## Play-and-earn, a new paradigm in blockchain gaming is shaping the industry now. It refactors gamers priorities from earning only to enjoying the gameplay and having the opportunity to earn. There’s no more need to buy an NFT first just to enter the game and to spend hours trying to get rewards and to cash it out in detriment of playability. So it was in Axie Infinity, Stepn, where the player should purchase first in order to get access to the gameplay. 

\
Play-and-earn is fun and rewarding. At the same time, the economic reward is not a core, but just a small part of the whole experience. Moreover, this model makes blockchain games easier to perceive by the traditional gaming community.\
Heroes Battle Arena from Ukrainian gamedev team is one of the vibrant examples that shows off all the benefits of the play-and-earn model. 

![]()



### How to play Heroes Battle Arena?

Gameplay

[Heroes Battle Arena](https://www.heroesbattlearena.online/) is a fantasy PvP strategic RPG on blockchain with zero initial investments. The main idea of the gameplay is to gather an army and to eliminate other users in auto-battle or manual regime, depending on the type of the battle.

**The army consists of three types of magic units. Each has its own abilities and destination leading to unlimited combinations in the battle. This is the one of the Heroes Battle Arena’s features that is awaited to attract non-crypto users.**



![]()



From the start, the player gets 100 Barbarians to start up in Heroes Battle Arena. Furthermore, there’s an opportunity to use boosters:

* Power Stones to strengthen the army;
* Poisonous Stones to weaken the opponents;
* Super Stones giving the extra advantage over the opponents;![](https://lh6.googleusercontent.com/nAGdC3SVj04XU5zAksTw1yHg-1JPyl4TJdtlGw-lFfckmd7xmoer5GILIYL0YHtlsWFXBCFc3PVaxT8fEeLS4lV9Su1vnJVQngdiA3ocCxwudmskK5wAx3NcDPnvn8AzejiOVfIJY0b77P0aVv6D_kJhmqs3nJ0v4E4Y-9-EiXJgjH2TEkK6rag0bPAZ)
* Gods as supreme, constant,  limited, and paid boosters.

\
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**Start & rewards**

To strike up the battle, there are several steps:

1. To acquire units first.
2. To add up to 2 Magic Stones and up 8 Gods, if available.
3. To manage the army: place the units in the right order to get the highest efficiency during the battle.
4. To play.

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After the battle, players get rewards: 

* NFT Magic Stones that could be sold or invested back in the game. 
* NULS tokens. 

It doesn’t matter whether the player wins or loses. Whatever happens, he receives the prize all alone. The bigger the army gets, the more precious the reward becomes. 

**Guilds**

In addition, Heroes Battle Arena possesses a strong and consistent social part as a play-and-earn project. Users can create guilds of up to 50 members. They can choose among 3 types of guilds with different benefits each.

![](https://lh6.googleusercontent.com/I_BOVmf_623mEFlgRdRQS72F73DAEVsX6NUa0ypuwUZY-1F15aA8zzTKekoRSu2ZVZYAxk93gsJ2nzGIgPtx9MfgK9cmHkV-fn2hO3i-5H-rRtD8GgDdumnIGb7IcfYFh6mxGlb2H1E8ZNbdbtGbtMmnavHL6wUVYtsetMIlMaSQFpWC8jYxAF1TsiPt)

The guild’s head is authorized to:

* Set up a payment for the new members.
* Manage the guild’s treasury.
* Receive the part of all members rewards.

Members will receive more bonuses after the battle and discounts to all the in-game units.

Players can already try on the demo version of Heroes Battle Arena for PC on the site of the project.

**How to earn in Heroes Battle Arena?**

Heroes Battle Arena is a multichain game, being adapted soon for most popular blockchains: Ethereum, Polygon, BSC, Moonbeam etc. It features the following NFTs as the source of earnings: 

* Pantheons of Gods as super boosters.

![](https://lh3.googleusercontent.com/ri1VpxR0z-GAP0-Sc228V7zhJlFRinOHmfWdf2pLPClpa8CpRogtbPCUrGg0MjQlFfAy5VaiR3NlenPaI9Iyn3PJA0nEnA3ZVvDiXRwuMCRIyX_ju0n4UfAi-hwkk_EDqBjAOZJCrDn_oaYLcmIg6tIhNwNij0bB0dJotqC29513xGUeRJacgkMGdMhB)

* NFT for guild owners providing supplementary rewards for them;
* NFT as Army Supply to enhance the number of battle units and to make the 

reward grow; 

* NFT for premium subscription. It makes mana recover faster and allows to 

use boosters more often;

* Magic stones with extra abilities.

With all of the NFTs, players will receive additional tradable income. In addition,  NFTs could be freely bought, sold, and traded [on the marketplace](https://store.heroesbattlearena.online/). 

Moreover, the game has its own token, $HBA. With it, players can buy Magic Boxes, vote in DAO being created soon, and purchase an NFT hero. This new feature can help implement better economies and will increase player engagement.\
\
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**What are the plans?**

Soon, the game will be launched on Polygon network and will be promoted by the ambassadorship program.

Future, are planned:

* Release of the mobile version;
* Launch of the gaming assets constructor;
* Adding of 7 + blockchains
* Story mode with quests.  
* and some more.

![](https://lh4.googleusercontent.com/x2oeYL-yzeFqUV-2LveqqiQshxiIRthTaJT_mrkEgVnfHzJ_zkAzDJF_1OCKKSUrUH_FgMWrvCst5wcvTQiv9le8qjKer3VeHp56nk67PhjCxMwqzStT7L-IUtnbzTWnMMMSkcPMi63xSS0xX-IQ6DNfPgP7QSfTqRX4zVmRChx_zpf7oQjcbupvIjLT)

**Conclusion**

The Heroes Battle Arena team has already contributed to Gods Unchained, Ancient Kingdom, CryptoBrewMaster and other popular blockchain games development. 

Now, it looks like they have got to turn this experience into their own promising project, being an incentive both for traditional and blockchain gamers. On the one hand, the gameplay system looks familiar to those who spend hours playing Heroes of Might and Magic etc. On the other hand, the game provides earning and owning benefits.\
\
To learn more about Heroes Battle Arena, visit their [website](https://www.heroesbattlearena.online/), follow them on [Twitter](https://twitter.com/heroesbattlearn) , and join their [Discord chat](https://discord.com/invite/heroes-battle-arena).

Heroes Battle Arena: RPG on 7+ Blockchains. An Ultimate Guide

First look. Heroes Battle Arena, a blockchain-based strategic RPG with zero start investment

## Introduction

![Photo from frimufilms on FreePik](img/intro.avif "Photo from frimufilms on FreePik")

Photo from *frimufilms* onFreePik\
\
The IT Arena conference stands as one of Eastern Europe's most significant and influential tech events. This annual gathering brings together thousands of IT professionals, entrepreneurs, investors, and enthusiasts from around the world. With its extensive coverage of topics ranging from artificial intelligence and blockchain to cybersecurity and cloud computing, the conference provides a comprehensive platform for knowledge sharing, collaboration, and networking. Renowned experts deliver keynote speeches, engaging panel discussions, interactive workshops, and captivating exhibitions, making IT Arena a must-attend event for those seeking the latest trends and innovations in the IT industry.

## A Rapid Rise to Prominence

![Photo from FreePik](img/it-enthusiasts.jpg "Photo from FreePik")

P﻿hoto from *FreePik*\
\
Founded in 2014 by a group of passionate IT enthusiasts, IT Arena has experienced remarkable growth over the years. The conference has attracted prominent partners and sponsors, including industry giants such as Microsoft, Google, Facebook, Amazon, and IBM. Its commitment to excellence has earned it numerous prestigious awards and recognitions, including the title of Best IT Conference in Ukraine by DOU.ua and Best Event in Eastern Europe by Eventex Awards.

## Unique Experience in Lviv

Each year, IT Arena takes place in Lviv, a beautiful city in western Ukraine renowned for its rich cultural heritage and thriving IT community. The conference venues, situated in both historical and modern buildings throughout the city center, create a captivating atmosphere that fosters collaboration, learning, and innovation. In addition to the thought-provoking sessions, attendees can look forward to engaging social events such as parties, concerts, city tours, and sports activities, providing ample opportunities for networking and building meaningful connections.

## Embracing "The Future of Technology" at IT Аrena 2023

![Photo from rawpixel.com](img/future-of-tech.avif "Photo from rawpixel.com")

Photo from *rawpixel.com*\
\
As IT Arena celebrates its 10th anniversary, the theme for the 2023 edition is "The Future of Technology." This milestone event aims to showcase the remarkable achievements and potential of the IT community in Eastern Europe. The conference will delve into the latest trends and innovations across four distinct tracks: Business, Technology, Product, and Startup. Attendees can expect enlightening keynote speeches, dynamic panel discussions, enriching workshops, and captivating exhibitions, all designed to inspire and connect participants with the global tech scene.

## Startup Competition: A Path to Success

IT Arena provides a golden opportunity for promising startups to gain exposure, valuable feedback, and potential funding. The Startup Competition, a highlight of the conference's Startup Track, invites eligible startups to pitch their innovative ideas to a panel of esteemed judges and potential investors. Past winners, including Preply, Petcube, and Reface, have experienced remarkable growth and success following their participation in IT Arena's Startup Competition.

## Join the IT Arena Community as a Volunteer

![Photo from pressfoto](img/join.jpg "Photo from pressfoto")

Photo from *pressfoto*\
\
IT Arena welcomes individuals who are passionate about technology and community engagement to volunteer at the conference. Volunteering offers a chance to gain valuable experience, learn new skills, network with inspiring individuals, and contribute to the growth of the tech community. Various volunteer roles, such as registration, info desk, speaker assistant, and media assistant, offer diverse opportunities to be part of this extraordinary event.

## Becoming a Speaker at IT Arena 2023

For those looking to share their expertise and insights, becoming a speaker at IT Arena is an excellent opportunity. To apply, prepare a proposal related to one of the conference tracks: Business, Technology, Product, or Startup. The proposal should be original, engaging, and relevant to the IT industry and the conference theme. Submit your proposal online through the IT Arena website, including a title, abstract, bio, and a video of yourself speaking. If selected, you will be invited for an interview and a rehearsal to fine-tune your presentation. As a confirmed speaker, you will receive a speaker package, including a free conference ticket, accommodation, travel expenses, and other benefits.

## Secure Your Spot at IT Arena 2023

![GIF By HULU](img/high-five-amanda-seyfried-gif-by-hulu.gif "GIF By HULU")

GIF By *HULU*\
\
IT Arena 2023 promises an unforgettable experience filled with knowledge sharing, innovation, and networking opportunities. Whether you're an industry professional, entrepreneur, investor, or tech enthusiast, this milestone event will shape the future of technology. Don't miss the chance to be part of this extraordinary journey and witness the next wave of technological advancements. Apply now to secure your spot and join the global tech community at IT Arena 2023!

Join IT Arena 2023, Eastern Europe's premier tech event celebrating a decade of innovation. Discover the latest trends in AI, blockchain, cybersecurity, and more. Connect with experts, startups, and investors. Be part of the future of technology. Apply now!

IT Arena 2023: Eastern Europe's Premier Tech Event Celebrates a Decade of Innovation



Salvatore Leggiero, an Italian entrepreneur, has made quite a splash with his latest venture, the Blockchain Tower, in Dubai. This groundbreaking project holds all the promises of success, marrying Leggiero's extensive real estate experience with his passion for cryptocurrencies. The result? The awe-inspiring Bitcoin Tower.

“Thus, the Bitcoin tower was born to celebrate Bitcoin and its values. It will be a hotel, a building with content not only of technological innovation but also sociologically different.”

With a touch of visionary madness and a hint of crypto-magic, Leggiero conceived this extraordinary structure to symbolise the fusion between the world of real estate and the ever-evolving realm of cryptocurrencies. Imagine a tall and proud tower overlooking the Dubai skyline, its gleaming facade capturing the essence of luxury and cutting-edge technology.

What sets the Bitcoin Tower unique? It's the incorporation of blockchain technology into its foundation. It’s the bedrock of the tower's operations. Every transaction, every lease agreement, and financial interaction is logged securely and unalterably on the blockchain.

![dubai](img/progetto-senza-titolo-3.png "dubai")

Where is the Blockchain Tower going to be in 10 years?

“In ten years, there will be 15 towers, and it will be a hotel chain. For example, there will be properties designed and managed with new rules through NFTs.”

A tower was built to symbolise the marriage of real estate and cryptocurrencies. Who would have thought? It surprises us, challenges our preconceived notions, and presents new possibilities.

As we navigate the ever-expanding world of cryptocurrencies, Salvatore Leggiero has ingeniously combined his expertise in real estate with the transformative power of blockchain technology. The Bitcoin Tower is set to be an architectural marvel that encapsulates the spirit of innovation while offering a glimpse into the future of the real estate and crypto worlds.

The Bitcoin Tower it's more than just a building, it's a testament to the bold imagination of Salvatore Leggiero and a beacon of possibility in the realm of crypto-infused real estate.

Stay tuned for more exciting developments in crypto and real estate, and remember: innovation knows no bounds. 

The interview with Salvatore Leggiero is not just an inspiring story, but also a powerful source of daily motivation for anyone pondering whether to dive into the world of entrepreneurship. Salvatore is a shining example who took the leap and succeeded against all odds.

Introducing Salvatore Leggiero: The Italian Entrepreneur behind the Blockchain Tower in Dubai

Interview with the Italian real estate entrepreneur, who has rebuilt his life in the United Arab Emirates

 Salvatore Leggiero: The Italian Entrepreneur behind the Blockchain Tower in Dubai

Imagine a world where you don’t need to pay for entertainment. Instead, the game you play rewards you for in-game activities. Fantastic, isn’t it? The good news is that it’s no longer a dream; this fantasy of avid gamers took shape in GameFi. 

Play-to-earn (P2E) games powered by [blockchain](https://4irelabs.com/articles/how-blockchain-transforms-the-gaming-industry/) are one of the most exciting phenomena in the modern gaming industry. It is a peculiar mixture of gaming and finance that allows gamers to earn real assets while playing their favorite games. Often referred to as GameFi, these games give players complete ownership of digital assets such as weapons or costumes and allow them to trade these on [NFT marketplaces](https://4irelabs.com/nft-marketplace-development/) and crypto exchanges. So, gaming has become much more than a way to kill time; it can help earn real money and monetize one’s hobby.

When it comes to GameFi’s success, numbers speak louder than words. According to the [estimates](https://www.globenewswire.com/news-release/2022/07/26/2485687/0/en/Play-to-Earn-NFT-Games-Market-Worth-USD-2845-1-million-by-2022-2028-Opportunities-Challenges-Drivers-Trends-Key-Players-Regional-Analysis-Size-Shares-Developments-Types-Application.html), the global P2E market was worth almost USD 777 million in 2021. This number is predicted to increase exponentially in the next decade. Millions of people play P2E games regularly, making this industry an appealing business opportunity. The most popular GameFi projects, such as Axie Infinity, are [reported](https://medium.datadriveninvestor.com/play-to-earn-gaming-economy-market-size-and-business-model-e01398393db1) to have 2.7 million active monthly users, so it’s easy to imagine the immense potential of this market. 

Want to dive deeper into the world of P2E? In this article, we touch upon the GameFi audience characteristics and provide an overview of the top GameFi blockchain protocols and games by the audience. Read on to learn more.

## **GameFi Audience Analysis: Who Plays and Why?**

Although P2E gaming statistics are scattered, available [data](https://www.finder.com/nft-games-statistics) helps build a general understanding of the GameFi audience. Currently, India boasts the largest GameFi fan base, with 34% of surveyed respondents saying they played P2E games. These games are also popular in Hong Kong and the UAE, with 29% and 27% of gamers engaging in GameFi in these regions, respectively. Only 9.4% of those surveyed in the United States reported trying P2E games. 

Want to learn what country and audience to target with your P2E business? Look at the statistics presented below, which show the current and projected percentages of GameFi players by country. As you can see, France, Spain, and Peru are among the countries that will experience the greatest GameFi market growth in the nearest future.

![](img/current-and-projected-percentages-of-gamefi-players-by-countries.jpg)

To anticipate the P2E trends, one may also look at how month-over-month (MoM) traffic changes across countries. The table below shows that Iran, Bangladesh, the UK, Lithuania, and Indonesia exhibit the greatest MoM increase.

![](img/month-over-month-mom-traffic-changes-across-countries..jpg)

### GameFi Demographics

An interesting insight gained by researchers is that P2E attracts more men than women (see table below). In terms of age, people in their 20s are the most loyal GameFi fans. This population has much free time, technical knowledge, and skills to benefit most from P2E gaming. This information is essential for those planning to create P2E projects or [NFT marketplaces](https://4irelabs.com/nft-marketplace-for-p2e/) for such projects.

![](img/gamefi-demographics.jpg)

### GameFi Genres/Types

Another important aspect to keep in mind when joining the P2E market is the genre/type of games that attract the greatest attention. Action, collectible, adventure, PVP, strategy, and RPG lead the way in this industry. However, there is always a chance to find a niche in less developed genres, such as card games or racing. Ultimately, it is the technical sophistication and visual appeal of the game that matter rather than its genre.

### Reasons Behind the GameFi Craze

But why is GameFi becoming so popular today across the globe? The most exciting benefit of P2E projects is that they can help earn real money. So, gamers now have a credible justification for spending hours at their computers. Some of them go further and adopt gaming as a lucrative career. This advantage explains why GameFi is a rising trend in developing countries with limited employment opportunities. 

Furthermore, asserts that gamers accumulate by completing in-game assignments can come in the form of [cryptocurrency](https://4irelabs.com/articles/cryptocurrency-development-guide/), non-fungible tokens (NFTs), or an increase in value to existing NFTs. With multiple crypto markets and [crypto banks](https://4irelabs.com/articles/what-are-crypto-banks-everything-you-need-to-know-about/) currently available online, one can cash out in-game assets in a blink of an eye.

Since GameFi projects use blockchain, it is possible to secure one’s assets. The money you earn is well-protected, just as players’ personal information that is encrypted and protected from leakage. Gamers are also attracted by the consistency of GameFi services, as they can access their data in any situation. Other advantages that make P2E unique are listed below:

* Ownership
* Interoperability
* Immutability 
* Wide selection of games

So, there are many reasons to check out GameFi projects and spend your leisure time productively.

## **Top GameFi Blockchain Protocols by Audience**

Blockchain protocol used for P2E game development plays a decisive role in its success. Even if you intend to use professional [blockchain development services](https://4irelabs.com/blockchain/) for your GameFi project, learning what blockchain protocols to prioritize may be useful.

### \#1 Polygon

This Ethereum-based blockchain platform is characterized as a Layer 2 system, meaning that it is designed to address Ethereum limitations. It is [known](https://www.forbes.com/advisor/investing/cryptocurrency/what-is-polygon/) for its speed, low transaction fees, and scalability. Polygon is also appealing from a practical perspective because many [development companies](https://4irelabs.com/polygon-development/) work with this platform. Polygon has its own MATIC cryptocurrency that can be easily accessed via exchanges like Coinbase. In Polygon-based games with the largest audience, such as Planet IX, the total value of assets in smart contracts exceeds $40 million. The number of unique active wallets in these games may reach 23k.

### \#2 BNB Chain

This Ethereum-compatible BNB Chain provides state-of-the-art infrastructure for blockchain-based games. The open source community-driven decentralized ecosystem also has a successful native cryptocurrency called BNB Beacon Chain. Some of its top games, such as MOBOX: NFT Farmer, have a total value of assets locked (TVL) exceeding $35 million. Popular P2E games built on this system boast an impressive audience reaching 27k players.

### \#3 Ethereum

One of the most recognizable names in the blockchain industry, this system has a cryptocurrency and a platform for designing open-source, decentralized online services and games. More than 360 NFT games use the Ethereum ecosystem, which makes it one of the most tried and tested platforms. Popular games such as The Sandbox, Axie Infinity, and others run on this platform, so it is a safe and reliable choice.

### \#4 WAX

Also known as the Worldwide Asset Exchange, this platform is one of the most widely used systems for games, NFTs, and dApps. The WAX ecosystem encompasses games belonging to different genres, from fighting to the metaverse. Hits such as Farmer’s World, Alien Worlds, and Prospectors are only a few of WAX-based successful games. Advantages of this blockchain platform include speed, price, scalability, friendly community, and energy efficiency.

### \#5 Flow

Boasting a market cap of $1.5 billion (as measured in October 2022), this platform is a safe bet for those willing to create a high-quality P2E game. Flow does not employ sharing techniques, so it offers low-cost transactions and outstanding speed. It is also known to improve users’ experience by simplifying transaction complexity. The global popularity of Flow games such as Trickshot Blitz, Solitaire Blitz, and Football Club proves that this blockchain system is worth attention.

### \#6 NEAR

The play-to-earn sector has actively adopted NEAR, as exemplified by GameFi projects such as Pixel Pets, Land to Empire, PlayEmber, and others. This public Proof-of-Stake (PoS) blockchain lures businesses with fast transactions and low transfer fees. It gives developers the best tools to create and run high-performance apps with reasonable fees. One of the NEAR protocol’s numerous advantages is its unique approach to sharding – the division of blockchain into shards (sections) that optimizes network activity and allows for infinite scaling (see figure below).

![](img/the-division-of-blockchain-into-shards.jpg)

### \#7 Solana

With annual revenue reaching $50 million and more, Solana is certainly one of the leaders among GameFi-friendly blockchains. DeFi and NFT projects choose this platform due to its high transaction speed, scalability, and low cost. The same reasons encourage an increasing number of P2E games to utilize this ecosystem. DeFi Land, SolaJump, LadderCaster, and other popular games that rely on this blockchain ecosystem prove that Solana is perfectly suited for powering transaction-heavy blockchain games. The accessibility of [Solana blockchain development services](https://4irelabs.com/solana-development/) is another reason to keep in mind if you are searching for cost-effectiveness and quality.

## **GameFi Games Currently on the Rise**

An overview of the must-play P2E projects will help you better understand the current market trends, competition, and audience preferences. Currently, the most high-performing games in this area include Alien Worlds, Axie Infinity, Bomb Crypto, DeFi Kingdoms, and Splinterlands (see figure below for more details). Axie Infinity and DeFi Kingdom players have invested the greatest amount of money in these games, meaning they place great value on their in-game assets.

Axie Infinity truly stands out in this list, as it reached a total NFT trading volume of $2.6 billion. At its peak (January 2021), the number of monthly players in this GameFi project hit 2.78 million. Although the popularity of this play-to-earn NFT game has declined since then, these numbers vividly show the immense potential of P2E projects in terms of attracting a large audience and generating huge profits. 

Alien Worlds is a role model for P2E games regarding innovation. It has recently introduced in-game WAX-based decentralized autonomous organizations (DAOs). These are online communities united by a shared goal, in which all community members have a certain degree of control. They can use their governance tokens to vote on various proposals and compete with other DOAs. In this way, Alien Worlds represents a successful case of a P2E game that uses innovative technology solutions to engage the audience creatively. This GameFi project also demonstrates the importance of choosing a scalable blockchain ecosystem that will allow for introducing competitive, appealing features. 

## **What’s Next?**

So, what does the future hold for the GameFi industry? Let’s summarize the key changes that will shape this sector in the nearest future:

* Increased demand for P2E [blockchain development](https://4irelabs.com/articles/guide-to-blockchain-development/) services 
* Incorporation of metaverse and AR/VR applications
* Further enhancement of security protocols
* Games to become a full-time job for many players

In each of these areas, the innovation potential is almost limitless. Businesses entering this industry have numerous opportunities to create competitive, unique, and financially successful GameFi projects. 

However, the GameFi industry will need to improve its public image, particularly among gamers. It is important to create projects that will not make players choose between money-making and fun. P2E games still face immense competition from traditional video games, so they need to work on quality just as much as on visual appeal and gaming experience. Companies that come up with P2E projects that have it all: quality, diverse features, security, and monetization, will be able to dominate this industry in the following years.

## **Conclusion**

To sum up, the play-to-earn industry is a fast-growing field that will likely attract more investment. GameFi has revolutionized the gaming experience, allowing players to monetize their gaming skills. It is not surprising that millions of people worldwide play P2E games regularly. Companies that want to earn a market share in this field should carefully choose the blockchain ecosystems that power P2E and work on the balance between quality and monetization. Examples of successful GameFi projects, such as Axie Infinity, prove that P2E is a financially attractive sector with much room for growth.

https://4irelabs.com/

Want to dive deeper into the world of P2E? In this article, we touch upon the GameFi audience characteristics and provide an overview of the top GameFi blockchain protocols and games by the audience. Read on to learn more.

GameFi Audience Report and Predictions

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