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Identity Inflation: Why the Tech Market Never Wants You to Feel "Finished"

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Identity Inflation: Why the Tech Market Never Wants You to Feel "Finished" coverThe Self as a Beta Version: Exploring Surveillance Capitalism, "Liquid Modernity," and the Calculated Market Strategy of Making You Feel Obsolete.
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Author Daria Novoseletska  logoDaria Novoseletska
30 January 2026
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