**Barcelona, Spain** – Barcelona is set to welcome Europe’s largest blockchain event on October 16-17, 2025. With over 6,000 delegates and 300 speakers, it will be the largest blockchain event in Europe in 2025 and the largest edition since the event started in 2018.

More than 300 speakers, including top executives from Bitpanda, CoinFund, Galaxy, KKR, OKX, Banco Santander, BBVA, Algorand, Bullish, J.P. Morgan, BNP Paribas, and Bitwise Asset Management, will take the stage to share insights and drive the conversation forward.

This year’s agenda will spotlight the most relevant trends in the space, including tokenization of funds and securities, stablecoins, AI agents, institutional demand and ETFs, modern L1s and L2s, DePIN, restaking, user-first Web3 design, and Bitcoin as a treasury reserve.

One of this year’s standout innovations is the launch of Europe’s largest meetings program for the crypto industry, a first-of-its-kind initiative designed to maximize ROI for every attendee. With over 10,000 pre-scheduled 1:1 meetings expected, this new feature will set a new standard in the industry.

For the third time, EBC will host its flagship Start-up Battle, the largest blockchain start- up competition of its kind in Europe, where the 50 most promising European blockchain start-ups will pitch their ideas to a live audience.

At the top of the side event list, there will be a Hackathon where 200+ hackers, 30+ mentors and 20 teams are expected to participate in a 48-hour hackathon.

This year, EBC offers more than just an event, but rather a full experience. From a sunset beach party and a morning beach run to a curated wine tasting and a one-star Michelin tour, attendees will enjoy the best of Barcelona’s vibrant lifestyle.

The event also coincides with the Sitges Film Festival, the Salón Náutico boat show, which showcases boats, yachts, and maritime experiences, and the CSIO Barcelona, renowned as the world’s most prestigious equestrian competition.

Victoria Gago, co-founder of European Blockchain Convention, said: “We have seen an extraordinary increase in registrations and interest from exhibitors after the overwhelmingly positive feedback from our previous edition.”

"We are extremely excited to bring together the worlds of TradFi and digital assets”, shared co-founder Daniel Salmeron. “The participation of so many traditional banks and financial institutions demonstrates their optimism about the future of crypto and digital assets.”

To learn more about European Blockchain Convention, visit [eblockchainconvention.com](http://www.eblockchainconvention.com/)

**About European Blockchain Convention**

Launched in 2018, European Blockchain Convention is the most influential blockchain event in Europe, connecting industry professionals, startups, and technology leaders. The event provides a platform for sharing insights, fostering collaborations, and exploring the vast potential of blockchain, crypto, and digital assets.

EBC is introducing Europe’s largest meetings program for the crypto industry. Speakers include execs from Bitpanda, CoinFund, Galaxy, KKR, OKX, Banco Santander, BBVA, Algorand, Bullish and Bitwise Asset Management

European Blockchain Convention 11, set to become Europe’s largest blockchain event

Following the resounding success of past two editions, [VAP Group](https://www.vapgroup.co/about-us/) in association with  [Times of Blockchain](https://www.timesofblockchain.com/) is set to host an exclusive event on 10-11th December, 2025 in Space42 Arena,Abu Dhabi, that will bring together 5,000+ attendees, 200+ global expert speakers, 300+ leading investors, and 150+ media representatives on one dynamic platform to shape the future of the decentralized technology showcasing cutting-edge blockchain applications across multiple industries.

We are also proud to announce the support of the [Abu Dhabi Convention & Exhibition Bureau](https://visitabudhabi.ae/en/abu-dhabi-convention-and-exhibition-bureau) for the upcoming Global Blockchain Show, further strengthening our mission to bring world-class innovation and thought leadership to the heart of the UAE. 

Over the years, the Global Blockchain Show has played a vital role in advancing blockchain adoption worldwide. Here’s what our past event helped to achieve: 

5000+ attendees with 200+ sponsors; 70+ industry expert keynotes and 48% C Suite Founders around the globe on a single platform driving innovation through technology. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf1pDT-U2pO__3wQLkaZ7X17nucBvTvZTQI-vibWwIlWUmZX9NgM7rQWlie7qFcunVScDXkyVIyVOinj2hptTI5cROBxwwS4oSa_Bge9kmP3TjogXpXAeagJ-EwadhU1zQFzR72rpzpZMLPvsbUJHY?key=CASRX15vA-FttIby6PXl8Q)

What to Expect in 2025: From disruptive startups to established blockchain leaders, Global Blockchain Show Abu Dhabi is the ultimate platform to showcase innovations, secure investments, and shape the decentralized future. Whether you're a founder looking to scale, an investor seeking the next big opportunity, or a Web3 enthusiast eager to connect with like-minded visionaries, this event is your gateway to the forefront of blockchain technology.

* Exclusive Keynotes & Fireside Chats: Insights from blockchain pioneers and global leaders driving the next phase of Web3 innovation.
* High-Impact Networking: Connect with investors, developers, entrepreneurs, and policymakers shaping the blockchain landscape.
* Live Demos & Exhibitions: Experience firsthand the latest advancements in blockchain, DeFi, NFTs, and enterprise applications.
* Pitch Competitions & Hackathons: Discover the next wave of disruptive startups and emerging tech talent.
* Global Blockchain Show Week (3rd - 12th December): It convenes trailblazing events where visionary founders, pioneering developers, and forward-thinking investors come together for curated side events - a multi-day, country-wide exploration of blockchain technology, anchored by the Global Blockchain Show. 

[Join the Movement Today](https://www.globalblockchainshow.com/abu-dhabi/tickets/?utm_source=Media&utm_medium=Press+release&utm_campaign=GBS25-Abu-Dhabi-Dec-Tickets)

As blockchain continues to revolutionize industries from finance to supply chain and beyond, the Global Blockchain Show 2025 co-located with The Global Games Show serves as the ultimate convergence point for thought leaders and disruptors. Don’t miss the opportunity to be part of this transformative journey!

For media inquiries, please contact: media@globalblockchainshow.com

**About VAP Group:** 

A leading AI, Blockchain and Gaming consulting giant driving AI and Web3 solutions over the past 12 years under the flagship events that are globally renowned under the brand of Global AI Show, Global Games Show and Global Blockchain Show. 

With a strong UAE, UK, India and Hongkong footprint, our expert team of 170+ professionals ensures our clients remain at the forefront of innovation. We drive innovation through Strategic PR and Marketing, Bounty Campaigns, and Global Events that showcase the brightest minds in the transformative fields of Web3, AI and Gaming. We also offer services in Advertising & Media and Staffing.

Meet the Top 1% in Web3. From  industry leaders, visionaries and innovators of the Blockchain industry all under one roof at Abu Dhabi

Block your dates for The Global Blockchain Show 2025 hosted by VAP Group in Abu Dhabi 

Madrid, July 15, 2025 – With over 861 million users globally, the crypto industry is entering a new phase: adoption at scale. In this context, MERGE Madrid 2025, held at the iconic Palacio de Cibeles from October 7–9, positions itself as a must-attend event to understand, anticipate, and lead the future of digital finance and blockchain technology.

In its third edition, MERGE will welcome over 3,000 attendees, 500 international organizations, and more than 200 high-profile speakers, ranging from central banks and financial institutions to leading blockchain protocols, emerging startups, and global corporations already leveraging Web3 as a strategic innovation driver.

### Will Spanish Banks Launch Their Own Stablecoins?

Stablecoins are emerging as blockchain’s true killer app, creating real utility even for non-crypto-native users. In France and Germany, Société Générale and Deutsche Bank have already launched corporate stablecoin projects. In the U.S., banking consortia are discussing joint stablecoin initiatives to enhance efficiency and scalability.

MERGE Madrid 2025 will be the ideal stage to analyze and debate these developments, bringing together traditional finance and native Web3 ecosystems. Confirmed participants include Santander, BBVA, BNP Paribas, TowerBank, Wenia (Bancolombia) and many others.

### A Full Week of Vision, Tech, and Web3 Culture

This year, MERGE Madrid expands into a multi-layered experience, built around a weeklong program connecting every part of the ecosystem.

* October 7: Private roundtables with regulators at MERGE Institutional, followed by a VIP Cocktail.
* October 8–9: The main conference, the heart of the event, will explore business strategies, global regulation, digital finance, immersive art, cultural experiences, and Web3 adoption frameworks.
* October 10: MERGE Tech Summit, a full day of developer bootcamps, workshops, and technical sessions.
* October 11–12: The weekend Hackathon, where innovation comes to life.

This structure ensures representation from decision-makers and regulators to the developers building the future from code. MERGE transforms Madrid into a real bridge between institutional, technical, and creative worlds, shaping the future of the token economy.

### The Bridge Between Latin America and Europe

MERGE Madrid strengthens its role as a strategic connection point between Europe and Latin America, uniting institutions, governments, and businesses from both regions around Web3 innovation.

Previous editions have welcomed institutions like the Central Bank of Brazil, Argentina’s Central Bank, Argentina’s National Securities Commission, El Salvador’s Digital Assets Commission, the European Banking Authority, and governments from Madrid and Buenos Aires, many of whom are returning in 2025.

This transatlantic connection takes on special significance as MERGE coincides with Hispanic Heritage Week, positioning Madrid as a capital of Ibero-American collaboration in decentralized economics.

### A World-Class Speaker Lineup

MERGE is growing in every direction - and its speaker agenda is no exception. The 2025 edition features over 200 top experts and international C-level leaders, curated to provide a 360° view of the Web3 ecosystem:

* Traditional financial institutions: Key figures include Coty de Monteverde (Banco Santander), Francisco Maroto (BBVA), David Cunningham (Citi), Gabriel Campa (TowerBank), and Pablo Arboleda Niño (Bancolombia) — all leaders in institutional investment and crypto asset adoption.
* Native Web3 projects: Influential voices such as Staci Warden (CEO at Algorand Foundation), Cassie Craddock (Managing Director UK & Europe at Ripple), Robby Yung (CEO at Animoca Brands), Eric Piscini (CEO at Hashgraph), Charles d'Haussy (CEO at dYdX Foundation), and Robert Drost (CEO at Eigen Foundation) will be present, driving infrastructure, DeFi, and the convergence of AI and Web3.
* Major corporations and fintech: The program includes executives such as Damu Winston (Global Head of Web3 Innovation at Amazon), Esteban Sadurni (Director of Digital Assets and Blockchain at Checkout.com), Michael Higgins (International CEO at Hidden Road), Dotun Rominiyi (Technology Leader at London Stock Exchange Group), and Jaime de Mora (CTO for Startups & Unicorns at Microsoft EMEA), showcasing the strategic and technical role of digital transformation.

### Top-Tier Industry Support

Great events attract great partners. This year, MERGE is backed by leading organizations such as:\
BingX, Bit2Me, Ripple, ATH21, Boerse Stuttgart Digital, ikigii by Towerbank, Arbitrum, Asensi Abogados, Avenia, BSV Blockchain, Chainlink, CryptoMKT, EigenLayer, Finreg360, Lace, Notabene, Parfin, Stakely, Taurus, TRM Labs, and WOW!?

Madrid becomes the meeting point for the crypto industry — from banks and fintechs to startups, protocols, and major corporations embracing Web3 as a driver of innovation.

Could this be the year of bank-issued stablecoins? Watch it unfold at MERGE Madrid

## Introduction

The advent of technology has web3 changed the way business interacts with its audience. The marketing trends of web3 projects continue to attract the attention of industry leaders and innovators. Given the transformational experience of 2023, when decentralized applications, blockchain and augmented reality (AR) have become widespread, the marketing industry is now raging in anticipation of the next wave of progress. Companies are actively exploring new strategies for using web3 to redefine the relationship between brands and consumers, focusing on user-centered experiences and transparent interactions.

We, as a large team of professionals, want to predict and identify the hottest marketing trends in 2024, which will help us make the work better and more efficient. Observations, interesting projects and a lot of work, helped to realize the importance of trends in the web3 market.

## **Dominance of video content**

![](img/статья-камера.png)

The overwhelming desire for video content represents a notable trend in the constantly shifting web3 project scene that will dominate advertising campaigns in 2024. The power of visual storytelling through videos has shown to be unmatched in catching and holding audience's attention as consumers grow more discriminating and technology progresses. Web3 projects may effectively communicate intricate concepts, exhibit product features, and establish emotional bonds with their viewers through the dynamic quality of video material, which is sometimes lacking in plain text or image formats.

The movement in consumer preferences and behavior toward video content can be blamed. Users choose content that is easily readable, interesting, and educational at a time when time is of the utmost. All of these criteria are met by video content, which provides a multisensory experience that draws viewers in and deepens their engagement. Using explainer films, product presentations, or immersive virtual experiences, web3 projects are effectively communicating their stories through the versatility of video. While still useful, static photos might come across as one-dimensional and lack the dynamic storytelling potential that films offer. Because of this, boring, straightforward visuals are losing their ability to hold the attention of today's visually focused, fast-paced audience.

## Sustainability

Sustainability has evolved from being a catchphrase to a guiding concept for innovative web3 projects. Sustainability has become a critical value in the digital age, and consumers are drawn to firms that share their beliefs. Web3 initiatives that integrate ecologically sustainable methods into their operations and marketing not only promote a healthy world but also provide a favorable brand image that appeals to consumers who care about the environment. This change is a calculated effort to satisfy the changing demands of the contemporary consumer as well as a moral one.

An excellent illustration of this tendency is the increase of "eco-friendly" or "green" web3 initiatives. From adopting carbon-neutral protocols to using green energy for blockchain transactions, these projects include sustainable practices into their fundamental operations. Such projects stand out in a congested digital landscape and appeal to environmentally concerned customers in addition to being effective marketing tools.

## Personal Data

![](img/04.12.png)

By placing an emphasis on user data protection and ownership, Web3 projects are spearheading a paradigm change. By leveraging the decentralized and immutable characteristics of blockchain technology, they create safe solutions that enable people to manage and decide how their personal data is used, reducing the possibility of data breaches.

More and more web3 projects are choosing decentralized methods over sending user data to large platforms. By reducing the need for middlemen, this change encourages direct communication between service providers and customers. Not only does this improve user privacy, but it also fits in with the web3 movement's core decentralized concept.

One big benefit for the web3 market is that it can address the growing need for platforms that prioritize privacy by not sending data to large platforms. Web3 initiatives that put these principles first will have a competitive advantage because they build trust via moral and open behavior. By putting user control and data protection first, you can attract a more engaged and devoted user base and create a user-centric digital landscape in 2024, as people become more aware of the worth of their data.

ADS CONTROL is a Ukrainian marketing team specializing in Web3 and blockchain projects. They have been on the market for three years and are considered a beacon of expertise capable of deftly handling complex emerging trends to improve a company's marketing strategy. Their experienced team has extensive industry knowledge and seamlessly integrates the latest innovations to drive business forward. With extensive experience, challenges are not obstacles for us but opportunities to demonstrate our skills. We assure you that your marketing efforts are more than just management. They are carefully designed to be successful.

## Conclusion

2024 looks to be a game-changing year for data management techniques. Blockchain's decentralized structure makes it easier for the sector to uphold user data privacy and ownership, which is a change from traditional models where large platforms control a disproportionate amount of user data. Web3 projects are improving user privacy and meeting the increasing demand for ethical and transparent practices by purposefully moving away from sending data to tech giants. This tactical change is not just a reaction to privacy concerns; it also establishes the industry's ethical guidelines and makes a substantial contribution to the development of a user-centric digital environment.

In 2024, the marketing scene continues to advance, and we see Web3 projects having a transformative impact on the way companies engage with their audiences. Digital marketing has entered a new era that emphasizes user-centered experiences, transparent interactions, and sustainable practices. As we eagerly await the next wave of advancements in digital advertising platforms, [ADS CONTROL](https://linktr.ee/adscontrol) is proving to be a prime in the space. With three years of market expertise and innovative strategies, they are not just marketers, but strategic partners for those navigating complex web3 and blockchain projects.Their extensive experience in marketing development proves that your brand, under the confident leadership of impactful solutions, drives growth by building long-term relationships between business owners and customers while staying ahead of the competition. To learn more about improving your branding efforts, visit <https://www.adscontrol.io/> .

Explore the hottest marketing trends in the web3 industry for 2024. Discover the dominance of video content, the importance of sustainability, and the paradigm shift in personal data protection. Stay ahead of the game with these forward-thinking strategies.

Marketing trends of web 3 projects in 2024

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