## Introduction

In the dynamic world of startups, staying ahead of the curve is crucial. As we embark on another exciting year, [it's time to explore the hottest startups to watch in 2024](https://app.mash.com/reward/af37b89c-1817-46ae-8d67-099f58eb6ac4). From groundbreaking AI technologies to innovative app solutions and sustainability-driven ventures, these startups are disrupting industries and pushing the boundaries of innovation. In this article, we'll dive into the top startups to watch in 2024, showcasing their unique offerings, locations, and notable investors.

## Artificial Intelligence (AI) Startups

![Image By tirachardz](img/ai.jpg "Image By tirachardz")

Image by tirachardz\
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SoundHound: Located in Silicon Valley, SoundHound utilizes innovative AI technologies to empower developers and business owners with voiceenabled AI solutions. Their flagship product, Houndify, offers the world's fastest speech recognition and voice search capabilities.

People.ai: Based in San Francisco, People.ai leverages AI technology to create an enterprise revenue platform. By analyzing customer contacts and engagement, they provide actionable insights to sales, marketing, and customer service teams.

Flyfin: Operating out of San Jose, Flyfin is an AI-powered tax preparation and filing service. By combining the expertise of CPAs with artificial intelligence, they offer an expedited and automated tax solution for self-employed individuals.

Arrow: Headquartered in San Francisco, Arrow is an AI-powered B2B SaaS platform that automates social media content creation and management. Their features, including ready-to-use posts and custom content channels, help businesses enhance their online presence.

## App Startups

Blinkist: Based in Berlin, Blinkist is an app that provides key insights from nonfiction books in 15-minute reads or audio tracks. It enables users to access valuable knowledge on the go.

Babbel: Another Berlin-based startup, Babbel is a leading language learning app. With easy-to-navigate courses and bite-sized lessons, Babbel makes language learning accessible and enjoyable.

Realworld: Located in New York City, Realworld is an app designed to help young adults navigate adulthood. From tax filing assistance to pet ownership guidance, Realworld provides resources and tools for a successful transition into independent living.

## Beauty and Wellness Startups

![Image by rawpixel.com](img/beauty-startups.jpg "Image by rawpixel.com")

Image by rawpixel.com\
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Saie: Operating in New York City, Saie is a clean beauty startup that offers affordable skincare and beauty products. Known for their effective branding and celebrity endorsements, Saie is making waves in the clean beauty industry.

Kinship: Based in Corte Madera, California, Kinship is a sustainable skincare line. Their products are ethically sourced, cruelty-free, and packaged with recycled materials, making them a favorite among conscious consumers.

Makeup By Mario: Founded by renowned makeup artist Mario Dedivanovic, Makeup By Mario is an NYC-based makeup line. Inspired by Dedivanovic's artistry, the brand offers pro-quality products for beauty enthusiasts.

## Conclusion

The startup landscape is teeming with innovation and opportunities in 2024. From AI solutions transforming industries to app startups revolutionizing the way we learn and navigate life, and beauty and wellness ventures prioritizing sustainability, these startups are worth keeping an eye on. By staying informed about the latest trends and developments in the startup world, you can position yourself for success in this ever-evolving landscape.


Discover the hottest startups to watch in 2024! From AI technologies to innovative apps and sustainable ventures, these startups are disrupting industries. Stay ahead of the curve with this comprehensive guide.

The Hottest Startups to Watch in 2024!

## 15 Prompts That Can Actually Move Your Business Forward

Forget the noise around “AI productivity hacks.”\
The right prompt doesn’t just make you faster, it makes you clearer. It helps founders, designers, PMs, and engineers turn fog into focus. Below are 15 prompts that do exactly that, ones that help you think sharply, execute smarter, and keep your startup (or creative business) moving forward.

### THINKING PROMPTS – sharpen your strategy and judgment

1. The “blind spot” audit

“Act as an external advisor. Review my company’s strategy below and identify the 3 biggest blind spots – things we’re not seeing that could limit growth or cause risk.”

Why it works: helps you challenge your echo chamber and reveal what’s invisible from the inside.

How it moves your business:\
Tech founders often fall in love with their own logic,  their market assumptions, tech stack, or “obvious” customer pain. This prompt forces AI to act like a strategist with no emotional investment. It reveals weak spots: an untested market segment, overreliance on one client, or a tech dependency that could bite you later.

2. The “decision stress test”

“Here’s a decision we’re considering. Play devil’s advocate and outline the top 3 reasons why this could fail, and what data we’d need to validate or disprove each risk.”

Why it works: brings discipline to gut decisions.

How it moves your business:\
Startups make decisions under pressure, often with incomplete data. This prompt turns AI into a structured skeptic. It doesn’t tell you “don’t do it,” it tells you what to check first. Great for testing pricing changes, hiring plans, or product pivots before you commit code or cash.

3. The “value clarity” exercise

“Based on our website and pitch deck, describe in one sentence what value we actually deliver, and how it’s different from competitors.”

Why it works: clarity beats cleverness.

How it moves your business:\
If AI is trained on billions of examples, can’t articulate what makes you different, chances are neither can your customers. This prompt exposes unclear messaging, bloated copy, and weak positioning. Perfect for refining landing pages, investor decks, or brand narratives.

4. The “innovation reframing” prompt

“List 5 ways companies in totally different industries have solved a problem similar to ours and what we could learn from them.”

Why it works: reframes your challenge through unexpected lenses.

How it moves your business:\
Innovation often hides at the edges. A fintech team might learn from hospitality UX; a SaaS founder might adapt how gaming companies drive retention. This prompt turns AI into a cross-industry connector, helping teams break out of the “everyone in our field does it this way” trap.

5. The “impact map” prompt

“Map our main activities and show where we create the most vs. least value – for users, team, and the market.”

Why it works: visualizes leverage and waste.

How it moves your business:\
In tech, it’s easy to confuse busyness with progress. AI can analyze your roadmap, operations, and output, showing where effort equals actual value. It’s a strategic mirror: which sprint work moves the metrics, and which is just motion.

### ACTION PROMPTS – turn clarity into traction

6. The “clarify the chaos” brief

“Here’s our current to-do list for \[project]. Group these into 3–5 priorities that will have the highest leverage this week.”

Why it works: focus beats volume.

How it moves your business:\
AI is great at pattern recognition; use it to cut through operational noise. Instead of 20 equal tasks, you get 3 that move the system. It’s a micro project manager that helps overworked founders and designers keep velocity without burnout.

7. The “customer pulse” script

“Draft 5 short interview questions to uncover what users actually struggle with, not what they say they want.”

Why it works: translates empathy into data.



How it moves your business:

AI can help you phrase neutral, open-ended questions that elicit real insights. It helps teams replace assumptions with patterns: “people want faster onboarding” turns into “they don’t trust giving access before they understand permissions.” That’s where product breakthroughs happen.

8. The “experiment generator”

“Given our current goal \[e.g. increase retention by 15%], propose 3 low-cost experiments to test which change could have the biggest effect.”

Why it works: prioritizes learning over perfection.

How it moves your business:\
Startups live on experiments. This prompt gets AI to suggest fast, testable actions –landing page variants, feature toggles, micro-campaigns,  so your team learns faster and spends smarter. It’s lean methodology, turbocharged.

9. The “meeting rescue” prompt

“Summarize this transcript into: 1) decisions made, 2) blockers, 3) next steps –  in bullet points.”

Why it works: cuts through meeting fatigue.

How it moves your business: 

AI turns chaotic calls into crisp actions. It gives distributed teams (hello, hybrid chaos) shared clarity in seconds. Add it to your workflow, and meetings become momentum builders instead of energy sinks.

10. The “content that converts” brief

“Write a 100-word social post about \[product] focused on a single emotion (e.g. relief, curiosity, pride) that would resonate with \[target audience].”

Why it works: emotion drives conversion.

How it moves your business:\
In tech, storytelling often dies under jargon. This prompt helps you humanize your message: it translates features into feelings. A small startup with an honest emotional tone often outperforms a funded one with sterile copy.



### VISION PROMPTS –  widen your perspective

11. The “future signals” scan

“Analyze top 5 emerging trends in \[industry]. Which ones could reshape our business model within 2–3 years?”

Why it works: keeps you alert to disruption before it hits.

How it moves your business:\
AI can synthesize global trend data in minutes. For tech founders, it’s an early-warning system: the tool you use for prompts today might become the competitor tomorrow. Use this to align your roadmap with the direction the world is already moving.

12. The “competitor clarity” prompt

“Compare our product with the top 3 competitors in this market. Highlight what they do better — and where our differentiation could be clearer.”

Why it works: competition reveals your blind design choices.

How it moves your business:\
Many teams benchmark emotionally (“we’re better”). AI does it objectively – dissecting pricing, UX flow, messaging, speed, and audience tone. It’s like getting an analyst report without hiring one.

13. The “culture mirror” prompt

“From this internal memo or Slack thread, summarize what this reveals about our team culture, and suggest 2 actions to make it healthier.”

Why it works: surfaces what leaders don’t hear.

How it moves your business:\
Culture lives in the microtone, reaction speed, and feedback loops. This prompt helps founders detect early signs of burnout, misalignment, or communication breakdown before it explodes. Tech runs on humans; a healthy culture is infrastructure.

14. The “founder focus” reflection

“If our company disappeared tomorrow, what problem would the world still need solved, and how else could we solve it?”

Why it works: reconnects vision with purpose.

How it moves your business:\
Every startup hits existential fog. This prompt helps teams remember why they started – not just what they’re building. It’s a sanity check for mission drift and a creative reset when growth stalls.

15. The “north star refresh”

“Rewrite our mission statement in one sentence that a 12-year-old could understand – but that still excites an investor.”

Why it works: simplicity is the highest form of sophistication.

How it moves your business:\
AI helps you strip away buzzwords and return to the essence. When your mission is both clear and contagious, it aligns product, marketing, and hiring. Every great brand has a sentence everyone can repeat.

### Final thought

AI isn’t your intern – it’s your mirror.  It doesn’t replace intuition; it refines it.\
The real power of prompts isn’t automation –  it’s alignment: turning your chaos into clarity, your data into direction, and your ideas into action. The future of business won’t belong to those who type the most prompts,  but to those who ask the right ones!

Stop wasting time with generic prompts. We reveal 15 high-impact prompts designed for founders and product teams to expose blind spots, optimize focus, and align their mission—turning AI into a true strategic advisor.

15 AI Prompts for Founders: Strategic Clarity, Decision Stress Tests, and Execution

The Entrepreneur’s AI Mirror: Essential Prompts to Sharpen Strategy, Stress-Test Decisions, and Turn Operational Chaos into High-Leverage Action.

Beyond the Hacks: 15 Prompts That Actually Move Your Business Forward

Stop worrying about AI taking your job. Start using it! Discover 5 must-have, beginner-friendly tools (MailMaestro, Canva, CapCut, Notion, Workable) that help modern entrepreneurs work smarter, not harder.

5 Essential AI Tools for Entrepreneurs: Boost Productivity & Master Your Workflow

Beyond the Hype: 5 Essential, Easy-to-Use AI and Tech Solutions for Optimizing Communication, Visuals, Video Editing, Task Management, and Hiring.

The AI Toolkit Every Modern Entrepreneur Needs to Save Time and Scale

## Introduction

“Just do it, girl!”, - this is more than just a phrase. It's a call to action, a rallying cry for women around the world to stand up, take charge and embrace their power. It's a push for women to believe in themselves, to trust in their capabilities and to make a difference in the world. 
As part of our media partnership with WOW Summit, we had the opportunity to conduct an insightful interview with Krystelle Galano, a prominent figure in the blockchain industry. With over 10 years of experience in marketing and public relations, Krystelle shares her journey, inspirations and aspirations for the future.

## Can you tell us about yourself and what led you to the blockchain industry?

![](img/kr.jpg)

I'm Krystelle Galano and my journey begins in the vibrant city of Manila, Philippines, a decade ago. As a marketer, my role was clear: breathe life into the digital presence of budding companies, crafting engaging content, making ad campaigns and navigating the ever-shifting landscapes of platforms like LinkedIn and Twitter.
However, fate had other plans. An unexpected opportunity in PR thrust me into the realm of media relations, where I make articles for prestigious publications like Seattle Finance. This unforeseen detour not only broadened my skill set but ignited a passion for a field I hadn't previously considered.
Then came the pivotal moment—my discovery of cryptocurrencies and blockchain technology. As I navigated this new terrain, I found myself not only learning but thriving. From guest appearances on podcasts to spearheading events as a PR manager, my journey transcended traditional marketing roles.
What began as a simple desire to work has blossomed into a lifelong commitment to personal growth and industry innovation. Witnessing the exponential growth of blockchain and crypto in the Philippines has been nothing short of awe-inspiring. From obscurity to mainstream acceptance, it's a testament to the power of curiosity and perseverance.
Yet, amidst the chaos and evolution, one thing remains constant: the joy of sharing my experiences and inspiring others to embrace their own journeys. Seeing individuals transform their lives based on the lessons I've learned is the ultimate reward, reminding me that every twist and turn has been worth it.
In a landscape where change is the only constant, I find solace in knowing that my journey is far from over. As I continue to evolve alongside the ever-shifting tides of technology, one thing is certain—I'm exactly where I'm meant to be.
In the midst of countless interviews centered around blockchain and technology, there's a story I've yet to share—a story that delves deep into the intricacies of my journey and the driving forces behind who I am today.
My path hasn't been a straight line; it's been a winding road filled with unexpected twists and turns. It's about time I shed light on the journey that brought me to where I stand today—a journey shaped by resilience, passion, and an unwavering commitment to growth.
Like many, my journey began with a simple desire—to secure a job and provide for my family. But as life would have it, that desire soon evolved into something more profound—an insatiable thirst for knowledge and a burning passion to make a difference in the world.
Through the highs and lows of navigating the blockchain landscape, I've unearthed skills and strengths I never knew I possessed. From weathering the storm of scam projects to finding my voice as a female entrepreneur in a male-dominated industry, every hurdle has only fueled my determination to succeed.
But perhaps the most rewarding part of my journey has been the opportunity to inspire others—especially fellow moms—who may feel constrained by the confines of their home. From juggling family responsibilities to pursuing my passion for technology and marketing, I've proven that it's possible to carve out a fulfilling career path from the comfort of home. Now, as a proud member of the CryptoFemale organization, I'm committed to championing the voices of women in tech and empowering the next generation of female entrepreneurs. Whether it's through speaking engagements or grassroots initiatives, I'm determined to shatter barriers and pave the way for a more inclusive future.
So, as I embark on this next chapter as a Founder of CryptoFemale in the Philippines, I do so with a renewed sense of purpose and a steadfast belief in the transformative power of women in technology. 

## Could you please tell us what projects are you currently developing within your organization?

Within the realm of CryptoFemale and various exchange projects, my role has expanded to include speaking engagements and advisory opportunities. While I appreciate these offers, I'm drawn to the prospect of forging my own path, independent of predefined roles. 
The influx of speaking invitations may stem from my previous interviews and LinkedIn presence, reflecting a recognition of my journey and contributions thus far. Yet, my focus lies in exploring new avenues where I can make a broader impact. While employment is valuable, I'm driven to unearth new facets of myself, whether as a public speaker sharing insights from my decade-long journey or as a strategist assisting startups in brand-building and marketing endeavors.

## How do you prioritize events to participate in?

![Image from WOW Summit](img/how-do-you-prioritize-events-to-participate-in.png "Image from WOW Summit")

Image from [WOW Summit](https://hongkong2024.wowsummit.net/)\
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In every event I participate in, I approach it with a sense of purpose—to share insights, connect with others, and learn from the collective wisdom present. Whether it's a formal conference or a casual Twitter podcast, I prioritize opportunities where I can contribute meaningfully, regardless of the topic at hand.
My aim is to leave a lasting impression, not just within the blockchain industry, but among diverse audiences who can relate and derive value from my experiences. It's not merely about regurgitating technical information, but rather about weaving together personal anecdotes and industry insights to deliver a message that resonates universally.
Having attended events where speakers failed to establish a connection with the audience, I recognize the importance of authenticity and relevance in every interaction. As a speaker, I bear the responsibility of delivering substance over superficiality—offering genuine value that extends beyond the confines of popularity or self-promotion.
My goal is simple—to empower listeners with knowledge that transcends the mundane and sparks meaningful dialogue. Whether addressing seasoned professionals or newcomers to the industry, I strive to bridge the gap between theory and practice, infusing each presentation with real-world applications and relatable anecdotes.

## Who do you follow in your industry and who would you consider a prominent representative of this industry?

I admire individuals like Gary Vee, who exude authenticity and humility despite their immense success. Instead of flaunting material possessions or status symbols, they focus on sharing valuable insights and creating meaningful contributions to the world.
For me, it's not about chasing fame or recognition as an influential figure in the industry. I strive to be recognized for the value I bring and the positive impact I have on others' lives. Whether it's being nominated for prestigious awards or simply being acknowledged for my contributions, I find fulfillment in knowing that I've made a difference.
Balancing family, career, and business endeavors can be challenging, but I embrace every moment with gratitude and joy. Life is unpredictable, and I believe in cherishing each experience—both good and bad—as valuable lessons that shape who we are.
Maintaining honesty and authenticity in an industry often clouded by superficiality is a priority for me. I believe in being true to oneself and inspiring others through genuine experiences and insights. It's not about competing with others or seeking validation; it's about sharing knowledge, fostering connections, and uplifting those around us.
Every event I attend, whether as a speaker or a listener, is an opportunity to connect, learn, and inspire. I believe in leaving a lasting impression by sharing meaningful stories, offering practical advice, and encouraging others to pursue their passions with authenticity and integrity.
Ultimately, success is not measured by accolades or achievements but by the positive impact we have on the lives of others. I aspire to be remembered not for my titles or accomplishments but for the genuine connections I've forged and the inspiration I've imparted along the way.

## When you hear the question about the most challenging in marketing and pr in blockchain, what's first come to your mind?

One of the main challenges I've encountered as a marketer, particularly in startup companies, is the issue of budget constraints. While I am adept at strategizing and executing marketing plans, it becomes challenging when clients have high expectations but limited budgets. Negotiating with influencers and planning ad campaigns can be costly, and it's essential to align the budget with the desired results.
Transparency in communication channels is also vital, as it ensures clarity and prevents misunderstandings. However, I've experienced instances where agencies promise certain outcomes but fail to deliver, highlighting the importance of due diligence when selecting partners.
While challenges like budget constraints and communication transparency are prevalent in marketing, honesty and strategic planning can help navigate these obstacles effectively. It's crucial for both clients and marketers to manage expectations realistically and collaborate transparently to achieve desired outcomes.

## Do you have any advice for the founders-beginners, who just launching their blockchain or related to blockchain projects?

Before diving into the world of business, especially in the blockchain industry, it's crucial to acknowledge that success isn't guaranteed. Like any venture, there are risks involved, and it's essential to approach it with a mindset prepared for the challenges ahead.
Imagine starting a business as preparing a recipe—you need the right ingredients and mindset before you begin. Ask yourself if you're willing to invest the necessary time, money, and effort. If the answer is yes, then you're on the right track.
However, starting a business also means managing various challenges, including time management and team coordination. As a potential founder, you must be fully committed and prepared to overcome obstacles.
If doubts linger in your mind, it might not be the right time to start. But if you feel confident and determined to make a change, then go for it. No one can stop you but yourself.
While some may hesitate to take the leap, others are ready to embrace the journey. If you're truly passionate about your vision and ready to face the uncertainties, then take the plunge. Just do it!


Krystelle Galano, a prominent figure in the blockchain industry, shares her inspiring journey and aspirations for the future. Discover the power of women in blockchain and the transformative impact of embracing your own path.

Girl, just do it: Championing Women Empowerment!

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