Telegram will share Ad Revenue Via Ton Blockchain

Introduction

Telegram has announced its plans to share advertising revenue with channel owners through the Ton blockchain. Founder Pavel Durov made the announcement on his official broadcast channel, stating that channel owners will receive 50% of ad revenue, with payments settled on the Ton blockchain. This development has already had a profound impact on the market, with the native Ton token skyrocketing nearly 40% in value.

Telegram's Revenue-Sharing Initiative

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Telegram's decision to share ad revenue is set to commence in March, according to Pavel Durov. Channel owners, who have been using Telegram's platform to deliver content to millions of users, will now be able to monetize their channels effectively. Previously, only 10% of the views generated on Telegram's broadcast channels were monetized through the Telegram Ads promotion tool, which prioritizes user privacy. With the official opening of the Telegram Ad Platform to advertisers in nearly a hundred new countries, channel owners in these regions will start receiving 50% of the revenue generated from ads displayed in their channels. This move is expected to create a new stream of income for content creators and incentivize the development of high-quality and engaging content on Telegram.

Impact on the Market

The announcement of Telegram's ad revenue-sharing initiative has had an immediate impact on the market. The Ton token, the native cryptocurrency of the Ton blockchain, experienced a meteoric rise of nearly 40% in value shortly after the news broke. This surge demonstrates the market's positive response to Telegram's ambitious plans and signifies growing investor confidence in the potential of blockchain-based advertising models.

Ton Blockchain: A Secure and Transparent Solution

All payments and withdrawals related to the ad revenue-sharing program will be settled on the Ton blockchain. The Ton blockchain offers a secure and transparent infrastructure that ensures the integrity of transactions. Leveraging blockchain technology provides an added layer of trust and eliminates intermediaries, offering a streamlined and efficient process for channel owners to receive their share of ad revenue.

Future Implications

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Telegram's move to share ad revenue via the Ton blockchain could have far-reaching implications for the advertising industry and content creators. By providing a direct and transparent revenue-sharing model, Telegram aims to empower channel owners and incentivize the creation of engaging content. This approach aligns with the broader trend of decentralization and blockchain adoption seen across various sectors, offering a glimpse into the future of advertising and content monetization.

Conclusion

Telegram's decision to share ad revenue through the Ton blockchain marks a significant milestone in the evolution of blockchain-based advertising models. By empowering channel owners and leveraging the transparency and security of blockchain technology, Telegram aims to create a more equitable and efficient advertising ecosystem. With the Ton token's remarkable surge in value following the announcement, it is evident that the market recognizes the potential of this innovative revenue-sharing initiative. As Telegram opens its ad platform to advertisers worldwide, content creators on the platform can look forward to new opportunities for monetization and growth.