## Introduction

Generation Z, also known as “zoomers”, is no longer an anonymous entity to contemporary brands. Born between the late 1990s and early 2010s, they make up nearly 40% of global consumers and can spend vast amounts on goods and services. The high-tech or what can be referred to as “digital” generation seems to have high preferences for visually appealing and tailored offers. To ensure that customers remain loyal, corporations must accurately assess design development elements ranging from the outside look of the product to the posts made on social media.

Thus, in this article, we intend to make an analysis of the most crucial concepts that have to be taken into account when designing for Gen Z, with some real-life examples of how these principles can be properly implemented.

## Developing Storytelling Around Characters

![Image by FreePik](img/still-life-graphic-design-office_23-2151345429.jpg "Image by FreePik")

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In the past, successful advertising campaigns focused on product characteristics and urged immediate purchase. Instead, their untamed imagination seeks stories with nonrecurring but very prominent characters. For instance, NZXT which deals in gaming computer components developed a cartoon figure known as Poochy – a blue square-like bear and currently the mascot for NZXT’s social media outlets.

In this way, NZXT has successfully appealed to gamer-zoomer and humanized its products through Poochy’s humorous experiences and quick-witted personality. Moreover, to enhance closeness with customers, the company began to sell products, which were items with the company’s mascot imprinted on them.

Character usage Geico insurance company has a very effective Instagram page, where all the activities are managed by their famous cartoon gecko. While this character has been featured consistently since 1999 in the company’s TV advertisements, the organisation then learnt that it could not reach the youthful population through TV advertisements alone, but it had to push the gecko on social media to appeal to the youth.

Therefore, the formation of a lively memorable symbol enables the creation of a whole narrative associated with it and using which to correlate the audience with the brand in question. This has a positive impact on the proper conveyance of the brands image as well as develops an emotional bond with the customer.

## Using Trendy Visual Solutions

Concerning the last generation, it is also important to note that Generation Z is very sensitive to aesthetics – they want extraordinary memorable visual images. This is especially the case when it comes to generating content for the social media platforms, on which almost all the zoomers are virtually immersed in throughout their day.

Analyzing NZXT's work, several key techniques can be highlighted that attract the attention of this audience:

* Use of Bright, Saturated Color Palettes: Whereas generation Y likes to find balanced hues and calm pastel shades, generation Z prefers opposite, ‘loud’ tints.
* Experimentation with Unusual Shapes and Textures: For instance, round, red and full-bellied Poochy conveys cute, soft and warm image that can be associated with friendliness.
* Combining Modern and Retro Styles: There is a desire for products that remind of the 90s and 2000s, which opens up possibilities for developing exclusive still sensible ideas.
* Use of Animation and 3D Graphics: Transitioning, the more complex shapes and forms of the volumetric design elements appear to be more memorable to the young audience that is familiar with their content being on the move.

Therefore, the identification of modern trends in visual perception and their competent use provide for brand familiarity and desire among Generation Z.

## Developing Engaging Material

![Photo from FreePik](img/different-vases-with-green-pink-light_23-2149835493.jpg "Photo from FreePik")

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However, content as well should be as lively and fashionable as possible as well as to look as non-traditional as possible. Idiosyncratic scripted resolution is preferred by Zoomers as they enjoy workarounds that make them participate in interacting with the brand.

Companies must frequently utilize various engagement techniques on social media to get the best result, which results in loyalty. For instance, the language learning application Duolingo developed an extra Instagram account for the corporative symbol – an owl. These come in form of post that are entertaining for users while at the same time familiarizing them with the brand.

Also, once in a while trying out new content formats that easily blend with social media newsfeeds is justified. The digital generation is accustomed to short, vibrant, videos, augmented reality effects, and, interactive story telling, and other modern-day “bells and whistles”. The usage of these, enhances reach, and gives the impression of relevance, or being trendy.

## Personalizing Communications

In essence, Zoomers’ expectations of the digital experience are higher, and brands must meet them to a significant extent. Such facilities of the present age enable one to gather information about the customers, what they like, what they might be interested in, as a result delivering personalized offers to the potential clients.

For Instance: During the shopping over the internet, more options over products may be recommended depending on the users’ movements over the website. This occurs on social media because algorithms pick out the content likely to be of interest by an individual user. They are less confronted directly and such customized endorsements are more believed and hence helps in growing the audience base.

Also, Chatbot as a technology opportunity to create a direct conversation with the consumer, creating a more effective and fast dialogue.

In conclusion, it is possible to notice that employing all these approaches may help brands establish a closer bond with Generation Z and guarantee that their offerings will appeal to this significant group of consumers.

It's time to stop treating Gen Z as an afterthought and start centering your approach around their worldview. This guide is your playbook for infiltrating the Zoomer mindset through visuals they'll obsess over.

How to Grab Zoomers' attention: Design Tricks for Maximum Engagement

## Introduction

Bitcoin halving event in April 2024 has ignited a firestorm of excitement and speculation within the cryptocurrency community. Predictions for Bitcoin's post-halving trajectory ranged from a mind-blowing $3.8 million per Bitcoin to complete worthlessness, leaving everyone on the edge of their seats.
But amidst the diverse opinions, one thing is clear: the halving significantly impacted Bitcoin's economic landscape. With mining rewards set to decrease to 3.125 BTC per block, the supply curve will flatten further, accelerating the transition from an inflationary to a deflationary asset. This scarcity, coupled with increasing demand, is expected to drive prices upwards.

## Increased Confidence

Each halving event reinforces confidence in Bitcoin's technology and reliability. As a relatively young asset class, Bitcoin benefits from these milestones, proving its ability to execute its intended purpose as outlined in the 2008 whitepaper. This instills trust in both existing and potential investors.

## Slowing Inflation Drives Value

Basic economics dictates that reduced supply with constant or increasing demand leads to price increases. Bitcoin's supply is designed to decrease over time, and with coins constantly being lost, the only direction for the price is upwards. This inherent scarcity, combined with growing demand, creates a perfect storm for price appreciation.

## Hype and Network Effects 

Halving events generate substantial media attention, sparking discussions across various platforms. This heightened visibility fuels market speculation and attracts new investors, ultimately propelling Bitcoin's price upward. The "network effect" ensures that an increasing user base encourages and attracts more participants, further amplifying the price surge.

## Easier Access 

Demand for Bitcoin has never been higher, and access has never been easier. Exchanges, wallet service providers, and regulated financial instruments like Bitcoin ETFs have made it easier than ever for individuals and institutions to invest. This increased accessibility opens the door for a wider range of investors to participate in the Bitcoin market, further fueling demand and price growth.

## A Hedge Against Economic Uncertainty 

With increasing government debt and cyclical economic booms and busts, Bitcoin emerges as a safe haven against uncertainty. Its decentralized nature and limited supply offer an attractive alternative to traditional financial systems, especially in times of economic turmoil. As investors seek refuge from volatile markets, Bitcoin's appeal as a hedge against uncertainty is likely to increase, driving further price appreciation.

## Historical Price Trends 

Analyzing past halving events reveals significant price surges. The first halving saw an 8,650% increase, the second a 301% increase, and the third a 540% increase. These trends suggest that Bitcoin has the potential for substantial post-halving growth, further fueling expectations of a $200k price tag. While historical trends cannot guarantee future performance, the factors outlined above paint a compelling picture for Bitcoin's post-halving future.

## Conclusion

![Image by starline on FreePik](img/bitcoin-technology-crypto-currency-blockchain-concept_1017-30297.jpg "Image by starline on FreePik")

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With increased confidence, slowing inflation, network effects, easier access and its role as a hedge against uncertainty, Bitcoin is poised for a significant price surge. Whether it reaches $200k or surpasses it remains to be seen, but one thing is certain: the halving event was a pivotal moment in Bitcoin's history. This event has the potential to reshape the cryptocurrency landscape and propel Bitcoin to new heights, solidifying its position as a leading digital asset.

Can Bitcoin really surge to $200k? What are the reasons behind this prediction? Let's dive deeper together in our new article!

Will Bitcoin Reach $200K After the Halving? What you need to know

Paris, France - April 9 to 11, 2024 - Paris is set to host the highly anticipated Paris Blockchain Week 2024, a two-day conference that will bring together the brightest minds in the blockchain industry. From April 9th to 11th, 2024, industry leaders, investors, and startups will converge at the prestigious Carrousel du Louvre to explore the latest developments in blockchain technology and shape the future of Web3.

[The Paris Blockchain Week](https://app.mash.com/reward/af37b89c-1817-46ae-8d67-099f58eb6ac4) has established itself as one of the premier events in the blockchain calendar, attracting many attendees, including top-tier sponsors, renowned speakers, and leading media outlets. With its fifth edition, the event promises to be bigger and bolder than ever before, offering a unique platform for networking, knowledge sharing, and partnership building.

Web3XP, a key highlight of the Paris Blockchain Week, will provide attendees with a comprehensive blueprint for success in the Web3 ecosystem. Renowned industry players will share insights into major Web3 projects and showcase real-world use cases from top brands. Participants can expect to learn about the transformative power of Web3 and how it can empower their businesses.

Start in Block, the highly anticipated startup competition, will shine the spotlight on the most promising Web3 projects. Startups with high potential will have the opportunity to pitch their ideas to a panel of 200+ venture capitalists, angels, and accelerators. The competition offers invaluable exposure, feedback, and the chance to secure funding and grants from industry leaders.

Investors looking to capitalize on the blockchain revolution will find the Investors Day an essential component of the event. This dedicated day will provide exclusive access to promising Web3 startups, giving investors the opportunity to discover new investment opportunities and forge valuable connections within the industry.

The Talent Fair, a full-day event, will bring together key recruiters and specialists to discuss the future of work in the Web3, blockchain, crypto, tech, and digital sectors. Attendees will have the chance to explore the latest employment and training opportunities and connect with top employers in the field.

The Paris Blockchain Week 2024 will also feature a hackathon, side events, and a series of engaging panel discussions, workshops, and conferences covering a wide range of topics, including open finance, decentralized finance, corporate Web3, public policy, and enterprise blockchain.

"This event serves as a catalyst for innovation, collaboration, and investment in the blockchain ecosystem. We invite all blockchain enthusiasts to join us in Paris for this exceptional gathering."

For more information about the Paris Blockchain Week 2024, including tickets, sponsorship opportunities, and the event agenda, please [visit the website](https://www.parisblockchainweek.com/). Don't miss this incredible opportunity to be part of the blockchain revolution.

**About Paris Blockchain Week:**

Paris Blockchain Week is an annual conference that serves as a meeting point for blockchain visionaries, innovators, and investors. The event aims to foster collaboration, knowledge sharing, and investment opportunities in the blockchain industry. With a focus on Web3 technologies, the Paris Blockchain Week provides a platform for industry leaders to showcase their projects, connect with potential partners, and shape the future of blockchain technology.

Join us at Paris Blockchain Week 2024 in Paris, France from April 9 to 11, 2024. Explore the latest developments in blockchain technology and shape the future of Web3. Don't miss this premier event for networking, knowledge sharing, and partnership building in the blockchain industry.

Paris Blockchain Week Returns to Shape the Future of Web3

## Introduction

Cornell University, a prestigious educational institution, has recently made an exciting development in the realm of cryptocurrency education. The university has officially approved a Bitcoin scholarship program, marking a significant step forward in integrating blockchain technology and digital currencies into academic curricula. This groundbreaking initiative aims to provide students with comprehensive knowledge and understanding of Bitcoin and its implications across various disciplines. Let's delve deeper into the details of Cornell University's Bitcoin scholarship program.

## Program Overview

![Image from FreePik](img/cryptocurrency-trading-courses-abstract-concept-illustration_335657-3837.jpg "Image from FreePik")

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The Bitcoin scholarship program at Cornell University encompasses a diverse range of subjects, spanning from psychology to history. The first student to choose this specialized field of study is Ella Howe, a student at the College of Arts and Sciences. Ella expressed her gratitude for being able to study Bitcoin at Cornell and emphasized the university's commitment to ideals that align with the decentralized nature and potential of Bitcoin. The interdisciplinary approach of the program highlights the multifaceted nature of Bitcoin, exploring its cognitive, theoretical, and sociological aspects.

## Curriculum and Research

Ella Howe's specialization will cover a wide array of subjects, including cognitive science, psychology, philosophy, computer science, public administration, economics, anthropology, and history. By examining Bitcoin's cognitive and game-theoretical components, as well as its impact on adoption and social structures, the program aims to shed light on the far-reaching implications of this revolutionary technology. Ella's dissertation, which will be defended in May 2025, will focus on the global diffusion and transformative effects of Bitcoin as both a network and an asset.

## Bitcoin Club and Academic Recognition

![Image from FreePik](img/bitcoin-scholarship-program.png "Image from FreePik")

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In addition to her studies, Ella Howe has taken the initiative to establish Cornell University's first official Bitcoin club. This club will join the network of Bitcoin enthusiasts known as Generation Bitcoin, a community dedicated to supporting and inspiring students in colleges and high schools to explore the realm of Bitcoin.

## Growing Academic Interest in Bitcoin

Cornell University's approval of the Bitcoin scholarship program reflects a broader trend of academic institutions recognizing the significance of Bitcoin and blockchain technology. Leading universities such as the Massachusetts Institute of Technology (MIT), Stanford University, and the University of California, Berkeley have already integrated Bitcoin and blockchain courses into their academic programs. These courses go beyond the technical aspects of cryptocurrencies and delve into the economic, legal, and social implications. The academic community's increasing interest in Bitcoin highlights the importance of preparing a new generation of experts in this field.

## Conclusion

Cornell University's decision to introduce a Bitcoin scholarship program demonstrates its commitment to embracing emerging technologies and providing students with comprehensive education in the rapidly evolving world of cryptocurrencies. By offering a multidisciplinary approach to studying Bitcoin, Cornell aims to equip students with the knowledge and skills necessary to navigate the complex landscape of blockchain technology. This pioneering initiative sets a precedent for other educational institutions to follow suit and reinforces the growing importance of cryptocurrencies in our modern society.

Explore Cornell University's groundbreaking move into cryptocurrency education with the approval of its Bitcoin scholarship program. Delve into the multidisciplinary curriculum, student initiatives, and the university's commitment to preparing the next generation for the evolving landscape of blockchain technology.

Cornell University Approves Bitcoin Scholarship Program

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