trading volumes. In particular, tokens like FET, AGIX, and GRT remain among the most discussed, despite their volatility.

There is no clear dominance in the L2 solutions on Ethereum. Polygon and Arbitrum periodically return to the top of discussions, but there is no global trend of liquidity flow to L2. Many analysts note that investors' attention is shifting towards narrower use-cases, for example, custom chains for gaming or AI.

Gaming tokens are also going through a mixed period. Despite increased activity in meta-universes and the emergence of new Web3 games, game project coins often struggle to keep pace with user metrics. This is because monetisation models remain unstable and speculative interest subsides after listing.

Meanwhile, the ‘old boys’ of the market—such as Solana, Avalanche, or Near—are showing subdued growth. These assets are still perceived as ‘infrastructural’ and are most often targeted by institutional investors. However, without strong news or strategic updates, there have been no sharp jumps yet.

The general picture is as follows: against the background of Bitcoin's relative stabilization, altcoins are not so much following the market as responding to local drivers, such as news, partnerships, listings, and announcements. Buyers have become more cautious. And instead of mindless FOMO, the choice is increasingly working: why this token, what's behind it, and whether it has a chance to stay on trend for at least a quarter.

Chainlink is actively promoting its CCIP (Cross-Chain Interoperability Protocol), one of the pillars of future network interoperability.

### Regulatory backdrop: The fog is clearing

In June, the European Commission confirmed that MiCA will be implemented in stages. This creates room for companies that comply with the rules and are willing to be transparent. In the US, the crackdown on some platforms continues, but with the SEC approving another ETF product and the courts increasingly siding with the industry.

Major banks are starting to launch their digital assets, albeit in test mode for now. This is not ‘mass acceptance’, but it is a clear signal that the industry is moving from a peripheral to a systemic role.

![Image by Bitrefill](img/giphy-5-.gif "Image by Bitrefill")

Image by [Bitrefill](https://giphy.com/gifs/bitrefill-bitcoin-moon-astronaut-vYMEkIhgfi7ooOFlkA)

## What's next?

If you've been watching the market and waiting for ‘it will be clear’ - the moment is now. Crypto is regaining focus, not as a game for enthusiasts, but as a practical tool for investors, developers, and companies.

In the coming months, you should keep an eye on:

* actions of significant funds and corporations;
* new approaches to launching tokens through platforms like Megadrop;
* technological development of blockchains at the level of Ethereum and Solana;
* AI and blockchain are already transitioning from theory to practice.

Explore the key trends shaping the crypto market in June 2025 — from Bitcoin's stability to Binance's latest moves and what lies ahead for altcoins and AI tokens.

Crypto market in June 2025: What's next for the industry? 

## Introduction

Today’s interview is about David Bailey, Co-founder & CEO of BTC, Inc., whose journey in the blockchain started in quite an interesting way. As the co-founder and chief executive officer of BTC Inc., David Bailey is an industry leader and evangelist for the decentralized future. Since 2013, BTC Inc has grown to offer critical intelligence, brand-building expertise and technical incubation specialized for the Bitcoin ecosystem, as well as industry-leading projects like Bitcoin Magazine, the Bitcoin 2022 conference, and Carrot. As Bitcoin reshapes views on money and freedom, Bailey’s story is about more than just digital currency.

## You've been a key figure in the Bitcoin space for a while now. Let’s start with your journey. What initially drew you to the world of Bitcoin and cryptocurrency, and how did you get started in this field?

When I was in college, my buddy showed me this Bitcoin thing. I immediately thought it was a scam. I spent about 2 solid weeks deep-diving into it to prove to my buddy that it was a scam. After 2 weeks I realized that it in fact was not a scam and that it could actually be a world-shifting invention. At that point, I went all-in on it, started my company, and haven’t looked back. 

## That’s a powerful shift. With all the noise in the space, what do you think is the biggest misconception people have about Bitcoin?

I think the number 1 driver of misunderstandings about Bitcoin is that people still believe it’s worthless. All of their misgivings about Bitcoin are derived from this fundamental misunderstanding. There are over 100 million people around the world storing their wealth, transacting, and valuing the world in Bitcoin. Currently, 1 Bitcoin is valued at $73 thousand. That is because of its fundamental ability to store and move value permissionless over the internet, outside of the constraints of the existing financial system. 

## Where do you see the cryptocurrency industry heading in the next five to ten years, especially with all the discussions around regulations and mainstream adoption?

Bitcoin will become the most valuable asset in the world. The people, companies and countries who adopt it will become the most influential of the next century. 

![Image from Pexels](img/pexels-crypto-crow-643283-1447418.jpg "Image from Pexels")

Image from [Pexels](https://www.pexels.com/ru-ru/)

## For someone just getting started, what advice would you give to a new investors entering the Bitcoin market? Are there any common mistakes they should be mindful of?

First off, avoid the noise. There’s always going to be hype around other projects, but stick to Bitcoin. There is no Bitcoin 2.0. There is no second best. If you want to learn more about Bitcoin, read Bitcoin Magazine, or attend the Bitcoin 2025 Conference. 

## Your long-term commitment to holding Bitcoin, even through its ups and downs, is really impressive. What keeps you so motivated to stick with it?

For me, it’s about inevitability. I genuinely believe that personal freedom and sovereignty are things we all want, not just for ourselves but for our children too. And I don’t see any other path forward that can deliver that, other than Bitcoin. It’s not just about financial gain; it’s about building a future where individuals can be truly independent and free. Bitcoin is the the only tool I see that makes that kind of future possible. So yes, the price may fluctuate, but that doesn’t shake my belief in what Bitcoin stands for. 

## That sense of purpose is clear. Shifting gears, what upcoming projects or initiatives at BTC Inc. are you most excited about right now?

We’ve got so much happening, it’s hard to pick just one! Our Bitcoin for Corporations program is a big one. We’ve put a lot of effort into educating institutions about Bitcoin, and we’re seeing some real momentum there. But what I’m really excited about is taking our events global. We’re expanding to MENA later this year, and next year we’ll be in Las Vegas. That one is going to be epic—probably the biggest conference we’ve ever had. The energy around these events just keeps building, and I think 2024 and especially 2025 is going to be massive for Bitcoin. 

## Speaking of events, what can attendees expect from your upcoming conferences?

Expect to be blown away! We’re stepping it up every time. Our goal is to deliver more than just another Bitcoin meetup—we want to create a platform where real, hard discussions and proposals can take place. It’s a space for Bitcoiners, but also for people who want to push the conversation forward. We’re constantly working to enhance the attendee experience, and we want to make sure these events are the best anyone has ever been to. I want people to leave feeling like they were part of something special—part of this wild, early adopter movement that’s shaping the future.

From college skeptic to Bitcoin visionary: dive into David Bailey's journey as BTC Inc.'s CEO shares exclusive insights on digital freedom, the future of cryptocurrency, and why Bitcoin isn't just about money – it's about reshaping the future of global finance.

The freedom formula: David Bailey on Bitcoin, Belief, and Building Tomorrow's Finance

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